• Proceedings of the Korea Society of Design Studies Conference
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• 2004.05a
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• pp.190-191
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• 2004

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.206-207
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• 2002

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2002.05a
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• pp.353-356
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• 2002

대부분의 디자인관련 종사자들은 심미성이 소비자의 선호에 중요한 영향을 미친다는 주장에 동의하고 있다. 하지만 어떠한 심미적 요소가 소비자 선호도에 얼마큼 영향을 미치는지에 대한 연구가 미미한 편이다. 따라서 본 연구는 심미적 영향 요소인 율동에 관한 사례연구를 통하여 구체적 영향 정도를 파악하고 연구결과를 이용 소비자 선호도를 높일 수 있는 방안 제시를 시도할 것이다.

• Science of Emotion and Sensibility
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• v.5 no.2
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• pp.51-61
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• 2002

This study deals with Rhythm which is one of aesthetic variables. Aesthetics among the factors of consumer preference has been importantly considered in competitive market environment. Therefore , consumers' purchasing standard has been also changed as their consciousness has been changed according to the variation of their lire style. Besides, the technique and method of design faces up to the change because of consumers' diverse wishes. Hence, to satisfy consumers' needs and the market front now on characterized as the short durability cycle of products, a distinctive design should be developed in the form of products that can be an important factor to attract consumers preference. So, in this study, 1 will try to understand typology based on a categorization theory and the conceptual structure of aesthetics, which are importantly considered at the same time. In addition, I will establish a new design process by extracting Rhythm affecting aesthetic. Ultimately, this study aims develop more consumer preferring design beyond the limit of a designer's idea and design generation by the result of this study.