• The Journal of the Korea Contents Association
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• v.10 no.11
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• pp.363-370
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• 2010

This paper provides a review of the research on the relationship between consumer rumor and marketing management in general, and rumor's effects on brand in particular. Also corporations' efforts for managing negative rumor were discussed. In the subsequential article, this study analyzes the consumer's perception of the origin of rumors through contents analysis method, and performs ANOVA study in addition to identify if brand assets such as brand loyalty and brand involvement can affect rumor credibility perception significantly. Based on these results, this study considers some implications for brand crisis management and communications. According to the results, a brand rumor can affect both the corresponding brands and competitor's brands at a time and the relationships between existing favorable brand attitude of consumer and rumor credibility are not significant enough.

• Management & Information Systems Review
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• v.10
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• pp.33-66
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• 2002

Counterproductive work behaviors are behaviors by employees intended to harm their organization or organization members. Human is the being has a desire and behaviors. To understand behaviors of an individual, it is important to understand the personality which determines a difference between individuals. Narcissists has psychological traits to be likely to experience negative emotions, such as frustration, hostility or anger, and this psychological traits of narcissists are more likely to induce an aggression. In this view, the purpose of this study was to examine the relationships between counterproductive work behaviors and narcissistic personality characteristics and to explore psychological dynamics about how narcissistic personality characteristics had an effect on counterproductive work behaviors. As a result, facts known were as follows. First, narcissists has strong desires to maintain a sense of superiority over others and defend their egos against unpleasant evaluation information, even if the information is factual and accurate. Second, narcissists are hyper-sensitive to negative information and are more likely to encounter information or situations that challenge their positive self-appraisals by this view. Third, in response to these challenges, or ego threats, these individuals are more likely to experience negative emotions, such as anger, frustration, or hostility. Forth, this negative emotions lead to aggression and as a result, this is more likely to induce counterproductive work behaviors such as theft, sabotage, interpersonal aggression, work slowdowns, wasting time and materials, and spreading rumors. Thus, narcissism is another individual difference variable that may be an important factor in determining counterproductive work behaviors, particularly under conditions perceived to be difficult or stressful.

• Journal of Information Processing Systems
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• v.15 no.6
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• pp.1422-1437
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• 2019

With the rapid development of the Internet and the Mobile Internet, social communication based on the network has become a life style for many people. WeChat is an online social platform, for about one billion users, therefore, it is meaningful to study the spreading and evolution mechanism of the rumor on the WeChat social circle. The Rumor was injected into the WeChat social circle by certain individuals, and the communication and the evolution occur among the nodes within the circle; after the refuting-rumor-information injected into the circle, subsequently,the density of four types of nodes, including the Susceptible, the Latent, the Infective, and the Recovery changes, which results in evolving the WeChat social circle system. In the study, the evolution characteristics of the four node types are analyzed, through construction of the evolution equation. The evolution process of the rumor injection and the refuting-rumor-information injection is simulated through the structure of the virtual social network, and the evolution laws of the four states are depicted by figures. The significant results from this study suggest that the spreading and evolving of the rumors are closely related to the nodes degree on the WeChat social circle.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.191-205
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• 2013

Recently, the topic of predicting interpersonal trust in online social networks is receiving considerable attention, because trust plays a critical role in controlling the spread of distorted information and vicious rumors, as well as reducing uncertainties and risk from unreliable users in social networks. Several trust prediction models have been developed on the basis of transitivity and composability properties of trust; however, it is hard to find empirical studies on whether and how transitivity and composability properties of trust are operated in real online social networks. This study aims to predict interpersonal trust between two unknown users in social networks and verify the proposition on whether and how transitivity and composability of trust are operated in social networks. For this purpose, we chose three social network sites called FilmTrust, Advogato, and Epinion, which contain explicit trust information by their users, and we empirically investigated the proposition. Experimental results showed that trust can be propagated farther and farther along the trust link; however, when path distance becomes distant, the accuracy of trust prediction lowers because noise is activated in the process of trust propagation. Also, the composability property of trust is operated as we expected in real social networks. However, contrary to our expectations, when the path is synthesized more during the trust prediction, the reliability of predicted trust did not tend to increase gradually.

• Korean Journal of Occupational Health Nursing
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• v.28 no.1
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• pp.1-11
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• 2019

Purpose: The Iri station explosion that occurred in 1977 was a major social disaster in Korea, caused by a fire in a train equipped with explosives. The purpose of this study was to investigate the social disaster adaptation experiences of railroad workers. Methods: This study was based on qualitative research using phenomenological methodology. Participants were six railroad workers who experienced the Iri station explosion. Data were collected through in-depth interviews with individual workers from March to June, 2018. The data analysis method was based on Colaizzi's approach. Results: Experiences of railroad workers were categorized into 12 themes and the following 6 theme clusters: (1) Anxiety due to the extreme vibration and crash, (2) Terror regarding the horrible situation that one cannot face, (3) Anger about the cause of the explosion and a sense of relief about survival, (4) Confusion regarding different rumors, (5) Various efforts to return to daily life, and (6) Trauma that continues to exist. Conclusion: The findings of this study recommend that railroad organizations and managers should pay attention to enhance disaster preparedness and develop organizational disaster coping guidelines for members. The results of this study can help us to better understand the various aspects of the Iri station explosion of 1977.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2014.10a
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• pp.125-127
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• 2014

Major Japan animation production house, Studio Ghibli has produced many masterwork animations and achieved commercial and artistic success. Therefore they has surpassed regional Japan, became the world major animation company and acquired grate fame. But Hayao Miyazaki who is the leader of the Studio Ghibli has failed making a his heir. To make matter worse his retirement is approaching, rumors that break up the studio Ghibli has been spread in recent time. Finally, In a general meeting of stockholders of studio Ghibli, June 2014, they announced that split up the animationmaking team. That means studio Ghibli changed their animation producing process, not disband a studio Ghibli. This paper will analyze reasons why did they have to change their animation producing process.

• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.77-78
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• 2019

과거에서 지금까지 연예인의 로맨스 루머는 엔터테인먼트 기업의 측면에서 부정적인 요소였으며 이러한 모습은 기사로도 쉽게 접할 수 있다. 이 연구는 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 경제적 영향을 사건 연구 방법을 이용해 살펴보았다. 2013년부터 2017년까지 상장된 기업을 중심으로 총 112건의 로맨스 루머를 수집하였고 80건의 비 익명성 루머. 32건의 익명성 루머로 이루어져있다. 해당 엔터테인먼트의 주식 자료가 분석에 이용되었다. 연예인의 로맨스 정보가 유출된 시점 전후의 비정상 수익률 추정을 통해 연예인에 대한 로맨스 루머 언급에 기업의 가치 변화에 미치는 유의성을 실증적으로 검증하였고, 로맨스 루머에 있어서 익명성에 대한 영향이 비익명성의 영향과 차이가 있는지 비교분석을 하였다. 연구 결과 연예인의 로맨스 루머의 언급 및 유출은 해당 엔터테인먼트 기업의 주가 변동에 통계적으로 유의하지 않은 것으로 나타났으며, 추가적으로 연예인의 특성이 엔터테인먼트 기업의 주가에 어떠한 상이한 영향을 미치는지 또한 살펴보았다. 로맨스 루머의 특성은 '성별', '직업'으로 구분하였고, 이에 대한 분석 결과, 특징에 따라 기업의 가치에 큰 영향이 없는 것으로 관찰되었다. 결론적으로 본 연구는 사건연구 방법을 통해 연예인의 익명성 로맨스 루머가 엔터테인먼트 기업의 가치에 미치는 영향을 실제 시장 데이터를 활용하여 실증적으로 분석하였다는 것에 의미가 있다.

• Journal of Radiation Protection and Research
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• v.47 no.4
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• pp.226-236
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• 2022

Background: An effective communication strategy for reducing conflicts in South Korea has been designed through the analysis of public perception and communication variables on nuclear power under the conditions of rapidly changing nuclear power policies. Materials and Methods: This study conducted both qualitative research through group discussions based on social psychology and quantitative research through surveys. Results and Discussion: Nuclear power plant (NPP) area residents in favor of nuclear power indicated higher levels of communication, safety perception, and contribution than those against it. NPP area residents trusted the civilian expert groups (18.3%) and local government (17.3%) the most, while metropolitan city residents trusted the Nuclear Safety and Security Commission and the Korea Institute of Nuclear Safety (20.7%) the most. In determining nuclear power policy, both the NPP area residents (18.1%) and metropolitan city residents (17.1%) prioritized safety, health, and the environment. While metropolitan city residents thought that energy security and economic growth (16.4%) were important, NPP area residents thought the current issue of spent fuel rods (14.1%) to be important. Conclusion: It is necessary for the nuclear power industry to have and actively implement communication and conflict resolution strategies based on the patterns obtained in the study results.

• Journal of Korean Academy of Nursing Administration
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• v.2 no.1
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• pp.141-150
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• 1996

As the medical markets have gradually changed from suppliers' markets to consumers' ones, the demands for consumer-centered strategies of hospital management and marketing, improved medical services, etc., have been increasing. Under such circumstances, this study was aimed at evaluating the marketing policies of our hospitals centering around the internal, cxternal and mutual marketing for consumers, and thereby presenting more influential strategies for hospitals. For this purpose, the employees and patients of a third stage general hospital in Seoul were surveyed by means of a questionnaire. All in all, 285 patients and 284 employees answered the questionnaire. The results of the survey can be summarized as follows : First, patients come to a hospital directly, according to rumors or being introduced by its employee. Second, the important factors determining patients' choice of a hospital are facility, medical staff, traffic and employee. Other factors are patient's age, living area, distance between patient's house and hospital, etc. Third, patients' perception of a hospital affects their choice of the hospital. Fourth, employees and patients perceive differently the marketing strategies of the hospital. Fifth, well-planned marketing strategies may change some sources of inconveniences into those of conveniences. Based on the above findings, effective marketing strategies for gonoral hoopitale can be presented as followes. 1. The poblic relations of hospital should be established first with visiting patients and employees. 2. The marketing strategies should be-based on the factors determing patient's preferences for hospital. 3. The marketing strategies should be flcxiblc enough to complement the weak points of the hospital. 4. The marketing strategies should be directed towards the improved medical services as well as mutual actions between consumers and employccs. 5. The marketing strategies should take into consideration employees perception and thus induce their voluntary participation. All in all, the study may be limited in that its results cannot be easily generalizod due to its small size, patients' variublcs rather than qualitative medical services are primarily reviewed, and that it depended on a straight forward questlonnaire survey.

• English & American cultural studies
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• v.14 no.2
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• pp.207-232
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• 2014

Scholars have considered Chaucer's House of Fame mostly as an ars poetica, in which the poet explores new poetic principles and subject matters, while making few attempts to understand the poem in its historical and social contexts. Investigating the nature of the "tidings" that Chaucer suggests as the new source of his poetic inspiration, this paper argues that the house of Rumor was modeled after late fourteenth century English society that experienced increased appetite for news. The political upheaval during the period from the English Rising in 1381 to the reign of Henry IV in the early fifteenth century produced an unprecedented amount of written and oral propaganda. The proliferation of seditious rumors as well as protests and promulgations during this period indicates how seriously medieval society was engaged with the circulation of news. Particularly, the case of John Shirle in 1381 and the legend about the survival of Richard II demonstrate the subversive power of medieval rumor that often served as a political discourse with which people expressed their oppositions to government. Conspicuous in the activities of both the government and late medieval political protestors was the extensive use of writing. The posting of bills in public places continued until the fifteenth century, when such activities became so common and dangerous that the government had to issue proclamations forbidding the circulation of such seditious writings. The number of extant royal proclamations, written protests, and pamphlets demonstrates that already in the late fourteenth and fifteenth centuries the notion of a discursive public space began to emerge. Whether written or orally transmitted, news and rumor circulated in late medieval England, creating a social space in which people shared their political opinions before the introduction of the early modern print culture. In The House of Fame Chaucer calls attention to the subversiveness of rumor, its potential as a public discourse, and the power of written communication in creating truth in order to appropriate these characteristics for his English poems.