• Asia Marketing Journal
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• 제6권2호
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• pp.3-22
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• 2004

기존 연구에서는 주로 유통업자 브랜드와 제조업자 브랜드는 경쟁관계로 보았다. 하지만 본 연구에서는 유통업자 브랜드가 제조업자 브랜드를 소재 브랜드로 사용하면 유통업자 브랜드에 대한 소비자들의 저품질 인식을 변화시킬 수 있다는 측면을 이론적, 실증적으로 밝히고자 하였다. 연구결과 유통업자 브랜드가 제조업자 브랜드를 소재 브랜드로 사용하면 지각된 품질과 구매의도가 향상되는 것으로 나타났다. 그리고 제조업자 브랜드와 제품의 일치 정도가 중간일 때 소비자가 가장 긍정적인 반응을 보이는 것으로 나타났다. 이 관계에서 기능적 위험이 조절변수 역할을 하는 것으로 나타났는데 기능적 위험이 높을 때는 소비자들이 유통업자 브랜드와 제조업자 브랜드의 높은 일치성의 경우에 더 좋은 반응을 나타냈으며, 기능적 위험이 낮을 때는 중간정도 일치할 때 더 좋은 반응을 나타냈다.

• 한국초등과학교육학회지:초등과학교육
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• 제24권2호
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• pp.103-110
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• 2005

The purpose of this study was to investigate the relation between the learning styles and science process skills of students of the gifted class in elementary school. Subjects were forty-eight students of the gifted class who are in the fifth grade studying at the gifted class of S elementary school in Bucheon, M and Y elementary school in Incheon on learning styles and science process skills of students. Learning Style Profile (LSP) was used as instrument to survey learning style of students of the gifted class which was developed by NASSP, and consists of four categories (cognitive skills, perceptual response, orientation and teaming preferences) and twenty-four subscales. The results of this study were as follows: 1. In the learning styles test, students of the gifted class have higher scores of spatial skill, sequential processing skill, persistence orientation, manipulative preference, temperature preference and afternoon preference than general class students, but they have lower scores of discrimination skill and lighting preference, and there were statistically significant difference. 2. In science process skills test, there were statistically significant difference between students of the gifted class and general students. 3. In the correlation between the learning styles and science process skills, there was positive correlation of observing skill with spatial skill and manipulate skill of cognitive skill domain. For classifying skill, there was positive correlation with visual perceptual response, but was negative correlations with auditory and emotive perceptual response of perceptual response domain and with evening preference and verbal risk orientation of study preference domain. For measuring skill, there was positive correlation with sequential processing skill of cognitive skill domain. For formulating hypotheses, there was controlling variables, there was positive correlation with sequential processing skill and simultaneous processing skill of cognitive skill domain, and with verbal-spatial preference and early morning study preference of study preference domain. When planning and managing the gifted class, it will be beneficial and effective to consider the meaningful relations between the elements of loaming style and science process skills in order to improve science process skills.

• 자원ㆍ환경경제연구
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• 제16권3호
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• pp.683-699
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• 2007

이 연구는 선택실험법(CE)을 이용하여 다속성 사망 위험 감소와 관련된 선택들로부터 확률적 인간생명 가치(VSL)를 추정하였다. 사망 위험의 네 가지 속성들(사망 원인, 사망위험의 자발성, 사망 시기, 사망 위험 감소의 크기)을 이용하여 선택 대안들의 집합을 설계하였다. 다항 로짓모형의 추정 결과는 10년 동안 1/1,000의 사망 위험을 감소하기 위해 연간 27,930원, 성인의 사망 위험 감소를 위해 연간 116,773원, 자발적 사망 위험 감소를 위해 연간 97,682원, 비자발적 사망 위험 감소를 위해 연간 77,234원을 지불하려고 하였다. 이로부터 얻어진 다양한 확률적 인간생명가치로는 청소년 이하(18세 미만)인 경우 11.65~13.67억 원, 성인(18~59세)은 16.31~18.33억 원, 노인(60세 이상)의 경우는 11.28~13.30억 원으로 추정되었다.

• 통상정보연구
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• 제11권3호
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• pp.125-144
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• 2009

The purpose of this study is to research the investment environment of Vietnam and analyze the actual investment state of Korean enterprises in Vietnam and seek for the points at issue. In general, the investment environment in Vietnam shows both a positive side and negative side. However Vietnamese market is a attractive one as ever for direct investment of Korean enterprises considering their constant economy growth, investment increase of foreign company for Vietnam, China risk. And the point at issue in investment of Korean Enterprises is as follows. That is, inclining to manufacturing, preference of independence investment, small-sized investment by small and medium enterprises, preference of greenfield investment, restricted purpose of investment, insufficiency of infrastructure for logistics, electric power, legal system. The results of the study indicate mainly that the investment of Korean enterprise into Vietnam needs a switchover of the third service trade-tertiary industry, collaboration with Vietnamese enterprise through joint venture investment, a large-scale investment for Vietnam domestic market and neighboring countries' market, practical use of M&A with existing Vietnamese enterprise and diverse purpose for investment.

• Asia pacific journal of information systems
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• 제6권1호
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• pp.195-222
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• 1996

Faced with the challenge of reducing costs and improving competitive position, firms have recognized outsourcing as an important information systems (IS) strategic option. It has not been understood clearly what determines IS outsourcing. Based on the IS literature and transaction cost economics, cost efficiency related factors were identified, and a questionnaire survey was conducted. The results based on 181 responses from the bank executives in U.S. revealed that vendor production cost advantage and transaction risk are significant predictors of degree of outsourcing and outsourcing preference for data processing services. Insufficiency of IS funds and information technology uncertainty were found to be not only positively associated with vendor production cost advantage, but also directly associated with outsourcing preference and degree of outsourcing. Firm size is, however, not significantly related to vendor production cost advantge and IS outsourcing.

• 대한가정학회지
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• 제38권6호
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• pp.59-70
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• 2000

The purposes of this study were to investigate the effects of the degree self-monitoring, perceived risk and the types of advertising in cosmetic purchase behavior. The data were obtained with an experimental design which was 2${\times}$(2${\times}$2) mixed factorial design. The subjects were classified 280 pre-test subjects into 70 high level of self-monitoring subjects and 70 low level of self-monitoring subjects. The data were analysed with ANOVA, using the SAS program. The result of this study can be summarized as follows ; In experimental I, the effect on the consumer preference was the significant 2-way interaction effects between the degree of the self-monitoring and appeal types of advertising as well as between the types of cosmetic products depending on perceived risk and appeal types of advertising. In experimental II, the effect on the consumer purchase intention was the significant 2-way interaction effects between the degree of the self-monitoring and appeal types of advertising as well as between the types of cosmetic products depending on perceived risk and appeal types of advertising.

• 통상정보연구
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• 제10권2호
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• pp.283-304
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• 2008

According to globalization and localization of world economics international trade payment method was also changed. A traditional payment was Letter of Credit basis, however it is being increased to various methods such as remittance, documentary collection(D/P, D/A) and open account. In order to acquire a secure export payment, exporters prefer to L/C basis which is guaranteed by a reliable bank. However, the L/C should bear a security so that importers would rather documentary collection than L/C. The reasons for the preference of collection payment rather than L/C are a low commission cost, the conversion of buyer's market from seller's market due to severe competition in the world market, transaction increase between main office and branches and a right to control the goods until executing the payment by exporters. Besides of them, collection payment can handle safer and faster than open account basis. However, the collection payment has a risk which it isn't guaranteed by bank for the payment so that I would suggest countermeasures to minimize the payment risk utilizing the collection basis as follows; using export credit insurance system, a large domestic credit report provider such as D&B for absolutely fresh and new information, a collection proxy service for overseas deferred credit and suggestion specifying to order B/L not straight one on consignee in order to transfer the right of ownership with endorsement without problem.

• 디지털융복합연구
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• 제20권3호
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• pp.251-264
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• 2022

본 연구의 목적은 기업의 성공적인 리워드형 크라우드펀딩을 위한 요인과 전략을 제시하는 것이다. 이를 위해 계획행동이론(TPB)의 기본 변수인 태도, 주관적 규범, 지각된 행동 통제 외에도 개인 혁신성과 위험 선호도를 확장 변수로 추가하여, 확장된 계획행동이론(E-TPB)을 바탕으로 리워드형 크라우드펀딩의 투자 의도에 영향을 미치는 요인들을 파악하고 요인들 간의 영향 관계를 살펴보았다. 또한, 리워드형 크라우드펀딩 경험의 조절 효과를 확인하였으며, 리워드형 크라우드펀딩의 개념에 대해 인지하고 있는 설문자를 대상으로 탐색적 요인분석과 다중 회귀분석을 진행하였다. 가설을 검증한 결과 태도, 주관적 규범, 지각된 행동 통제, 위험 선호도는 리워드형 크라우드펀딩 투자 의도에 영향을 미치는 것으로 나타났으며, 리워드형 크라우드펀딩 경험이 지각된 행동 통제와 위험 선호도가 투자 의도에 영향을 미치는 정도를 조절하는 것으로 확인되었다. 연구결과를 바탕으로 기업들이 자금조달과 판매 활성화 방안으로 사용할 수 있는 리워드형 크라우드펀딩의 성공을 높이는 방향성을 제시하여 학문적·실무적 의의가 있을 것으로 보인다.

• 벤처창업연구
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• 제11권3호
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• pp.131-143
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• 2016

본 연구는 최고경영자(CEO)가 기업의 경영활동에 부정적 영향을 미치는 CEO평판 리스크 또는 CEO평판 리스크 위기 현상을 탐구하였다. 이를 위해 기업-CEO평판 격차를 비롯해 기업지식, CEO지식, 기업관여도 등의 변인이 구매의사, 성장전망과 투자전망, 기업선호에 미치는 영향을 각각 살펴보았다. 아울러 CEO평판이 기업평판 보다 낮은 경우를 'CEO평판 리스크 집단', CEO평판이 기업평판 보다 높은 경우를 'CEO평판 프리미엄 집단'으로 구분하여 각각의 집단에서 차이를 분석하였다. 전국단위 성별, 연령별, 지역별 무작위 비례할당방식에 근거해 추출한 표본(N = 451)에 대한 분석을 통해 다음과 같은 연구결과를 얻었다. 첫째, CEO지식과 기업-CEO 평판 격차는 구매의사, 성장과 투자전망, 기업선호에 부(-)적 영향을 주는 것으로 나타났다. 반면 기업관여도와 기업지식은 구매의사, 성장과 투자전망, 기업선호에 정(+)적 영향을 미쳤다. 둘째, 기업관여도는 CEO평판 리스크 집단과 CEO평판 프리미엄 집단에서 모두 구매의사, 성장과 투자전망, 기업선호에 정(+)적 영향을 미쳤다. 기업지식은 CEO평판 리스크 집단에서 구매의사, 성장과 투자전망, 기업선호에 정(+)적 영향을 끼쳤다. CEO지식은 CEO평판 리스크 집단에서 구매의사, 성장과 투자전망, 기업선호에 부(-)적 영향을 미쳤다. 본 연구는 CEO평판이 해당 기업의 회사평판 수준에 미달하는 경우에는 CEO가 해당기업에 대한 소비자의 구매의사, 성장전망, 투자전망, 기업선호에 부정적인 영향을 미칠 수 있음을 시사한다.

• Nutrition Research and Practice
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• 제7권3호
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• pp.192-198
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• 2013

Dietary sodium intake is considered one of the major causal factors for hypertension. Thus, to control the increase of blood pressure and reduce the risk of hypertension-related clinical complications, a reduction in sodium intake is recommended. The present study aimed at determining the association of dietary sodium intake with meal and snack frequency, snacking time, and taste preference in Korean young adults aged 20-26 years, using a 125-item dish-frequency questionnaire. The mean dietary sodium intakes of men and women were 270.6 mmol/day and 213.1 mmol/day, which were approximately 310% and 245% of the daily sodium intake goal for Korean men and women, respectively. Dietary sodium intake was positively correlated with systolic blood pressure in the total group, and BMI in the total and men-only groups. In the total and men-only groups, those who consumed meals more times per day consumed more dietary sodium, but the number of times they consumed snacks was negatively correlated with dietary sodium intake in the total, men-only, and women-only groups. In addition, those who consumed snacks in the evening consumed more sodium than those who did so in the morning in the men-only group. The sodium intake was also positively associated with preference for salty and sweet taste in the total and women-only groups. Such a high intake of sodium in these young subjects shows that a reduction in sodium intake is important for the prevention of hypertension and related diseases in the future.