• The Research Journal of the Costume Culture
• /
• v.21 no.6
• /
• pp.827-843
• /
• 2013

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.11
• /
• pp.1593-1604
• /
• 2002

The purpose of the study were to find how the trend had an effect on a buying motivation, a selecting standard, a frequency of use, a purchase place of cosmetics, makeup and the distinctive quality of social strata of regarding a clothing shopping orientation. The subjects of investigation were the women in twenties who live in Seoul and Chonnam province. This study had been done from May to July 2001, and 660 questionnaires were used for analysis. The measuring tools used were the items of matters of preceding studies and developed ones by researchers on which questionnaires were prepared. Factor and cluster analysis and Duncan's multiple range test, ANOVA, x$^2$-test, frequency, and percentage as analysis methods were used through SPSS. The results of the study were as follows. The clothing shopping orientation divided five shopping orientations such as ostentatious style, enjoyable style, economical style, and prudent style, and an attachment style for special brands and shops. On the basis of this result, the groups 20's females were classified into low groups by the cluster analysis; economical shopping group, indifferent shopping group, conspicuous shopping group, and recreational shopping group. In the case of cosmetics purchasing motives, evaluation criteria of cosmetics, stores selection criteria were found according to shopping orientation subdivision, and there was the significant difference between the groups in frequency of use, a purchase place of cosmetics.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.13 no.1
• /
• pp.113-118
• /
• 2018

In this research, we conducted a questionnaire using the existing developed digital literacy checklist for analyzing the digital literacy level of Reserve Officers' Training Corps in K-University. In order to verify the validity and reliability of the measurement results collected on the basis of the response results, factor analysis of the question was carried out using the statistical analysis program SPSS 21.0, for each research group, the ability level by each factor was analyzed. Based on the results of analysis using frequency analysis, T-test and One-way ANOVA, we suggested measures to improve digital literacy level of school district officer candidates.

• Journal of Digital Convergence
• /
• v.13 no.2
• /
• pp.361-369
• /
• 2015

For the research object of this study 112 university shooting athletes, registered with Korea Shooting Federation in 2014, have been selected. Statistics processing was carried out through SPSS 16.0 and AMOS 7.0. The following results were obtained by analysis of frequency, exploratory factor analysis, confirmatory factor analysis, correlation analysis and structural equation model analysis to serve it's purpose. First, task orientation had passive influence on self-management. Second, task orientation and ego-orientation had passive influence on perceived exercise performance. Third, self-management had passive influence on perceived exercise performance.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.23 no.4
• /
• pp.81-93
• /
• 2021

This study attempted to investigate the mediating effects of self-efficacy in the influence of appearance management behavior and life satisfaction among middle-aged women. For this, a questionnaire survey was performed among 153 women aged 40-59 living in Seoul and Gyeonggi-do. The collected data were analyzed by frequency analysis, cross-tabulation analysis, t-test, ANOVA, Duncan's test, reliability analysis, and correlation analysis, using SPSS 25.0. To examine mediating effects, SPSS Process MACRO #4 was borrowed, and the results found the following: 1) A positive correlation with statistical significance was observed among appearance management behavior, self-efficacy, and life satisfaction. 2) According to the analysis of appearance management behavior, self-efficacy and life satisfaction by demographic characteristics, some differences were found. 3) The mediating effects of self-efficacy in appearance management behavior and the life satisfaction relationship was confirmed. The above results show that middle-aged women experience an increase in self-efficacy through appearance management behavior and improvements in their life satisfaction through such self-efficacy, not just enhancing life satisfaction through appearance management behavior. In other words, appearance management increases life satisfaction through an ego-discovery process.

• Journal of Families and Better Life
• /
• v.19 no.1
• /
• pp.95-110
• /
• 2001

Recently a number of large discount store and those of its users was increasing. The purpose of this study is to investigate the tendency of impulse buying and analyzes factors which influence impulse buying. The data had been collected from questionaries with 474 consumers who visit large discount store. The major statistical methods used for data analysis are frequency, percentile, mean, t-test, multiple regression analysis, one-way ANOVA, and Duncans multiple range test utilizing SPSS Win pc+program. The results of this study are as follows : 1. The four different kind of impulse buying is measured. The overall level of impulse buying is 2.76. Suggestion impulse buying(M=3.19) is the highest, and the lowest is pure impulse buying(M=2.66). 2. In the area of demographic variables is significantly different in the age of twenties and thirties(p<.05). A visit frequency and membership. In the area of in-store variables is significantly different by all factors at impulse buying except waiting time. Especially, point-of-purchase(POP) advertisement and discount sale are very important variables. A visit frequency and membership are significantly different in the area of consumer-related variables. 3. Waiting time, a visit frequency, a POP advertisement, and a discount sale have the positive effects on overall impulse buying. Pure impulse buying is influenced by shopping list, POP advertisement and a stores atmospher. Buying companion, membership, kind of store and waiting time have the effect on reminder impulse buying. Suggestion impulse buying is influenced by school career, shopping list and POP advertisement. Planned impulse buying is influenced by sex, POP advertisement, buying companion and discount sale.

• Journal of Families and Better Life
• /
• v.6 no.1
• /
• pp.1-25
• /
• 1988

The purpose of this study was to classify the communication styles of the husbands and wives in Korea. The instrument of this study was questionnaire which was made through the three times' pre-research by the researcher. In the pre-research, husbands and wives were asked what were the communication styles in their daily life. Among the gathered data 55 items were chosen by the frequency of the communication styles. The subjects were 240 husbands and 264 wives who lives in Seoul. In this study the following questions were examined. 1) What are the communication styles of the husbands? 2) What are the communication styles of the wives? The data were analyzed by the method described below with SAS and SPSS computer programs. 1) To find out general character of the subjects, frequency distribution and frequency percentage should be computed. 2) To analyze items of the scale, mean standard deviation, and relative frequency distribution of the respective items should be computed. 3) To extract factor of the respective group, the procedure of factor analysis should be applied. 4) To verify the reliability of the respective factor, Cronakch's α should be computed. 5) To notice the differences in background variables, the analysis variance should be computed. The conclusions derived from the findings were as follows: 1) The communication styles of the husbands group were categorized into authoritarian style, contactful style, sincere style, speculative, speculative style, other-oriented style. 2) The communication styles of th wives group were categorized into authoritarian style. sincere style, other-oriented style, sacrifice style, speculative style.

• Journal of the Korean Society of Food Culture
• /
• v.17 no.3
• /
• pp.289-298
• /
• 2002

This study was conducted to find sensitive indicator of food intake and specific food group related to cognitive function and to analyze the pathway among factors affecting food intake and cognitive function of the aged. 179 people over 50 years old were investigated and all the data were analyzed by SPSS 10.0 package. Food frequency was more sensitive indicator to show the relationship between food intake and cognitive function of the aged than the numbers of standard amount of food eaten. Consumption of grains and starch, meat, fish, eggs and beans were strongly related to cognitive function of the aged and intake of vegetables and fruits also have relationship with it. Moreover, the more frequent eating the carbohydrate and the protein, the higher the cognitive level of the aged. Age, education period, income, blood pressure, duration after retirement, frequency of physical activity and BMI were correlated with food intake and cognitive function of the aged. Among them, age and frequency of physical activity were most strongly correlated with food intake, and education period with cognitive function of them. This investigation shows that more stable intake of carbohydrate and protein containing foods need to be supplied to low income aged and the importance of physical activity of the aged must be emphasized with food intake for better life of the aged.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.15 no.4
• /
• pp.739-746
• /
• 2020

The fourth industrial revolution introduced at world economic forum in 2016 has had huge effects on tourism industries as well as the change of core technologies in ICT such as big data, IoT, etc, This paper proposes the methods to propel tourism of Yoesu city through big data analysis and questionnaires. Sensitive words and positive-negative trend are extracted by Social Metrics and the keywords for Yeosu tour trends are extracted and analyzed by Naver datalab, and the results are visualized by R language. And frequency, difference, factor, covariance and regression analysis in SPSS are executed for the questionnaires for 493 visitors who traveled in Yeosu city. Sentiment analysis for Yeosu tour and maritime cable car shows that positive effect is much more than negative one. The analyses for questionnaires in SPSS show that Yeosu area is statistically significant to tour satisfaction index and tour revitalization for Yeosu, and favorite sightseeing places and searching electronic devices for age groups are different. The sightseeing places such as a maritime park with soft contents that give joyfulness and healing to tourists are highly attracted in both the big data and questionnaires analysis.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.171-179
• /
• 2014

The purpose of this study was to analyze the relationships among social activities, self-efficacy and the level of life satisfaction of the elderly. 394 structured questionnaires were collected from the elderly aged 60 plus who live in Joonggu, Dajeon City, and the frequency analysis, factor analysis, reliability analysis and hierarchical regression analysis were carried out through SPSS Ver 18.0. The results were as follows. First, the frequencies of the learning and cultural activity, social collective activity and family community activity showed relatively high. The participation frequencies showed as 30% for one or two times per week and 20% for nearly no. And the participation time lasted only one or two hours which meat very low level. Second, the positive cognition on the participation in social activities and taking an active part in social activities had an positive effect on self-efficacy and the level of life satisfaction of the elderly.