• Title/Summary/Keyword: STP System

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International Marketing Strategies for Chungbuk's U-Health Industry (충북 u-Health 산업의 국제적 마케팅전략 연구)

  • Ha, Dae-Yong;Oh, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.6
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    • pp.1655-1661
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    • 2007
  • Recently, various industries have appeared which are applied ubiquitous technology. Particularly, health and medical fields, have been focused as future's industry, have been combined with ubiquitous system. This is what we called' u-Health industry. Korean government has encouraged local governments to develop specialized high value-added industries along each local's circumstance. According to the policy, I had an assumption that u-Health industry is Chungbuk province's specialized high value-added industry and studied marketing strategy for the point of penetration into markets. I presented STP strategy for international markets. This strategy referred to developed countries' aging index and based on Modigliani's life cycle hypothesis. Finally, considering none of u-Health has been released, I presented strategies of marketing mix to be utilized when u-Health items march into the markets.

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Improvement Strategy According to the Change of Hotel Environment

  • Lim, Heon-Wook;Seo, Dae-Sung
    • International Journal of Advanced Culture Technology
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    • v.9 no.2
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    • pp.72-79
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    • 2021
  • This study is to develop a strategy to prepare an improvement strategy according to the environmental change of the hotel. Currently, domestic hotels are implementing marketing through food and beverage as a countermeasure against the sales decrease, and in order to develop effective marketing plan, 5 Force Model environmental analysis and STP analysis are analyzed. 5 Force Model Environmental Analysis showed that domestic hotels are facing various difficulties such as the expansion of accommodation sharing system, the decrease of Chinese tourists due to the THAAD problem, the increase of hotels, the introduction of PMS, the increase of minimum wage, the introduction of 52 hours work week, and the increase in product preference As an STP response strategy to correspond these difficulties, it is necessary to develop products for the main customers of the hotel food and beverage, such as those in the 20s-30s, the workers, smartphones and SNS users. And also hotels should seek ways to lower price of the product to the level desired by the user to compete against substitutes. In conclusion we suggest that hotels are committed to fulfilling their role by meeting guest safety and COVID-19 compliance requirements, but a focus on immediate cleanliness and quarantine against infectious diseases, like Airbnb, will enable greater growth.

Toxicity characteristics of sewage treatment effluents and potential contribution of micropollutant residuals

  • Kim, Younghee;Farnazo, Danvir Mark
    • Journal of Ecology and Environment
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    • v.41 no.11
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    • pp.318-327
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    • 2017
  • Background: A typical sewage treatment plant is designed for organic and nutrient removal from municipal sewage water and not targeted to eliminate micropollutants such as pesticides, pharmaceuticals, and nano-sized metals which become a big concern for sustainable human and ecological system and are mainly discharged from sewage treatment plant. Therefore, despite contaminant removal by wastewater treatment processes, there are still remaining environmental risks by untreated pollutants in STP (sewage treatment plant) effluents. This study performed aquatic toxicity tests of raw wastewater and treated effluents in two sewage treatment plants to evaluate toxicity reduction by wastewater treatment process and analyze concentration of contaminants to reveal potential toxic factors in STP effluents. Methods: Water samples were collected from each treatment steps of two STPs, and acute and chronic toxicity tests were conducted following USEPA (United States Environmental Protection Agency) and OECD (Organization for Economic Cooperation and Development) guidelines. Endpoints were immobility for mortality and reproduction effect for estrogenicity. Results: Acute $EC_{50}s$ (median effective concentration) of influents for Seungki (SK) and Jungnang (JN) STPs are $54.13{\pm}32.64%$ and $30.38{\pm}24.96%$, respectively, and reduced to $96.49{\pm}7.84%$ and 100%. Acute toxicity reduction was clearly correlated with SS (suspended solids) concentration because of filter feeding characteristics of test organisms. Chronic toxicity tests revealed that lethal effect was reduced and low concentration of influents showed higher number of neonates. However, toxicity reduction was not related to nutrient removal. Fecundity effect positively increased in treated wastewater compared to that in raw wastewater, and no significant differences were observed compared to the control group in JN final effluent implying potential effects of estrogenic compounds in the STP effluents. Conclusions: Conventional wastewater treatment process reduced some organics and nutritional compounds from wastewater, and it results in toxicity reduction in lethal effect and positive reproductive effect but not showing correlation. Unknown estrogenic compounds could be a reason causing the increase of brood size. This study suggests that pharmaceutical residues and nanoparticles in STP effluents are one of the major micropollutants and underline as one of estrogenic effect factors.

Quantification of Pre-parturition Restlessness in Crated Sows Using Ultrasonic Measurement

  • Wang, J.S.;Huang, Y.S.;Wu, M.C.;Lai, Y.Y.;Chang, H.L.;Young, M.S.
    • Asian-Australasian Journal of Animal Sciences
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    • v.18 no.6
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    • pp.780-786
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    • 2005
  • This study presents a non-video, non-invasive, automatic, on-site monitoring system the system employs ultrasonic transducers to detect behavior in sows before, during and after parturition. An ultrasonic transmitting/receiving (T/R) circuit of 40 kHz was mounted above a conventional parturition bed. The T/R units use ultrasonic time-of-flight (TOF) ranging technology to measure the height of the confined sows at eight predetermined locations. From this data, three momentary postures of the sow are determined, characterized as standing-posture (SP), lateral-lying-posture (LLP) and sitting posture (STP). By examining the frequencies of position switch Stand-Up-Sequence (SUS) between standing-posture (SP), lateral-lying-posture (LLP) and sitting-posture (STP) rate can be determined for the duration of the sow' confinement. Three experimental pureblooded Landrace sows undergoing normal gestation were monitored for the duration of confinement. In agreement with common observation, the sows exhibited increased restlessness as parturition approached. Analysis of the data collected in our study showed a distinct peak in Stand-Up-Sequence (SUS, i.e. the transition from lying laterally to standing up ) and sitting-posture (STP) rate approximately 12 h prior to parturition, the observed peak being 5 to 10 times higher than observed on any other measurement day. It is concluded that the presented methodology is a robust, low-cost, lowlabor method for the continuous remote monitoring of sows and similar large animals for parturition and other behavior. It is suggested that the system could be applied to automatic prediction of sow parturition, with automatic notification of remote management personnel so human attendance at birth could reduce rates of sow and piglet mortality. The results of this study provide a good basis for enhancing automation and reducing costs in large-scale sow husbandry and have applications in the testing of various large mammals for the effects of medications, diets, genetic modifications and environmental factors.

Development and Field Assessment of DO Control System in an Aeration Tank for Automation of Sewage Treatment Plant

  • Jung, In-Chul;Kim, Dae-Yong;Junq, Byung-Gil
    • Journal of Environmental Science International
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    • v.18 no.6
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    • pp.603-608
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    • 2009
  • Activated sludge sewage treatment processes are difficult to be controlled because of their complex and nonlinear behaviour, however, the control of the dissolved oxygen level in the reactors plays an important role in the operation of the facility. For this reason, this study is designed to present a system which accurately measures DO, MLSS, pH and ORP in the aeration tank to alleviate situations above and provide the automatization of a sewage treatment plant (STP) using new DO control system. The automatic control systems must be guaranteed the accuracy. Therefore, the proposed automatic DO control system in this study could be commercial applications in the aeration tanks by means of operating cost analysis and user-friendly for operation and maintenance. We could get accurate data from the lab tank which has water quality checker because there was no vortex and air bubble during the measurement process. Improvement of confidence in the lab tank enabled effective and automatic operation of sewage treatment plants so that operation costs and manpower could be saved. If this result is put in place in every sewage treatment plant nationwide for practical purposes, it is estimated to cost 18.5 million dollars in installing the lab tank and to save 9.8 million dollars in management cost a year, except for cost saved by automation.

The Design and Implementation of Video Transmission and Facility Management System with a built-in SPD and Sensing Circuit (SPD와 Sensing 회로를 내장한 영상전송 및 장애관리 시스템 설계 및 구현)

  • Moon, Chang-Hee;Park, Chang-Ho
    • Proceedings of the KIEE Conference
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    • 2011.07a
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    • pp.732-734
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    • 2011
  • 본 논문에서는 [SPD와 Sensing 회로를 내장한 영상 전송 및 장애관리시스템 설계 및 구현에 대하여 기술하였다. STP 케이블을 이용하여 영상신호 및 제어신호, 장애정보신호, SPD신호로 총 4종류의 신호를 STP케이블 Pair별로 구성하여 장거리(2km) 전송하도록 하여 전송거리와 배관, 배선의 제약을 해결하였고, 경제성에서도 타 케이블 보다 우위를 점하고 있으며, 각각의 카메라별 전송신호 및 영상, 장애정보와 전원공급 및 SPD 상태, 감시와 녹화를 위한 각각의 장비별 전원공급 및 SPD 상태를 이력관리와 함께 관리할 수 있는 통합 관리프로그램으로 관리자가 수백대의 카메라를 효율적으로 관리할 수 있도록 설계 및 구현하였다.

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Case Analysis of the Promotion Methodologies in the Smart Exhibition Environment (스마트 전시 환경에서 프로모션 적용 사례 및 분석)

  • Moon, Hyun Sil;Kim, Nam Hee;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.18 no.3
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    • pp.171-183
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    • 2012
  • In the development of technologies, the exhibition industry has received much attention from governments and companies as an important way of marketing activities. Also, the exhibitors have considered the exhibition as new channels of marketing activities. However, the growing size of exhibitions for net square feet and the number of visitors naturally creates the competitive environment for them. Therefore, to make use of the effective marketing tools in these environments, they have planned and implemented many promotion technics. Especially, through smart environment which makes them provide real-time information for visitors, they can implement various kinds of promotion. However, promotions ignoring visitors' various needs and preferences can lose the original purposes and functions of them. That is, as indiscriminate promotions make visitors feel like spam, they can't achieve their purposes. Therefore, they need an approach using STP strategy which segments visitors through right evidences (Segmentation), selects the target visitors (Targeting), and give proper services to them (Positioning). For using STP Strategy in the smart exhibition environment, we consider these characteristics of it. First, an exhibition is defined as market events of a specific duration, which are held at intervals. According to this, exhibitors who plan some promotions should different events and promotions in each exhibition. Therefore, when they adopt traditional STP strategies, a system can provide services using insufficient information and of existing visitors, and should guarantee the performance of it. Second, to segment automatically, cluster analysis which is generally used as data mining technology can be adopted. In the smart exhibition environment, information of visitors can be acquired in real-time. At the same time, services using this information should be also provided in real-time. However, many clustering algorithms have scalability problem which they hardly work on a large database and require for domain knowledge to determine input parameters. Therefore, through selecting a suitable methodology and fitting, it should provide real-time services. Finally, it is needed to make use of data in the smart exhibition environment. As there are useful data such as booth visit records and participation records for events, the STP strategy for the smart exhibition is based on not only demographical segmentation but also behavioral segmentation. Therefore, in this study, we analyze a case of the promotion methodology which exhibitors can provide a differentiated service to segmented visitors in the smart exhibition environment. First, considering characteristics of the smart exhibition environment, we draw evidences of segmentation and fit the clustering methodology for providing real-time services. There are many studies for classify visitors, but we adopt a segmentation methodology based on visitors' behavioral traits. Through the direct observation, Veron and Levasseur classify visitors into four groups to liken visitors' traits to animals (Butterfly, fish, grasshopper, and ant). Especially, because variables of their classification like the number of visits and the average time of a visit can estimate in the smart exhibition environment, it can provide theoretical and practical background for our system. Next, we construct a pilot system which automatically selects suitable visitors along the objectives of promotions and instantly provide promotion messages to them. That is, based on the segmentation of our methodology, our system automatically selects suitable visitors along the characteristics of promotions. We adopt this system to real exhibition environment, and analyze data from results of adaptation. As a result, as we classify visitors into four types through their behavioral pattern in the exhibition, we provide some insights for researchers who build the smart exhibition environment and can gain promotion strategies fitting each cluster. First, visitors of ANT type show high response rate for promotion messages except experience promotion. So they are fascinated by actual profits in exhibition area, and dislike promotions requiring a long time. Contrastively, visitors of GRASSHOPPER type show high response rate only for experience promotion. Second, visitors of FISH type appear favors to coupon and contents promotions. That is, although they don't look in detail, they prefer to obtain further information such as brochure. Especially, exhibitors that want to give much information for limited time should give attention to visitors of this type. Consequently, these promotion strategies are expected to give exhibitors some insights when they plan and organize their activities, and grow the performance of them.

Experimental and analytical study of a new seismic isolation device under a column

  • Benshuai Liang;Guangtai Zhang;Mingyang Wang;Jinpeng Zhang;Jianhu Wang
    • Earthquakes and Structures
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    • v.24 no.6
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    • pp.415-428
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    • 2023
  • Low-cost techniques with seismic isolation performance and excellent resilience need to be explored in the case of rural low-rise buildings because of the limited buying power of rural residents. As an inexpensive and eco-friendly isolation bearing, scrap tire pads (STPs) have the issue of poor resilience. Thus, a seismic isolation system under a column (SISC) integrated with STP needs to be designed for the seismic protection of low-rise rural buildings. The SISC, which is based on a simple exterior design, maintains excellent seismic performance, while the mechanical behavior of the internal STP provides elastic resilience. The horizontal behaviors of the SISC are studied through load tests, and its mechanical properties and the intrinsic mechanism of the reset ability are discussed. Results indicate that the average residual displacement ratio was 24.59%, and the reset capability was enhanced. Comparative experimental and finite element analysis results also show that the load-displacement relationship of the SISC was essentially consistent. The dynamic characteristics of isolated and fixed-base buildings were compared by numerical assessment of the response control effects, and the SISC was found to have great seismic isolation performance. SISC can be used as a low-cost base isolation device for rural buildings in developing countries.

A Study on the Protection Switching Mechanism for Distribution Automation System Ethernet Networks Service of Distribution Automation System (배전자동화시스템 통신서비스를 위한 이중화 통신망 보호절체 알고리즘 연구)

  • Yu, Nam-Cheol;Kim, Jae-Dong;Oh, Chae-Gon
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.62 no.6
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    • pp.744-749
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    • 2013
  • The protection switching technology is widely adopted in the fiber-optical transmission equipments based on TDM(Time Division Multiplexing), such as PDH, SDH/SONET. A variety of protection switching algorithms for Ethernet networks and the progress of standardization are summarized in the document. There are several kinds of protection switching algorithms for Ethernet networks, such as STP, RSTP, MSTP and etc. However, since Ethernet signal move through detour route, it causes much time to recover. Accordingly, it is difficult to secure a usability of Ethernet networks and QOS(Quality of Service). Also, if the protection switching protocol standardized by IEEE and ITU-T is used, it remains a inherent network switching time for protection. Therefore, a specific protection switching algorithm for Ethernet are needed for seamless and stable operation of Ethernet networks service for Distribution Automation System(DAS). A reliable protection algorithm with no switching delay time is very important to implement Self-healing service for DAS. This study of FPGA based protection switching algorithm for Ethernet networks shows that in case of faults occurrence on distribution power network, immediate fault isolation and restoration are conducted through interaction with distribution equipments using P2P(Peer to Peer) communication for protection coordination. It is concluded that FPGA based protection switching algorithm for Ethernet networks available 0ms switching time is crucial technology to secure reliability of DAS.