• Title/Summary/Keyword: S-O-R Model

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정부와 민간의 R&D 투자 및 국민소득간의 인과관계 분석 : 한.미.일 국제비교

  • 김선근;오완근
    • 한국기술혁신학회:학술대회논문집
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    • 한국기술혁신학회 2004년도 춘계학술대회
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    • pp.77-97
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    • 2004
  • In this paper we: (1) analyze the relationship among public R&D investment, private R&D investment, and GDP by employing the Granger causality test; (2) examine if there is any country-specific pattern in the relationship by testing the cases of Korea, the U.S. and Japan. We found some common results for the above countries as follows: (i) GDP causes Public R&D, not vice versa; (ii) Private R&D causes GDP; and (iii) Public R&D does not cause Private R&D. For the bivariate model of GDP and total R&D, the results show the existence of one-way causality running from total R&D to GDP for both U.S, and Japan. We also found bidirectional causal relationship between GDP and total R&D for Korea, which could be interpreted as a typical pattern for newly industrialized countries.

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유료 모바일 애플리케이션 수용 저항 요인에 관한 분석 (Analyzing Impact Factors of User Resistance to Accepting Paid Mobile Application)

  • 송성범;강주영;이상근
    • 한국콘텐츠학회논문지
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    • 제13권4호
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    • pp.361-375
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    • 2013
  • 최근 모바일 애플리케이션 시장이 지속적인 성장을 하고 있는 반면 유료 모바일 애플리케이션의 수익성은 저하되고 있다. 심화된 경쟁으로 인하여 유료 모바일 애플리케이션의 가격은 지속적으로 하락하는 추세이며 사용자의 유료 모바일 애플리케이션 구입이 줄어들고 있는 추세이다. 그러나 기존 연구는 모바일 애플리케이션의 수용에만 초점을 맞추고 있어 유료 모바일 애플리케이션의 수용 저항과 같은 현상을 제대로 설명하고 있지 못한 상황이다. 이에 본 연구에서는 유료 모바일 애플리케이션에 대해 사용자의 수용 저항 요인을 분석하고자 한다. 이를 위해, 본 연구에서는 Stimulus-Organism-Response 모델을 기초로 유료 모바일 애플리케이션의 특성과 사회적 영향(Stimulus)이 사용자에게 지각된 손실과 지각된 혜택(Organism)으로 인지되어 애플리케이션 수용저항(Response)에 어떻게 영향을 미치는지를 검증하였다. 그 결과 유료 모바일 애플리케이션이 확산되지 못하고 소멸되는 현상이 지각된 손실 때문임을 설명하고 이러한 지각된 손실을 낮추기 위해 모바일 애플리케이션 개발시 초기 가격을 낮추고 부정적인 리뷰에 대해 적극적으로 대응해야 한다는 방향성을 제시하였다. 또한 개인적인 특성을 통제변수로 연구모형에 포함하여 자기효능감이 앱 수용저항을 낮출수 있다는 점을 검증하였다.

Preliminary Evidence for the Psychophysiological Effects of a Technological Atmosphere in E-Commerce

  • Jung, Yeo Jin;Lee, Yuri;Kim, Ha Youn;Yoon, So-Yeon
    • 감성과학
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    • 제21권1호
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    • pp.45-58
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    • 2018
  • As information and communication technologies (ICTs) become more advanced, consumers are able to experience retailing activities such as searching for products and services in online retail shops and for Internet-exclusive branded contents. Specifically, fashion retailers are facing the need to develop more novel experiential design than one another to maximize customers' experience in Internet websites and secure sustainable competency. Confirming methods of organic integration of experiential and visual features of both online and mobile channels is an important aspect of the study of extended consumers' interfaces of retail channels. Mehrabian and Russell's stimulus-organism-response (S-O-R) paradigm and Sugiyama and Andree's attention, interest, search, action, and share (AISAS) model were used for this research. Specifically, the present study considered the effect of e-commerce website features on consumers' emotional reactions (pleasure and arousal) and the consequent impact on online consumer behaviors (search, action, and share). Hence, plus the self-reported survey methods, each subject's psychophysiological indicators (i.e., pleasure and arousal) were measured to obtain more objective and reliable data and to redeem the results of the self-reported survey. Findings revealed the implications of the e-commerce website feature by comprehending the S-O-R paradigm and AISAS model and extending the understanding of the role of variables associated with comprehended frameworks based on psychophysiological data.

공군 조종사의 소명의식과 이직의도의 관계 : 역할갈등의 매개효과 (The Relationship between Pilot's Calling and Turnover Intention : The mediating effect of Role Conflict)

  • 함성수;손영우
    • 한국항공운항학회지
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    • 제27권1호
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    • pp.1-9
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    • 2019
  • The purpose of this study was to investigate the relationship among Calling, Role conflict, and Turnover intention of Republic of Korea Air force pilot. Specifically, we examined the mediating effect of Role conflict on the relationship between Calling and Turnover intention. Survey data from 211 Pilots in R.O.K. Air force bases were analyzed with Structural equation model, using AMOS 21.0. Results are as follows. First, Calling had negative relationships with Role conflict and Turnover intention. Second, Role conflict had a positive relationship with Turnover intention. Third, Role conflict partially mediated on the relationship between Calling and Turnover intention. These findings suggest that Calling may play a critical role in Turnover intention and Role conflict of R.O.K. Air force pilot. Finally, we discussed the implications of these results, limitations, and research suggestions for the future research.

DBMS를 위한 3차원 지적 모델링 : 구분지상권을 중심으로 (Modeling 3D Cadaster for DBMS : focusing on Sectional Superficies)

  • 전철민
    • Spatial Information Research
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    • 제21권2호
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    • pp.73-83
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    • 2013
  • 최근 몇 년 사이 3차원 지적에 대한 관심과 관련 연구가 증가하고 있다. 그러나 아직까지는 입체적인 토지 이용과 이를 둘러싼 다양한 권리문제에 대한 정확한 개념이 정립되지 못하고 있으며, 이는 3차원 지적의 적절한 구현과 운영방안의 부재에서도 그 이유를 찾아볼 수 있다. 2차원 지적보다도 더욱 방대한 데이터가 필요한 3차원 지적은 DBMS에 기반하여 구현되어야 하며 이를 위한 적절한 방법론과 프로세스가 필요하다. 본 연구에서는 DBMS를 위한 3차원 지적의 모델링 방법에 대해 제시한다. 먼저 3차원 공간상에서 존재하는 다양한 형태의 구분지상권에 대해 가시적으로 분석한다. 이를 이용하여 UML에 기반한 모델을 예시한 후 관계형 데이터베이스 시스템(RDBMS)을 이용해서 구현하기 위한 O-R Mapping 과정을 제시한다.

의류상품의 온라인 대량고객화 제품추천 서비스에 대한 소비자의 감정적, 인지적 반응 (Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses)

  • 문희강;이현화
    • 한국의류학회지
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    • 제36권11호
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    • pp.1222-1236
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    • 2012
  • This study examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants provided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influence on OMC product evaluations and arousal. The results showed that OMC product recommendation service positively affected cognitive and affective responses. The findings of the study suggest that OMC retailers might pay attention to the affective and cognitive responses of consumers through product recommendation services that can enhance product evaluations and OMC usage intentions.

The Extended S-O-R Model Investigating Consumer Impulse Buying Behavior in Online Shopping: A Meta-Analysis

  • LE, Trang Quang;WU, Wann-Yih;LIAO, Ying-Kai;PHUNG, Thuy Thi Thu
    • 유통과학연구
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    • 제20권2호
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    • pp.1-9
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    • 2022
  • Purpose: The online distribution channel has attracted the attention of retailers by potential impact on consumers' purchase intention. The objectives of this study are to provide an insight into how to encourage consumers' impulse buying behavior on commercial website as well as attempts to reveal factors that influence consumers' impulsive buying behavior in the online shopping environment. Research design, data and methodology: The research framework is based on the stimulus-organism-response (S-O-R) framework. The Meta-analysis method carried out the research, gathering data from 37 published studies. Results: The research findings suggest that intrinsic motivations such as perceived ease of use, perceived enjoyment, and online flow experience play a significant role in boosting consumers' hedonic value when buying and online. In addition, these findings help online retailers use appropriate marketing stimuli such as offering pricing incentives, promotion tactics, and improved communication effectiveness. Also, obtaining a better grasp of how to build a website to improve the consumer experience generally helps consumers feel the urge to buy impulsively and act without hesitation. Conclusions: This research confirms a direct positive relationship between marketing stimuli and hedonic shopping value, which may support an applied theoretical framework for future research and provide managerial implications for retailers in online distribution channels.

BENTAZONE, $C_{10}H_{12}N_2O_3S$의 결정 및 분자구조 (The Crystal and Molecular Structure of BENTAZONE, $C_{10}H_{12}N_2O_3S$)

  • 박권일;조성일
    • 한국결정학회지
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    • 제8권2호
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    • pp.144-148
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    • 1997
  • 단결정 X-ray 회절법을 이용하여 Bentazone, C10H12N2O3S의 결정 및 부자구조를 규명하였다. 공간군은 P21/c이며 a=9.7818(9)Å, b=9.6095(9)Å, c=13.5737(9)Å, β=97.269(1)', Z=4, V=1136.1(6) Å. 직접법으로 개략적인 분자모델을 설정하고, 1396(Fo2>4σFo2)개의 독립 회절반점에 완전행력 최소자승법으로 정밀화하여 최종신뢰도값, R=0.045인 최종적인 분자모형을 구하였다. 분자내의 Thiocarbazin ring과 Isopropyl작용기는 staggered conformation을 이루고 있으며, 수소결합에 의하여 결합된 분자들은 c-축 방향으로 교차 하면서 packing 되어 있다.

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증촌 도랑의 생태환경 조사와 평가 (Preliminary Ecological Environmental Assessments of a Brooklet in Jeungchon)

  • 한정호;안광국
    • 환경영향평가
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    • 제21권6호
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    • pp.841-857
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    • 2012
  • Preliminary ecological environmental assessments including physico-chemical constituents, water quality, fish fauna analysis, physical habitat health, and ecological health assessment were conducted as a primary step for Jeungchon micro-habitat ecosystem restoration in 2012. Water chemistry analysis of conductivity, dissolved oxygen, chlorophyll-a and etc. indicated that there were no significant differences(p < 0.05) among 6 sites between the headwaters and downstream. Multi-metric model analysis of Qualitative Habitat Evaluation Index(QHEI) showed that brooklets were at "good condition" as a mean QHEI of 158.7(n = 6) and the longitudinal differences of the model values between the sites were minor(QHEI range: 153 - 165). Total fish species and the number of individuals were 12 and 481, respectively, and dominant species were Zacco platypus(49.5%) and Zacco koreanus(36.8%). Tolerance guild analysis showed that the proportion of sensitive species($S_S$) had a negative linear function[$S_S=86.35-0.31(D_H)$; $R^2$ = 0.892, p < 0.01] with a distance from the headwaters, while the proportion of tolerant species($T_S$) had a positive linear function($R^2$ = 0.950, F = 90.28, p < 0.001) with the distance. Trophic feeding guild analysis showed that the proportion of insectivore species($I_n$) had a negative linear function($R^2$ = 0.934, p < 0.01) with a distance from the headwaters, while the proportion of omnivore species($O_m$) had a positive linear function($R^2$ = 0.958, p < 0.001) with the distance. Index of Biological Integrity(IBI) model, based on fish assemblages, showed a "fair condition" as a mean IBI of 23(n = 6), and there was a distinct differences of ecological health between the headwaters(S1 = 30; "good condition") and the downstreams(S6 = 14; "poor condition"). Overall, the preliminary environmental impact assessments suggest that water quality, physical habitat conditions(QHEI model), and ecological health(IBI model) were maintained well, even if the state was not an excellent conditions.

완화형 가유전체에서 전계인가에 따른 격자왜곡과 강유전물성의 상관관계 (Electric-Field-Induced Lattice Distortion and Related Properties in Relaxor Ferroelectrics)

  • 박재환;박재관;김윤호
    • 한국결정학회지
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    • 제12권1호
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    • pp.14-19
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    • 2001
  • Effects of electric-field-induced lattice distortion on the polarization and strain were investigated in Pb(Mg/sub 1/3/Nb/sub 2/3)O₃ relaxor ferroelectric ceramics in the temperature range of -50℃∼90℃. The ratio of residual strain and polarization (S/sub r//P/sub r/ rarely depends on the temperature. However, the ratio of the electric field included strain and polarization (S/sub induced//P/sub induced/) increased as the temperature decreases below phase transition temperature. To explain these experimental results, a simple rigid ion model concentrating on only Bo/sub 6/ octahedron was suggested.

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