• 제목/요약/키워드: S-O-R model

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온라인 쇼핑 플랫폼의 개인화 추천 시스템이 소비자의 구매의도에 미치는 영향 (The Effect of the Personalized Recommendation System of Online Shopping Platform on Consumers' Purchase Intention)

  • 로영영;김종기
    • 경영정보학연구
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    • 제25권4호
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    • pp.67-87
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    • 2023
  • 온라인 쇼핑 플랫폼은 개인화 추천 시스템을 활용하여 소비자의 개인 정보와 행동 데이터를 수집, 분석 및 마이닝을 통해 소비자에게 맞춤형 추천 서비스를 제공함으로써 소비자의 잠재적인 쇼핑 욕구를 자극한다. 본 연구는 S-O-R 모델을 기반으로 온라인 쇼핑 추천이 구매의도에 미치는 영양을 분석하기 위하여 시스템 품질인 다양성과 정확성, 정보 품질인 설득력과 완전성을 외부 자극으로 설정하고, 신뢰 및 지각된 가치에 따른 소비자의 심리상태 하 유기체로 설정하여 구매의도 간에 관계를 탐구하였다. 온라인 쇼핑 플랫폼을 이용하는 소비자를 대상으로 설문조사를 실시하였다. 분석결과는 개인화 추천 시스템의 품질과 정보 품질이 신뢰와 지각된 가치에 미치는 영향에 대한 가설이 모두 채택되었다. 신뢰가 시스템 품질, 정보 품질에 대한 구매의도와의 관계에서 매개역할을 확인하였으며 지각된 가치는 정보 품질에 대한 구매의도와의 관계에서 매개역할을 확인하였다. 추천 시스템이 제공하는 콘텐츠는 소비자 경험을 개선하고 소비자의 수용 정도를 높일 수 있는 방향으로 설계되어야 한다는 시사점을 도출하였다.

중층트롤의 깊이바꿈과 소해심도의 안정성 (Depth Control and Sweeping Depth Stability of the Midwater Trawl)

  • 장지원
    • 수산해양기술연구
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    • 제9권1호
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    • pp.1-18
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    • 1973
  • 중층트를 어구(漁具)의 소해심도(掃海深度)를 일정(一定)한 적정어획속도(適正漁獲速度)에서 기동성(機動性)있게 변화(變化)시키기 위하여 기초적인 모형어구(模型漁具)의 수조실험(水槽實驗)과 특별(特別)히 고안한 깊이바꿈틀을 이용(利用)한 이차(二次)에 걸친 해상시험(海上試驗)을 통(通)하여 연구한 결과를 요약(要約)하면 다음과 같다. 1. 중층(中層)트롤의 그물어구의 깊이 y는 끌줄의 길이 L과 단위(單位) 길이의 끌줄, 깊이바꿈틀 및 그물의 각(各) 수중중량(水中重量) $W_r,\;W_o,\;W_n$과 각(各) 항력(抗力) $R_r,\;R_o,\;R_n$ 사이의 관계(關係)는 차원해석법(次元解析法)에 의하면 다음과 같다. $$y=kLf(\frac{W_r}{R_r},\;\frac{W_o}{R_o},\;\frac{W_n}{R_n})$$ 단(但), k는 상수(常數)이고 f는 함수이다. 2. 단위 길이당(當)의 수중중량(水中重量) $W_r$, 길이 L인 끌줄 끝에 항력(抗力) $D_n$, 수중중량(水中重量) $W_n$d인 수중저항분를 매달고 끌줄의 다른 한 끝을 수면(水面)에서 예인(曳引)할 때,. 끌줄의 형상(形狀)을 현수곡선이라고 보면, 수중저항분의 깊이 y는 다음과 같다. $$y=\frac{1}{W_r}\{\sqrt{{D_n^2}+{(W_n+W_rL)^2}}-\sqrt{{D_n^2+W_n}^2\}$$ 3. 중층(中層)트롤의 그물어구(漁具)깊이의 변화(變化) ${\Delta}y$는 예강(曳綱)의 길이 L을 바꾸거나 추(錘) ${\Delta}W_n$를 부가(附加)하면 다음과 같다. $${\Delta}y{\approx}\frac{W_n+W_{r}L}{\sqrt{D_n^2+(W_n+W_{r}L)^2}}{\Delta}L$$ $${\Delta}y{\approx}\frac{1}{W_r}\{\frac{W_n+W_rL}{\sqrt{D_n^2+(W_n+W_{r}L)^2}}-{\frac{W_n}{\sqrt{D_n^2+W_n^2}}\}{\Delta}W_n$$ 단(但), $D_n$은 그물어구의 항력(抗力)이다. 4. 끌줄 상(上)의 중간점(中間点)에 추(錘) $W_s$를 부가(附加)할 때 중층(中層)트롤 그물어구의 깊이바꿈 ${\Delta}y$$${\Delta}y=\frac{1}{W_r}\{(T_{ur}'-T_{ur})-T_u'-T_u)\}$$ 단(但) $$T_{ur}^l=\sqrt{T_u^2+(W_s+W_{r}L)^2+2T_u(W_s+W_{r}L)sin{\theta}_u$$ $$T_{ur}=\sqrt{T_u^2+(W_{r}L)^2+2T_uW_{r}L\;sin{\theta}_u$$ $$T_{u}'=\sqrt{T_u^2+W_s^2+2T_uW_{s}\;sin{\theta}_u$$ $T_u$ 추(錘)를 부가(附加)하지 않았을 때 끌줄 상(上)의 중간점(中間点)에 있어서의 예인어선(曳引漁船) 쪽을 향하는 장력(張力)이고, ${\theta}_u$는 장력(張力) $T_u$와 수평방향(水平方向)과 이루는 각도(角度)이다. 5. 어떠한 형태(形態)의 저예강용(底曳綱用) 전개판(展開板)도 성능(性能)에 있서어 차이는 있으나 전중량(全重量)을 가볍게 하고 저변(底邊)에 무게를 달아 안정(安定)시키면 중층예강용(中層曳綱用)으로 사용(使用)할 수 있다는 것이 모형(模型) 실험(實驗)결과 밝혀졌다. 6. 모형(模型) 그물(Fig.6)의 수조실험(水槽實驗)에서는 예강속도(曳綱速度) v m/sec, 강고(綱高) H cm 및 수유저항(水流抵抗) R kg 사이에는 다음과 같은 간단(簡單)한 관계식(關係式)이 성립(成立)한다. $$H=8+\frac{10}{0.4+v}$$$R=3+9v^2$$ 7. 특별(特別)히 고안한 십자(十字)날개형(型) 깊이바꿈틀과 H날개형(型) 깊이 바꿈틀을 비교(比較)한 결과(結果) 전자(前者)보다 안정성(安定性)이 우월하였다. 8. 그물어구(漁具)의 유수저항(流水抵抗)이 매우 크며 또 거의가 항력(抗力)으로 볼 수 있으므로 깊이바꿈틀의 종류에 관계없이 그물어구의 소해심도(掃海深度)는 대단히 안정(安定)된 상태를 유지하였다. 9. H날개형(型) 깊이바꿈틀의 수평(水平)날개 면적율 $1.2{\times}2.4m^2$로 하였을 때 유수저항(流水抵抗) 2 ton의 그물 어구를 2.3kts로 예인(曳引)하면서 영각(迎角)을 $0^{\circ}{\sim}30^{\circ}$로 변화(變化)시킨 결과(結果), 끌줄의 길이에 관계없이 약(約) 20m의 깊이바꿈을 얻을 수 있었다.

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장기 저장연료의 열안정성 및 연료접촉 고무오링의 수명예측 연구 (A Study on the Thermal Stability of Long-Term Fuel Storage and Lifetime Estimation of Rubber O-ring in Contacted with Fuel)

  • 정근우;홍진숙;김영운;한정식;정병훈;권태수;서동욱;성민준;권영일
    • Tribology and Lubricants
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    • 제34권5호
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    • pp.197-207
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    • 2018
  • Thermal deterioration of fuel due to long-term storage influences engine performance and causes malfunctions. Fuel stability is usually evaluated via heat resistance and thermal stability during a brief heat shock at high temperature; storage stability in this scenario means that there is very little change in the quality of the fuel during long-term storage. In addition, rubber-based products such as oil seals, O-rings, and rubber hoses can influence the quality of the fuel. When these rubber products are in contact with fuel, they can swell, mechanically weaken, and occasionally crack, thus leaking low molar weight rubber and additives including plasticizer and antioxidant into the fuel to degrade its properties and shorten its useful lifetime. This study determines the thermal stabilities of three kinds of synthetic fuels by evaluating their low temperature kinematic viscosities, chemical composition changes via GC analyses, gross heat of combustion, and color changes. We evaluate the compression set of O-rings by immersing one NBR and two FKM rubber O-rings in the three synthetic fuel samples in airtight containers at variable storage temperatures for six months; from this, we estimate the lifetimes of the O-rings using the Power law model. There were very little changes in the chemical compositions and gross heat of combustion after six months of the experiment. The lifetimes are thus dependent on the materials of the rubber products, and in particular, the FKM O-ring was calculated to have a theoretical lifetime of 200 to 5,700 years. These results indicate that the synthetic fuels maintain their physical properties even after long-term storage at high temperatures, and the FKM O-ring is suitable for long-term sealing of these fuels.

박용 엔진의 유한요소 모드해석을 통한 상태 공간 모델 개발 (A State Space Model using mode analysis by the Finite Elements Method for the Huge Marine Diesel Engine)

  • 이원창;김성열;안병수;최헌오;김재실
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2006년도 춘계학술대회 논문집
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    • pp.387-388
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    • 2006
  • This article provides a dynamic analysis model for huge marine engine that examined analytically variation effects of frequency response by fitting of transverse stays such as hydraulic type. First, vibration analysis using the three dimensional finite element models for the huge marine engine has performed in order to find out the dynamic characteristics. Second, three dimensional finite elements model for the huge marine engine was modifued so that generate forcing nodes in crosshead part and top bracing nodes in cylinder frame part. Third, a system matrix and output matrix was derived for the general siso(single input single out) state space model. Finally, developed state space model for the three dimensional finite elements model for the huge marine engine without the additional modifying process.

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Structural and electrical properties of lead free ceramic: Ba(Nd1/2Nb1/2)O3

  • Nath, K. Amar;Prasad, K.;Chandra, K.P.;Kulkarni, A.R.
    • Advances in materials Research
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    • 제2권2호
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    • pp.119-131
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    • 2013
  • Impedance and electrical conduction studies of $Ba(Nd_{1/2}Nb_{1/2})O_3$ ceramic prepared using conventional high temperature solid-state reaction technique are presented. The crystal symmetry, space group and unit cell dimensions were estimated using Rietveld analysis. X-ray diffraction analysis indicated the formation of a single-phase cubic structure with space group $Pm\bar{3}m$. Energy dispersive X-ray analysis and scanning electron microscopy studies were carried to study the quality and purity of compound. The circuit model fittings were carried out using the impedance data to find the correlation between the response of real system and idealized model electrical circuit. Complex impedance analyses suggested the dielectric relaxation to be of non-Debye type and negative temperature coefficient of resistance character. The correlated barrier hopping model was employed to successfully explain the mechanism of charge transport in $Ba(Nd_{1/2}Nb_{1/2})O_3$. The ac conductivity data were used to evaluate the density of states at Fermi level, minimum hopping length and apparent activation energy.

Band alignment and optical properties of $(ZrO_2)_{0.66}(HfO_2)_{0.34}$ gate dielectrics thin films on p-Si (100)

  • Tahir, D.;Kim, K.R.;Son, L.S.;Choi, E.H.;Oh, S.K.;Kang, H.J.;Heo, S.;Chung, J.G.;Lee, J.C.
    • 한국진공학회:학술대회논문집
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    • 한국진공학회 2009년도 제38회 동계학술대회 초록집
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    • pp.381-381
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    • 2010
  • $(ZrO_2)_{0.66}(HfO_2)_{0.34}$ thin films as gate dielectrics have been proposed to overcome the problems of tunneling current and degradation mobility inachieving a thin equivalent oxide thickness. An extremely thin $SiO_2$ layer is used in order to separate the carrier in MOSFET channel from the dielectric field fluctuation caused by phonons in the dielectric which decreases the carrier mobility. The electronic and optical properties influenced the device performance to a great extent. $(ZrO_2)_{0.66}(HfO_2)_{0.34}$ dielectric films on p-Si (100) were grown by atomic layer deposition method, for which the conduction band offsets, valence band offsets and band gapswere obtained by using X-ray photoelectron spectroscopy and reflection electron energy loss spectroscopy. The band gap, valence and conduction band offset values for $(ZrO_2)_{0.66}(HfO_2)_{0.34}$ dielectric thin film, grown on Si substrate were about 5.34, 2.35 and 1.87 eV respectively. This band alignment was similar to that of $ZrO_2$. In addition, The dielectric function (k, $\omega$), index of refraction n and the extinction coefficient k for the $(ZrO_2)_{0.66}(HfO_2)_{0.34}$ thin films were obtained from a quantitative analysis of REELS data by comparison to detailed dielectric response model calculations using the QUEELS-$\varepsilon$(k, $\omega$)-REELS software package. These optical properties are similar with $ZrO_2$ dielectric thin films.

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Fuzzy-CMAC 신경회로망 기반 적응제어 (Adaptive Control Based on Fuzzy-CMAC Neural Networks)

  • 최종수;김형석;김성중;권오신
    • 대한전기학회:학술대회논문집
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    • 대한전기학회 1996년도 하계학술대회 논문집 B
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    • pp.1186-1188
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    • 1996
  • Neural networks and fuzzy systems have attracted the attention of many researehers recently. In general, neural networks are used to obtain information about systems from input/output observation and learning procedure. On the other hand, fuzzy systems use fuzzy rules to identify or control systems. In this paper we present a generalized FCMAC(Fuzzified Cerebellar Model Articulation Controller) networks, by integrating fuzzy systems with the CMAC(Cerebellar Model Articulation Controller) networks. We propose a direct adaptive controller design based on FCMAC(fuzzified CMAC) networks. Simulation results reveal that the proposed adaptive controller is practically feasible in nonlinear plant control.

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The Effect of P-O Fit on the Frontline Employee's Boundary Spanning Behaviors: Mediating Role of Emotional and Motivational Responses

  • Yoo, Jaewon
    • Asia Marketing Journal
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    • 제15권2호
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    • pp.49-73
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    • 2013
  • In this study, the author develops and tests a model that incorporates the mediating effects of two frontline employee psychological variables (emotional exhaustion and intrinsic motivation) based on job demand and resource model. As a form of environmental resource, person-organization fit was proposed as a leading factor of frontline employee boundary spanning behavior through emotional exhaustion and intrinsic motivation. All measures were adapted from or developed based on prior research. Data for the study were collected from a cross-sectional sample of retail bank employees in South Korea. Questionnaires were distributed to 500 frontline employees across several banks. Of these, 322 usable questionnaires were returned. To analyze the data, a structural equation model procedure using LISREL 8.5 was employed. Results show that an employee's perceived fit with his/her organization enhances intrinsic motivation and reduces emotional exhaustion. These mechanisms, in turn, increase the employee's boundary spanning behavior. These results support the notion that person-organization fit should be one of the factors affecting motivation, affect and attachment, and extends such an understanding to a purely service-based environment among customer contact employees. Results also confirms that P-O fit can be viewed as environmental resources, and the JD-R model provides a theoretical base in further studying the antecedent role of P-O fit on frontline employees's boundary spanning behavior through intrinsic motivation and emotional exhaustion. These results suggest that organizations have to do their best to manage P-O fit, be it through employee screening or training and workshops to try and align organization and employee values and objectives. If managers of organizations are positively evaluated by the employees, it will be easier for them to, give things of value to employees, such as sense of direction, values, and recognition, and receive other things in return such as esteem and responsiveness. Consequently, organizational leaders are not only able to manage employee experiences, but also their fit with the organization. Even if a manager cannot control employee P-O fit, this research suggests, that a focus on reducing emotional exhaustion rather than increasing intrinsic motivation seems optimal. This research also supports the idea that motivation has a direct association with a frontline employee's boundary spanning behavior. Even in situations where emotional exhaustion cannot be reduced, organizations may still influence frontline behaviors through motivation.

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MgO/GaN MOSFETs의 dc 특성 및 Gate Breakdown 특성 Simulation (Simulation of do Performance and Gate Breakdown Characteristics of MgO/GaN MOSFETs)

  • 조현;김진곤
    • 한국재료학회:학술대회논문집
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    • 한국재료학회 2003년도 추계학술발표강연 및 논문개요집
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    • pp.176-176
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    • 2003
  • The effects of oxide thickness and gate length of MgO/GaN metal oxide semiconductor field effect transistors (MOSFETs) on I-V, threshold voltage and breakdown voltage characteristics were examined using a drift-diffusion model. The saturation drain current scales in an inverse logarithmic fashion with MgO thickness and is < 10$^{-3}$ A.${\mu}{\textrm}{m}$$^{-1}$ for 0.5 ${\mu}{\textrm}{m}$ gate length devices with oxide thickness > 600 $\AA$ or for all 1 ${\mu}{\textrm}{m}$ gate length MOSFETs with oxide thickness in the range of >200 $\AA$. Gate breakdown voltage is > 100 V for gate length >0.5 ${\mu}{\textrm}{m}$ and MgO thickness > 600 $\AA$. The threshold voltage scales linearly with oxide thickness and is < 2 V for oxide thickness < 800 $\AA$ and gate lengths < 0.6 ${\mu}{\textrm}{m}$. The GaN MOSFET shows excellent potential for elevated temperature, high speed applications.

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