• Journal of the Korean Society of Industry Convergence
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• v.25 no.1
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• pp.1-10
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• 2022

This study is a marketing tool for securing loyal customers and increasing sales by developing a customizing manual according to the change of segmented nail art consumption pattern due to the development of the nail industry and performing art to meet the needs of various customers and increase satisfaction. This was done to demonstrate the possibility of use. In order to develop a manual for the study, we conducted a survey that combined an online survey and in-person survey for ordinary citizens in their 20s and 50s living in Busan and Gyeongnam. Taste (50.0%) was the highest, and personal preference (62.9%) was also the highest for items related to nail art color selection, suggesting that the consumption pattern is changing to require a variety of personal art preferences rather than recommendations or recommendations from practitioners. Could know. As a result of performing nail art by applying the customizing manual developed based on customer selection, opinions were shown in the order of reliability (39.1%), attachment (39.1%), and rarity (26.1%). Utilization (73.9%) was also high in the question of 'If customizing manual was developed as an app', and overall satisfaction with the art selected by the customer was high, indicating that the customer had a high degree of attachment to the nail art design decided by the customer. As for the improvement points of the manual, it was possible to confirm the necessity of developing the app with the majority opinion that handwriting was inconvenient. Based on the nail art customizing manual of this study, the follow-up research proceeds with the app production and utilization process, and it is hoped that it will be used as a basic data for sales promotion by increasing customer satisfaction according to the rapidly changing consumption patterns of nail customers.

• Journal of Industrial Convergence
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• v.20 no.4
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• pp.1-6
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• 2022

In recent years, many global manufacturers such as Mercedes-Benz and BMW have been using augmented reality technology to spread it to various fields such as assembly process, after-sales service, sales stores, and consumer manuals. In this study, the application status of innovation in manufacturing using industrial augmented reality was identified, and the possibility of combining existing ERP and augmented reality was analyzed based on this. In addition, it was empirically analyzed that the selection of a dedicated content development engine is the most important factor in development productivity in the development of industrial augmented reality content. The same content developed with Unity3d was redeveloped with Vuforia Studio, and as a result of comparative analysis of development man-hours by field, the development lead time was shortened by 8 times. This study proves productivity by actually developing industrial augmented reality contents, and it is a study with a difference that is difficult to implement in practice.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.3
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• pp.257-267
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• 2022

The employment effect of innovation-certified SMEs (venture certification, inno-biz certification and main-biz certification) and general SMEs was compared and analyzed. Through propensity score matching, general SMEs with similar tendencies to SMEs for each innovation certification were selected. The employment effect was approached from two perspectives: the absolute employment effect, the employment growth rate, and the relative employment effect, the sales-employment coefficient. As a result of the analysis, it was confirmed that venture certified SMEs and inno-biz certified SMEs, which are technology innovation-type certifications, have an advantage in absolute employment effect. In addition, it was concluded that innovation-certified SMEs have more room for employment than general SMEs by achieving sales growth that exceeds employment growth. Therefore, there is a possibility to enhance the employment effect of innovation-certified SMEs by strengthening employment-related incentives for innovation-certified SMEs.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3772-3778
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• 2010

The leaders such as The Robert Foundation of the U.S., Social Firms U.K., EMES European Research Network worldwide are groping for the survival strategies of social enterprises and of their developmental methods with the utilization of social capital. Along with the way the world economy goes on, this study is first of all to empirically analyze how the diversity and strength of network as independent variables work with the studies of the survival of enterprises of Granovetter Mark, Burt Ronald, Coleman James, Peter Witt, Andreas Schroeter, Christin Merz, Helen Haugh, mainly concerned with the increase in employment, the increment in sales, delegation of authorization as dependent variables and secondly it is to present a theoretical possibility of optimizing the development of social enterprises. The object of this study consists of 25 companies recommended by experts out of the current national 295 social enterprises in 2009 through the analysis of sources of SPSS 12.0, appropriateness, reliability, interrelation, etc; besides, hypotheses are proved by multiple regression analysis. A result of the investigation indicates that there is the necessity of network in all the processes of the survival of enterprises, the growth in employment, the increase in sales, delegation of authorization; especially, it suggests that it is necessary to manage, maintain and develop primary factors relating to a variety of networks to improve sales, and relating to the intensity of network for the survival of corporations. At last, I think that this study could be a help to the strategies of utilizing social capital in order for many companies or nonprofit social organizations in Korea to develop into constant enterprises.

• Management & Information Systems Review
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• v.28 no.3
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• pp.1-23
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• 2009

Prior bankruptcy studies have established that bankrupt firm's pre-filing financial ratios are different from those of healthy firms or of randomly selected going concerns. However, they may not be sufficiently different from the financial ratios of other firms in financial distress to allow the development of a ratio-based model that predicts bankruptcy with reasonable accuracy. As the result, in the multiple discriminant model, independent variables divided firms into bankrupt firms and healthy firms are retained earnings to total asset, receivable turnover, net income to sales, financial expenses, inventory turnover, owner's equity to total asset, cash flow to current liability, and current asset to current liability. Moreover four variables Retained earnings to total asset, net income to sales, total asset turnover, owner's equity to total asset indicate that these valuables classify bankrupt firms and distress firms. On the other hand, Owner's Equity to borrowed capital, Ordinary income to Net Sales, Operating Income to Total Asset, Total Asset Turnover and Inventory Turnover are selected to predict bankruptcy possibility in the Logistic regression model.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.339-350
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• 2011

This study empirically investigates applicable possibility of open technology innovation with which the government is concerned, by figuring out the relationship between firms' innovation behaviors and innovation outputs and their utilization of information network. Empirical methodology was employed as logit regression to explain firms' innovation behaviors and the data set includes more than 2500 firms in the manufacturing sectors. First, empirical findings showed that firms' innovation competencies and behaviors can be explained as the trend of patent application, sales and innovation outputs significantly. The patents of small and medium-sized businesses are inclined to be positive to information sources of university and government-supported research institute and the sales increased when they had labs to concentrate on R&D. On the other hand, the existence of labor union turn out to be negative to their sales. Second, the types of information network which firms utilize turned out to be connected with their innovation behaviors and purposes. Third, four types of innovation, i.e., product, process, organization, and marketing innovation was employed and innovation behaviors and outputs are well connected.

• Land and Housing Review
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• v.4 no.4
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• pp.361-370
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• 2013

The purpose of this paper is to appraise Bogeumzari Housing Program(BHP) which is providing public housing of different types for the target brackets on a matching system basis. Especially, on government's announcing BHP plan with the designation of several Bogeumzari districts in Seoul Metropolitan area, they raised a question about target groups' receiving the benefits of BHP plan and this paper focuses on the question. We tried to analyze two topics. First one is about the exorbitant windfall profits to the future potential residents derived from low price or rental cost of Bogeumzari Housing in comparison with neighborhood's market price. Second one is the low possibility of low-moderate income household's access to absolutely high price Bogeumzari Housing that is because the market price is so high in some area. BHP includes not only long-term public rental hosing(Permeant rental housing, National rental housing) for low income households but also other types of public rental housing(10-year rental housing, shared-ownership rental housing) for moderate income households. So, in this study we tried to find out the affordability of each bracket in three public housing types, which are public sales housing(condominium), 10-year rental housing and shared-ownership rental housing. Through analyzing the housing affordability by types, regions, size, we tried to seek the answer to the controversy and propose policy implications related to the future public housing programs.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.23
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• pp.71-91
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• 2004

The purpose of this paper is to examine the effects and problems of acceptance with modifications according to CISG Art. 19, comparing with UCC ${\S}2-207$. First of all this author raised two legal issues encountered when there is an acceptance with modifications. Scenario one is as follows : "Before either party has taken further action, there is a rise or a fall in the price of goods, was there a binding contract ?" The UCC rules provide for a contract if a purchaser sends out a purchase order and the seller sends back a sales acknowledgement form, and the items on the front(the price, description, and quantity) match up. The CISG on the other hand, is that most of the terms and conditions on the backs of the forms are important. Therefore, if they are different, there should not be a contract. Scenario two is as follows : "There has been performance, A disputes arises. What terms and conditions apply ?" The CISG and the UCC will probably lead to different results in the event the parties exchange conflicting forms and subsequently perform. Assuming that the offeree's reply contains terms that are materially different from the offer, the UCC provides that the resulting contract will include only those terms on which the writings of the parties agree, excluding conflicting terms. The CISG treats the material additions as a counter-offer and, in accordance with Art. 18, the offeree's performance may be regarded as an acceptance of a contract containing all of the offeror's terms ; or the offeror's performance may be regarded as an acceptance of a contract containing all of the offeree's terms. Second, this author raised three problems in the Art. 19 as follows ; 1) It is very difficult in practical application to decide what is material alterations even if the CISG lists material terms as an example. 2) There is a possibility for the offeror to speculate in the circumstance of market fluctuation as he has a change to object to the discrepancy in the offeree's reply. 3) There is also a possibility of inducement for the offeror or the offeree to send its own reply as a last shot.

• Fashion & Textile Research Journal
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• v.20 no.5
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• pp.509-519
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• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.56 no.6
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• pp.1017-1022
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• 2007

In this paper, we try to analyze the likelihood of exercising the power of market dominance by certain generators in future power industry of Korea. Firstly, we estimated installed generation capacity and sales volume of electricity in Korea, based on 'The 3rd Long Term Power Plan' which was announced in December 2006. Secondly, we calculated HHI, an index showing the degree of concentration of an industry, and RSI, an index showing how adequate the supply of goods or services of an industry is, using Fast-Forward. Thirdly, assuming a major generator employs the strategy of withholding a part of its available capacity at a peak time, we simulated hypothetical movement of SMP over a certain period of time, which is compared with that obtained without assuming such strategy to generate Lerner Index. an index showing the degree of market power of a monopoly. Regulators, home and abroad, have not given much interest in analyzing the effect of market dominance that is likely to be exercised by certain players in the future. That said, this paper provides insight into developing methodologies of analyzing and mitigating such effect by proposing the above indices to gauge it. In addition, this paper also shows the potential impact of employing capacity withholding strategy on the financial account of a dominant generator.