• Journal of Fashion Business
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• v.18 no.3
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• pp.1-13
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• 2014

This study investigated the store switching behavior of fashion stores targeting college students. A random sample of college students completed a questionnaire that contained measurements of store property, relationship quality, switching intent of store, preference of on/offline store, purchase of brand/non-brand product and monthly clothing expenses. The factors extracted as switching behavior of on/offline fashion store are store property, relationship quality and switching intent of store. Dimensions of store switching behavior in online shopping mall is revealed to be composed of diversity/ easy to search, store reliability, home page layout, sales promotion, reliability, commitment and switching intent of store. Also those of offline store is revealed to be composed of store comfort/salespeople service, product diversity, store location, product price, reliability, commitment and switching intent of store. The significant differences were found between store switching behavior of college students by preference of on/offline store and purchase of national brand/non brand. It is expected that this results can be used as a basic material for further study and setting up the fashion retailing strategies in fashion store for selling non brand products.

• Journal of Families and Better Life
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• v.16 no.3
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• pp.25-38
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• 1998

The purpose of this study was to investigate the phenomenon of son preference and the related factors among married women in Metro Manila Philippines and to compare between Filipino women and Chinese-Filipino women in many respects. Local schools were contacted for recruitment of participants (n=206) The results showed that more than a half of the respondents(54.5%) preferred a son for the first child. On the other hand almost a half(44.7%) preferred a daughter for the second child. It is interesting that almost a third of married women showed an equal preference between a son and a daughter for the first child (34.2%) and the second child (31.2%) The results of multiple regression analysis revealed that son preference was most strongly related to women's patriarchal attitude and orientation and secondly to a strong son preference for the first child. Two groups of women Filipino and Chinese-Filipino were compared in the level of parental support and expectation for sons and d ughters perception of women's position in family and society patriarchal attitudes and orientation sex preference for the first and the second child reasons of son preference and demographic characteristics. It was found that filipino women tended to prefer a daughter for the second child much more and to perceive women's position much higher than Chinese-Filipino women. Filipino mothers showed an equal level of support and expectations for sons and daughters much more than Chinese groups. For the reasons of son preference it was notable that Filipino women tended to rely on sons in old age much more than Filipino counterparts. Based on the findings of this study three factors were found strong enough to drawour attention. Daughter preference high position of women and equal support for sons and daughters appeared to be closely related in a meaningful way. Future studies need to focus on the relationships among three factors in depth Three factors suggest some important direction tha a strong son preference country like Korea need to head forward in a near future.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.990-998
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• 2005

The purpose of the study was to examine Korean elderly women's attitudes toward fashion and to determine formal jacket designs preferred by them. The subjects of the study were older than 50 years who will become aging population in 2014. For data collection, interview investigated 200 copies of questionnaire were collected, and available data used final analysis were 174 volumes. As the results of the principal components factor analysis, it revealed 4 attitudinal factors including cautious attitude, fashion-conscious attitude, ostentatious attitude, and easy-conscious attitude. The subjects divided into two groups, highly involved group and lowly involved group, for each factor. As the result of preference differences by the degree of each attitude, it revealed that the attitudes toward fashion products would significantly influence elderly women's jacket design preferences. The results of the study show that they are a diverse group whose consumer needs and wants vary dramatically and give initial information to assist designing appropriate formal jacket for elderly women.

• Fashion & Textile Research Journal
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• v.7 no.2
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• pp.135-142
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• 2005

Through the formative analysis of the traditional jokakbo, we have composed surface composition that was made by a perfect square, triangle, a weather vane type, vertical type, cint$\tilde{a}$mani type, and a mixed rectangular. And we have composed that was made by vivid tone, pale tone, and so on, and finally analyzed image, preference rate of them. First, the cause of composition for the image of stimulant was composed by the cause of simplicity characteristics, interesting characteristics, rigid-flexibility characteristics, and modern characteristics. Secondly, the image of clothes was revealed as a simple image of perfect square, a feminine image of cint$\tilde{a}$mani type, a modern image of mixed rectangular in the case of large pattern. And in the case of small pattern, perfect square was revealed as a simple image, cint$\tilde{a}$mani type was revealed as a feminine image, triangle with achromatic colored weather vane type and pale tone was revealed as an interesting image, achromatic colored and pale toned a weather vane type, vivid toned vertical type was revealed as a modern image. Lastly, it revealed that the preference rate against clothes is related with the cause of simplicity characteristics, interesting characteristics, and rigid-flexibility characteristics in the case of large patterns, and especially in the case of large patterns and small patterns, the clothes of pale tone are more preferred. And achromatic colored mixed rectangular and chromatic colored cint$\tilde{a}$mani type are more preferred by the large patterns, and chromatic colored and pale toned weather vane type is more preferred by the small patterns.

• Culinary science and hospitality research
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• v.14 no.3
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• pp.178-195
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• 2008

This examination was conducted as follows; 189 copies were coated in total, and demonstratively analyzed by SPSS WIN 15.0 program. The methods used in data for this analysis are as follows; Sensitivity, Reliability, Frequency, Internal consistency, One way ANOVA(Scheffe's examination) Analysis, T-test, etc. The findings of this study are as follows; firstly, it was revealed that respondents who were regular customers of Italian restaurants regarded convenient transportation, property of space, property of pastoral, visibility, and accessibility as importance. This means that Italian restaurant marketers should consider some of factors of location for business with a good view, good parking lot, location at main street, smooth flow of traffic, luxury, atmosphere of freedom, clean area around restaurants, elegant interior of the building, comfortable, luxurious, and deluxe atmosphere, and so on. Secondly, it was revealed that respondents who were regular customers of buffet restaurant either considered the same factors as the Italian restaurants above or regarded those factors less important. This suggests that restaurants should be located on main streets, on trunk roads, and in large-scale residential districts of apartment complex. Thirdly, it was revealed that respondents who were regular customers of traditional restaurants did not consider the locational factors above. This shows that traditional restaurants should be located in nearby customers' houses or their working places, and that marketers should consider focusing on their restaurants' homelike atmosphere, cleanliness, food flavors, and so on.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.3
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• pp.50-61
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• 2007

The purpose of this study is to establish design guidelines for waterscape facilities of healing gardens in psychiatric hospitals. Data were collected through simulation and interview. The subjects included schizophrenic (n=42) and alcoholic (n=41) inpatients as well as medical staff personnel (n=40) at Maeumsarang Hospital. The results of this study are as follows: It was revealed that for all three groups the first preference was a natural flowing waterscape, and the second preference was a natural descending waterscape. The schizophrenic subjects had a greater preference for a static artificial waterscape and a descending artificial multistory waterscape than the other two groups. The alcoholic subjects preferred an ascending natural multistory waterscape. The analysis on the preference towards an ascending type and a descending type from the perspective of naturalness and complexity. Complexity had a greater influence than naturalness in the ascending waterscapes, and naturalness had more influence than complexity in the descending style waterscapes. Therefore, these factors need to be taken into consideration when designing either ascending or descending waterscape facilities. In general, the subjects preferred natural, dynamic and descending waterscapes to the artificial, static and ascending variety.

• The Journal of Information Systems
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• v.32 no.4
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• pp.229-245
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• 2023

Purpose This study aims to understand the inclinations of young job seekers towards "hidden champions" - small but competitive companies that are emerging as potential solutions to the growing disparity between youth-targeted job vacancies and job seekers. We utilize machine learning techniques to discern the appeal of these hidden champions. Design/methodology/approach We examined the characteristics of small and medium-sized enterprises using data sourced from the Ministry of Employment and Labor and Youth Worknet. By comparing the efficacy of five machine learning classification models (i.e., Logistic Regression, Random Forest Classifier, Gradient Boosting Classifier, LGBM Classifier, and XGB Classifier), we discovered that the predictive model utilizing the LGBM Classifier yielded the most consistent performance. Findings Our analysis of the relative significance of preference determinants revealed that industry type, geographical location, and employee count are pivotal factors influencing preference. Drawing from these insights, we propose targeted strategic interventions for policymakers, hidden champions, and young job seekers.

• Journal of Korean Society of Transportation
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• v.17 no.2
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• pp.7-19
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• 1999

The Purpose of this study is to analyze the impact of telecommuting-the use of telecommunications technology to perform work from remote sites- on the transportation system. It examined the effects of telecommuting on commuter travel. After reviewing case studies of foreign countries and their telecommuting characteristic, two types of survey, RP(Revealed Preference) and SP (Stated Preference), were carried out in order to analyze the impact of telecommuting on traffic. The RP survey examined respondents'attitudes toward information technology and the characteristics of their work. The SP survey asked respondents what conditions would make them want to become a telecommuter. It was found that higher salaries and communication subsidies would induce more people to telecommute. Overall, it was found that if telecommuting were to be executed in Seoul, 49.1% of workers would become telecommuters, which would result in a 14,407 billion won reduction in direct and indirect transport costs per year. This research proves that traffic congestion can be reduced effectively by instituting telecommuting as an option for workers.

• Journal of the Korean Institute of Landscape Architecture
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• v.34 no.3 s.116
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• pp.12-22
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• 2006

The purpose of this study is to evaluate visual preferences of the methods for river embankment based on seasonal changes and to reveal the relationship between visual preference and effective factors, which are the physical and esthetic elements inside the river. For this research seven river embankment methods including concrete block, concrete wall, gabion, and vegetated concrete block were selected in Dongchon of Gwangyang. Twenty-eight pictures by the four pictures of each embankment method based on seasonal changes, the winter and summer of the first and second years after construction were used for a photo-questionnaire by 49 participants. In the analysis of the relationship between visual preference and effective factors, the independent variables included eight factors: form of the material, harmony with the surroundings, the cleanness of river floor, the green area of embankment methods, the water area in river floor, the stone and sand area in river floor, the planting area in river floor, and the area of embankment itself. The result of this study are as follows. First, visual preference in summer was higher than in winter, and the summer landscape of the second you scored the highest value for visual preference. Second, similarly to the way the vegetated concrete block produced a green effect, cobblestone and gabion embankments made of natural materials scored higher than others, whereas the concrete retaining wall scored the lowest of all methods because of it's artificiality. Third, the seven independent variables, except form of the material, are proved statistically significant at the 5% level. The water area in river floor, harmony with the surroundings, the planting area in river floor, and the cleanness of the river floor were revealed as more effective factors influencing visual preference. The research results suggest that the riverscape has to be controlled in terms of seasonal change and embankment methods. Natural materials and green effects in embankment methods are more important for increasing landscape preference, and the landscape factors inside a river should also be considered important variables. It is recommended that advanced study on other factors affecting visual preference of the riverscape be carried out to support this research.

• Science of Emotion and Sensibility
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• v.21 no.1
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• pp.91-98
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• 2018

The purpose of this study is to reveal concrete evidence on how aesthetic preference is applied in product design by countries. Since the 19th century, the proportion has been examined various times, and the conclusions consistently showed the strong preference for the golden ratio (1:1.618). However, previous studies are mainly focused on western products that were designed by western designers, so when the same experiment conducted for the first time in Asia with the question of 'Is the Asian subjects also likes the golden ratio?', the result clearly revealed that Korean subjects have a significant preference for the root ratio (1:1.414) and perfect square (1:1). It demonstrates that proportion preference might be different by countries, and it also influences on everyday products. Moreover, there is not enough evidence of Asian product proportions. For this reason, this study will strive to expand the knowledge on Asian aesthetic preference by focusing on Japanese automobiles that were designed and produced in Japan. 55 iconic Japanese automobiles were analyzed for proportion and compared with 50 iconic German automobiles. The result shows that Japanese automobiles have a shorter length of 7:10 (1:1.414) ratio than German automobiles with 13:23 (1:1.769) ratio. This result proves that there is the difference in preference for the proportion of Japan and Germany, and it has already influenced on automobile proportions. This result has a strong value that finding the most appropriate proportion of automotive design is a major issue in new product development, so this can be adapted to various fields of the design process where strong cultural value exists.