• Journal of Digital Convergence
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• v.13 no.4
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• pp.253-262
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• 2015

The purpose of this study was to identify the difference and relations on frequency of blood donation, self-esteem and moral behavior of college students majoring in public health-related subjects. 400 college students were surveyed using structured questionnaires for a period from March to June 2014. Data were analyzed using descriptive statistics, t-test, ANOVA and Pearson Correlation Coefficient with the SPSS program. There were significantly differences in frequency of blood donation according to gender, grade, blood donation experience of family members and self-esteem. There was a significant positive correlation between frequency of blood donation and self-esteem. However, there was no significant correlation between frequency of blood donation and moral behavior. In conclusion, it has found out that the frequency of blood donation of college students majoring in public health-related subjects was related with gender, grade, blood donation experience of family members and self-esteem. Therefore, it is recommended to consider that encouragement of participation in blood donation to family members would be an effective way to increase frequency of blood donation and then It would be ideal to utilize in establishing policies and promotions towards revitalization of the blood donations.