• 한국콘텐츠학회논문지
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• 제14권11호
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• pp.102-110
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• 2014

본 연구는 공연여건의 성장에 걸 맞는 투자시스템으로의 변화를 모색하는 데 있다. 특히, 제작사들이 원하는 장기공연이나 오픈런 방식으로 공연여건이 조성되고 있는 상황에서 연장공연 여부를 신속히 판단할 수 있고, 제작자와 투자자 양자가 만족할 수 있는 미국식 예산수립 방식으로의 변화모색이 필요한 시점이다. 이에 구체적으로 3가지 방안을 제시하였다. 첫째, 연장공연이나 재공연 여부를 보다 정확히 판단하기 위해서는 현재와 같이 평균비용(Average Cost)을 산출하여 평균수입과 비교하기보다는 미국과 같이 한계비용(Marginal Cost)을 산출해서 비교해야 할 것이다. 둘째, 수익배분에 대한 불합리성을 극복하기 위해서는 현재와 같이 총제작비를 투자모수로 삼기보다는 미국과 같이 총제작비에서 운영비용(Operating Cost)을 제외한 프로덕션비용(Production Cost)만을 투자모수로 삼아야한다. 셋째, 앞서 언급한 한계비용의 산출과 프로덕션비용의 산출을 위해서는 미국 지출예산(Expense Budget)의 이원화 작성법의 국내 적용이 필요하겠다.

• 한국항해항만학회지
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• 제33권7호
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• pp.469-476
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• 2009

Recent collapse of shipping market right after unprecedent surge clearly demonstrates that shipping industry is extremely risky. Due to the volatile movements of the freight rates, investors tend to ask higher rate of return; higher required return reduces the total net present value of the investment project. For several decades, the Discounted Cash Flow(DCF hereafter) analysis has been the most frequently used valuation technique. However, the main problem of the DCF analysis is its assumption that the discount rate would stay the same during the project life. In other words, it usually does not address the decisions that managers have after a project has been accepted. The purpose of this study is investigate a new valuation method of investment: the Real Option Analysis(ROA hereafter) on ship investment. By replacing the existing valuation methods with the new one, the research will present a new perspective on investment with uncertainty. While uncertainty increases risk of investment and consequently discounts the value of it in the traditional feasibility analysis, in the ROA, a new valuation method which will be addressed in the research, uncertainty means some additional value of flexibility so that the tool can help investors produce more accurate decisions. Contrary to the DCF analysis, the ROA takes managerial flexibilities into account. In reality, capital budgeting and project management is typically dynamic, rather than static in nature. The ROA finds and assesses the values of managerial flexibilities or real options in the investments. The main structures of the research will be as follows: (1) overview of the ship investment project, (2) evaluation of the project by the Net Present Value analysis, (3) evaluation of the same project by the Real Option Analysis, (4) comparision of the two techniques.

• 복식문화연구
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• 제14권6호
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• pp.917-931
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• 2006

The purpose of this study was to understand impulse buying typology for apparel products in the internet shopping. Also, analysis of influences is conducted to ascertain if a influence exists between factors which are consumer's interior factor & exterior condition, marketing stimulus of internet shopping, and consumer's general behavior in internet shopping and impulse buying typology, after offer fundamental information for internet marketing. As a result of analyzing the relationship between consumers' interior factors and impulse buying, the author found out that consumers' pure impulse buying was much influenced by the timing to buy new clothing, willingness to risk trying new designs and preference for up-to-date designs, and enjoyment derived from the buying itself. As a result of analyzing the relationship between consumers' exterior conditions and impulse buying, the author learned that impulse buying was also influenced by shopping time length, shoppers' mood and sentiments, and budgeting. As a result of analyzing the relationship between marketing stimulus and impulse buying, the author found out that impulse buying was the most influenced by facilitative marketing stimuli. Lastly, as a result of analyzing the relationship between shopping behaviors & socio-demographical variables and impulse buying propensities in Internet shopping malls, the author learned that pure impulse buying, reminder & suggestion impulse buying, and planned impulse buying are influenced by the period and frequency of using Internet shopping malls for clothes, purchase amount, and the time length of the shopping.