• Korean Institute of Interior Design Journal
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• v.20 no.5
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• pp.105-113
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• 2011

Brand is a useful tool for modem people living under the age of the brand, to explain the information of their products by differentiating themselves from others. It also represents the value of company and plays a major role convincing customers. Even living space brands are no exception. According to the development of marketing management ability, living space brands require the new sales strategy to dominate the market over the business competition, and plan differently for a changing market environment. On such account, companies are commercializing the living space via establishing its brands. Thus the study will cover the living space differentiation strategies for promoting the brand images of respective construction companies and will strive to compare and analyze the differentiation strategy factors that construction firms are pursuing through case analysis framework. Moreover, it's objective focuses on materializing the strategies of living space in accordance to the brand application elements.

• Journal of the Korean association of regional geographers
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• v.10 no.1
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• pp.158-176
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• 2004

The purpose of this paper is to clarify the distribution system and the spatial characteristics of sales for the internet shopping mall on the basis of its off-line presence. The distribution system of this internet shopping mall is divided into the goods selection process and the product delivery process to consumers according to the function and role of the distribution center which is performed by cooperative companies. The internet shopping mall uses a different distribution system from the off-line department store, outsourcing the delivery process to door-to-door delivery companies in order to reduce costs and to increase the speed of delivery. Sales in the internet shopping mall are concentrated in the delivery unit area where the main office is located. Accordingly, in the case of the internet shopping mall based on an off-line presence, the mail-order business does not fully overcome the limitations arising from space. Also, the main factors influencing the value of sales, according to the area, are the number of women aged 20 to 49 and the distances involved.

• Korean Institute of Interior Design Journal
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• v.17 no.6
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• pp.128-136
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• 2008

It wouldn't be exaggerating to say that we're living in a "Brand age" these days. Brand is easily spotted anywhere around our surroundings, influencing us in a material and a moral way. BI(Brand Identity) which brings increase on sales by constructing and improving the brand image, are infect visually compressed Identity designs that will give the interior space that have applied it, superiority in building a unified image. Then, graphic plays an important role in expressing Identity designs visually. These days, interior space graphic is an emotional field that can materialize images, which became an important expressing medium that offers various images and creativity and show interior space's brand identity. In this manner, space graphic that applies identity designs, clearly states brand's intentions on space communication and users by designing company images or brand's emotional factors visually and dimensionally. Also, it escapes plane level, and gives space, dimensional and kinetic elements, which can give differentiation with other brand's space. These kinds of flexibility let space graphic be used efficiently in extending space identity.

• Journal of Aerospace System Engineering
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• v.10 no.3
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• pp.32-38
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• 2016

This paper explains space-technology startup-business support programs. MSIP (Ministry of Science, ICT and Future Planning) and KARI (Korea Aerospace Research Institute) began running startup-business support programs from 2013 according to a "space-technology industrialization plan." In addition, MSIP and KARI have been running startup academies and STAR-Exploration for future entrepreneurs and startup companies since 2015. From these programs, five startup companies were established and they are generating sales. This paper shows the results of the programs, and the program cases of the startup and venture companies are analyzed for both domestic and international audiences. The future direction of startup-business support programs that are based on space technology is also discussed.

• Korean Institute of Interior Design Journal
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• v.27 no.1
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• pp.48-57
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• 2018

Recently, cosmetic shops are facing a complicate economy situation and a great number of brands are attempting two-way communication with customers, not one-way communication. 'Brand' equity is important to deliver virtual brand mark as visual image. We have 4 steps for brand identity structure, and this study is about the first 'brand-awareness' and the second step 'brand-image'. We investigated the correlation between brand-awareness and brand-image after searching which spatial elements are highly effective to both steps as we designated 5 cosmetic shops. We already organized the means of spatial analysis and we separated into two elements, constructive and decorative. For constructive element, a shop needs a distinct ceiling and wall design, and for decorative element, strong brand image communication is required through showcase design. We proved that brand awareness and brand image have the correlation, which also can be in direct proportion, by regression analysis. The result of this study shows that improving brand awareness as the primary element for cosmetic road shop can be an effective way to enhance brand image.

• Korean Journal of Human Ecology
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• v.12 no.5
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• pp.755-766
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• 2003

The surrealism for the revelation of the unconscious realms shares the inner world of mentality with modern fashion display for the visual expression of sensation each other. The analysis of the influence which automatism technique of surrealism exerts on fashion display showed as follows : 1) The automatism technique elevated the dramatic effect of the sales room by scraping the perspective, or the principle of visual arts. 2) It maximized the effect of subject of the display by coinciding surrealism with realism. 3) The technique which distorts the things heralded the strong message to customers by letting them keep away from the fixed idea. 4) Humorous expression of display brought about the effect of sales stimulation by giving astonishment, shock and exaggeration. 5) Expression of surrealism and realism caused customers to feel shock, illusion, fantasy. 6) The automatism technique expressed the high-tech image, and free expression by revealing the diversity of subject. 7) Display hinted from nature satisfied the mental desire of the human beings to be assimilated with nature. The formative characteristic presented the new possibility of combination of display with arts through the avant-garde sensation. Sale's room, or the marketing space was to be sublimated to three dimensional art space, which enhanced the image of sale's room, furthermore meeting the demand of moderner's lifestyle.

• Journal of the Korean Regional Science Association
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• v.12 no.2
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• pp.99-116
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• 1996

This study investigates the nature and patterns of interrelation between the emerging information and communication technology(ICT) and the organization of corporate space, both theoretically and empirically. In this work, ICT is conceptualized not so much a space-adjusting technology as an organizational technology. ICT is considered as a governance technology which is related to coordination function within a firm. Therefore, it is supposed to have a great relevance to the spatial reorganization of functions within a firm. Both questionnaire and case study method are used to gather necessary data from Korean electronics manufactures. The results of this study can be summarized as follow. First, the spatial structure of a firm, which is operationalised as the number and type of spatially separated establishments, is turned out to have a great explanatory power to its adoption of computer networks. Computer networks in muli-locational companies are introduced to overcome the limits of its spatial structure, such as duplication of functions, such as duplication of functions, loss of time spent in proceeding a job between different functional units, and unresponsiveness to the change of market demand. Second, new spatial division of labor and function could be possible through a series of business process reengineering, not through the mere adoption of ICT. Case studies reveal that computer network could help a firm to realize new forms of spatial division of labor, especially in those functions which is mainly based on the flow of information. Such function as ICT management, sales logistics and after-sales service are major parts where a new operational unit has appeared with the help of ICT. From above results, it can be concluded that the interrelations between ICT and organizational space should be approached intimately integrated with the change of industrial structure and it's organizational implications.

• Tribology and Lubricants
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• v.38 no.2
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• pp.70-72
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• 2022

In this study, we report on a power system developed as a decelerator for a driving module in an electric vehicle. The system is to be mounted in a limited space. The research focus was on development of miniaturization, light weight, and high power density. In particular, we aimed to minimize the layout of existing external components as integrated or built-in, and to maximize the power density by applying optimal cooling technology to increased requirements for developing modular power systems applicable to various OEM models. South Korean automakers ranked fourth in global electric-vehicle sales in 2020, but domestic sales are relatively slow. Despite government's expansion in subsidies for eco-friendly cars, consumers are delaying purchases after 2021 considering the cost-effectiveness of electric vehicles. In major European markets, the demand for electric vehicles exceeded the demand for diesel cars, and sales of hybrid cars, which used to represent eco-friendly cars, are slowing down as Toyota, started selling electric vehicles. In this study, the internal lubrication characteristics of a decelerator installed in an electric vehicle were analyzed in terms of the deceleration time while driving. By selecting the proper oil and oil viscosity, it was confirmed that there is no problem in lubricating the bearings and gears of the decelerator.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.05a
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• pp.172-175
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• 2007

The overall changes of social systems in late 21st century have made the most outstanding contributions to the development of food service industry, particularly so called in fields of family restaurant's services and some foreign famous brands such as Bennigans, T.G.I. friday's, and Outback steakhouse have dominated the lucrative korean family restaurant's service market. This research, after investigating the sales status and characteristics of interior space constitution in the foreign famous brand's family restaurants, is intended to make a suggestion of establishment some standards of interior space constitution in family restaurant that will be helpful for the domestic brand's to take more portions of market in the face of fierce competition in the food service industry.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.10a
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• pp.96-99
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• 2005

One of the characteristics of contemporary interior design is the prominence of material and its challenge to the established concept of interior design. As material has risen to the new element of design, losing its old concept as something secondary surrounding space, it had become an useful instrument to create unique images as well as to express the paradigm of space that modern society demands. The active role of material has made itself one of the primary elements that make a difference in design. Particularly in commercial spaces where sales are important and attractive spaces are needed, material has been emergent conveying its appling to consumers. Therefore, this study analyses the materiality that material has and its characteristics represented as images in commercial spaces. With the analysis, it researches further into the unlimited possibility of material and show the way for modern interior design to head for.