• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.282-285
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• 2007

The attitude of community members plays a key role for sponsorship response. Theory of identification is very important to understand the attitude of community members. Community identification can effect to behavior and attitude to sponsors of community members. This study examines antecedents of community identification and relations between community identification and sponsorship response. I found that sense of community effect to community identification and community loyalty. Satisfaction of need, membership, and emotional ties effect to community identification and community loyalty. But influence effect only to community loyalty. Community identification effect to community loyalty. And community loyalty effect to sponsorship response.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.3
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• pp.149-157
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• 2022

The primary goal of this study is to investigate the impact of social capital on consumer attitudinal evaluations. We propose a hypothetical receptacle, thereby applying a mediation framework because of social capital. We expect that increasing social capital would improve brand image and consumer-company (C-C) identification, resulting in positive in-role and extra-role customer behavior toward the brand. Data was collected from 425 respondents primarily from Karachi's five zones (East, West, North, South, and Central) and analyzed using confirmatory component analysis and structural equation design. The findings showed that social capital had a positive and significant relationship with customer extra-role behavior, as well as two mediators, brand image and consumer business identity. Furthermore, both mediators have a significant impact on both in-role and extra-role behavior. However, there is no evidence that social capital has a direct impact on in-role behavior. This study will help businesses in gaining a competitive advantage by concentrating on social capital to improve their brand image and customer relationship.

• The Transactions of the Korean Institute of Electrical Engineers B
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• v.55 no.12
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• pp.661-666
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• 2006

Interlocking signalling system plays key role as core system to manage railway operation. The core role of railway operation is to control routing, displaying signal and regulation for train. Interlocking system relate tightly to railway accident because collision and derailment is sometime taken place wrong route setting and signal displaying. Safety activity for interlocking system is inevitable to avoid the accident over its life cycle. The safety activity includes hazard identification and analysis, safety requirement allocation, safety plan, safety activity and ao on. The safety activity need a broad wide range work. In this paper, we concentrate on hazard identification for generic interlocking system and programmable electronic interlocking system and compare between two results. The hazards will be used for safety activity.

• Asian Journal for Public Opinion Research
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• v.3 no.2
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• pp.84-105
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• 2016

The instability of social norms on the Internet causes the diversity of social identification. Meanwhile, the anonymity of online social identity and the chaos of the role-playing among the interacting participants cause an ambiguity of identity recognition, which intensifies anxiety about interpersonal interaction. Methods that promote face-to-face interpersonal interaction through the reconstruction of the identification to the social system and intergroup trust is worth further research. Based on a telephone survey of urban residents in thirty-six cities in China (N=1080), the study focuses on the influence of Internet use on interpersonal interaction of urban residents and the mediation effect of social identification. The results show that Internet use has a negative effect on the interpersonal interactions of urban residents, and social identification plays a mediating effect between Internet use and interpersonal interaction. Implications of the results are discussed.

• Journal of applied mathematics & informatics
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• v.4 no.1
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• pp.135-135
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• 1997

Times series modeling plays an important role in the field of engineering, Statistics, Biomedicine etc. Model identification is one of crucial steps in the modeling of an AutoRegreesive Moving Average(ARMA(p, q)) process for real world problems. Many techniques have been developed in the literature (Salas et al., McLeod et al. etc.) for the identification of an ARMA(p, q) Model. In this paper, a new technique called The Generalised Parameters Technique is formulated for seasonal and non-seasonal ARMA model identification. This technique is very simple and can e applied to any given time series. Initial estimates of the AR parameters of the ARMA model are also obtained by this method. This model identification technique is validated through many theoretical and simulated examples.

• Journal of Electrical Engineering and Technology
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• v.5 no.4
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• pp.597-605
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• 2010

This paper presents a contribution to parameter identification of a non-linear system using a new strategy to improve the genetic algorithm (GA) method. Since cost function plays an important role in GA-based parameter identification, we propose to improve the simple version of GA, where weights of the cost function are not taken as constant values, but varying along the procedure of parameter identification. This modified version of GA is applied to the induction motor (IM) as an example of nonlinear system. The GA cost function is the weighted sum of stator current and rotor speed errors between the plant and the model of induction motor. Simulation results show that the identification method based on improved GA is feasible and gives high precision.

• Structural Engineering and Mechanics
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• v.54 no.4
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• pp.711-723
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• 2015

This study investigates the identification of added mass and its location in the glass fiber reinforced polymer (GFRP) beam structures. The main emphasis of this paper is to ascertain the importance of inclusion of rotational degrees of freedom (dofs) in the introduction of added mass or damage identification. Two identification indices that include the rotational dofs have been introduced in this paper: the modal force index (MFI) and the modal rotational curvature index (MRCI). The MFI amplifies damage signature using undamaged numerical stiffness matrix which is related to changes in the altered mode shapes from the original mode shapes. The MRCI is obtained by using a higher derivative of rotational mode shapes. Experimental and numerical results are compared with the existing methods leading to a conclusion that the contributions of the rotational modes play a key role in the identification of added mass. The authors believe that the similar results are likely in the case of damage identification also.

• Asian Journal of Business Environment
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• v.11 no.2
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• pp.15-25
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• 2021

Purpose: Current research aimed at exploring whether group entitativity and satisfaction to becoming the member of group have positive effects on group identification, and whether group identification has positive effects on within-in-group domain consumption. This research focused on the mediation role of group identification in the effects of the group entitativity and the satisfaction to becoming the member of group on the within-in-group domain consumption. Research design, data, and methodology: We selected Shandong Province as our experimental target group and people living in Shandong province as our respondents. 316 questionnaire data were collected. The structural equation model in AMOS 26 were used to verify hypotheses. Results: First, group entitativity affected group identification positively. Second, satisfaction to becoming the member of group affected group identification positively. Third, group identification positively influenced on the within-in-group domain consumption. Fourth, the group identification played the full mediation roles in the effects of both the group entitativity and the satisfaction on the within-in-group domain consumption. Conclusions: marketers should highlight the group identification with their target group by stimulating the perception of the consumer's group entitativity and satisfied feelings about the group to induce the intent to purchase their brand as within-in-group domain consumption object.

• The Journal of the Korea Contents Association
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• v.16 no.6
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• pp.761-773
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• 2016

The purpose of this study was to investigate the relationship between ethical leadership, organizational identification and job stress. Moreover, harmonious passion was considered as a mediating factor between ethical leadership and outcomes. This study tested the mediated model with data from 369 employees working in various organizations. Then, structural equation modeling was used to test proposed hypotheses. The result showed that ethical leadership was positively related to harmonious passion and organizational identification. However, ethical leadership was not related to job stress in this study. And through the mediating role of harmonious passion, ethical leadership had significant effects on organizational identification positively and job stress negatively. Especially, it was revealed that harmonious passion partially mediated the relationship between ethical leadership and organizational identification, and fully did the relationship between ethical leadership and job stress. Implications and limitations of the study were discussed.

• International Journal of Advanced Culture Technology
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• v.9 no.3
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• pp.202-211
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• 2021

Teachers play a key role in influencing students' school lives, but many researchers have tried to improve school satisfaction in various aspects. And counselors are a special type of Chinese university teachers, and not only have the characteristics of university teachers, but also have daily administrative management functions related to students' school life. In this paper, we demonstrated the effect of college counselors' ethical leadership and authentic leadership on school satisfaction among Chinese university students. In addition, it also verified the mediating effect of organizational identification in this process. As a result of empirical analysis, ethical leadership have both positive effect on organizational identification and school satisfaction. Similarly, authentic leadership also have positive impact on organizational identity and school satisfaction. In addition, organizational Identification has a positive effect on school satisfaction. Furthermore, organizational identification has also been proven to mediate the relationship between both two types of leadership and school satisfaction. Finally, we found that authentic leadership was more influential than ethical leadership in increasing school satisfaction levels.