• 한국의류학회지
• /
• 제40권6호
• /
• pp.1150-1163
• /
• 2016

This study makes use of meta-analysis to statistically integrate the quantitative results of individual research on the influence of fashion product attributes on purchase; in addition, this study utilizes the effect sizes of correlation coefficients. This study was based on 24 individual studies from January 2000 to March 2015. The meta-analysis analyzed 91 effect sizes and 24 studies and calculated the correlation coefficient effect sizes. A random effect model was employed for meta-analysis because the results for the homogeneity test indicated that the effect sizes of each research were heterogeneous. The analysis results are as follows. First, when the total effect sizes of the fashion product attributes that influence clothing purchase decisions were calculated as .256; this indicated that the effect size is slightly below the mid-sized level. Second, upon examining the effect sizes of the categorized fashion product attributes, the intrinsic attributes yielded .222, extrinsic factors yielded .235, and the compiled attributes yielded .420; this demonstrated that the compiled attributes have a larger effect size than individual attributes. Third, when they were measured by the characteristics of study targets, they were larger for a mixed-gender group than women as well as for ordinary citizens than university students. When the effect sizes were measured based on the characteristics of fashion products as suggested in the study, there were significant differences with respect to sportswear, followed by SPA brand clothing, general clothing, fashion accessories, and designer clothing. The cases where the clothing were purchased in non-retail stores were found to have a slightly larger effect size than those of offline retail stores when the effect sizes were measured based on purchase routes; however, the difference was not statistically significant. Next, an investigation of the trend of effect sizes based on published year via the meta regression analysis indicated slightly larger effect sizes as shown in more recent publications, but this was not statistically significant.

• 한국의류학회지
• /
• 제42권5호
• /
• pp.855-870
• /
• 2018

This study analyzes and categorize the types of digital signage content using the case study method as well as explores the moderating effects of digital signage content in the relationship between digital signage attributes and consumer's flow using the empirical study method. For a case study, the total of 38 fashion brands, including 10 designer brands, 14 sports and outdoor brands, 6 casual brands and 8 SPA brands were investigated. For an empirical study, the virtual store with two types of digital signage contents was developed. Then, the online survey was conducted with 20s to 40s respondents and a total of 544 responses were analyzed using SPSS 24.0. The study results were as follows. First, digital signage in fashion store were categorized into four types by its content; brand-centric type, product-centric type, compound type, and promotional type. Second, digital signage consists of three attributes such as attractiveness, informativity, and entertainment. Third, the results showed that attractiveness and entertainment had a significant effect on consumer's flow. The type of digital signage content was also shown to moderate the influence of attractiveness and consumer's flow.

• 패션비즈니스
• /
• 제15권6호
• /
• pp.1-22
• /
• 2011

This paper is a study on the information required for developing Korean clothing products intended for Chinese students in Korea and for opening markets of Korean clothing and brands in China. It analyses the buying behaviors, purchasing ability, the favourite apparel type for clothing, and satisfaction with Korean clothing and brands of Chinese students in Korea, with which it seeks a program for South Korea branding to enter into the Chinese clothing market. Three hundred fifty seven students of Hannam University and PaiChai University Chung nam National University in Daejeon-city took part in this study. This paper adopts Descriptive Analysis, Crossing Analysis, Bivariate Correlations, and One-way ANOVA in SPSS 17.0 with Post Hoc Multiple Comparisons to know about the impact of demographic variables of Chinese students in Korea on buying information sources, the criteria for store selection, buying capacity, praise degree on various properties of Korean clothes products and their satisfaction with Korean clothes products. The first proposal of expanding China market for Korean merchants is to achieve maximum sales based on sales promotion strategies, such as the credit card corporations, the store display and sales person service development, SPA, design size development, and to upgrade consumption values. The second proposal is Korean clothes corporations should open the Internet shopping corresponding to the physical stores, the most frequently used information source of Chinese students is the network, from the age distribution of Internet users in 2008 in China, population above 10 and below 30 accounts for 66.7% of all users, In recommending clothes made in Korea to Chinese young people, on-line advertising will get better effects than other strategies, specially during advertisement, they should take good use of Korean television shows and variety shows or help Chinese poor areas to do the social contribution hereby to improve the public image of Korean clothes corporations, which can bring good sale promotion effects as well.

• 복식문화연구
• /
• 제27권3호
• /
• pp.285-297
• /
• 2019

Retail firms have begun to pursue the marketing strategies, which stimulate consumers' sensibility and lead people to purchase their products. The visible effects of visual merchandising (VM) arouse consumers' interest and play an effective role in having busy people efficiently choose products. Apparel retail stores such as SPA use the offline store to be the experiential environment of their branding. Consumers' sensitivity and response toward various visual merchandising strategies needs to be accessed. The purpose of this study is to identify VM consciousness and VM evaluation attribute factors. Relationship of such variables with other variables were accessed. As consequence variables, product satisfaction and unplanned purchase behavior were included in the study. An empirical survey data was collected from men and women of various ages. Results indicated that VM consciousness and VM evaluation attribute factors were not correlated with consumer demographic variables. VM evaluation attributes were factored into appropriateness, attractiveness and functionality dimensions. Clothing involvement and brand orientation significantly influenced product satisfaction and unplanned purchase. The direct and indirect effect (via VM consciousness) were significant. For unplanned purchase, brand orientation only had indirect effect. The influence of VM evaluation attribute factors were significant. Appropriateness had stronger effect on product satisfaction whereas attractiveness had stronger effect on unplanned behavior. Functionality dimension had only indirect effect on product satisfaction but did not show significant direct and indirect effects on unplanned purchase. This study identified the pivotal role of VM consciousness in various shopping and purchasing circumstances in offline retail store of apparel brands.

• 한국지역지리학회지
• /
• 제5권1호
• /
• pp.25-75
• /
• 1999

`역전(驛前) 상점가(商店街)'는 도시 내부에 있어서 자연적 혹은 유기적인 중심지의 계층구조에 의해서 결절된 중심지가 아니다. '기차역'이라고 하는 특수한 기능의 견인력에 의해서 그 부근에 형성된, 오히려 특수 상점가적인 특성을 나타내고 있다. 이 지역은 개항(開港) 이전에는 왜관(倭館)이 있었던 곳이며, 개항 후에는 왜관이 일본인 거류민지로 승격하게 된다. 또한 지금은 점차 쇠퇴하고 있긴 하지만 '차이나 타운'이라고 하여 중국인의 거주지가 이 지역의 서부지대에 아직까지 존속하고 있다. 이곳과 연속적으로 이루어진 지역에 '텍사스 타운'이 있어서 과거부터 주한미군(駐韓美軍)과 외국인 선원들을 고객으로 하는 환락가가 형성되어 있었다. 그러나 지금의 이곳은 '러시아 타운'으로 변하여 가로의 대부분의 간판은 러시아어로 되어 있다. 이 가로를 따라서 가면 러시아 사람들을 많이 만날 수 있다. 이 상점가와 인접하여 '초량시장'이 위치하고 있어서 과거부터 인근의 주택지를 serve하는 중심지로서의 역할을 하고 있었다. 그러다가 1969년 6월 10일에 새로운 역사(驛舍)가 준공되고 부산역이 현재의 위치로 이전해 오면서 과거의 기능에 기차역이 견인하는 기능이 부가하게 된다. 크게 보면, 이러한 두 가지의 속성이 현재 부산역 상점가의 특징으로 나타나고 있다. 따라서 역사(驛舍)가 있는 동부지대와 전통적으로 형성되어 왔던 서부지대는 그 토지이용과 구조면에서 않은 차이가 있다. 동부지대는 업무관리기능이 집적하고 있는 반면에 소매업 중에서도 상점가의 계층을 결정할 수 있는 중심성 상점은 전혀 입지하지 않고 있다. 이 지대는 대형의 고충건물이 많은 업무지구이다. 이것은 도심의 축소판으로서의 경향을 오히려 부도심보다도 더 강하게 나타내고 있다는 것이다. 이러한 특징을 가지고 있는 부산역 상점가에 대해서 그 기능구성과 분포를 중심으로 패턴을 밝히려고 한다. 이 연구는 부산시 전체의 내부공간 구조를 밝히려는 일련의 연구의 한 부분의 성격을 지니고 있다.