• Title/Summary/Keyword: S-DMB

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A Study on the Enhancement for Satellite Digital Multimedia Broadcasting System E (위성 DMB 시스템 E의 고도화에 관한 연구)

  • Choi, Seung-Hyun;Oh, Doeck-Gil;Chang, Dae-Ig
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.44 no.3 s.357
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    • pp.85-91
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    • 2007
  • Satellite Digital Multimedia Broadcasting (S-DMB) is the digital convergence service of broadcasting and communication for mobility and portability. Broadcasting service of S-DMB can be taken by the mobile phone or vehicle terminals anytime and anywhere. S-DMB system is currently providing 11 video channels and 26 audio channels. As the demand of multimedia service is recently increasing, S-DMB system needs high quality and new contents service. Therefore we need to make efficient S-DMB with more channel ability and high transmission quality. In this paper, we propose new S-DMB system that can be applied to powerful channel coding scheme and hierarchical 8-PSK(8-Phase Shift Keying) modulation with Backwards Compatibility modes that simultaneously can support both current and new system. And we analyze the performance of current S-DMB system and verify a possibility of advanced S-DMB through computer simulation.

Analysis of UWB Interferences in a S-DMB Receiver (S-DMB 수신기에서 UWB 시스템 간섭 분석)

  • Park Tae-Heung;Yang Hoon-Gee;Park Seong-Gyoon
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.16 no.3 s.94
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    • pp.270-276
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    • 2005
  • This paper presents an analytical analysis about neighboring UWB interferences in a S-DMB receiver. We first derive the C/N$_{o}$ of a S-DMB receiver, based on its specifications and present the theoretical description of its effect to UWB interferences in terms of C/(N$_{o}$+ I) and I/N$_{o}$. Using the calculated C/(N$_{o}$+ I) and I/N$_{o}$, we derive the separation distance for a S-DMB receiver not to be interfered by UWB interferences. Finally, we propose an UWB emission limit at minimum separation distance under which a S-DMB is free of UWB interferences and compare it with the value appeared in FCC proposal.

Implementation of Location Based Services Using Satellite DMB System (위성 DMB 시스템을 이용한 위치 기반 서비스 구현)

  • Kwon, Seong-Geun;Lee, Suk-Hwan;Kim, Kang-Wook;Kwon, Ki-Ryong
    • Journal of Korea Multimedia Society
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    • v.15 no.1
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    • pp.32-39
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    • 2012
  • In this paper, the implementation of location based services (LBS) using S-DMB (satellite-digital multimedia broadcasting) system was proposed. In S-DMB System, the frequency of transmitted signal is about 2 GHz which has a characteristics of strong straightness but weak diffraction so that there are many shade areas such as indoors and underground spaces. Therefore the signal transmitted from the satellite should be retransmitted by the earth repeaters called as gap filler. Because each gap filler has its own identification value, the gap filler ID introduces the area in which the gap filler was installed. Generally, the 51st data symbols of S-DMB pilot signal transmitted from the satellite are padded by dummy value and gap filler ID is embedded in this pilot symbol by the gap filler when S-DMB signals are retransmitted by gap fillers. So using gap filler ID of S-DMB system, LBS such as region registration, distance and time to destination, alarm of local area information could be implemented. In the experiment to prove the performance of the proposed LBS system using the gap filler ID of the S-DMB system, the firmware of S-DMB chip composing of RF and baseband parts was lightly modified so that application processor was able to manipulate the gap filler ID and the its related regional information.

Design of LBSs Using DGPS and Digital Mobile Broadcasting System

  • Kwon, Seong-Geun
    • Journal of Satellite, Information and Communications
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    • v.8 no.2
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    • pp.22-28
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    • 2013
  • In this paper, new LBS (location based service) are proposed using conventional DMB (digital multimedia/mobile broadcasting) system. LBS applications are proposed that can be suitable for the subway and ground transportation based on S-DMB (satellite-DMB) and T-DMB (terrestrial-DMB) respectively. In the shaded area such as subway, the broadcasting signal transmitted from the satellite of S-DMB system should be retransmitted by the earth repeater called the gap filler and each gap filler has its own identification value called the gap filler ID which introduces the area in which the gap filler was installed. Therefore, the LBS can be implemented by using the gap filler ID of S-DMB on the subway in which the GPS (global positioning system) can't be received. Unlike the LBS on the subway, the combination of T-DMB and DGPS (differential GPS) will be introduced as a way for ground transportation. Generally, DGPS has been designed to compensate the position value calculated from the GPS signal so that positioning error of about 1 meter can be obtained by using DGPS information. T-DMB system transmitting DGPS signal will be expected to be commercial in Korea and, if using DGPS information transmitted through T-DMB network, LBS with more precise positioning than GPS alone can be implemented in the ground vehicles.

A Research on types of DMB advertising according to features of DMB Media (DMB의 미디어와 기술 특성에 따른 DMB광고 유형과 종류에 관한 연구)

  • Ahn, Jong-Bae
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.3 no.4
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    • pp.59-88
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    • 2008
  • For the success of the DMB market to meet consumers' demands for Ubiquitous Media and strengthen the nation's competitiveness, it's inevitable for us to activate DMB advertising as of main profit source for DMB Media, and to develop various types of DMB advertising which are linked to the profit model. So I'd like to look over the various types of DMB advertising which are suitable for DMB features as one of the efforts to activate DMB advertising. First of all, I've figured out what kinds of advertising are available for new media and which related technologies are required for DMB media. Through this research, I could find out what features of new media such as cable broadcasting, Internet and Mobile have become the source of developing various types of advertising and how to a great part to activate new media advertising markets by making the best use of their media features. This research also shows that DMB advertising has the high potential to be developed in various and effective types and kinds of advertising with its media feature and technological feature. This research observing DMB advertising cases showed that DMB advertising can be divided into 6 types such as forms, purposes, techniques, advertising positions, the use of LBS(Location Based Service), coupons and it could be developed into various kinds of DMB advertising dependent on each type. On the other hands, it would be great to have continual researches and follow-ups for various types of DMB advertising and the verification of the effectiveness for DMB advertising by performing potential DMB advertising.

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Development of an Integrated RF Module for DMB Environment (DMB 환경에서의 통합 RF 수신을 위한 모듈 개발)

  • Park, Ju-Hyun;Choi, Jeong-Hun
    • Proceedings of the IEEK Conference
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    • 2006.06a
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    • pp.75-76
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    • 2006
  • A new broadcasting standard for Digital Multimedia Broadcasting(DMB) has been announced in Korea to provide audio, video, and data broadcasting services. There exist two types of DMB; terrestrial DMB and satellite DMB. And in order to service DMB on the single system, the integration of RF module is required. In this paper, we describe an integrated RF tuner module that can receive T-DMB and S-DMB at the same time, which includes an L-band down-converter, a Band III tuner, and a S-DMB tuner.

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Technology and Standard Trends of Middleware for Terrestrial DMB Service (지상파 DMB 서비스를 위한 미들웨어 지상파 DMB 서비스를 위한 미들웨어)

  • Joung, Y.S.;Ahn, S.W.;Kim, K.H.;Jeong, J.C.
    • Electronics and Telecommunications Trends
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    • v.20 no.2 s.92
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    • pp.76-82
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    • 2005
  • 휴대용 지상파 DMB 서비스는 양방향 서비스를 매개체로 방송과 통신을 융합하는 시발점이 될 것으로 기대되며, 이런 서비스를 제공하기 위한 지상파 DMB용 미들웨어의 개발이 시급히 필요하다. 따라서, 현재 지상파 DMB 미들웨어는 다양한 데이터 방송서비스를 제공할 수 있는 최적화된 구조에 대한 표준화가 진행중이다. 본 논고에서는 지상파 DMB 미들웨어 표준화 동향을 살펴보고, 관련 미들웨어 기술들을 소개하고, 이들의 최근 동향을 소개한다.

Perceptional Change of a New Product, DMB Phone

  • Kim, Ju-Young;Ko, Deok-Im
    • Journal of Global Scholars of Marketing Science
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    • v.18 no.3
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    • pp.59-88
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    • 2008
  • Digital Convergence means integration between industry, technology, and contents, and in marketing, it usually comes with creation of new types of product and service under the base of digital technology as digitalization progress in electro-communication industries including telecommunication, home appliance, and computer industries. One can see digital convergence not only in instruments such as PC, AV appliances, cellular phone, but also in contents, network, service that are required in production, modification, distribution, re-production of information. Convergence in contents started around 1990. Convergence in network and service begins as broadcasting and telecommunication integrates and DMB(digital multimedia broadcasting), born in May, 2005 is the symbolic icon in this trend. There are some positive and negative expectations about DMB. The reason why two opposite expectations exist is that DMB does not come out from customer's need but from technology development. Therefore, customers might have hard time to interpret the real meaning of DMB. Time is quite critical to a high tech product, like DMB because another product with same function from different technology can replace the existing product within short period of time. If DMB does not positioning well to customer's mind quickly, another products like Wibro, IPTV, or HSPDA could replace it before it even spreads out. Therefore, positioning strategy is critical for success of DMB product. To make correct positioning strategy, one needs to understand how consumer interprets DMB and how consumer's interpretation can be changed via communication strategy. In this study, we try to investigate how consumer perceives a new product, like DMB and how AD strategy change consumer's perception. More specifically, the paper segment consumers into sub-groups based on their DMB perceptions and compare their characteristics in order to understand how they perceive DMB. And, expose them different printed ADs that have messages guiding consumer think DMB in specific ways, either cellular phone or personal TV. Research Question 1: Segment consumers according to perceptions about DMB and compare characteristics of segmentations. Research Question 2: Compare perceptions about DMB after AD that induces categorization of DMB in direction for each segment. If one understand and predict a direction in which consumer perceive a new product, firm can select target customers easily. We segment consumers according to their perception and analyze characteristics in order to find some variables that can influence perceptions, like prior experience, usage, or habit. And then, marketing people can use this variables to identify target customers and predict their perceptions. If one knows how customer's perception is changed via AD message, communication strategy could be constructed properly. Specially, information from segmented customers helps to develop efficient AD strategy for segment who has prior perception. Research framework consists of two measurements and one treatment, O1 X O2. First observation is for collecting information about consumer's perception and their characteristics. Based on first observation, the paper segment consumers into two groups, one group perceives DMB similar to Cellular phone and the other group perceives DMB similar to TV. And compare characteristics of two segments in order to find reason why they perceive DMB differently. Next, we expose two kinds of AD to subjects. One AD describes DMB as Cellular phone and the other Ad describes DMB as personal TV. When two ADs are exposed to subjects, consumers don't know their prior perception of DMB, in other words, which subject belongs 'similar-to-Cellular phone' segment or 'similar-to-TV' segment? However, we analyze the AD's effect differently for each segment. In research design, final observation is for investigating AD effect. Perception before AD is compared with perception after AD. Comparisons are made for each segment and for each AD. For the segment who perceives DMB similar to TV, AD that describes DMB as cellular phone could change the prior perception. And AD that describes DMB as personal TV, could enforce the prior perception. For data collection, subjects are selected from undergraduate students because they have basic knowledge about most digital equipments and have open attitude about a new product and media. Total number of subjects is 240. In order to measure perception about DMB, we use indirect measurement, comparison with other similar digital products. To select similar digital products, we pre-survey students and then finally select PDA, Car-TV, Cellular Phone, MP3 player, TV, and PSP. Quasi experiment is done at several classes under instructor's allowance. After brief introduction, prior knowledge, awareness, and usage about DMB as well as other digital instruments is asked and their similarities and perceived characteristics are measured. And then, two kinds of manipulated color-printed AD are distributed and similarities and perceived characteristics for DMB are re-measured. Finally purchase intension, AD attitude, manipulation check, and demographic variables are asked. Subjects are given small gift for participation. Stimuli are color-printed advertising. Their actual size is A4 and made after several pre-test from AD professionals and students. As results, consumers are segmented into two subgroups based on their perceptions of DMB. Similarity measure between DMB and cellular phone and similarity measure between DMB and TV are used to classify consumers. If subject whose first measure is less than the second measure, she is classified into segment A and segment A is characterized as they perceive DMB like TV. Otherwise, they are classified as segment B, who perceives DMB like cellular phone. Discriminant analysis on these groups with their characteristics of usage and attitude shows that Segment A knows much about DMB and uses a lot of digital instrument. Segment B, who thinks DMB as cellular phone doesn't know well about DMB and not familiar with other digital instruments. So, consumers with higher knowledge perceive DMB similar to TV because launching DMB advertising lead consumer think DMB as TV. Consumers with less interest on digital products don't know well about DMB AD and then think DMB as cellular phone. In order to investigate perceptions of DMB as well as other digital instruments, we apply Proxscal analysis, Multidimensional Scaling technique at SPSS statistical package. At first step, subjects are presented 21 pairs of 7 digital instruments and evaluate similarity judgments on 7 point scale. And for each segment, their similarity judgments are averaged and similarity matrix is made. Secondly, Proxscal analysis of segment A and B are done. At third stage, get similarity judgment between DMB and other digital instruments after AD exposure. Lastly, similarity judgments of group A-1, A-2, B-1, and B-2 are named as 'after DMB' and put them into matrix made at the first stage. Then apply Proxscal analysis on these matrixes and check the positional difference of DMB and after DMB. The results show that map of segment A, who perceives DMB similar as TV, shows that DMB position closer to TV than to Cellular phone as expected. Map of segment B, who perceive DMB similar as cellular phone shows that DMB position closer to Cellular phone than to TV as expected. Stress value and R-square is acceptable. And, change results after stimuli, manipulated Advertising show that AD makes DMB perception bent toward Cellular phone when Cellular phone-like AD is exposed, and that DMB positioning move towards Car-TV which is more personalized one when TV-like AD is exposed. It is true for both segment, A and B, consistently. Furthermore, the paper apply correspondence analysis to the same data and find almost the same results. The paper answers two main research questions. The first one is that perception about a new product is made mainly from prior experience. And the second one is that AD is effective in changing and enforcing perception. In addition to above, we extend perception change to purchase intention. Purchase intention is high when AD enforces original perception. AD that shows DMB like TV makes worst intention. This paper has limitations and issues to be pursed in near future. Methodologically, current methodology can't provide statistical test on the perceptual change, since classical MDS models, like Proxscal and correspondence analysis are not probability models. So, a new probability MDS model for testing hypothesis about configuration needs to be developed. Next, advertising message needs to be developed more rigorously from theoretical and managerial perspective. Also experimental procedure could be improved for more realistic data collection. For example, web-based experiment and real product stimuli and multimedia presentation could be employed. Or, one can display products together in simulated shop. In addition, demand and social desirability threats of internal validity could influence on the results. In order to handle the threats, results of the model-intended advertising and other "pseudo" advertising could be compared. Furthermore, one can try various level of innovativeness in order to check whether it make any different results (cf. Moon 2006). In addition, if one can create hypothetical product that is really innovative and new for research, it helps to make a vacant impression status and then to study how to form impression in more rigorous way.

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A Study of Visual Contents for Media Diversification - a Focus on DMB - (영상 매체 다변화에 따른 Visual 콘텐츠에 관한 연구 - DMB를 중심으로 -)

  • Jang, Se-Young;Lim, Pyung-Jong;Hyun, Chul-Ju;Kwak, Hoon-Sung
    • Proceedings of the Korea Contents Association Conference
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    • 2006.05a
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    • pp.537-540
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    • 2006
  • The success of DMB is controled its contents. Existing broadcasting contents will be retransmitted to DMB in the early stage of broadcasting. However, they must be produced appropriately to the property of DMB. To make good DMB contents, it's very important for us to analyze characteristics of DMB and costumer behaviors of DMB service. In this research, We suggest a production method for DMB contents such as contents length, camera work, visual expression. Contents will be key factor in the success of DMB.

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A Study on the Map Service Structure for the T-DMB (Terrestrial-Digital Multimedia Broadcasting) Using Data Carousel (데이터 캐로절을 이용한 지상파 DMB 지도서비스 구성방안에 관한 연구)

  • Kim, Jung-Ok;Ga, Chill-O;Yu, Ki-Yun;Kim, Yong-Il
    • Spatial Information Research
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    • v.15 no.1
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    • pp.15-23
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    • 2007
  • Recently, Korea became the first country which started Terrestrial-DMB service. The DMB service is still at a very early stage throughout the world. At this stage, it is an important issue to develop DMB contents which distinguish DMB from traditional broadcasting by utilizing DMB's mobility. In this paper, we will propose outline of map service through DMB along with related services such as traffic and location information. This outline includes the map service protocol and map data structure for DMB. There is little research at the moment related to it, and this preliminary research enables map service through DMB. A map service would bring DMB a distinct advantage over traditional broadcasting. Moreover, further services based on broadcasting network and mobility would contribute to rapid growth of DMB.

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