• Asia Marketing Journal
• /
• 제14권4호
• /
• pp.117-142
• /
• 2013

Brand orientation is a relatively new paradigm in marketing which was first introduced in the 1990s. Since then, an accumulating body of research has addressed the strategic importance of brand orientation. Although there is a growing body of literature on brand orientation, there have been no empirical studies examining the mediation effect of brand orientation on market orientation-performance relationship to date. Moreover, most studies on brand orientation have been carried out in the context of large enterprises. Hence, the aim of this research is to extend the literature and address market orientation, brand orientation, and firm performance against the backdrop of Korean SMEs. The authors empirically investigate the impact of market/brand orientation on organizational performance and the mediating role of brand orientation. They utilize 178 usable responses to test the four research hypotheses. The hypothesized model predicts that there is a positive association among market orientation, brand orientation, and firm performance. It is also expected that brand orientation mediates the relationship between market orientation and organizational performance. The statistical results based on PLS analysis confirm our prediction among the constructs in the research model. The empirical evidence provides significant theoretical and managerial implications for brand orientation among SMEs. The first theoretical implication is that we provide empirical evidence regarding the important role of brand orientation in explaining the multi-trait perspectives of strategic orientation. The second theoretical implication is that the concept of brand orientation can be empirically validated in the context of SMEs. In terms of managerial implications, managers of SMEs should attempt to build a brand-oriented corporate culture or mindset that places brand values and brand norms as the top priority among their company's tasks. In addition, managers should recognize that brand orientation is critical for SMEs as well as large enterprises. In the last section, the authors address limitations of the study and provide directions for further research.

• 한국벤처창업학회:학술대회논문집
• /
• 한국벤처창업학회 2006년 춘계학술발표회
• /
• pp.139-166
• /
• 2006

This paper explored strategic types of Korean SMEs in manufacturing industries and investigated key differences among strategic types by analysing firm size, product market, technological capabilities and performances. According to previous studies, this papers categorized SMEs into four strategic types-technological innovative SMEs, multi-product SMEs, capital-intensive SMEs, and OEM-based SMEs types. Based on the empirical survey from 1,077 Korea SMEs in diverse industries, there are significant differences among strategic types on the key characteristics including product market, resource capability and performance. Finally this paper suggested implications for the studies on SMEs and managerial and policy directions to support SMEs.

• 기술혁신연구
• /
• 제16권1호
• /
• pp.23-46
• /
• 2008

The purpose of this research is to analyze the impact of business scope and technological capability on firm performance in SMEs. Existing studies on business scopes and technological capabilities have focused on the unilateral relationships with financial performances. This study examines the independent and interaction effects of business scopes and technological capabilities on financial performances of SMEs in capital industries. Based on 228 firm-level data, technological capabilities have positively significant impacts on performance. Business scope measured by product variety and number of buyers have been significantly positive relationships to financial performances. Also SMEs with technological capabilities can moderate the effects of business scope on their performances. However, the results show different relationships depending on measurements on business scope, technological capabilities and performance. The results provide interesting findings on strategic behaviors of SMEs when they pursue growth strategy through expanding business scopes and building technological capabilities.

• 유통과학연구
• /
• 제14권2호
• /
• pp.135-144
• /
• 2016

Purpose - The purpose of this paper is to empirically investigate the moderating effects of social capital on antecedents factors path of export performance in the materials and components SMEs(Small and Medium-sized Enterprises) of Busan and Kyungnam region. In case of materials and components SMEs, they are always trying to achieve business performance including export sales and market share, but it is difficult for them to increase performance due to the limitation of inner & tangible resources. Therefore intangible asset such as technology capability and its antecedents factors which are technology innovation and learning orientation are getting more important to SMEs. In addition, it is supposed that social capital such as local network including distribution channel in overseas market plays an essential role to enhance export performance. Accordingly, the main goal of this study is to find out the relationship between export performance and antecedents factors and the validity of social capital as a moderating valuable. Research design, data, and methodology - Technology innovation, learning orientation and technology capability have been used as antecedents factors for export performance and social capital such as network diversity and intensity has been used for moderating effects analysis. In order to select these valuables mentioned above, this study examined the existing researches on a basis of Resources Based View, Organizational Learning Theory and Social Capital theory. To achieve the objective of this paper, 7 hypotheses including the moderating effects have been proposed with 6 potential variables measured by 24 questions. The survey was carried out from December 2014 to March 2015 and 137 samples out of total 175 were selected for the analysis. PLS(Partial Least Squares) has been used for the methodology of empirical analysis for both antecedents factors path and moderating effects. Results - Research findings are as follows. First, technology innovation has a significant impact on learning orientation, learning orientation has a positive effect on the technology capability and technology capability also has a significant impact on export performance. Therefore 3 valuables are proved as antecedents factors of export performance. Second, the social capital(both network diversity and intensity) plays a moderating role with learning orientation to technology capability. However, there is no moderating effects between both of social capital and technology capability regarding export performance. Conclusions - According to path analysis results, it is suggested that the materials and components SMEs should raise technology innovation and learning orientation in order to improve technology capability and export performance. Meantime, the moderating effect analysis shows that SMEs should consider local network diversity and intensity along with learning orientation to add up technology capability. But local network diversity and intensity does not work systematically with technology capability for export performance and it means that SMEs should find the appropriate local partners for the purpose of establishing concrete distribution channels based on marketing perspective, not for improving technology capability.

• International Journal of Quality Innovation
• /
• 제8권3호
• /
• pp.35-45
• /
• 2007

This paper describes the development of a scale for measuring top management commitment towards continual quality performance improvement in small and medium-sized enterprises (SMEs). A set of self-assessment questions of the ISO 9004: 2000 Standard was used to assess the adoption status of quality management practices. This paper investigates the inter-item reliability and the content validity of the Quality Management Principles Scale (QMPS) in an integrated improvement process in SMEs. An empirical study was conducted to acquire senior management views on the use of the QMPS in manufacturing sectors in Trinidad and Tobago. Based on 328 responses from 110 SMEs, statistical software packages were used to analyse the empirical data and determine the reliability and validity of the QMPS. The paper contributes to develop a self-assessment scale that can be used to measure top management commitment. It is anticipated that the findings would provide practical insights for evaluating the levels of maturity on performance improvement in SMEs.

• 산업경영시스템학회지
• /
• 제35권3호
• /
• pp.16-23
• /
• 2012

Large corporations and small and medium-sized enterprises businesses have tried finding cooperative partner models through win-win activity. In this study, certain factors were researched, which affect on the achievements by win-win activity of large corporative and SMEs from a standpoint of development by SMEs, the establishment of confidence, technical innovation and competence of value chain competence in order to enforce supplying value under the win-win activity. The result of this research presents that the achievement of win-win activity by large corporations and SMEs is related positively to developmental capability, cooperative culture, developmental innovation, innovation of process, outer technological innovation and value chain.

• 아태비즈니스연구
• /
• 제7권2호
• /
• pp.77-92
• /
• 2016

The purpose of this study is to examine the effect of CEO's entrepreneurial orientation on innovation performance and business performance, and the mediating effect of innovation performance on the relationship between entrepreneurial orientation and business performance in small and medium-sized venture-enterprises (SMEs). To test the hypothesized relationships, we have conducted a survey of Korean SMEs. After excluding unanswered and untrustful item questionnaires, the final sample size for this study is 110 SMEs. The major findings of the empirical research are as follows. First, CEO's entrepreneurial orientation had apositive influence on innovation performance of a firm. Second, CEO's entrepreneurial orientation was positively related to business performance of a firm. Third, innovation performance had the partial mediating effect on the relationship between CEO's entrepreneurial orientation and business performance of a firm. That is, this result indicates that CEO's entrepreneurial orientation indirectly effects on business performance through innovation performance. Based on these findings, implications of the research findings are discussed, and recommendation for future research are provided.

• 무역학회지
• /
• 제45권2호
• /
• pp.87-102
• /
• 2020

While many previous studies have emphasized that technological and learning capabilities have an important impact on internationalization, however, there have been few attempts to directly identify the mediating role of innovative performance in the relationship between them. Therefore, we tested the relationships among two organizational capabilities such as technological capability and learning capability, innovative performance and internationalization. Specifically, we explored the impact of two organizational capabilities on innovative performance and the mediating role of innovative performance on internationalization. We tested hypotheses based on 206 survey data of Gwangju and Jeonnam provinces' small and medium-sized enterprises (SMEs). The empirical results showed that both technological capability and learning capability had a significantly positive (+) effect on SMEs' innovation performance, and both technological capability and learning capability had a significantly positive (+) effect on internationalization performance. In addition, it was confirmed that the innovation performance is not only related to the relationship between technological capability and internationalization performance but also acts as a partial mediation role in the relationship between the learning capability and internationalization performance. Based on the results of this study, theoretical and practical implications were provided, and the limitations of this study and future research directions were also discussed.

• 산업경영시스템학회지
• /
• 제37권1호
• /
• pp.79-90
• /
• 2014

The Purpose of this study is to empirically examine the impact of various internal and external innovation activities of SMEs on their innovation performances in the field of electronics and communication industry. Drawing upon the literature review, internal and external innovation activities are defined and conceptualized, and independent, dependent and moderator variables are developed. We have used survey-based data for this study from the survey of technology innovation activities in manufacturing industry, which was conducted by the Science and Technology Policy Institute (STEPI) in 2010. The main result of this study shows that there were no significant differences in the impact of innovation activities on market performance according to the size of SMEs. On the other hands, we found that there were significant differences in the impact of innovation activities on technological innovation performance according to the size of SMEs. Therefore, in order to make high technological innovation performance, companies in the field of electronics and communication industry need to properly implement the internal and external innovation activities by considering their size.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권10호
• /
• pp.285-295
• /
• 2021

This study estimates the influence of organizational-level factors on work motivation and job performance of middle managers of small and medium enterprises (SMEs) in Vietnam. A 5-point-Likert-scale structural questionnaire consisting of 36 observation variables was used to survey middle managers of Vietnamese SMEs. 425 out of 500 responses collected were valid for multivariate data analysis. The results of confirmatory factor analysis and structural equation modeling reveal three main findings. First, philosophy and policy, compensation and benefits, goal system, and leadership have positively significant impacts on the work motivation of middle managers under investigation. Second, there is a significantly positive influence of work motivation on job performance. However, there is no indication that growth opportunities, work environment, evaluation system have significant impacts on the work motivation of respondents. Based on the findings, the study suggests four recommendations for Vietnamese SMEs to improve motivation and job performance of middle managers, which are (1) ensuring the clarity and soundness of the organizational policies and philosophies, especially human resources policy that boosts employees' work motivation; (2) building a comprehensive compensation and benefit system to attract and retain talented employees; (3) developing a clear and adequate goal system; (4) enhancing top-level managers' leadership abilities.