• 제목/요약/키워드: Revenue Sharing

검색결과 65건 처리시간 0.026초

SNS상의 콘텐츠품질이 사용자의 수용태도와 구전활동에 미치는 영향 (The influence of SNS content quality on users' adoption behavior and WOM)

  • 이지원;강인원;정성운
    • 지식경영연구
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    • 제12권5호
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    • pp.1-10
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    • 2011
  • Forming a network, through Social Network Services (SNS), among a group of people who share the same hobby or interests could increase the information sharing among the members at an exponential rate. Moreover, SNS users' behavior extends beyond the traditional introverted consumption behavior to a proactive behavior by owning or actively sharing product information. For firms, such proactive consumer behavior translates into marketing effects such as the word of mouth (WOM) effect. Therefore, SNSs are accepted not only as a communications channel between firms and consumers but also as marketing channel, suggesting the possibility of a new revenue source. In this context, we will explore into the factors of SNS contents which conserve firms' image and product information, and effects of the factors on consumer attitude and WOM.

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경쟁이 있는 공급사슬의 거래모형과 최적납품가격 (Transaction Models within a Supply Chain and Optimal Wholesale Pricing of Two Competing Suppliers)

  • 박해철;안봉현
    • 한국경영과학회지
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    • 제37권3호
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    • pp.117-134
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    • 2012
  • We analyze a systematic relationship between transaction mechanisms and wholesale pricing schemes within a supply-chain with two competing suppliers and a monopolistic retailor. When one of the suppliers changes its transaction mechanism from an independent scheme to a cooperative one, then the wholesale prices of the suppliers become cheaper than before. When one supplier changes its transaction scheme to a cooperative one while the other supplier sticks to the existing independent transaction scheme, we show that the supplier with a cooperative transaction scheme can realize the increased profit via a profit sharing contract with the retailer but the supplier with independent transaction scheme can face the decreased profit. We also show that both suppliers can achieve the higher profits by adopting the cooperative schemes with the retailer.

Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts

  • Xiaowei Hai;Tian Liao;Chanchan Zhao
    • Journal of Information Processing Systems
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    • 제19권4호
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    • pp.513-526
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    • 2023
  • Supply chain coordination plays a critical role in improving the enterprise performance and the competitive advantage of fresh e-commerce. This study explores the coordination problem of a two-echelon fresh produce e-commerce supply chain comprising a fresh e-commerce enterprise and a fresh supplier in a novel framework. In this framework, the fresh e-commerce sells fresh produce and provides promotion effort; meanwhile, the fresh supplier deliveries fresh produce and provides freshness-keeping effort. Specifically, the optimal decisions under centralized and decentralized decision-making are compared, and it is found that centralized decision-making is more profitable. Based on this work, we created a cost-sharing and revenue-sharing combination contract. This study demonstrates that this contract effectively coordinates the supply chain and makes both parties achieve Pareto optimization when the parameters meet certain conditions. Finally, the feasibility and validity of the contract are presented through a numerical example.

A Coordinated Planning Model with Price-Dependent Demand

  • Nagarur, Nagendra N.;Iaprasert, Wipanan
    • Industrial Engineering and Management Systems
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    • 제8권1호
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    • pp.1-13
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    • 2009
  • This paper presents a coordinated planning model of price-dependent demand for a single-manufacturer and a single-retailer. The demand is assumed to be normally distributed, with its mean being price dependent. The manufacturer and retailer coordinate with each other to jointly and simultaneously determine the retail selling price and the retailer order quantity to maximize the joint expected total profit. This model is then compared to a 'returns' policy model where manufacturer buys back unsold items from the retailers. It is shown that the optimal total profit is higher for coordinated planning model than that for the returns policy model, in which the retail price is set by the retailer. A compensation or profit sharing scheme is then suggested and it is shown that the coordinated model with profit sharing yields a 'win-win' situation. Numerical results are presented to illustrate the profit patterns for both linear and nonlinear demand functions. The coordinated planning model, in addition, has a lower optimal price than for a returns policy model, which would result in higher sales, thus expanding the markets for the whole supply chain.

일본의 민관협력에 의한 공공건축 조성방식 사례 연구 (A Case Study on Public Building Construction Method by Public-Private Partnership in Japan)

  • 염철호
    • 대한건축학회논문집:계획계
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    • 제34권12호
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    • pp.3-12
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    • 2018
  • The purpose of this study is to draw implications for revitalizing public-private partnership system that can reduce the financial burden of the government and utilize the creative know-how of the private sector by analyzing the cases of public building construction projects by public-private partnership method in Japan. In this study, first of all, I looked at the current state of public-private partnership policy in Japan and then selected 8 representative projects as an analysis target. Next, in order to grasp the specific situation that is aimed at securing publicity and revitalizing private participation, I analyzed the role sharing between public and private sectors in the maintenance and management of public buildings, and examined the conditions for private revenue facilities. As a result of the analysis, the following implications were drawn. First, the methods of public building construction by public-private partnership in Japan are largely divided into BTO method based on the PFI method, and the method of installing public facilities and private revenue facilities based on the term leasehold rights system. Second, measures were taken to mitigate the burden of the state and local governments in establishing public facilities. Third, the public has delegated to the private sector actively about the role that the private sector can play, expanding the role of private sector widely from design to operation in the public building construction projects. Fourth, in order to actively participate in private sectors and promote regional revitalization, private profit-making projects are widely accepted, but consideration has been given to guarantee a certain level of publicity.

손익공유형 민간투자사업의 투자위험분담 가치 산정 (Real Option Analysis to Value Government Risk Share Liability in BTO-a Projects)

  • 구석모;이성훈;이승재
    • 대한교통학회지
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    • 제35권4호
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    • pp.360-373
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    • 2017
  • 국내 민간투자사업의 추진 방식 중 수익형 민간투자사업은 수요 위험이 존재하는 방식이다. 수요 위험이 현실화 될 경우 민간사업자는 예상보다 낮은 수입으로 인해 재무적인 어려움을 겪으며, 정부도 안정적인 사회기반시설 운영에 차질을 빚을 수 있다. 따라서 정부는 수요 위험에 따른 위험 분담 정책을 다양하게 적용해 오고 있다. 하지만 정부의 위험 분담은 수요의 불확실성으로 인한 정부의 우발채무이며, 실시협약의 문구로 표현되어 기존의 전통적인 사업평가 방식인 NPV 방식으로는 위험을 계량화 할 수 없다. 본 연구는 수요 위험 분담 정책의 하나로 2015년에 도입된 손익공유형 방식(BTO-a)을 대상으로 수요 위험을 고려한 정부의 투자위험 분담 가치를 산정하는데 목적을 두고 있다. 투자위험 분담은 금융에서의 옵션(option) 형태를 갖게 된다. 민간사업자는 수입이 감소했을 때 정부로 부터 보조금을 청구할 권리를 가지고 있으며, 반대로 정부는 일정 조건하에서 보조금을 지급할 의무를 가지고 있다. 본 연구에서는 Black-Scholes 옵션가격결정 모형을 활용하여 투자위험 분담의 가치추정 방법론을 정립하고 사례 사업을 통해 결과의 적정성을 살펴보았다. 사례 사업은 제안된 고속도로 민간투자사업을 대상으로 하였으며, 분석결과 투자위험 분담 가치는 약 120억원으로 추정되어 민간이 투자한 투자비의 약 4%를 차지하는 것으로 나타났다. 즉, 정부가 투자위험을 분담함으로써 120억원의 재정지원을 추가로 투입하는 효과로 볼 수 있다. 교통량 위험을 확률변수로 가정할 경우 사례사업에서 도출된 옵션가치는 평균이 122억원이고 표준편차는 36.7억원으로 도출되었다. 누적분포를 도출한 결과 90% 확률 구간의 옵션가치가 69억원에서 188억원의 범위에서 결정될 것으로 나타났다. 본 연구에서 제시한 방법은 미래수요의 불확실성하에서 정부와 민간사업자가 더 나은 위험 분석과 투자위험 분담에 대한 경제적인 가치를 이해하는데 도움을 줄 것으로 기대한다.

Power Tracing Method for Transmission Usage Allocation Considering Reactive Power

  • Han Choong-Kyo;Park Jong-Keun;Jung Hae-Sung
    • KIEE International Transactions on Power Engineering
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    • 제5A권1호
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    • pp.79-84
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    • 2005
  • In many countries, the electric power industry is undergoing significant changes known as deregulation and restructuring. These alterations introduce competition in generation and retail and require open access to the transmission network. The competition of the electric power industry causes many issues to surface. Among them, unbundling of the transmission service is probably the most complicated as it is a single and integrated sector and the transmission revenue requirement must be allocated to market participants in a fair way. In these situations, it is valuable to research the methodologies to allocate transmission usage. The power tracing method offers useful information such as which generators supply a particular load or how much each generator (load) uses a particular transmission line. With this information, we can allocate required transmission revenue to market participants. Recently, several algorithms were proposed for tracing power flow but there is no dominant power tracing method. This paper proposes a power tracing method based on graph theory and complex-current distribution. For practicability, the proposed method for transmission usage allocation is applied to IEEE 30 buses and compared with the method proposed by Felix F.Wu.

The game of safety behaviors among different departments of the nuclear power plants

  • Yuan, Da;Wang, Hanqing;Wu, Jian
    • Nuclear Engineering and Technology
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    • 제54권3호
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    • pp.909-916
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    • 2022
  • To study the developments and variations of unsafe behaviors in nuclear power plants thus reduce the possibility of human-related accidents, this paper, based on the Game Theory, focused on the changes in benefits of the Department of Management, Operational and Emergency in a nuclear power plant, and established the expected revenue functions of these departments. Additionally, the preventive measures of unsafe behaviors in nuclear power plants were also presented in terms of these 3 departments. Results showed that the violations of the Operation Department (OD) and the Emergency Department (ED) were not only relevant with the factors such as their own risks, costs, and the responsibility-sharing due to accidents, but also affected by the safety investments from the Management Department (MD). Furthermore, results also showed that the accident-induced responsibility-sharing of both the OD and the ED would rise, if the MD increased the investments in safety. As a result, the probability of violation behaviors of these 3 departments would be attenuated consciously, which would reduce the unsafe behaviors in the nuclear power plants significantly.

Game Theoretic Approach for Joint Resource Allocation in Spectrum Sharing Femtocell Networks

  • Ahmad, Ishtiaq;Liu, Shang;Feng, Zhiyong;Zhang, Qixun;Zhang, Ping
    • Journal of Communications and Networks
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    • 제16권6호
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    • pp.627-638
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    • 2014
  • In this paper, we study the joint price and power allocation in spectrum sharing macro-femtocell networks. The proposed game theoretic framework is based on bi-level Stackelberg game where macro base station (MBS) works as a leader and underlaid femto base stations (FBSs) work as followers. MBS has fixed data rate and imposes interference price on FBSs for maintaining its data rate and earns revenue while FBSs jointly adjust their power for maximizing their data rates and utility functions. Since the interference from FBSs to macro user equipment is kept under a given threshold and FBSs compete against each other for power allocation, there is a need to determine a power allocation strategy which converges to Stackelberg equilibrium. We consider two cases for MBS power allocation, i.e., fixed and dynamic power. MBS can adjust its power in case of dynamic power allocation according to its minimum data rate requirement and number of FBSs willing to share the spectrum. For both cases we consider uniform and non-uniform pricing where MBS charges same price to all FBSs for uniform pricing and different price to each FBS for non-uniform pricing according to its induced interference. We obtain unique closed form solution for each case if the co-interference at FBSs is assumed fixed. And an iterative algorithm which converges rapidly is also proposed to take into account the effect of co-tier interference on interference price and power allocation strategy. The results are explained with numerical simulation examples which validate the effectiveness of our proposed solutions.

개방형 혁신 성과향상의 선행요인에 관한 실증적 연구 : 공급사와의 신제품개발협력을 중심으로 (Empirical Study on the Determinants of Improving Open Innovation Performance : Based on New Product Development Collaboration with Suppliers)

  • 이윤숙;강동창
    • 기술혁신학회지
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    • 제21권3호
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    • pp.1050-1076
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    • 2018
  • 본 연구에서는 기업의 외부 혁신 원천의 하나인 공급사와의 기술협력을 중심으로 기술협력의 선행요인들을 식별하고, 이들 선행요인들이 신제품 개발 성과에 실질적인 영향을 미치는지를 살펴보고자 한다. 분석을 위하여 2012년 산업통상부와 생산성본부가 함께 수행한 600개 제조업을 대상으로 한 MPS 패널 데이터를 사용하였다. 기술협력의 선행요인으로 신뢰, 통제 및 정보공유를 사용하였고 이들이 공급사와 구매사의 기술협력 성과에 미치는 영향을 회귀분석 하였다. 또한 신뢰, 통제 및 정보공유가 기술협력을 매개로 하여 신제품 성과에 영향을 주고 있는지에 관한 매개분석을 실시하였다. 분석결과 두 기업 간 신뢰, 통제 그리고 정보공유는 공급사-구매사의 기술협력 성과에 긍정적으로 작용하고 있으며 기술협력의 수준이 높을수록 신제품성과가 향상되는 것으로 나타났다. 선행요인 중 신뢰는 기술협력을 매개로하여 신제품 성과에도 긍정적으로 작용하는 것으로 나타났다. 본 결과는 기업이 다양한 외부 조직과의 혁신활동 수행에 있어 참여조직 간의 사회적 자산인 신뢰의 형성 및 관리가 개방형혁신 성공에 중요한 역할을 하고 있음을 시사한다.