• Title/Summary/Keyword: Retail Business

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A Study on Revitalization Strategies for DongDaeMoon Fashion Retail Market (동대문 소매상권의 재활성화를 위한 전략연구)

  • Lim, Myung-Suh;Kim, Do-Yun;Lee, Moon-Kyu
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.41-57
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    • 2010
  • DongDaeMoon fashion retail market, or so-called the new western market, has been playing an important role in DongDaeMoon area's success from 1997 to early 2000's. However, the unique and successful fashion merchandising system of DongDeaMoon retail market has been seriously threatened by consumer need changes as well as by an increased competition from new types of retail stores such as discount stores and online shopping malls. Moreover, its performance has been deteriorated due to the increased number of undifferentiated, small and medium-sized retail stores within the area. In this paper, attempts are made in building revitalization strategies for DongDeaMoon fashion retail market on the basis of analyzing fast fashion and consumers. As results, we found that DongDaeMoon fashion retail market needs cooperated area management plan from related market members. This will help DongDaemoon's image change from deal-oriented market to relationship-oriented market with consumers. Through Focus Group interview, we found DongDeaMoon fashion retail market is confronted with insufficient shopping infrastructure and new challenge from global fast fashion brand. Moreover, to overcome this situation, consumers require repaired communication activities by DongDeaMoon fashion market members on consumer relationship management basis. At the end, this paper try to provide strategic implications for DongDeaMoon fashion retailers.

Development of Business Process Model based on the e-Marketplace in Retail Industry (e-Marketplace 중심의 유통산업 비즈니스 프로세스 표준모형 개발)

  • 임춘성;홍정완;박윤정;김유석
    • Proceedings of the CALSEC Conference
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    • 2001.08a
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    • pp.259-276
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    • 2001
  • The B2B e-Marketplace connected a number of suppliers and buyers offers the opportunity to form more flexible supply chain and requires to transform the business process of purchasing transactions between suppliers and buyers to new environment. So, firms in e-Marketplace will become increasingly aware of need to improve and extend their existing processes. In order to provide the reference model for these firms, we have developed a standardized model of business process for retail industry that incorporates several important features of purchasing process in e-Marketplace. The paper describes these features and discusses the use of the model in retail industry.

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A Brief Analysis of Amazon and Distribution Strategy

  • Hahn, Yoonah;Kim, Dongho;Youn, Myoung-Kil
    • Journal of Distribution Science
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    • v.16 no.4
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    • pp.17-20
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    • 2018
  • Purpose - The purpose of this paper is to analyze and illustrate Amazon's business strategies and its success in terms of its distribution strategy and business practices. Research design, data, and methodology - This is an analytical case study that examines Amazon's business strategies to demonstrate the importance of technologies to the success and sustainability of its organization. Results - The analysis indicates that the business strategies, including technology, distribution infrastructure, and customer service, are the most vital factor for the success and rise of Amazon, and these strategies have separated Amazon from its competitors in both e-tail and brick and mortar retail industries. Conclusions - Given Amazon's continued growth that came with its constant strive for delivery and cost efficiency, technology innovation, and customer satisfaction, it was inevitable that Amazon would eventually venture into different types of businesses. The previous and current Amazon's business strategies demonstrate that Amazon will continue to focus on developing and implementing new and creative strategies to separate itself from the rest of the retail and e-businesses. Furthermore, retail businesses in the most high-tech countries in the world, including Japan, Korea, and Russia, may have to adopt business strategies that are similar to those of Amazon to maintain their competitiveness.

A study on the deployment status and development plan of retail technology

  • KIM, Se-Jin;LEE, Sang-Youn
    • Fourth Industrial Review
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    • v.1 no.1
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    • pp.23-29
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    • 2021
  • Purpose - Faced with the great change of the 4th industrial revolution and the addition of the COVID-19 pandemic, great confusion and crises are occurring in the retail environment as well. The purpose of this study is to suggest the necessity of establishing a methodology for applying retail tech to offline distribution channels in crisis. Research design, data, and methodology - After examining the recent developments of representative fields to which retail technology is applied, it is rearranged through consideration through previous studies. Result - The retail industry must transform into digital commerce through digital transformation. According to the development of retail technology, the distribution industry is at a time of change from the stage of brokering product and service transactions to a structure that creates value based on information on production and consumption. The business model of the distribution industry must be converted to a platform business model in which both consumers and producers become users. Conclusion - In-depth analysis of the cases has not been conducted, and there are limitations in that the development is somewhat insufficient due to insufficient prior research data. However, it is meaningful to suggest the necessity of finding a methodology for applying retail technology to overcome the crisis of offline retailers through quantitative research on the retail technology area.

Performance Evaluation and Forecasting Model for Retail Institutions (유통업체의 부실예측모형 개선에 관한 연구)

  • Kim, Jung-Uk
    • Journal of Distribution Science
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    • v.12 no.11
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    • pp.77-83
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    • 2014
  • Purpose - The National Agricultural Cooperative Federation of Korea and National Fisheries Cooperative Federation of Korea have prosecuted both financial and retail businesses. As cooperatives are public institutions and receive government support, their sound management is required by the Financial Supervisory Service in Korea. This is mainly managed by CAEL, which is changed by CAMEL. However, NFFC's business section, managing the finance and retail businesses, is unified and evaluated; the CAEL model has an insufficient classification to evaluate the retail industry. First, there is discrimination power as regards CAEL. Although the retail business sector union can receive a higher rating on a CAEL model, defaults have often been reported. Therefore, a default prediction model is needed to support a CAEL model. As we have the default prediction model using a subdivision of indexes and statistical methods, it can be useful to have a prevention function through the estimation of the retail sector's default probability. Second, separating the difference between the finance and retail business sectors is necessary. Their businesses have different characteristics. Based on various management indexes that have been systematically managed by the National Fisheries Cooperative Federation of Korea, our model predicts retail default, and is better than the CAEL model in its failure prediction because it has various discriminative financial ratios reflecting the retail industry situation. Research design, data, and methodology - The model to predict retail default was presented using logistic analysis. To develop the predictive model, we use the retail financial statements of the NFCF. We consider 93 unions each year from 2006 to 2012 to select confident management indexes. We also adapted the statistical power analysis that is a t-test, logit analysis, AR (accuracy ratio), and AUROC (Area Under Receiver Operating Characteristic) analysis. Finally, through the multivariate logistic model, we show that it is excellent in its discrimination power and higher in its hit ratio for default prediction. We also evaluate its usefulness. Results - The statistical power analysis using the AR (AUROC) method on the short term model shows that the logistic model has excellent discrimination power, with 84.6%. Further, it is higher in its hit ratio for failure (prediction) of total model, at 94%, indicating that it is temporally stable and useful for evaluating the management status of retail institutions. Conclusions - This model is useful for evaluating the management status of retail union institutions. First, subdividing CAEL evaluation is required. The existing CAEL evaluation is underdeveloped, and discrimination power falls. Second, efforts to develop a varied and rational management index are continuously required. An index reflecting retail industry characteristics needs to be developed. However, extending this study will need the following. First, it will require a complementary default model reflecting size differences. Second, in the case of small and medium retail, it will need non-financial information. Therefore, it will be a hybrid default model reflecting financial and non-financial information.

Late Movers' MarketEntry Strategies in the Chinese Retail Market: The Case of a Korean Company

  • Kim, Byoung-Goo;Kim, Gyu-Bae
    • Journal of Distribution Science
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    • v.10 no.11
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    • pp.21-30
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    • 2012
  • Purpose - This study aimed to analyze the strategy of late domestic entrants into the Chinese retail market, focusing on the case of Lotte-Mart, given that there are few studies on market entry strategies of domestic retail companies in China. Research Design, data, methodology - The methodology of this paper is a case study approach, focusing on literature reviews and a few interviews. We conducted a survey by disseminating questionnaires and conducting interviews focusing on the Chinese retail market, and analyzed Lotte-Mart's market entry strategy in China. Results - Lotte-Mart chose M&A as the mode of entry, pursuing quick market entry and rapid expansion. It chose small to medium size cities with relatively less competition. Subsequently, Lotte-Mart devoted significant effort towards localization, attempting to organize stores and assorting products to fit the Chinese consumers' preferences. It operated CSR programs to increase its brand awareness and to create a favorable brand image. Conclusions - Lotte-Mart now needs to devise alternative corporate strategies for business expansion and growth. An understanding of the Chinese retail market and the case study analysis of Lotte-Mart's market entry strategy offers significant insights for domestic retail companies looking to expand into China.

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The Impact of Consumption Utility from Green Retail Environment on Revisit Intention (환경친화적 유통공간의 소비효용이 재방문의도에 미치는 영향)

  • Paik, In-Yeol;Kang, Wooseong
    • Journal of Distribution Science
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    • v.16 no.2
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    • pp.67-81
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    • 2018
  • Purpose - Recently the importance of green consumption and corporate social responsibility has been increasing, thereby enhancing the importance of green consumption space as well. The retail space, as a representative consumption space, is now consuming more energy by introducing bigger retail space, 24-hour operation, cutting-edge equipment, and manless checkout system. Especially for retailers, who are constantly interacting with consumers, not only the economic consideration but also the consumer experience via retail service and physical retail space is crucial for their success. Therefore, this study intends to understand the main factors of motivating consumer perception about green retail space. In addition, we further investigate the mediating and moderating variables to encourage revisit intention and green retail space image. Research design, data, and methodology - In order to test our hypotheses with two models, we conducted a survey using questionnaires. In model 1, 356 respondents were surveyed to determine whether consumers' green attitudes and behaviors enhance environmentally friendly perception on retail space properties. In model 2, a questionnaire survey was conducted on 69 consumers who have experience in green retail space. Questionnaire surveys were conducted with on-line panels in Korea and analyzed using regression model and Hayes' PROCESS macro. Results - We found that consumers with green attitude put more importance on the attributes of green retail space. Also, the utility of the green retail space was found to be significant in emotional and social benefits. And, the consumers, who perceived the importance of green retail space, show higher revisit intentions. The emotional and social utilities have significant positive effects on revisit intention through green retail space image. Conclusions - This study demonstrates that a green retail space can induce positive consumer utility, thereby increasing green retail space image and revisit intention. Thus, in order to increase the image and revisit, retailers should communicate green messages with consumers, enhance green attributes of retail space, and target green consumers. To do so, we suggest that various marketing efforts such as publicity and education are needed to appeal experiential green products and retail space to consumers.

Digital Distribution in Preparation for the 4th Industrial Revolution: Focused on the Beauty Industry

  • Hye Jeong, KOO;Ki Han, KWON
    • The Journal of Industrial Distribution & Business
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    • v.14 no.2
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    • pp.21-33
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    • 2023
  • Purpose: After using the Internet, the world is changing through several paradigms, and the retail industry, which is essential to living in the world, is also changing rapidly. In this review paper, the requirements that the retail industry should consider and prepare in accordance with the rapidly changing paradigm were reviewed according to the current situation of the times. Research design, data, and methodology: It is a review of technological development using PRISMA flow diagram, retail change, and necessity in April 2022, and a review of the digital environment to be applied to the retail industry in the future. Results As the current situation and changes of retail, and the development of IT technology, reviews on the retail business applying the 4th Industrial Revolution, the Internet of Things and artificial intelligence were collected, and the direction of the retail industry was suggested. Conclusions: The direction for the retail industry in preparation for developing technologies was presented. In addition, this study is a review paper that suggests the need for research on active introduction of new technologies to the beauty market that is very close to human life and economically helpful as IT technology for the 4th industrial revolution develops rapidly.

Study of Chinese Distribution Market Trends

  • Su, Shuai
    • Journal of Distribution Science
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    • v.11 no.9
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    • pp.31-34
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    • 2013
  • Purpose - This paper aims to explain that the Chinese distribution market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand. Research design, data, methodology - A survey was conducted on China's retail market data during 2012. By empirically analyzing the data for retail sales of online markets and franchises, we conclude that the online retail market in China will continue to grow. Results - Based on data from 2012, 2013 is expected to be a challenging year for the retail sector, as both external and internal pressure is likely to persist. This paper outlines some major challenges facing retailers in China. Conclusions - The study shows that retailers in the Chinese market will face some major challenges: 1) the Chinese retail market is considerably affected by an uncertain economic outlook 2) an unfair environment of competition exists and 3) product safety is a serious issue. However, in the future, China's retail market will continue to bring tremendous business opportunities to commercial enterprises, given the relatively strong economic fundamentals and substantial government-led measures to boost domestic demand.

An Exploratory Study of Immoral Consumer Behavior: Apparel Retail Salespeople's Perspectives

  • Lee, Mi-Young
    • Journal of Fashion Business
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    • v.13 no.3
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    • pp.62-76
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    • 2009
  • The purpose of this study is to identify apparel consumers' immoral shopping behaviors from apparel retail sales associates' perspectives. As a first step to understand immoral consumer behaviors in apparel retail setting, the study took an exploratory approach using five focus-group interviews with 35 apparel salespeople. The immoral behavior of fashion (product) consumers was divided into two categories: one was the immoral behavior associated with the product, and the other was the immoral behavior relative to the consumer. The immoral behavior associated with the product was classified into three types: shoplifting, inappropriate returns, and damaging to merchandise. Immoral behavior relative to the consumer was classified into two types: abusive behavior by a consumer toward sales associates and excessive demand. Although, shoplifting was the primary immoral behavior mentioned by all interview participants, most sales associates failed to recognize shoplifting as a serious criminal behavior. Another commonly mentioned immoral consumer behaviors was retail borrowing, which may pose serious problems to the fashion industry. The findings of this study will provide a basis for approaches that may help decrease immoral consumer behavior at fashion retail stores and provide a basis for developing materials for consumer education over the long term.