• 한국병원경영학회지
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• 제9권4호
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• pp.45-69
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• 2004

The purpose of this study is to identify the nature of the inpatient service quality of national university hospital, and based on that, to examine the relationship of hospital inpatient's perceived quality, overall satisfaction, customer loyalty(intention of revisiting, intention of oral transmitting). To carry out these objectives, first we analyzed the dimensions of inpatient care service quality using SERVQUAL scale. The SERVQUAL scale is based on the gap theory, that is, the difference of patients' expectations and the actually received medical care service in hospital. On the basis of this theory, we measured the inpatient's perceived service quality, overall patient satisfaction and customer loyalty. Data were collected by self-administered questionnaires at a 809 bed national university hospital. These questionnaires measuring the service quality were distributed to 400 inpatients. The data samples are 347 cases in final. The response rate was 86.8%. Firstly, to categorize inpatient service quality in hospital, the factor analysis was performed on 48 items. The reliability and validity of these items was evaluated. Finally to explore the relationship of service quality, overall satisfaction, and customer loyalty, the multiple regression and logistic regression analysis are used. This study shows firstly, the dimension of inpatient service quality was categorized into 7 dimensions, that is, kindness, medical service, nurse caring, environment, facilities, appropriateness and access. Secondly, the reliability and validity of inpatient service quality items was satisfied. Thirdly, as a result of multiple regression analysis, the effect of inpatient's perceived service quality, especially, nurse caring(P<0.01), environment (P<0.01), facilities, appropriateness and access variables(P<0.05), on overall satisfaction was statistically significant. Lastly, in case of the effect on customer loyalty as a intension of oral transmitting, medical service(P<0.05), environment(P<0.01) and overall satisfaction(P<0.01) are statistically significant. Also, in case of intension of revisiting, medical service, environment, access, and overall satisfaction variables are significant factors. In conclusion, to maintain the satisfaction and customer loyalty on national university hospitals, the efforts to improve the inpatient service quality, especially, environment, medical service, and access factors might be needed.

• 치위생과학회지
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• 제10권1호
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• pp.55-61
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• 2010

본 연구는 치과 의료기관에서 인구사회학적특성에 따른 치과이용목적과 6개영역간의 서비스품질을 비교하고, 의료서비스 질과 환자만족도, 재이용의도간의 상관관계를 분석하여, 재이용의도에 미치는 요인을 파악하여, 광주지역 중 남구과 북구에 소재 한 치과의원 5곳을 선정하여 해당 치과의원에서 1회 이상 진료를 받은 경험이 있는 내원환자를 대상으로 2009년 6월 1일부터 7월 30일까지 설문조사를 실시하여 분석하였다. 1. 대상자의 특성 중 서비스품질, 만족도, 재이용의도와의 관련이 있는 변수는 연령, 수입, 학력수준 등이었다. 2. 의료서비스에 대한 품질, 서비스 만족도, 재이용의도 간의 관련성을 살펴본 결과 6개 영역의 서비스 질을 비롯한 서비스 품질은 만족도, 재이용의도와 통계적으로 유의한 양의 상관관계가 있었다. 3. 재이용의도에 영향을 미치는 관련요인을 파악하기 위해 다중회귀분석을 실시한 결과, 서비스질만을 포함했을 경우는 재이용의도에 서비스 질 영역 중 접근성이 유의하게 관련이 있는 것으로 나타났다. 서비스품질 영역과 만족도를 독립변수로 하여 재이용의도와의 관련성을 알아 본 결과 서비스품질의 접근성과 만족도가 유의한 영향을 미쳤고, 이외에도 연령이 유의한 영향을 미치는 것으로 나타났다. 결론적으로 치과이용 환자가 평가하는 서비스 질은 이들의 재이용의도와 관련이 있으며, 특히 접근성에 대한 서비스 품질이 유의하게 영향을 미침을 알 수 있었고, 이에 각 치과 의원의 접근성은 구강건강에 대한 전화상담, 의료정보제공, 병원 내외부의 의료전달정도가 환자만족을 높이고 재이용의도에 영향을 미친다고 의미한다. 또한 일차의료기관인 치과의원의 경쟁이 치열해지고, 선택 가능한 의료기관이 증가함에 따라 고객의 특성에 기초한 고객과 관련된 여러 자료 등을 DB화하여 관리가 필요하고, 고객의 요구사항 및 고객을 제대로 이해하고 다양한 채널을 통한 접점 의사소통을 함으로써 고객과의 관계를 설정하고 유지해 나감으로써 단골고객이 아닌 평생고객으로의 유도가 가능할 것이다.

• 대한영양사협회학술지
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• 제3권2호
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• pp.123-140
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• 1997

The purpose of this study were to assess main management components that can lead to successful university foodservice operations. Specifically, it was intended to develop the tool which assesses the service quality, management, to assess the difference between customer importance from and perceptions of service quality, to compare management perceptions of customer importances with actual service delivery, and to identify internal problems which affect service quality with the use of gap model. Three types of questionnaires were developed and implemented for customers, foodservice personals and foodservice manager. Assessment tools were developed based on the literature review, SERVQUAL, GAP model, and the pilot study. Through the validity and reliability test, the questionnaires were revised. Questionnaires were distributed to 900 university students, 207 foodservice personnels, and 54 foodservice manager respectively. 831 university students, 177 foodservice personnels, and 48 foodservice manager were responded with a response rate of 92.3%, 85.5%, and 88.8% respectively. Statistical data analysis was completed using the SPSS programs for descriptive analysis, ANOVA. and SNK test. The results of this study can be summarized as follows : 1. In quality service management components, 31 quality service attributes were categorized and named into primary quality, secondary quality, hygiene, empathy, tangibles, reliability, responsiveness, and price by the factor analysis. 2. Importance mean score of customers was 4.02 out of 5, but perception mean score of customers was 2.55. So there was a relative big gap(1.47) between importance and perception scores, especially in three dimensions of responsiveness, primary quality, and hygiene. 3. It showed that customers' mean scores of perceived service quality by dimensions were the following order : price > reliability > secondary quality > hygiene > tangibles > primary quality > responsiveness > empathy. And the perception mean score of rented(2.59) or contracted(2.58) management was significantly higher than that of self-operated(2.48). 4. Customers' importances mean score which internal customers recognize was 4.23 out of 5, but service delivery mean score was 3.85. So there was a little gap(0.39) between management perceptions of customer importances and actual service delivery. 5. In gap model, SERVQUAL score showed -1.47, Gap 1 positive 0.15, gap 2 negative 0.61, and gap 3 was positive 0.19. 6. The internal problems were as follows : (1) The managers of University foodservice perceived well enough the customers' expectation value but their management competency was lacked in terms of responding customer needs, (2) The foodservice staff perceived service performance more highly than service quality specifications.

• 시큐리티연구
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• 제17호
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• pp.361-381
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• 2008

기계경비시스템이 제공하는 서비스에는 유 무형의 서비스가 모두 포함되어 그에 대한 품질 평가가 쉽지 않은 것이 사실이다. 그럼에도 불구하고 본 연구는 서브퀼 모형을 도입하여 기계경비시스템의 서비스품질 구성차원을 확인하고, 서비스품질과 고객만족과의 관계를 실증적으로 검증하고자 하였다. 이를 위하여 대구지역에서 기계경비서비스를 이용하고 있는 소규모 상점을 대상으로 경험적 연구를 진행하였으며 연구결과와 시사점은 다음과 같다. 첫째, 서비스품질을 구성하는 요인들이 고객만족에 영향을 주는지 검증한 결과, 서비스품질의 4가지 구성요소는 모두 고객만족에 유의미한 영향을 미치는 것으로 나타났다. 또한 그 영향력의 크기는 공감성, 확신 신뢰성, 응답성, 유형성의 순서로 확인되었다. 따라서 회사가 제공하는 최신식 설비 장비도 중요하지만 그보다는 고객에 대한 배려와 개별적 관심 및 신뢰성과 확신성을 심어줄 수 있는 직원들의 능력이 더욱 중요함을 알 수 있었다. 둘째, 서브퀼 모형을 도입하여 기계경비시스템의 서비스품질을 측정하고자 하였으나 요인 분석결과 서비스품질을 구성하는 차원은 확신 신뢰성, 공감성, 유형성, 응답성 4가지로 확인되었다. 따라서 향후의 연구에서는 확신성과 신뢰성의 개념을 보다 명확히 구분하는 한편, 국내 기계경비업체의 서비스품질 평가에 보다 적합한 모형으로의 개발을 고려해보아야 할 것이다.

• 사물인터넷융복합논문지
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• 제10권1호
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• pp.59-68
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• 2024

중국의 거대한 인구와 산업 다양화는 IoT에 대한 수요 증가를 견인하였으며, IoT기술 발전은 스마트 쇼핑을 포함한 개인 및 가정생활의 모든 측면을 변화시키고 있는 사회환경 속에서 본 연구는 중국 창춘시(长春市)에 거주하는 여대생의 패션니즈를 충족하고, 중국 패션제품 라이브커머스의 서비스품질 개선을 통해 패션제품 산업의 발전을 촉진할 수 있는 방법모색을 목표로 하여 연구하였다. 분석 결과는 다음과 같다. 첫째, 중국 패션제품 라이브커머스의 서비스품질 특성은 고객 만족에 긍정적인 영향을 미쳤다. 둘째, 중국 패션제품 라이브커머스의 서비스품질 특성은 재사용 의도에 긍정적인 영향을 미쳤다. 셋째, 고객 만족도는 재사용 의도에 긍정적인 영향을 미쳤다. 이러한 결과로 볼 때, 라이브커머스의 서비스품질을 개선하면 제품 판매를 직접적으로 촉진하고 직접적인 경제적 이익을 창출할 수 있다고 판단할 수 있다. 또한 연구 결과인 패션제품 라이브커머스의 서비스품질이 고객만족과 재사용 의도에 미치는 것을 토대로 지역별, 타깃별 라이브커머스 플랫폼 마케팅 전략수립에 유용한 정보제공이 될 것으로 판단한다.

• 한국가정관리학회:학술대회논문집
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• 한국가정관리학회 2010년도 제47차 춘계학술대회
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• pp.336-336
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• 2010

• 대한간호학회지
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• 제29권2호
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• pp.383-392
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• 1999

Recently, the hospitals in Korea has positively changed one way or another. Therefore hospital managers must focus on the nurses' role in terms of consumers' perception of overall image of hospitals and the degree of satisfaction of the consumers. To achieve the purposes, the questionnaire was developed and distributed to 280 people who had a direct experience with nursing services subjected hospitals in Seoul at the time of screening. Among them, 229 responses were turned out to be useful and used for final analysis. The measurement instrument for hospital nursing service quality evaluation was modified from the SERVQUAL model originated from Parasuraman, Zeithaml, and Berry (1988). For data analysis, SPSS/PC and PC-MDS program were used. The results were as follows : 1) The perception map showed that the seven subjected hospitals were divided into three groups. It could be interpreted that the hospitals in the same group had a strong competitive relationships. Because the nursing services' scores of hospitals C and E were higher than those of other hospitals, they could be served as a benchmark for the other hospitals. 2) The marketing place of hospital nursing services was divided by four. Since service generally had a strong point in nearby service market segment. Aiming an nearby hospital nursing services market segment by the hospital nursing services department was regarded as a good repositioning strategy. 3) When consumers evaluated the quality of hospital nursing services, they were greatly affected by the hospitals' overall image or other characteristics. Therefore, for improving hospital's nursing services, hospital nursing services department requires a great deal of labor to improve hospitals' overall image or other characteristics.

• 대한간호학회지
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• 제33권6호
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• pp.772-783
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• 2003

Purpose: This study was performed to measure the nursing service perceived value by consumer and providers, and to investigate the relationship among nursing service, general satisfaction and hospital revisiting intent, and to examinate the tools that measures nursing service's reliability, construct validity and usefulness. Method: The questionnaire was developed and distributed to 300 patients and 210 nurses at three general hospitals. For data analysis, SPSS/PC program was used. Result: The nursing service perceived value by providers is higher than that by consumers. There are distinctive difference in the expectation, and importance and performance values of the nursing service perceived. In examination of the relationship among nursing service, general satisfaction and hospital revisiting intent, nursing service has a deep relationship with general satisfaction, but doesn't have relationship with hospital revisiting intent. The tool that measures nursing service has a good reliability and construct validity. In analysis on the usefulness between the tools, SERVPERF tool is more useful than SERVQUAL tool. conclusion: The nursing service perceived value by consumer is different that by providers, and the tool that measures nursing service has a good reliability and construct validity. The SERVPERF tool is more useful than SERVQUAL tool.

• 한국콘텐츠학회논문지
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• 제6권9호
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• pp.174-184
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• 2006

본 연구는 축제 서비스의 품질을 정확히 측정할 수 있고, 축제의 특성을 반영하는 신뢰할 만한 축제 서비스 품질 척도를 개발하고, 이를 통해 축제의 체계적인 서비스 품질 관리 및 재방문 유도 전략 등 마케팅 전략 수립과 축제 경영에 기초 자료를 제공하는데 그 목적이 있다. 연구 결과, 축제 서비스 품질 척도로 신뢰성과 타당성이 검증된 8개 차원에 26개 측정항목을 제시하였으며, 이렇게 제시된 척도의 예측타당성도 검증되었다. SERVQUAL 개념과 관련이 있는 물리적 시설, 쾌적성, 고객 응대, 접근 용이성, 신뢰성 차원뿐 아니라 프로그램의 질, 체험성, 상호작용성 차원과 같은 축제 특성을 반영하는 차원들이 축제 서비스 품질을 구성하는 주요 차원들로 제시되었다. 본 연구는 축제 특성에 적합한 신뢰성과 타당성 있는 서비스 품질 척도를 개발했다는 학문적 의의와 함께 축제 마케팅 담당자들의 고객만족경영의 초석을 제공했다는 실무적 의의를 갖는다.

• 품질경영학회지
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• 제35권2호
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• pp.63-83
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• 2007

As the mobile internet service market is rapidly growing, measuring and managing the service quality become a more critical issue to the service providers. Thus the purpose of this study is to compare SERVQUAL, SERVPERF, and non-difference score measures and to determine which one is superior to measure the service quality of the mobile internet service. This study also aims to analyze the structural relationship between the service quality, customer satisfaction and behavioral intentions (repurchase intention and word-of-mouth). For the purpose, survey data were gathered from the respondents who have used the mobile internet services and an empirical test was conducted. As the first research result, it was revealed that the non-difference score measure showed a much better model than other service measuring models (SERVQUAL, SERVPERF). And the second result was that two service quality factors (tangibles and empathy) among the mobile internet service quality factors significantly influenced the customer satisfaction and also the customer satisfaction had a significant effect on the repurchase and word-of-mouth.