• Journal of Industrial Convergence
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• v.15 no.2
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• pp.37-43
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• 2017

As the number of SSM(Super Supermarket) has been growing, the conflict between large companies and small-to-medium retailers is being deeper in which large-sized market has been growing rapidly and small to medium retailers has been depressed. To solve the conflict, the government enacted the system of business limiting of large enterprises by SMEs. It brought growth of sales of small-to-medium retailers. However, unintended effects were caused by the system. This research aims to analyze underlying structure beyond conflicts between SSM and small to medium retailers using system thinking and draw relationships between key factors. Thus we can provide political alternatives through simulation model which is developed based on the factors.