• Title/Summary/Keyword: SERVQUAL

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Development of Performance Model for EA Service and AHP Analysis of Quality Items (EA 서비스 성과모형 개발 및 품질항목별 AHP 분석)

  • Shin, Daul;Park, Il-Kyu
    • Journal of Information Technology and Architecture
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    • v.10 no.4
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    • pp.467-478
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    • 2013
  • The necessity of research for EA service and performance is surfacing while nation-level and individual agency level performances utilizing Government-wide EA information. In this study, performance model for EA service has been developed categorizing characteristic elements of EA as service. And weight differences between quality items that constitute performance model have been calculated using AHP analysis method. To achieve the stated, SERVQUAL applied performance model for EA service has been developed working through logical reasoning and a broad range of theoretical studies concerning EA service. Moreover, relative weight differences between quality items that constitute the model have been calculated. The results of weight analysis find that importance differences between quality items in order of significance are as follows: EA administrator > EA information > EA education > EA policy > EA operating system. This study, as the nation's first research to graft the public-sector EA service onto SERVQUAL Model that is capturing remarkable attention, has considerable practical and theoretical implications.

Strategy development through Quality Assessments of Mobile Banking Service (모바일 뱅킹 서비스 품질 측정을 통한 전략 도출)

  • Yang, Ji-Youn;Yeo, Kyu-Hun
    • Journal of Korea Society of Industrial Information Systems
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    • v.13 no.2
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    • pp.35-46
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    • 2008
  • This research developed a strategy for mobile banking services based on the important factors deduced from quality assessment of mobile banking service that is experiencing rapid growth of user. SERVQUAL model and importance-performance tool were used. First, SERVQUAL model uses the important factors of mobile banking service selected from literature reviews. As a result, four dimensions that affect user satisfaction are found; assurance, customer orientation, tangibility, and reliability. Second, importance-performance analysis is to develop the strategy using the four factors. The final results revealed that assurance dimension had the strongest influence on user satisfaction. Assurance dimension of high expectation and yet low real performance needs immediate improvement. Customer orientation dimension of low expectation and performance should be reconsidered definition of satisfaction. On the other hand, tangibility dimension of higher performance than expectation is simply to maintain current level. Reliability dimension of high expectation and performance is recommended consistent management.

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Service Quality Measurement by Perception of A Day Care Service Users: Based on SERVQUAL Model (주·야간보호서비스 이용자 인지에 의한 서비스품질 측정: SERVQUAL 모형을 중심으로)

  • Lee, Jin Yong
    • 한국노년학
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    • v.31 no.3
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    • pp.691-709
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    • 2011
  • The purpose of this study is to measure the utilization of a day care service and service quality by SERVQUAL model, also to discuss policy implications based on this. The data analysis is conducted with 208 users of a day care service in Deajeon metropolitan city, Chungnam and Chungbuk area. The analysis result is as follows. First, it shows positive definiteness on tangibles, reliability, responsiveness, assurance, empathy in all categories because perceived level is higher than expectations. Perceived level after using the service is more highly rated than expectations before using it by most of seniors who use the service. Second, service quality is examined in accordance with demographic characteristics, but the difference is not statistically significant. Third, examining service quality in terms of characteristics of centers, it shows statistically significant difference in perceived level depending on management type of location, a number of provided programs per week, and the size of a facility and in expectations depending on established institution. Forth, as a result of examining service quality in accordance with characteristics of service users, there is no meaningful difference statistically.

Empirical Comparison of Measurement Methods for Educational Service Quality

  • Kang, Sung;Choi, Kyung-Ho
    • Journal of the Korean Data and Information Science Society
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    • v.19 no.3
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    • pp.801-809
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    • 2008
  • Nowadays almost all universities are endeavoring to improve the quality of education offered. The quality of education that is provided should be measured beforehand. This study examined three methods, SERVQUAL, SERVPERF and Lee and Yun(2004)'s method of measuring service quality: SERVQUAL, SERVPERF are well known and the most commonly used measurement of the quality of education offered and the Lee and Yun(2004)'s method measures service quality using fuzzy numbers. As a result of this research, SERVQUAL was proven to be the most efficient method to measure the quality of education offered. Even though, more actual analysis related to this study should be followed, the research is meaningful in a way that it provided clues and reasons for the study.

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A Comparative Study on Evaluating the Premier Executive Hotel Services of Seoul with SERVQUAL (SERVQUAL을 이용한 서울 특1급 호텔 서비스 평가 및 비교에 관한 연구)

  • 장대성;신충섭
    • Journal of Korean Society for Quality Management
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    • v.27 no.4
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    • pp.191-215
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    • 1999
  • This research was conducted to indentify the differences In the quality of services between the Premier Executive hotels of Kangbuk area and those of Kangnam area in Seoul utilzing "SERVQUAL" a tool designed to evaluate service quality by Parasuraman, Zeithaml and Berry research team. Based on the review of the related literature, eight variables concerning hotel services were identified. The eight variables are hotel facilities, an employee′s neatness, parking facilities, facilities of guest rooms, trust, response, assurance, location and geographic environment of hotels. And then three hypotheses were developed using eight variabies and tested to find which Premier Executive hotels provide foreign customers better services, in Seoul. Conclusively, it is identified that the Premier Executive hotels in Kangnam area provide better service quality than those of Kangbuk area.

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An Empirical Study on the Perceived Service Quality in the Shipping Service : Primarily on SERVQUAL, SERVPERF, and EP Model (해운서비스의 지각된 서비스품질에 관한 연구 - SERVQUAL, SERVPERF 및 EP 모형을 중심으로 -)

  • 신한원;김성국;이정관
    • Journal of the Korean Institute of Navigation
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    • v.23 no.3
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    • pp.75-89
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    • 1999
  • The importance of service quality in any service industry cannot be disputed. Shippers have increased expectations concerning the quality of shipping service they receive and carriers are struggling to meet these expectations. This struggle between shipper and carriers would suggest that there is room to improve much more understandings of how shipper define shipping service quality in the carriers' perspectives. This is an empirical investigation and study on the measurement of customer response and service quality as perceived by customer in the international transportation logistics system. The purpose of this study is to clarify factors of shipping service quality on the basis of service marketing concept. In order to fulfill the objectives, this paper combined research tools that include both empirical study and documentary research. Data was gathered from 132 freight forwarder by the use of questionnaire. In this study, the established hypotheses were generated on the basis of the service quality evaluation model(SERVQUAL, SERVPERF, and EP) and Gap model.

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The Continuous Service Usage Intention in the Web Analytics Services

  • Park, Jae-Seong;Jeong, Gyeong-Ho;Kim, Jae-Jeon;Jo, Geon;Go, Jun
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2008.10b
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    • pp.301-306
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    • 2008
  • The World Wide Web (WWW) has continued to grow at very rapid speed in both the sheer volume of traffic and size and the complexity of Web sites. Web Analytics Industry also has been growing rapidly. Web Analytics is to analyze web log files to discover accessing patterns of web pages. In this paper, we identify factors which can affect the continuous usage intention of a firm using services in web analytics services and empirically validate the relationships between the identified factors. For this purpose, we analyze 174 Korea firms. The analysis results show that the satisfaction is significantly associated with service quality and switching cost and the service usage period is not significantly associated with continuous service usage intention. We measure the service quality using SERVQUAL. It turn out that two dimensions of SERVQUAL, reliability and empathy are significantly associated with satisfaction, but another dimension of SERVQUAL, responsibility, is not. Finally, satisfaction is significantly associated with continuous service usage intention.

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A Study on Factors Determining the Quality of Service with Information Systems-Comparison of Two Research Models (정보시스템 기반 서비스의 품질을 결정하는 요인에 관한 연구-두 모형의 비교)

  • Kim, Chong-Su
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.34 no.4
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    • pp.145-151
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    • 2011
  • In the information system service sectors, it is crucial to measure the quality of service. Especially factors determining the quality of service should be identified. For that purpose, in this study, the factors of two research models-SERVQUAL and TAM-are compared, analyzed and tested with data of public procurement system service. The result shows that the factors identified include reliability and assurance of SERVQUAL and perceived usefulness and perceived ease-of-use of TAM. Also, it is observed that the two models sufficiently explain the variance of satisfaction. This study may help improve the quality of information system service.

Measurement of Nursing Service Quality using SERVQUAL Model (SERVQUAL 모델을 이용한 간호 서비스 질 측정)

  • Lim, Ji-Young;Kim, So-In
    • Journal of Korean Academy of Nursing Administration
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    • v.6 no.2
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    • pp.259-279
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    • 2000
  • This study is a descriptive analytic research measuring nursing service quality, using SERVQUAL model, to make fundamental data and strategies for nursing service improvement. Data were collected by self-reported questionnaire from 202 patients and 142 nurses, from June 7 to 14, 1999. The reliability of instrument were adequate(Cronbach ${\alpha}=.94$). SAS program was utilized for statistical analysis of collected data. The results were as follows; 1. There was a gab between patient's expectation and perception on nursing service(Gap B). Gap D was indicated an affecting factor to decide nursing service quality. Gap C was indicated an indirect affecting factor of nursing service quality. Because it was not statistically significant in total item analysis, but in individual item analysis, 7 items were appeared statistically significant. Gap A was not a gap occurrence factor of nursing service quality. 2. Focuses of nursing service quality improvement strategies were; (1) to direct qualitative improvement of nursing service in order to correspondence patient's nursing service expectation. (2) to make nurse's service activity modified because nurse's practice were not reached patient's expectation level. (3) to need internal, external factor analysis affecting nurse's service activity. 3. Nursing service quality was decided by rather environmental inappropriateness provided nursing service than itself. Therefore, to make nursing service quality improvement, it is required to improve nursing service environment. For this, followings are required; (1) to strengthen nurse's education on lower part of nursing service satisfaction and QI activities. (2) to balance demand and supply of nursing personnel. 3) to fix computerized system for reducing other duties weight except nursing care through analysis of nursing activity. (4) to construct rational cooperating system among related departments. 4. The important parts for nursing service quality improvement were indicated as follows: (1) Gap B: 'prompt reaction', 'examination symptom before patient's complaint', 'hearted nursing service reducing patient's dissatisfaction', 'explanation goals of nursing activities', 'having special Knowledge enough', 'maintenance position comfortably', 'management of patient's physical hygiene'. (2) Gap C: 'maintenance physical safety', 'explanation about hospital rules and facilities'. (3) Gap D: 'tender, safe injection and wound care'. Because above items are mostly improved through nurse's attitude change and quality improvement, it is required to establish nursing standardization and to strengthen nurse's clinical education. As the based on above results, followings are suggested; 1. SERVQUAL model is very useful to make strategies for nursing service quality improvement because it indicates multiple factors affecting hap occurrence. 2. At individual items analysis of Gap C, statistically significant 7 items appeared higher nurse's perception level than patient's perception level on nursing service were trouble perception level on nursing service quality improvement. So. it need further research to analysis about these difference occurring factors. 3. At analysis of Gap D, it is indicated that in nursing service performance process, multiple factors lowing nursing service quality were intruded. So it needs further research to analysis what these factors are and how each factors affect on nursing performance process. 4. nursing service quality measurement is changeable according to sample select time or sampled subject's characteristics. So to develope strategy for nursing service quality improvement is based on the results of periodical analysis.

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A Study on Nonlinear Measurement of Service Quality (비선형성을 고려한 서비스품질 측정 모형에 관한 연구)

  • 서창적;최순재;윤영진
    • Journal of Korean Society for Quality Management
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    • v.29 no.2
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    • pp.1-16
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    • 2001
  • The existing studies on measuring service quality have focused on moderating expectation. But one of real problems of measuring service quality is the assumption that customer's perceived quality is increased linearly by gap(performance-expectation). In this study, we assumed non-linearity of customer's perceived quality. The results of empirical study show that NL-SERVQUAL(suggested model in this paper) is better than SERVQUAL and SERVPERF.

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