• 한국신재생에너지학회:학술대회논문집
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• 한국신재생에너지학회 2006년도 추계학술대회
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• pp.230-233
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• 2006

Small hydropower, one of renewable energies, is the clean energy which emits no carbonic acid gas. It has noting to do with global warming. It is a useful resource to contribute to the dispersion of power. Because of ballooning oil prices, the need for small hydropower is increasing. Recently small hydropower development using dams, small rivers, reservoirs, water pipes, sewage treatment plants and cool ing water of thermal power plants is conducting. By suggesting the strategy of the enlargement revitalization of small hydropower development, we hope to waken the people's interest in the small hydropower

• 인간식물환경학회지
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• 제22권5호
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• pp.411-424
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• 2019

This study analyzed the factors affecting urban residents' expectations and participation in community gardens to present basic data of guidelines for community garden management. Urban citizens valued the necessity of community gardens overall, especially residents with outdoor gardens. The experience of private gardens was important in perceiving the need for community gardens, which are public spaces. The creation of community gardens had high expectations for social aspects such as improving quality of life, health promotion, and community revitalization. In particular, residents living in individual housing have high expectations for revitalization of the community, and community gardens can be a mediator for forming and maintaining local communities. Through this, the citizens' perception on the role and function of the garden as a community space could be examined. Expectations for quality of life, health promotion, and community revitalization are factors affecting the necessity of community garden. Participation was high in the creation and management of the community garden, and the necessity of community gardens, expectation for community revitalization, and expectation for environmental purification are factors that affect participation in the management of community gardens. The amount of donations that the residents are willing to pay for community garden management was KRW 75,222 /year on average. Overall, residents with higher need for community gardens and higher social expectation showed higher participation. Urban citizens have high expectations for community gardens, and they perceive the importance of social aspects more than personal aspects such as community revitalization and quality of life. As a strategy for increasing community involvement, it is necessary to set up the processes, determine participants' composition and roles, and establish a system to promote participation. Considering welfare aspects such as community revitalization and improvement of residents' quality of life, motivation and administrative support for participation in the creation and management of community gardens will serve as important factors.

• 서비스연구
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• 제4권2호
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• pp.69-83
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• 2014

본 연구는 전통시장이 위축되는 현실 상황의 인식하에서 도심지역의 대형할인점에 인접한 전통시장 활성화 방안을 제시하기 위해 시도된 사례연구이다. 즉 전통시장 이용자들을 대상으로 고객만족도에 영향을 미치는 영향요인들을 실증적으로 분석하여 전통시장의 강점을 살리는 강화전략으로 제시하고, 인접한 대형할인점 이용자들을 대상으로 한 만족도에 영향을 미치는 요인을 전통시장 활성화의 보완전략으로 제시하였다. 명일동에 위치한 명일시장의 고객 중 총 63명으로부터 수집한 자료를 바탕으로 회귀분석을 통해 도출된 가격요인과 위생요인은 전통시장의 강화전략 요인으로, 인근의 대형할인점인 강동 홈플러스 고객 중 100명으로부터 수집된 자료분석을 통해서 도출된 서비스 요인과 입지 요인은 전통시장의 활성화를 위한 보완전략으로 제시하였다. 또한 전통시장의 상인 18명을 대상으로 한 별도의 의견조사 결과를 종합하여 전통시장 활성화를 위한 정책방안으로 제시하였다.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2014년도 춘계 학술논문 발표대회
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• pp.22-23
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• 2014

An infrastructure has been expand with government-initiated series of supporting business in the country rural village. However, there has still been a shortage of it compared to the city. it needs the infra-improvements that making international competitiveness for agricultural competitiveness securing and improving for housing condition. In particular, Public using facilities in rural village are not function as communal identity but life as enjoy culture for farmer. Therefor it is hot-issue that changed rural economy recently is innovated suitable. This study suggests the customized revitalization strategy for the variation of inside and outside of rural communities, after analyzing and classifying on current status of public using facilities in rural village, in chungcheong area.

• 한국산학기술학회논문지
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• 제17권3호
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• pp.684-691
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• 2016

본 연구는 도심활성화를 위한 기본적 인프라인 공영주차장의 특성과 역할을 도시, 건축적 관점을 통하여 도심의 일반적 용도인 상업업무지역, 문화관광지역, 판매시장지역의 세 가지 유형으로 구분하고 지역과 연계를 통하여 분석하였다. 공영주차장의 문제점과 계획전략을 산타바바라시의 사례와 국내사례의 비교를 통하여 다음과 같은 결론을 도출하였다. 첫째, 공영주차장의 입지와 배치계획은 도시와의 연계성을 존중하여 출입구를 배치하여야 한다. 둘째, 공영주차장은 지역의 특성과 사용의 편의성에 중점을 두어야 한다. 공공에서의 공영주차장 설치도 중요하지만 지역의 공공과 민간 협력에 의한 공영주차장의 계획은 산타바바라시의 사례처럼 보다 성공적인 결과를 나타낸다. 셋째, 공영주차장의 성공적인 계획은 대상지역의 가로와 보행공간의 활성화로 이어진다는 점이며 이는 지역 경제와 도심활성화로 귀결된다.

• 유통과학연구
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• 제19권12호
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• pp.103-114
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• 2021

Purpose: This study was conducted with the goal of increasing research interest in H&B stores as a new distribution channel to identify factors influencing the revitalization of the H&B stores in Korea in distribution channels, in detail, the relationships among perceived values, satisfaction, trust, and loyalty. Research design, data and methodology: With 499 respondents, this study used exploratory factor analysis and reliability analysis to verify the reliability and validity of measured variables. Multiple regression was employed as a statistical method for the hypotheses of the study. Results: According to the results of the analysis, H&B stores are targeted by female customers in their 20s and 30s. The findings showed that four perceived values affect store satisfaction and trust. Store satisfaction and trust have positive effects on loyalty. Comparing the two variables, store satisfaction had a slightly stronger effect on loyalty than on trust. Conclusions: This study identified the store’s diverse values for the revitalization of the H&B stores need to provide to customers. The stores need to form facilities that can enhance the value of shops perceived by customers, and to establish distribution strategies that can further increase store satisfaction, trust, and loyalty to expand trading areas as multi-brand shops.

• 대한건축학회논문집:계획계
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• 제34권6호
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• pp.127-134
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• 2018

The purpose of this study is to derive a model of urban regeneration business using idle facilities in the old city center. The scope of the study was set as empty houses and empty stores owned by private companies, and analyzed the 50 central city revitalization projects using idle facilities in 14 local cities in Japan. The results of this study are follows; First, as an urban regeneration strategy using idle facilities in the old town, it was a combination of other functions centering on commercial functions or introducing new functions required in the city center. Second, various financial supports have been provided to induce the utilization of idle facilities by the private sector, and different strategies have been implemented for businesses that need maintenance first. Third, based on the analysis results, it was possible to derive urban regeneration business model. Fourth, in order to operate smooth business, it is a need for an organization that is in charge of reviewing the consistency of upper-level planning and urban guiding functions such as urban revitalization plan, balance review of expenditure and revenues by cost subsidy and loan repayment, consultation among the business partners.

• 한국콘텐츠학회논문지
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• 제19권7호
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• pp.199-210
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• 2019

2010년 운동경기 중계방송에 한해 도입되었던 가상광고는 2015년 지상파 방송사의 스포츠 뉴스와 예능, 드라마 프로그램에까지 확대 허용되었다. 이러한 광고 규제 완화조치로 방송사업자들은 다양한 형태의 가상광고를 프로그램에 삽입시키고 있다. 가상광고에 대한 규제가 많이 완화되었다고는 하지만 외국에 비해서는 아직 부족하고, 앞으로 성장할 가능성이 높다. 이에 본 연구에서는 문헌 연구를 통해 외국의 가상광고의 현황을 파악하여, 우리나라 가상광고가 나아갈 방향을 모색하였다. 또한 가상광고 전문가 7명과의 심층인터뷰를 통해 가상광고의 긍정적인 면과 부정적인 면을 살펴보았으며, 가상광고의 현황과 문제점을 파악하였다. 그리고 가상광고의 규제 및 심의에 대해서 분석했으며, 마지막으로 가상광고 활성화에 대한 전략을 파악하였다. 연구결과 가상광고 활성화를 위해서는 먼저 시청자들의 가상광고 관련 호감도를 높이는 것이 필요하다. 또한 가상광고 규정의 명확화가 필요하며, 심의기관을 일원화하는 것이 급선무라 할 수 있다. 아울러 광고주에게 광고효과에 대한 데이터를 제공하며, 광고 규제를 완화해야 한다. 더불어 새로운 기법이나 크리에이터에 대한 개발이 요구된다. 이에 본 연구는 새로 개정된 법에 따른 가상광고 시장의 확대를 위한 방법론과 대안과 함께 가상광고에 대한 활성화 방안을 제시하였다.

• Asia Marketing Journal
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• 제15권4호
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• pp.187-200
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• 2014

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic segmentation/targeting (1993-2005), Phase 2 - Mega Brand Strategy through Line Extension(2006-2009), Phase 3 - Experiential Marketing focused on Young Culture (2010- present). Finally, OB restored not only brand reputation of Cass and other brands but dominant market position in beer market. Now Cass has been growing rapidly in the last 20 years achieving 50% M/S. The three phases shows the typical successful process of brand management and revitalization adopting brand concept management and S-T-P strategy of manufacturing company.

• 농촌계획
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• 제20권1호
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• pp.161-173
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• 2014

This study aimed to adaptive reuse plan a take advantage of Suncheon Bay Garden Expo 2013. Detailed objectives included: to identify and foster cultural and ecological resources in Suncheon Bay and Garden Expo Site; and to search and propose characterized program in the site for efficient utilization; and to revitalize a site for the vitalizations of the region where garden culture and garden industries for strengthening local competitiveness. The study was multi-phased. The first stage included basic surveys such as site status and environmental context analysis, and questionnaires and similar case studies, and the second stage was to review the direction of preliminary planning, develop associated industries and strategies for regional revitalization and review and incorporate project details. And the third stage aimed to develop a comprehensive plan from spatial plans and program plans and suggest plans to vitalize the operation of the site. The results of the study are as follows: First, the characterization strategy is 'healing experience tourism', 'healing garden', 'healing herbal care' are suitable for the site and regional revitalization. Second, the dimension of 2013 Suncheon Bay Garden Expo which was distinguished into four areas, in consideration of the characteristics and contents of the garden expo site for efficient operation and maintenance. Four area are as follows: the park oriented area, the experiential tourism oriented area, the existing conservation oriented area, and the area for associated industries. Third, the practice of private and public partnerships is needed in order to efficiently manage and operations. The significance of this study is that it is seeking to take advantage of the Garden Expo site and set the plan by existing resources and in consideration of local characteristics, in conjunction with area to envision and proposed management plan. Some problems are remained which have not been able to deal with details program and organization and financial planning programs for the operation of the site. This is for further study.