• Title/Summary/Keyword: Role-based Viewing

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The Impact of YouTube Creator Characteristics and Channel Access Factors on Users' Continuous Viewing Intentions: An Application of the Extended Technology Acceptance Model (확장된 기술수용모형을 적용한 유튜브 크리에이터 특성과 채널 접근 요인이 사용자 지속 시청 의도에 미치는 영향)

  • Jae Hee Cho;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.3
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    • pp.1-18
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    • 2024
  • This study analyzed the impact of YouTube creator characteristics and channel access factors on the intention to continue watching content, noting that the development of the digital media environment has diversified media audiences' content preferences and access routes. Specifically, we analyzed the effects of YouTube creator trustworthiness, attractiveness, familiarity, and social influence, as well as the effects of recommendation services on perceived usefulness, perceived ease, and perceived enjoyment. The study found that creator credibility and recommendation service had a positive impact on the perceived usefulness of content, while intimacy and charm were important factors in increasing the easy of use and playfulness of content. These perceived usefulness, ease, and playfulness also had a strong positive impact on users' intention to continue watching the channel. This suggests that trust and intimate relationships with creators and appropriate content recommendations play an important role in increasing user satisfaction and channel persistence. The significance of this study's analysis of creator and channel access factors based on the extended technology acceptance model is that it shows the potential for extending and applying the existing technology acceptance model to the digital content environment.

A Study of Male Subculture on Fashion Contents of YouTube - Focusing on Dick Hebdige's Subculture Theory - (유튜브 패션 콘텐츠에 표현된 남성 하위문화 연구 - 딕 햅디지의 하위문화 이론을 중심으로 -)

  • Park, Juha;Kim, Jongsun
    • Fashion & Textile Research Journal
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    • v.22 no.6
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    • pp.727-738
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    • 2020
  • This study focused on popular YouTube subculture content and male YouTuber characteristics. We conducted a case study on YouTube videos and viewer's comments of male YouTubers who interacted with subculture or fashion themes within YouTube. Based on Dick Hebdige's subculture theory, we categorized male subculture characteristics of style expression to show how YouTube plays a role in the formation of subculture. The representative types of male subculture were divided into metro sexual, adolescent boys, drag queen, and homosexual. YouTube simultaneously played a role in accumulating video viewing as well as indirect experiences in various communication activities and cultures among viewers. YouTube was used as a space for video producers as well as viewers and subscribers to discover and build identity. Subculture makes people aware of cultural diversity within society, and their doubles and lifestyles serve as important clues to track culture and fashion changes. This research is significant in the field of fashion media and subculture research due to its examination of male subculture phenomenon on YouTube based on an analysis of the video content of culture insiders and viewers' comments as well as immediate responses.

Multiview Stereoscopic Display based on Volume Holographic Memory (체적 홀로그래픽 메모리를 이용한 다시점 스테레오스코픽 디스플레이)

  • 이승현;손광철;심원섭;양훈기;김은수
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.25 no.5A
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    • pp.688-695
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    • 2000
  • We present a multi-view autostereoscopic display system based on volume holographic storage technique. In this proposed system, the interference pattern of spatial multiplexed plane reference and angular multiplexed plane object beams are recorded into a photorefractive crystal, which plays a role of guiding object beams of multi-view images into the desired persfective directions. For reconstruction, object beams containing the desired multi-view image information, which satisfy Bragg matching condition, are illuminated in the time-division multiplexed manner onto the crystal. Then multiple stereoscopic images are Projected to the display plane for autostereoscopic 3D viewing.

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Classification and visualization of primary trabecular bone in lumbar vertebrae

  • Basaruddin, Khairul Salleh;Omori, Junya;Takano, Naoki;Nakano, Takayoshi
    • Advances in biomechanics and applications
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    • v.1 no.2
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    • pp.111-126
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    • 2014
  • The microarchitecture of trabecular bone plays a significant role in mechanical strength due to its load-bearing capability. However, the complexity of trabecular microarchitecture hinders the evaluation of its morphological characteristics. We therefore propose a new classification method based on static multiscale theory and dynamic finite element method (FEM) analysis to visualize a three-dimensional (3D) trabecular network for investigating the influence of trabecular microarchitecture on load-bearing capability. This method is applied to human vertebral trabecular bone images obtained by micro-computed tomography (micro-CT) through which primary trabecular bone is successfully visualized and extracted from a highly complicated microarchitecture. The morphological features were then analyzed by viewing the percolation of load pathways in the primary trabecular bone by using the stress wave propagation method analyzed under impact loading. We demonstrate that the present method is effective for describing the morphology of trabecular bone and has the potential for morphometric measurement applications.

Fuzzy Relevance-Based Clustering for Routing Performance Enhancement in Wireless Ad-Hoc Networks (무선 애드 혹 네트워크상에서 라우팅 성능 향상을 위한 퍼지 적합도 기반 클러스터링)

  • Lee, Chong-Deuk
    • Journal of Advanced Navigation Technology
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    • v.14 no.4
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    • pp.495-503
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    • 2010
  • The clustering is an important mechanism thai provides information for mobile nodes efficiently and improves the processing capacity for routing and the allocation of bandwidth. This paper proposes a clustering scheme based on the fuzzy relevance degree to solve problems such as node distribution found in the dynamic property due to mobility and flat structure and to enhance the routing performance. The proposed scheme uses the fuzzy relevance degree, ${\alpha}$, to select the cluster head for clustering in FSV (Fuzzy State Viewing) structure. The fuzzy relevance ${\alpha}$ plays the role in CH selection that processes the clustering in FSV. The proposed clustering scheme is used to solve problems found in existing 1-hop and 2-hop clustering schemes. NS-2 simulator is used to verify the performance of the proposed scheme by simulation. In the simulation the proposed scheme is compared with schemes such as Lowest-ID, MOBIC, and SCA. The simulation result showed that the proposed scheme has better performance than the other existing compared schemes.

The Effect of Wang-Hong Characteristics on Impulse Buying During Live Sale: Based on Women's Clothing Sales in China (왕홍의 판매 생방송 시청이 충동구매에 미치는 영향: 중국 의류 판매를 중심으로)

  • Liu, Xianya;Park, Jee Yun;Lee, Hye Eun
    • The Journal of the Korea Contents Association
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    • v.20 no.4
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    • pp.212-229
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    • 2020
  • 'Live + Sale' is actively promoted in China and 'Wang-Hong', also known as Chinese internet celebrities are dominating this format of marketing strategy recently. They introduce products to consumers through live broadcasts, promote online shopping, and frequently evoke impulsive buying. Under this context, it is worth focusing on what factors influence impulse buying during Wang-Hong's live broadcast. This study investigated the impact of Wang-Hong characteristics on impulse buying behavior when watching live sales. Also, the mediating role of flow experience and viewing satisfaction was explored. Furthermore, we expected that the different live broadcast circumstances could have a different impact on flow experience, viewing satisfaction, and impulse purchase. A total of 242 Chinese women who have experience of viewing live sales were recruited through a Chinese research platform. The results revealed that Wang-Hong's trustworthiness and attractiveness positively affected the viewer's impulse buying directly, and indirectly through flow experience and viewing satisfaction, whereas expertise did not have any impact on impulse purchase. However, there were no significant differences between the two live broadcast circumstances. This research can enhance understanding of the impulse buying process during Wang-Hong's live sale and help brands come up with effective influencer marketing strategies using live sales.

Geospatial Data Display Technique for Non-Glasses Stereoscopic Monitor (무안경식 입체 모니터를 이용한 지형공간 데이터의 디스플레이 기법)

  • Lee, Seun-Geun;Lee, Dong-Cheon
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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    • v.26 no.6
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    • pp.599-609
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    • 2008
  • Development of computer and electronic technology leads innovative progress in spatial informatics and successful commercialization. Geospatial information technology plays an important role in decision making in various applications. However, information display media are two-dimensional plane that limits visual perception. Understanding human visual processing mechanism to percept stereo vision makes possible to implement three-dimensional stereo image display. This paper proposes on-the-fly stereo image generation methods that are involved with various exterior and camera parameters including exposure station, viewing direction, image size, overlap and focal length. Collinearity equations and parameters related with stereo viewing conditions were solved to generate realisitc stereo imagery. In addition stereo flying simulation scenery was generated with different viewing locations and directions. The stereo viewing is based on the parallax principle of two veiwing locations. This study implemented anaglyphic stereogram, polarization and lenticular stereo display methods. Existing display technology has limitation to provide visual information of three-dimensional and dynamic nature of the real world because the 3D spatial information is projected into 2D plane. Therefore, stereo display methods developed in this study improves geospatial information and applications of GIS by realistic stereo visualization.

A study on the Application of Augmented Reality Technology Exhibition Environment (증강현실 기술의 전시 환경의 응용에 관한 연구)

  • Lee, Jae-Young;Kwon, Jun-Sik
    • Journal of Digital Contents Society
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    • v.16 no.6
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    • pp.943-950
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    • 2015
  • In this study, we propose an annotation system exhibits a secondary role using augmented reality in the exhibition environment. Common methods that utilize the description of the picture or photo booklet or audio device to the exhibition and in the form of viewing the exhibits while people describe method is used. We are using augmented reality technology, in addition to these conventional methods to provide a variety of information about the exhibits utilizing text, photos, video and audio of the multimedia medium. Where visitors can use a smart phone in hand deulgoseo, the exhibition becomes a secondary role by applying the Augmented Reality technology in tablet-based devices.

National R&D for the Development of Technological Capabilities in Developing Countries (개도국의 기술경쟁력 발전을 위한 국가 연구개발사업의 역할)

  • 이태준;양맹호
    • Proceedings of the Korea Technology Innovation Society Conference
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    • 2002.05b
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    • pp.221-228
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    • 2002
  • In viewing R&D as a series of activities of problem solving in the course of technological learning in developing countries, national R&D is very likely to play an pivotal role in incubating and improving industrial technology and competitiveness, especially for S&T-intensive industries, such as nuclear fuel industry. To this end, the national R&D needs to be primarily designed to reinforce technological capabilities of the country including government research institutes (GRIs), industrial firms, etc., from the initial stage of absorption as well as at the innovation stage. Based on this strategic role, national R&D performed by GRIs should provide scientific knowledge and core technologies which are required for the absorbption of foreign technology and development of indigenous technological capabilities with which domestic technological efforts are made to successfully achieve not only technological imitation but also innovation in global sense.

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Organizational Knowledge Acquisition: A Fuzzy GSS Framework (조직의 지식 획득: 퍼지 GSS 프레임웍)

  • 이재남
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 1999.10a
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    • pp.111-120
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    • 1999
  • Although the concept of viewing knowledge as a critical resource has been widely accepted in prior studies, it is not fully understood how to acquire available knowledge in order to improve organizational effectiveness. However, it si sure that organizational knowledge management should pursuit the achievement of the business goal by delivering relevant and useful information to the right person at the right time. Group Support System (GSS) can play an important role to transfer scatter information into meaningful business knowledge for supporting strategic corporate decision-making. This study proposes a fuzzy GSS framework for acquiring workgroup knowledge from individual memory and aggregating workgroup knowledge to organizational knowledge. This study also proposes an architecture to support the fuzzy GSS framework. The architecture consists of user agents, information management agents, and a fuzzy model manager. To illustrate how the fuzzy GSS framework can be used to support the whole process of organization knowledge acquisition, an Internet-based GSS was developed and applied in a marketing decision process. It showed that the framework was effective for acquiring organizational knowledge.

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