• 제목/요약/키워드: Retail packaging

검색결과 43건 처리시간 0.02초

Because It Is Green or Unique? Exploring Consumer Responses to Unique Types of Sustainable Packaging

  • Ji Young Lee;Ju-Young M. Kang;Ki Ho Park
    • 한국의류학회지
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    • 제47권6호
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    • pp.1113-1136
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    • 2023
  • With increasing interest in sustainability, several fashion and beauty brands have developed and offered unique types of sustainable packaging in their stores (e.g., 'knot-wrap,' 'seaweed-based' packaging). The purpose of this study was to investigate the perceived value (i.e., green, aesthetic, functional, emotional, social, self-expression) of unique types of sustainable packaging and its impact on consumers' packaging evaluation, store evaluation, and store patronage intentions in the context of a fashion retail store. This study also assessed the moderating effects of consumer innovativeness and environmental concern. Data were collected from 210 US consumers aged 18 to 26 years through Amazon MTurk. The results of structural equation modeling revealed that green, emotional, self-expression, functional, and aesthetic values perceived from unique types of sustainable packaging had significant positive impacts on packaging evaluation. Packaging evaluation, in turn, positively impacted store evaluation, subsequently influencing store patronage intentions. Consumer innovativeness and environmental concern moderated several paths between the variables. This study adds to the existing literature on sustainable packaging by investigating consumer responses to sustainable packaging that incorporates the 'uniqueness' aspect. Managerial implications regarding the importance of developing and offering unique types of sustainable packaging for fashion brands in their retail stores are discussed.

A Study on the Operation Method of Packaging System to Enhance Logistics Efficiency

  • Jung, Sung-Tae
    • 한국포장학회지
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    • 제24권2호
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    • pp.73-84
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    • 2018
  • This study sought efficiency of collaboration between manufacturers and distributors by finding a way to improve logistics efficiency in order to save distribution cost and standardize packaging together with profit generation by way of simple-display packaging in discount stores. For the study purpose, the impact of products with RRP (Retail Ready Packaging) by each discount store on the collaboration achievement such as loading efficiency was observed. From this observation, an alternative packaging system that can improve logistics efficiency between manufacturers and distributors was sought and the role of distributors in distribution standardization was explored. The purpose of this study also includes suggesting some implications on future basic direction of environment-friendly management. If this study would induce distributors to have more interest in distribution standardization and if logistics efficiency would be enhanced by the operation of packaging system considered of compatibility with pallets, this study would have academic significance and create practical values.

Research Through Empirical Analysis on SCM Efficiency Aspects of Retail Ready Packaging System

  • Jung, Sung-Tae;Kim, Ji-Hyun
    • 한국포장학회지
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    • 제26권2호
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    • pp.85-92
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    • 2020
  • In this study, the relationship between packaging design and logistics efficiency raised in prior research was to be conducted through empirical analysis in terms of SCM efficiency. The main research contents were carried out in the pursuit of efficiency of the relevant store operation, relationship with SCM efficiency aspects, resolution of differences in recognition between manufacturers and distributors, establishment of automated systems for RRP production facilities and processes in the manufacturer's facilities, logistics costs, environment and quality safety, and promotion of RRP through the manufacturer's packaging system. As a result of the verification of SCM efficiency aspects through this study, logistics efficiency will be reduced in the case of the packaging system or delivery system, where only the operational efficiency of the store is the top priority(χ2 = 178.500, p < 0.001). This is because of the strong interaction between packaging and supply chain activities, many packaging systems affect the performance criteria of the supply chain, and the content that packaging personnel should ensure that the packaging system meets other essential requirements while meeting the primary goal of protecting the product is also a result consistent with the preceding study. An analysis of whether the RRP promotion through the manufacturer's packaging system would result in improved loading efficiency showed that there was a statistically meaningful difference at a significant level of 0.000, as χ2 = 140.133.

A Study on the Influence of the Packaging System-related Institutional Approach on Logistics Efficiency (Focusing on Retail Ready Packaging System)

  • Jung, Sung-Tae
    • 한국포장학회지
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    • 제26권3호
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    • pp.155-163
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    • 2020
  • This paper conducted a study on the operation plan of the packaging system to enhance the logistics efficiency between the manufacturer and the distributor, whose prior research in the relevant field was insignificant. By identifying problems and improvements in the operation of the packaging system between domestic manufacturers and distributors through the Retail Ready Packaging. The institutional aspects were investigated to confirm that the mediation role of government and social organizations was required to resolve issues (χ2 = 148.916, p < 0.001), and that guidelines that gathered diverse opinions for the rational operation of the packaging system were essential, while institutional aspects are needed to be supplemented to be willing to improve logistics efficiency (χ2 = 95.781, p < 0.001). In this study, even though the difference in perception between manufacturers and distributors is clear and the issue related to the operation of the packaging system is ongoing, if there is no effort to grasp the issue, the opinions between manufacturers and distributors will be left at odds and could become a social problem. Unnecessary interference from government and social organizations should be excluded, but the level of mediation to support win-win management in order to promote logistics standardization and reduce CO2 and national logistics costs can be explained as a catalyst for improving logistics efficiency through reasonable operation of the packaging system.

A Study on the Effect of Retail Ready Packaging (RRP) in Discount Stores on Customer Satisfaction and Repurchase Intention

  • Jung, Sung-Tae
    • 한국포장학회지
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    • 제27권2호
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    • pp.71-84
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    • 2021
  • The purpose of this study is to establish a new management strategy to meet customer needs of discount stores as customers demand higher and more diverse services in addition to low prices. An empirical analysis on consumers to explore the structural relationships between the quality, environmentally friendliness, consumer perception, service value, and emotional response of retail ready packaging (RRP) in discount stores in order to find out how they affect customer satisfaction and repurchase intention. First, it was confirmed that the RRP quality of discount stores that affects customer satisfaction is mediated by the emotional response. Second, it was found that RRP in discount stores should continue to devise strategies to improve service quality along with efforts to provide more benefits perceived by customers to increase customer satisfaction and repurchase intention. Third, it was confirmed that the RRP image of discount stores has a positive (+) effect on service value, emotional response, customer satisfaction, and repurchase intention.

신선편의식품 포장기술 (Packaging technology of fresh-cut produce)

  • 김지강
    • 식품과학과 산업
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    • 제50권2호
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    • pp.12-26
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    • 2017
  • Processing steps such as washing and cutting, involved in preparing fresh-cut produce causes tissue damage, leading to rapid quality deterioration. Major defects of fresh-cut produce are discoloration, softening, off-odor development, and microbial growth. Packaging of fresh-cut produce has been changed to reduce these quality problems. Flexible packaging film is widely used to pack fresh-cut produce. Vacuum packaging was the popular packaging method in the beginning of fresh-cut industry in Korea. Vacuum packaging creates high $CO_2$ and low $O_2$ levels to control browning of fresh-cut produce. However, these conditions induce some visual defects and off-odor development. Discoloration problem was also found when fresh-cut produce was packaged with conventional packaging film or plastic tray. Modified atmosphere (MA) packaging is effective for prolonging shelf-life of fresh-cut produce by decreasing $O_2$ and increasing $CO_2$ concentration in the package. Retail MA packaging using different oxygen transmission rate (OTR) film and micro-perforated film has started to be applied to fresh-cut produce in Korea. Proper MA package design that provides optimum range of $O_2$ and $CO_2$ partial pressures is one of the major challenges in the industry. An initial package flushing with $N_2$ or an low $O_2$/high $CO_2$ atmosphere is also used to more rapidly establish steady-state MA condition. Film OTR and $O_2$ flushing affects the fermentative volatile production, off-odor development, electrolyte leakage, discoloration, $CO_2$ injury, microbial population of fresh-cut produce. There is also a demand for convenient packaging to attract consumers. Rigid fresh-cut produce container for retail market has increased since the packaging provides excellent protection from physical damage during transport. Rigid tray used as actual serving vessel for the consumer is increasing in Korea. The tray with flexible lid to wrap or seal fresh-cut produce is more and more gaining popularity. Further practical technology to control quality change and microbial growth for each fresh-cut product has been studied since various fresh-cut items were required. The fresh-cut industry also focuses on searching for more convenient and environmentally friendly packaging.

저장온도 및 포장방법이 건멸치의 미생물학적 및 관능적 품질에 미치는 영향 (Effects of Storage Temperature and Packaging Methods on the Microbiological and Organoleptic Qualities of Boiled-Dried Anchovies)

  • 권중호;이기동;변명우;조한옥
    • 한국식품위생안전성학회지
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    • 제10권2호
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    • pp.103-109
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    • 1995
  • Microbiological and organoleptic qualities of boiled anchovies were evaluated during storage for 8 months at different temperatures and packaging methods. Microbial populations of marketing samples were 106~107 CFU/g in aerobic bacteria, 103~106 CFU/g in yeasts/molds and 103~105 CFU/g in coliforms, respectively, which were the highest in retail sample, followed by in military goods and wholesale sample. Moreover, anchovies supplied for retail sale and military goods were contaminated with sanitary indicative microbes. The samples stored at ambient condition(15~33$^{\circ}C$, RH 5$0^{\circ}C$95%) lost their marketable quaity mainly due to microbial propagation prior to 6 months, irrespective of packaging methods, corrugated-cardboard box and laminated-film(nylon 15${\mu}{\textrm}{m}$/PE 100${\mu}{\textrm}{m}$). However, cooling(5~1$0^{\circ}C$) as well as well as freezing temperatures($\leq$-18$^{\circ}C$) following laminated-film packaging were effective for keeping the organoleptic qualities of stored anchovies up to 8 months. The population of yeasts and molds was shown the quality-indicative criteria for stored anchovies and their critical levels were 5.00 log counts/g, showing a higher negative-correlationship(r=-0.901) with changes in organoleptic quality.

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신선 농산물의 마스터 포장 시스템 (Master Packaging System of Fresh Produce)

  • 이동선
    • 한국포장학회지
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    • 제20권1호
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    • pp.1-6
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    • 2014
  • 신선 농산물의 필름포장은 적정의 저온저장 시에는 적정 변형기체조건 유지로 품질유지가 양호하나, 상대적으로 온도가 높은 판매유통단계에서는 적정조건의 유지가 어려워 품질손실이 발생한다. 저온저장과 판매유통단계에서 농산물 주위에 적정 변형기체(modified atmosphere, MA)조성을 유지하는 개별(1차)포장/2차 포장의 결합 및 해체 개념을 설계한 마스터 포장 시스템이 최근에 제안되고, 단감, 큰느타리 버섯, 밤, 딸기에 대해서 적용된 바 있다. 온도에 따라 다른 농산물의 호흡과 포장의 기체이동 현상의 상호관계를 이용한 마스터 포장 시스템의 개념을 체계화하고, 적정 MA 유지를 위한 설계변수의 조합을 살펴보았다. 바람직한 포장기체조성을 형성 유지할 수 있는 마스터 포장 시스템의 설계를 위한 수학적 모델이 제시되었다. 아울러 마스터 포장 시스템의 이점과 함께 적용을 위한 한계에 대해서 논의하였다. 마스터 포장 시스템의 적용 확대를 위한 미래의 연구방향을 제시하였다.

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The Moderating Effects of Retailers' Green Practices upon Customer Environmental Values and Organic Food Purchasing Intention

  • Cho, Meehee;Bonn, Mark A.;Kang, Sora
    • 유통과학연구
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    • 제13권11호
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    • pp.5-13
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    • 2015
  • Purpose - The purpose of this study is to understand how retailers' green practices influence customer environmental values and their organic food purchasing intention. Research design, data, and methodology - Data were collected from randomly intercepting retail shoppers (n=719) departing from 33 retail stores selling organic food products located in Florida, USA. U.S. Data were analyzed using descriptive statistics, CFA and Hierarchical regression analyses. Results - Results documented that customer environmental values (social-altruistic values and biospheric values) were determinants of organic food purchasing intention. Retailers' green practices representing'green self-governance'were found to significantly enhance the effects of customer environmental values upon organic food purchasing intention. Conclusions - This study successfully demonstrated that customers'willingness to purchase eco-friendly products can be greatly increased when having a positive perceptions toward retailers'green practices such as environmental friendly waste management, environmental improvement of packaging, taking back packaging and recovery of the company's end-of-life products.

농산물 유통과정에서 복숭아의 품질유지를 위한 마스터 포장 시스템 (A Master Packaging System for Preserving Qualities of Peaches in the Fresh Produce Supply Chain)

  • 정미진;안덕순;박우포;이동선
    • 한국포장학회지
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    • 제19권1호
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    • pp.7-10
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    • 2013
  • 신선 농산물 공급체인에서 최종적으로 소비자에게 신선한 복숭아를 공급할 수 있는 통합적 마스터 포장 시스템을 구성하고 그 효과를 실험적으로 검증하고자 하였다. 마스터 포장 시스템은 $35{\mu}m$ 두께의 LDPE 필름 bag에 6개의 300 g 낱개 복숭아의 $30{\mu}m$ OPP 개별포장을 포함하는 것으로 구성하였다. 개별포장에 직경 $59{\mu}m$의 미세공을 1, 3, 7개로 두는 변수조건을 두어서 $5^{\circ}C$의 저온단계 저장과 $20^{\circ}C$의 유통판매단계에서 포장기체조성과 품질변화를 측정하여 비교하였다. $5^{\circ}C$에서 일정기간 저장한 마스터 포장은 해체하여 $20^{\circ}C$ 조건으로 옮겨서 3일간 보관하는 조건으로 실험하였다. 대조구로서 필름에 싸지 않고 골판지 상자에 복숭아를 6개씩 담아서 같은 온도조건에서 보관하였다. 7개 미세공을 가진 포장이 $5^{\circ}C$의 저온단계 저장과 $20^{\circ}C$의 유통판매단계에서 6~10%의 $O_2$ 농도와 11~19% $CO_2$ 농도를 유지시켜 가장 적정 MA 조건에 가까운 기체조성을 유지할 수 있는 것으로 판단되었다. 이보다 작은 미세공을 가진 포장은 일련의 연속적인 저장에서 혐기적인 조건을 유발하였다. 대조구와 비교하여 마스터 포장의 모든 처리구는 낮은 중량손실과 양호한 경도 유지를 보여주었다.

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