• 무역상무연구
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• 제50권
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• pp.251-275
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• 2011

This study represents the current situation on the Korean Government's investigation into the imports with the infraction of the country of origin indication law, showing how much those imports affect the purchasers as well as the domestic competitors in Korea. According to the HS 4 unit, the range of imports with the country of origin indication should be 55.2% of all imports, but it turned out there were actually 87.6% of them, according to the number of the import declarations in the first half year of 2010. The government's investigation on the infraction of the country of origin indication is conducted in the stages of customs and distribution into market. As a result of recent 4 years government's investigation into the imports with the infraction of the country of origin indication, the rate of inspection was averagely 3.6% of the reported number of imports in the stage of customs, the rate of the infraction of the country of origin indication cases was 0.14% of the total reported number, and 3.85% of the total actually inspected number. The investigation in the stage of distribution was below 20% level of the stage of customs inspection, on the number of caught cases basis. A survey of 4 categorized imports such as Watches, Tools, Glasses frames, and Clothes, which are assumed to happened frequently with the infraction cases, shows that the decreased sales rate of the domestic competitors was averagely 18.8% and the extent of the damage on consumers was 34.7% of the purchased prices, with both rates resulted from the investigation in the stage of distribution into market.

• 농업과학연구
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• 제46권4호
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• pp.955-969
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• 2019

Analyzing on-line consumer responses is directly related to the management performance of food companies. Therefore, this study collected and analyzed data from an on-line portal site created by consumers about food companies with issues and examined the relationships between the data and the management performance. Through this process, we identified consumers' awareness of these companies obtained from big data analysis and analyzed the relationship between the results and the sales and stock prices of the companies through a time-series graph and correlation analysis. The results of this study were as follows. First, the result of the text mining analysis suggests that consumers respond more sensitively to negative issues than to positive issues. Second, the emotional analysis showed that companies' ethics issues (Enterprise 3 and 4) have a higher level of emotional continuity than that of food safety issues. It can be interpreted that the problem of ethical management has great influence on consumers' purchasing behavior. Finally, In the case of all negative food issues, the number of word frequency and emotional scores showed opposite trends. As a result of the correlation analysis, there was a correlation between word frequency and stock price in the case of all negative food issues and also between emotional scores and stock price. Recently, studies using big data analytics have been conducted in various fields. Therefore, based on this research, it is expected that studies using big data analytics will be done in the agricultural field.

• 한국건설관리학회논문집
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• 제13권2호
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• pp.128-136
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• 2012

본 연구에서는 부동산 시장뿐만 아니라 우리 생활에 많은 비중을 차지하는 주택 가격에 영향을 미치는 거시경제변수에 대해 살펴보았다. 주택 전세가격에 영향을 미칠 것으로 파악되는 거시경제변수로는 가계대출금리, 가계예금총액, 취업자 수로 분석모형을 설정하였으며, 각 변수에 대한 시계열 자료를 활용하여 다중회귀분석을 실시하였다. 분석한 결과에 따르면, 주택 전세가격은 네 가지 거시경제변수 모두에 영향을 받으며 각각의 변수가 높아질수록 전세가격 또한 상승하는 것으로 나타났다. 본 연구결과를 통해 주택 전세가격 안정화를 위한 해결책을 모색하고, 효율적이고 지속 가능한 주택시장 정책을 수립할 수 있을 것이다.

• 한국건설관리학회논문집
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• 제12권5호
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• pp.35-45
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• 2011

최근 한국 주택시장의 혼재하고 있는 문제점으로 인해 공급기반 강화 전략이 중요한 화두가 되고 있다. 특히, 2008년 이후 금융시장 불안으로 인한 주택시장의 침체로 미분양주택 해소 및 서민주거안정을 위한 정책이 요구되고 있다. 그러나 이들은 주택공급조절과 주택공급확대라는 서로 상반된 목표를 갖고 있기 때문에 정책결정에 어려움을 발생시킨다. 따라서 본 연구는 미분양해소 및 서민주거확대를 위한 주택정책 적용 시 주택시장을 구성하는 다양한 변수 간 관계들의 구조적 변화를 파악함으로써 정책 실효성을 분석하는 시스템다이내믹스 모델을 개발한다. 개발된 모텔에 다양한 정책 시나리오를 적용함으로써 가능한 정책대안들을 평가하고, 문제해결을 위한 정책을 제안한다. 연구 결과, 민간을 배제한 공공 주도의 공급정책 및 미분양주택 해결을 위한 민간 주택건설 규제는 건설시장의 자율조절기능을 위축시키는 요소로 작용할 수 있다. 따라서 민간 주택건설의 자율적 조절기능을 지원하는 정책을 마련해야 민간 주택시장의 공급체계 안정화 및 수요-공급 조절기능의 정상화를 이룰 수 있다.

• Spatial Information Research
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• 제10권2호
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• pp.215-232
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• 2002

본 연구는 근린유흥시설의 분포를 나타내는 헤도닉 모델의 근린변수가 지리정보시스템의 공간분석기능을 충분히 이용하여 측정되었을 경우, 그렇지 않을 경우에 비해 해당변수를 포함하는 헤도닉 모델의 통계적 질을 향상시킬 수 있는 가를 평가하고 있다. 평가결과는 해당변수가 지리정보시스템의 공간분석기능을 충분히 이용하여 측정되었을 경우가 헤도닉 모델의 설명력측면에서 우월함을 보이고 있다. 본 연구결과는 지리정보시스템이 단순한 직선거리를 추정하는 것 이상으로 헤도닉 모델의 질을 향상시킬 수 있는 잠재력을 가지고 있다는 것을 보이고 있으며 주택시장의 행태를 설명하는 이론적으로 타당한 근린변수의 측정을 위해 보다 적극적으로 이용되어야 함을 실증적으로 보이고 있다.

• 복식
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• 제23권
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• pp.169-181
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• 1994

The Purpose of this study is to help the neck-tie business enterprise establish the reasonable marketing strategy meeting consumer' needs by grasping their characteristic of purchasing neck-ties and their attitudes toward trademarks. The findings of this study are as follows : 1. It was shown that the neck-tie enterprise tended to appeal to megazines, catalogues , etc as promotional politics, while the tips obtained by consumers would come from the showcase at the purchasing place. and the consumer showed a positive response to the salesperson's advice. For this result, it is required to place further emphasis on the marketing policy such as the display of products at the store or the education of sales persons. 2. It was shown that the consumer tended to use the department store as the purchasing place remarkably, and so it could be found that the use of the department store is becoming generalized to the consumer. But is was shown that the consumer sensitive to prices tended to make use of the marketplace as the purchasing place, so the practical marketing strategy should be established in relation to this trend. 3. The important elements excreting an influence on the consumer's purchasing the neck-tie were shown to be in orders of design > color> harmony > with suit > price > quality, and the product differentiation policy used by the business enterprise to appeal to the consumer was shown to be in orders of design >color > quality > material > price. Accordingly , it was consistent with the consumer's criterion for choice to an extent. 4. It was shown that the selling price for the neck-tie brand actually was higher for imported or technically cooperated brands than for the home-made brand. Thus, the consumer's perception of the price for the neck-tie was consistent with in this regard, consumers did not feel some difference in quality between the home -made neck-tie brand and the imported or technically cooperated neck-tie brand . Therefore, it is important to produce the product capable of satisfying the consumer's need by manufacturing the own brand on basis of impored technology.

• 한국유기농업학회지
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• 제20권4호
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• pp.491-502
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• 2012

The world's food production systems are becoming an area of great concern for both human and ecological health. Research has identified that one of the greatest threats to sustainability is conventional industrial agricultural systems and the high energy and material cost they require to function. The organic food movement is contributing as promising alternative to the current dominant model. Over the last 50 years it has developed into the most visible brand for a healthier and more environmentally sustainable food system. However, to achieve its full potential there are still a number of hurdles which must be overcome to make organic products a more viable and appealing option for consumers. This paper provides an overview of key research that has been conducted on why consumers are buying organic products, what they are buying and what is preventing them from purchasing more. It concludes that the key challenge is for the organic food movement to convince existing consumers of the superior 'value' of its products. In addition there are a number of methodological issues associated with analysing the market for organic products as well as issues of limited distribution, intermittent availability and high prices that are currently preventing increases in sales. Recognition and management of these barriers could contribute to more effective targeted research into consumer food purchasing motivations and subsequently the development of more sophisticated marketing strategies that assist in maintaining integrity with consumers and fending off challenges from conventional as well as other complementary food systems such as local food movement. And finally to achieve these market growth strategies the organic food movement will need to cope with its diverse constituency - ranging from global corporates through to local production and consumption - and provide attractive opportunities to individuals and business at all stages in supply chain whilst retaining credibility with government to ensure ongoing policy support.

• 산업경영시스템학회지
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• 제42권2호
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• pp.69-77
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• 2019

As information technology advances, the penetration of smart devices connected to the Internet, such as smart phone and tablet PC, has rapidly expanded, and as sensor prices have fallen the Internet of Things has begun to be introduced in the industry. Today's industry is rapidly changing and evolving, requiring companies to respond to the new paradigm of business. In this situation, companies need to actively manage and maintain customer relationships in order to acquire loyal customers who bring them a high return. The purpose of this study is to suggest a method to manage customer relationship using real time IoT data including IoT product usage data, customer characteristics and transaction data. This study proposes a method of segmenting customers through RFM analysis and transition index analysis. In addition, a real-time monitoring through control charts is used to identify abnormalities in product use and suggest ways of differentiating marketing for each group. In the study, 44 samples were classified as 9 churn customers, 10 potential customers, and 25 active customers. This study suggested ways to induce active customers by providing after-sales benefit for product reuse to a group of churn customers and to promote the advantages or necessity of using the product by setting the goal of increasing the frequency of use to a group of potential customers. Finally, since the active customer group is a loyal customer, this study proposed an one-on-one marketing to improve product satisfaction.

• 복식문화연구
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• 제29권6호
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• pp.779-794
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• 2021

In this study, the sales status of female ball-jointed dolls and their parts were investi- gated and analyzed. Baseline data from 194 products and 54 brands on domestic and international Internet sites was gathered for the manufacture of ball-jointed dolls and the development of prototype costumes for them. The results are as follows. First, the sizes used for ball-jointed dolls are SD, USD, MSD, 13SD, and 70SD together with height. This study analyzed 39 sizes (15~70cm) by classifying them into numbered groups: 1 (15~22cm), 2 (23~33cm), 3 (35~51cm), 4 (53~62cm), and 5 (63~70cm). The price varied depending on the size; for example, 50cm dolls were approximately 45,000 won, while limited editions were sold at high prices, regardless of their size. They were classified into designs according to their body proportions and facial features as follows: 7- or 8-head-figure, 5-head figure, and 3-head figure, and were presented proportionally as images of women, adolescents, and infants. Second, the head was incised so that the top could be removed horizontally or the facial region vertically, allowing attachment of the eyeballs (which were either glass, resin, or acrylic) to the inside. More than 30 different colors were sold. Various wig styles were provided, including cut, short hair, and perm. These were made from human hair, heat-resistant fiber, and artificial hair. For the hands, there was a design expressing human hand gestures. For the feet, heels were in the form of wearing either high-heels or flat soles.

• Journal of Korea Trade
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• 제24권7호
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• pp.38-53
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• 2020

Purpose - A financial crash triggers asset fire sales by foreign investors and, as a consequence, the price of domestic assets severely decreases. Domestic investors take advantage of these low prices by replacing foreign assets with domestic assets, which helps to alleviate the liquidity shock caused by foreigners. However, is the amount of capital retrenchment by domestic investors sufficient to protect the Korean economy from capital stop by foreign investors during financial crisis? This paper answers this question and suggests the implications of this phenomenon for the Korean economy. Design/methodology - We estimate the associations between capital stop and retrenchment and various financial crises such as banking, currency, debt, and inflation crises using the complementary log-log model. Specifically, we use data of gross capital flows to differentiate between the role of foreign and domestic investors in financial markets. Capital stop and retrenchment designate a sharp decrease in gross capital inflows and outflows, respectively. Findings - Capital stop is significantly associated with financial crises, especially currency and debt crises. This implies that increased risk aversion during times of financial turmoil encourages foreign investors to retrench their investments, worsening liquidity shocks. Conversely, capital retrenchment is not significantly associated with such crises. The results show that, although financial crises reduce gross capital outflows, the reduction is not as large as that with capital inflows. Originality/value - The contribution of this paper is threefold. First, this study investigates how domestic investors behave during times of financial distress by studying gross capital flows-not net capital flows. Second, we concentrate on sharp changes in capital flows during crises. Third, we examine the associations between capital stop and retrenchment and financial crises in general, not specific events.