• 한국작물학회지
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• 제42권3호
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• pp.357-366
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• 1997

우리 나라에서 재배되고 있는 주요 벼품종들의 입형을 조사하여 입형에 따른 품종군을 구분하고 도정율과 발의 상품가치를 높히고자 1995년 경기도 여주군 가남면 건국대학교 농과대학 실습농장에서 47개의 주요 품종을 재배, 수확하여 실험한 결과를 요약하면 다음과 같다. 1. 공시품중의 현미 장폭비는 1.57∼2.25범위로서 통일형 품종을 제외하면 장폭비가 모두 2.0이하의 단원형에 속하였다. 2. 단립(장폭비 2.0이하)에 속하는 품종들의 평균 장폭비는 1.77, 변이계수는 4.79％로서 입형의 균일도에 차이가 심하였다. 3. 현미의 장폭비에 의하여 1군은 1.75이하, 2군은 1.76∼l.80, 3군은 1.81∼l.90, 4군은 1.91∼2.00, 5군은 2.01 이상으로 5등급하면 현재 분류방법보다 더 균일한 입형을 가진 품종군으로 분류할 수 있었다. 4. 1군과 2군에 속하는 품종들은 도정시 체눈의 크기가 1.7mm(001체)를 사용하는 것이 도정율과 쌀알의 균일도를 높일 수 있으며 3군과 4군에 속하는 품종들은 체눈의 크기가 2.0mm를 사용하는 것이 좋았다. 5. 쌀의 이화학적 및 취반특성은 품종 고유의 특성으로 위에서 분류한 등급간에는 뚜렷한 차이가 없으며 일반적으로 1군에 속하는 품종들이 밥맛이 좋다고 평가되었다.

• 한국유기농업학회지
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• 제25권1호
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• pp.23-35
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• 2017

The objective of this study is to analyze a price of environment-friendly and conventional rice with POS data. And we estimate the value of environment-friendly's certification with hedonic price model. In case of price level, organic and pesticide-free rice is higher than conventional rice, 22.5% and 10.6%, respectively. In contrast, price variation of conventional rice is higher environment-friendly rice. The value of organic and pesticide are 839.5 Won and 313.7 Won, respectively. As time goes by, the certification's value goes down in environment-friendly rice. In particular, price level and certification's value of pesticide-free rice is similar with conventional rice. The results of this study show that price of the environment-friendly rice is not higher than expected. Therefore it is necessary to establish a new marketing and promotion strategies for environment-friendly rice.

• 현장농수산연구지
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• 제4권1호
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• pp.39-44
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• 2002

This paper was studied on a strategy in rice production under New round system of WTO(World Trade Organization) in Korea. Under enactment of New round system in WTO rice will be opened at the world market and thus rice growers will compete with this marketing system. In this regard, rice industry in Korea would be "a theory of rice triangle" such as high quality, low cost, and environmental friendly system. High quality rice would be obtained through a cultivar, cultivation technology, and quality control(QC) to compete against oversea's dealer. Lower cost in rice production should be concentrated into rapid decrease in rural population and into introducing for young generation. Rice cultivation has been played major role in this peninsula in terms of a preservation of water resource, fresh air and prevention of soil erosion.

• 식품기술
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• 제22권2호
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• pp.265-272
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• 2009

• 식품기술
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• 제24권3호
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• pp.428-438
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• 2011

• 농촌지도와개발
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• 제10권1호
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• pp.103-114
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• 2003

The purpose of this study is to examine Japonica rice farming of China. Asian rice is divided into Japonica and Indica species. Japonica rice represents only less than 20% of Chinese rice output, but it can compete with Korea rice in both price and quality. The rise of income level has expanded the scale of production of Japonica rice in China. China’s adhesion to the World Trade Organization (WTO) has forced Chinese policy makers to face their obligations and responsibilities such as abolishing subsidies on agricultural exports. But being member of the WTO entry also helps China exercise and enhance its influential place in the global economy. Because of geographical proximity and the fact that Korea is ranked second among countries with which China still has a trade deficit, China may seek and plead for an opening of the protected Korean rice market to stabilize prices and prevent excess supply of Chinese rice. Though Korean rice farmers feel that prices are still low, Chinese rice remains far cheaper than Korean rice with the price gap is still on the rise. In anticipation of such fierce competition, Korea must carefully review its current policies and closely follow the evolution of rice production, marketing, and trade in China. This study also suggests some of the possible research using more recent data that should be conducted in the future.

• 한국유기농업학회지
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• 제9권3호
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• pp.45-71
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• 2001

The duck-rice forming system is increasingly spread up throughout Korea since 1992. It is discussed the rice field, rice quality, weed and pest management in the duck-rice weeding system compared to conventional farming system. Moreover the optimizing duck population, system management and fertilizer application rate were reported. Energy input and output by duck-rice farming system were carefully compared with those of low input sustainable paddy field and conventional farming paddy field. To find out the environmentally sound function of duck-rice system, the total nitrogen in paddy soil and paddy water, and nitrogen cycle in paddy rice cultivation system were analysed. finally the input and output were calculated, and ecological characteristic were determined in terms of nitrogen balance, labor input, animal input, renewable energy input, turnover of soil organic matter, energy loss, non-renewable indirect and direct energy input. It was concluded duck-rice weeding system could be recommended in terms of net only environmentally sound, but also farmer's income. But there are still some research needs for successful adaption of duck-rice farming to investigate to determine the optimal population of duck in rice paddy field unit, release time of duckling, duck management after release, and strategy for duck marketing and duck processing.

• 미생물학회지
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• 제7권2호
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• pp.45-56
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• 1969

The rapid deterioration of fermented rice-wine, called Tak Joo and Yak Joo, is one of the serious problems for brewing and marketing in Korea. In this study the biochemical and microbiological investigations have been performed for extension of shelf-life of the rice-wine by the method of combined heat and radiopasteurization. Major microflora in this wine is proved as Saccharomyces cereoisiar, which is destroyed by h-at treatmznt ($70^{\circ}C$, 10 min.) combined with gamma-irradiation of 240 K, rads doses. The changes of chemical constituents of them were investigated during the storage period at room temperatures of summer days($33^{\circ}C$). The results of sensory test for gamma-irradiated rice-wine with lower doses show no significant unfavourable off-odor nor color change compared with the fresh rice-wine. Therefore, it is revealed that the combined process makes possible extension of shelf-life of fermented rice-wine in markets without any deterioration and loose of its particular tastes at least for three weeks.

• 농업과학연구
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• 제26권2호
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• pp.94-105
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• 1999

Chungnam-Do is the major agricultural province, supplies the large amount of rice and has the best situation in rice production. Rice production in Chungnam region is the major income source of farmers in the Chungnam province. In spite of the best quality, the rice quality which is produced in Chungnam province has been underestimated. For the improvement of this situation. Chungnam local government has developed the 'Cheong-Pung-Myeong-Wall' brand. The objective of the study is to give marketing information on 'Cheong-Pung-Myeong-Wall' rice for its sales promotion. The survey data on consumption patterns of consumers in the Taejon city who consume the 'Cheong-Pung-Myeong-Wall' rice were used in the analysis. The conclusions of this study may be summarized as follows : Generally the people who live in the Taejon city and consume the 'Cheong-Pung-Myeong-Wall' rice satisfy its quality, but the sales promotion of 'Cheong-Pung-Myeong-Wall' rice is needed For the sales promotion of 'Cheong-Pung-Myeong-Wall' rice, diversification of products, efficient usability of market agency, improvement of packing design, adequate advertisement, guarantee of 'Cheong-Pung-Myeong-Wall' rice taste and food safety, introduction of differentiated price by the producing region are required.

• 한국유기농업학회지
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• 제30권2호
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• pp.191-206
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• 2022

Rice has prevailed as a staple food in South Korea. Rice consumption has sharply shrunk nowadays. In the wake of COVID-19 Shock and the "untact" era, the instant rice market has significantly grown, and there is a possibility of solving the shrinking consumption of domestic rice. This study contributes to the development of rice consumption promotion strategies by examining the factors of purchasing instant rice based on the Hedonic Price Methodology. In particular, given the increase in online market, this study compares attribute values of product characteristics between online and offline markets. The empirical results show that calorie, brand, organic and functional products have positive effects on instant rice prices. The rate of carbohydrate, the PB and bundle attributes have negative effects on instant rice prices. The results also show that the magnitude of brand, bundle and PB attribute values are bigger in offline market while that of the number of multigrain attribute value is relatively bigger in online market. The organic attribute value is important regardless of marketing channels.