• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.137-158
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• 2011

The study aims to determine whether SNS Usage has significantly influence on local administration PR. With the advance in information and communication technologies, many administrative organizations began to work in public relation to their residents via SNS. Nowadays SNS is transforming practical standpoints from forming public opinion through communication message to forming relationship with their residents. Therefore the needs to identify the relationship of the administrative organizations and their residents are demanded with the needs to investigate impact levels of SNS use on the relationships. While there are many researches to simply identify the features of SNS and to introduce local administration, the research investigating the sequential impacts of SNS use on local adminstration PR does not exist. The study targeted a borough office and its residents and compare those two groups. Findings illustrate that the SNS usage of administrative organizations suffer from the shortage of resident's feedback. Finally the study recommends the various issue developments to strike chord with their residents to utilize SNS use in local governmental organizations.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.28 no.2
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• pp.57-78
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• 2017

SNS is a useful tool to quickly deliver information in an emergency given their speed and expandability. Especially, SNS in the event of a disaster or an accident can offer on-site, accurate and detailed updates about essential information such as the safety of victims and the development of the situation, served as a valuable complement to the conventional media. This study aims to perform a comparative analysis on how social media are currently used by emergency management authorities in South Korea and other countries. Based on the results, this study proposed more effective ways to exploit SNS and improve efficiency of disaster management. To accomplish the goals, this study collected tweet information from various sources including the FEMA of the U. S., the FDMA and the Central Disaster Council of Japan, and the MPSS of Korea. The collected tweet information was analyzed by feedback, time series, and information types. The feedback analysis aims to quantify the number of monthly user feedback in order to assess user satisfaction about the tweet information. The time series analysis identifies the number of tweet information, feedback index and keywords by country for certain duration, examining why certain messages showed high feedback indices and what kind of contents should be offered by the authorities. Finally, the analysis of information type reviews the type of information contained in the tweet information that drew users' attention to identify the information type in which the authorities should deliver information to users. Based on these analyses, this study proposed improvement methods to use Tweeter in MPSS.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.587-595
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• 2014

As the number of users of SNS (Social Network Service) and smart devices increases sharply nowadays, many studies on various teaching models and methodologies have been made in order to utilize SNS in education. However, there are not so sufficient studies that explore social media as a learning environment and analyze empirically its relation with the academic achievement. Since various kinds of learning experiences are required in order to foster creative talents, it is necessary to have information sharing, debate and information exchange utilizing SNS. If utilizing SNS for general computer education in a university, it will be possible to collect learners' various thoughts and opinions more effectively. Because real-time feedback can be possible in each individual space through SNS by sharing the information related to the interactions between learner and teacher or between leaner and learner and exchanging opinions each other, the learner's ability to utilize a computer can be improved. Especially SNS can provide a real-time help to solve problems for underachieved students and provide an opportunity to improve the academic achievement.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.579-586
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• 2013

To see what the promotional movie of the same product, Each concept were respectively constructed for Optimized SNS marketing movie. There are two types of movies. One is the teaser of product design in the form of showing 'Feature Movie' and the other is the 'Viral Movie' presenting USP of the product in parody technique, which can be compared with each others. The two movies show on YouTube, then feedback from viewers were analyzed in detail. As a result, data for view and shares of viral movie showed relatively higher than the feature movie. It means that the viral movie is more effective for marketing since its various elements such as fun, story and visuals are sharable. It makes people more interested and immersed in these contents. Thus, viral movies for SNS marking are distributed to reflect the issue of the time, all the concepts are clear to show what the product is for, and most importantly it can trigger the attention of viewers.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.2
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• pp.51-59
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• 2016

SNS has been emerging as an educational tool, because of its features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this study is to investigate the affecting factors of learner's attitude and intention to use of SNS in college education. Based on prior studies self-efficacy, educational expectancy, subjective norm, habit and enjoyment were identified as affecting factors. According to the results of multiple regression analysis, all factors(self-efficacy, educational expectancy, subjective norm, habit and enjoyment) were found to be significantly related to the learner's attitude and intention to use. Result shows that educational expectancy and enjoyment are much more significantly related to the learner's attitude and intention to use of SNS in college education. It can provide a guideline of effective strategy for SNS utilization in college education.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.3
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• pp.205-214
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• 2016

Dramatic transformation in education has taken place and Internet Technologies have played a key role. Especially SNS has been considered as an effective educational tool because of its exceptional features such as discussion on course topics, feedback from peers and group collaboration. The purpose of this paper is to investigate factors affecting the attitude, intention to continuous use of SNS and performance in college education comparing between experienced learner and non-experienced learner. Self-efficacy on media usage, educational expectancy, subjective norm, habit, and enjoyment were identified as affecting factors based on prior researches. The results shows that all factors are significantly related to the learner's attitude on the use of SNS in college education. Experienced learner's attitude on educational use of SNS in college was found to be significantly related to the intention to continuous use and performance. This study can provide a guideline of effective strategy for SNS utilization in college education.

• Journal of Digital Contents Society
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• v.15 no.2
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• pp.219-225
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• 2014

Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Social media like Twitter and Facebook let customers to express their needs, and using big data such as data on SNS is a very effective method for getting customer's feedback. Collecting and analyzing social big data are operated by Buzz monitoring system. This research suggests how to utilize big data for getting customer's feedback on hotel CRM(Customer Relationship Management), which considers customer itself as asset of business. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents results of hotel customer reputation using buzz monitoring system. It would analyze the result from the hotel customer reputation, and research the implication in this paper.

• Journal of Internet Computing and Services
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• v.15 no.5
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• pp.33-41
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• 2014

The purpose of this study is to provide statistical analysis based suggestions on effective methods to take advantage of social network service (SNS) for educational purposes based on investigations of undergraduate students with high utilization of SNS. To achieve this, we conducted an open questionnaire survey and qualitatively analyzed the data using NVivo 10 program. Additionally, to visualize the analysis by education subject of the SNS educational methods, we have divided the data into 3 categories of teacher, student and common area. As a result, our analysis showed that the exchange opinions and discussions, information sharing and learning of contents of questions and answers, surveys, intimacy formation, counseling etc. were of the common area. Furthermore, teacher area included the notice announcement, teaching materials sharing, real-time assessment (quiz), attendance check, assignment grading and feedback, etc. Finally the student area was of project activities (group/individual), prepare and review the shared data, video self learning, peer review and feedback of projects, lecture evaluation, etc.

• Knowledge Management Research
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• v.16 no.4
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• pp.69-87
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• 2015

Given the huge number of data produced by its users, SNS is a great source of customer insights. Since viral trends in SNS reflect customers' direct feedback, companies can draw out highly meaningful business insights when such data is effectively analyzed and managed. However, while the importance of understanding SNS big data keeps growing, the methods for analyzing atypical data such as SNS postings for business insights over product has not been well studied. This study aims to demonstrate the way to exploit topic modeling method to support marketing strategy generation and therefore leverage business process. First, we conducted topic modeling analysis for twitter data of Apple and Samsung smartphones. Then we comparatively examined the analysis results to draw meaningful market insights about each smartphone product. Finally, we draw out a strategic marketing recommendation for each smartphone brand based on the findings.

• Proceedings of the Korean Society of Computer Information Conference
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• 2018.07a
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• pp.495-496
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• 2018

전문대학의 프로그래밍 수업에서 시험효과를 이용하여 학습자의 집중도를 높이고 긴장감을 유발하며 학업 성취도를 높일 수 있는 실시간 학업성취도 테스트와 피드백 방안을 제안한다. SNS와 간단한 필기구를 활용한 시험으로 교수자는 수업 전과 후의 학습자의 성취도의 변화를 쉽게 파악하며 학습자는 실시간으로 SNS를 통해 피드백을 받을 수 있다.