• 한국콘텐츠학회논문지
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• 제18권6호
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• pp.204-216
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• 2018

본 연구는 뷔페레스토랑 선택 결정요인들을 탐색한 후, 최근 실무적으로 중요성이 더해지고 있는 행사요인을 발굴하고 이에 대한 척도를 개발하였다. 개발된 행사요인 척도를 기존의 뷔페레스토랑 척도요인들과 더불어 독립변수를 구성하고 고객만족을 매개변수로 하였으며 행동의도를 종속변수로 모형을 설정하여 개발된 척도를 검증하였다. 검증결과, 행사요인이 고객만족과 행동의도에 정(+)의 영향을 미치고 있으며 여러 결과들 중 새롭게 도출된 행사요인이 뷔페레스토랑 선택 결정의 주요요인으로 작용한다는 점을 실증적으로 확인하였다. 본 연구는 척도를 개발하기 위한 분석의 틀로써 기호학적 내용 분석방법을 활용하여 행사요인을 도출하고 측정문항을 개발하였다. 척도 개발 후, 행사요인 개념에 대한 이해도 조사를 실시하였고, 뷔페 레스토랑 이용자들에게 설문지를 배포하여 회수된 285부를 분석한 후, 결과를 도출하여 척도를 실증적으로 검증하였다. 본 연구를 통해 뷔페레스토랑의 지속가능성을 담보하는 객관적이고 효율적 척도개발을 통해 외식업의 트렌드 변화반영 및 고객취향 맞춤형 전략실행에 적용 가능한 척도개발로 실무적 함의를 제공하였다.

• 한국식생활문화학회지
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• 제11권3호
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• pp.317-326
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• 1996

The purpose of this study was to investigate several aspects of eating out behavior especially in relation to Korean food. Self-administered questionnairs were completed by 700 adults living Seoul and Kyunggi-do area from June to July 1994. The results were as follows: 1. The 68.4% of subjects ate outside home either frequently or occasionally. Lunch-eat-out was the most frequent and breakfast-eat-out, the least. Male subjects, adults under the age of 50, and students ate out more frequently. 2. The 70.3% of subjects spent less than 5000 won for the expense of eating out. Those under the age of 25 and students considered reasonable the expenditure of less than 3000 won for lunch and less than 5000 won for supper. But older adults and workers and housewives prefered $3000{\sim}5000$ won for lunch and $5000{\sim}15000$ won for supper. 3. Nayngmyun, bibimbap, jajangmyun, pizza, Broiled galbi, and pork cutlet were favorite eat-out dishes. Among Korean foods, bibimbap, Broiled galbi, nayngmyun, bulgogi and galbitang were frequently selected menues. While Korean dishes had a tendency to be selected as a first choice, noodle type dishes and western style fast food were prefered as a second and third choices. 4. Korean food restaurants received highest score in the food taste and familiarity evaluations. They also received good grade in such points as the nutritive value of food, amount of serving portion and the variety of menu. But as for the sanitation and food price, Korean restaurant scored the lower mark in comparison to noodle restaurant and fast food restaurant.

• 한국프랜차이즈경영연구
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• 제9권1호
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• pp.27-39
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• 2018

Purpose - Recently, the mobile application field has been receiving astronomical attention from the past few years due to the growing number of mobile app downloads and withal due to the revenues being engendered. Especially delivery apps by mobile service market is experiencing rapid growth and competition is intensifying. Therefore, delivery apps' choice attributes has become important as a strategy for survival of franchise firms. Based on previous studies, this research proposed the theoretical framework about the structural relationships among customer satisfaction, trust and revisit intention on delivery apps' choice attributes. Research design, data, and methodology - This study examines the structural relationship between choice attributes of using the delivery app, satisfaction, trust, and revisit intention. More specifically, this study has been examined from the perspective of Generation Y who is enjoying electronic commerce and shopping with mobile phone. In this model, choice attributes of delivery app consists of three sub-dimensions such as service quality, system quality, interaction quality. So as to test the purposes of this study, research model and hypotheses were developed. After excluding 24 invalid respondent questionnaires, 201 valid questionnaires were coded and analyzed using frequency, confirmatory factor analysis, correlations analysis, and structural equation modeling with SPSS 21 and SmartPLS 3.0. Result - The results of the study are as follows. First, service quality and interaction quality had positive effects on satisfaction, and interaction quality had positive effects on trust, but system quality did not have a significant effect on both satisfaction and trust. Second, satisfaction had positive effects on both trust and revisit intention. Third, trust had positive effects on revisit intention. Conclusions - The implications of this study are following as: From the theoretical perspective, this study confirms the effect of delivery apps' choice attributes on satisfaction, trust, and revisit intention. In addition, it is significant that we examined the influence of choice attributes of delivery apps on their attitudes and behaviors of Generation Y familiar with mobile environment. Through this study, we hypothesized that the attributes of service quality and interaction quality of delivery apps have a significant effect on customer satisfaction, and this can be expected to provide meaningful implications for the development of franchise restaurant industry. To encourage continuous repurchase through customer satisfaction, franchise companies need to establish various strategic alliances with delivery app companies and new growth engines by providing diverse and high-quality services to customers in the smart age.

• 한국조리학회지
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• 제13권1호
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• pp.1-10
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• 2007

Co-branding of food courts is turning into a trend with the activation of recent entrance of famous restaurants into shopping departments and other large-size buildings. This research analyzes the effects of co-brand food courts on the choices of dining enterprises by dealing with the customers of these newly activated food courts in shopping malls and large-size buildings. By analyzing the effects of the present status of customers' using food courts according to the characteristics of their choices of dining enterprises, food and brand elements were found to have an effect on the restaurant brand recognition of food courts, and price factor was found to have an effect on an visitors' recommendation intension. Therefore, customers who set importance on food and brand elements tend to take the brand of food courts into consideration as well; therefore, the maintenance of food quality and strengthening of brand image are mandatory in case of food court operation.

• Journal of Information Technology Applications and Management
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• 제24권2호
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• pp.1-15
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• 2017

Social Network Service (SNS) emerged to become a major platform for consumers' social activities, affecting their choice behavior. With rapid increase in SNS adoption among consumers, firms actively apply SNS into their marketing activities and use it as an important communication medium with consumers. Particularly SNS marketing become increasingly prevalent in Chinese restaurant sector as they provide promotional information to consumers through SNS. It is urgent for firms to understand the extent of SNS impact on consumers' choice behavior, and to understand consumers' response toward SNS in order to develop more effective SNS marketing strategies. The purpose of this study is to assess the effects of four SNS characteristics on brand equity and purchase intention and to determine the relative importance among these four characteristics on brand equity and purchase intention. Results show that all of the characteristics have significant influence on consumers' brand equity, and also, brand equity affects consumers' purchase intention.

• 디지털융복합연구
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• 제20권4호
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• pp.159-168
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• 2022

본 연구는 외식동기요인을 기초로 하여 세분집단을 분류한 다음 인구통계학적 특성과 이용행태별, 이용동기가 외식점 선택행동과의 미치는 영향관계를 분석하고자 2021년 7월 15일부터 8월 14일 한달간 설문조사를 실시하였고 총 310부를 실증분석에 사용하였다. 연구결과 첫째, 외식동기에 따른 세분집단간 인구통계학적 특성에 따라서 미치는 영향관계에서 업무형은 남성이 여성보다 높게 나타났고, 군집수가 많은 변화형, 식도락형, 적합형은 여성이 높게 나타났다. 둘째, 인구통계적특성에서 모든 집단들이 공통적으로 31-40세, 41-50세의 기혼자들이 외식동기가 강한 것으로 나타났다. 셋째, 외식동기에 따른 세분집단간 이용행태적 차이에서 가장 선호하는 메뉴는 변화형을 제외한 업무형, 식도락형, 적합형은 한식이 가장 높았고, 변화형은 양식이 가장 높았다. 넷째, 세분집단간 이용행태적 차이의 주문방식에서 4개의 집단이 모두 무한리필이나 뷔페식보다는 주문식이 높게 나타났다. 본 연구의 한계점으로는 분야를 한정하여 분석이 이루어 져야 하지만 특정음식종목에 대하여 연구결과를 얻지 못하였다. 따라서 향후 연구에서는 특정 음식분야를 지정하여 구제적인 연구가 이루어지길 바란다.

• 한국조리학회지
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• 제20권5호
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• pp.16-21
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• 2014

The current study examined college students' overall eating behavior and physical activity, highlighting differences between male and female students attending a public university in the southwestern United States. Research findings indicated that many college students did not eat enough fruits, fruit juices, and green salad. Furthermore, the results of Chi-square analysis showed that there were significant differences in consumption amounts of green salad, hamburgers/hot dogs/sausage, and French fries/potato chips between male and female students. Study findings showed that when students were asked about attributes of food/restaurant choice, female students were more concerned about nutritional aspects when they chose the foods compared with male students. In terms of physical activity levels among college students, male students were more likely to participate in sports activities and weight training. On the other hand, female students were more inclined to walking or bicycling.

• 한국조리학회지
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• 제6권2호
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• pp.157-173
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• 2000

The purpose of this study is to identify important selection attributes for customers dining at family restaurants in Seoul, and the determinant and predicting factors in customers' intentions to return. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. The data were analyzed using factor and multiple regression analysis. A four-dimensional structure was established from 14 selection attributes. The results of the study indicated four dimensions that were significantly related to the likelihood of customers returning to the same restaurants, as follows: Food and Environment, Service and Courtesy, Price and value, and Location and promotion. The findings from this study have both theoretical and practical implications. Implications of these findings are discussed.

• 웰빙융합연구
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• 제2권1호
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• pp.35-39
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• 2019

This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.

• 가족자원경영과 정책
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• 제5권2호
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• pp.13-27
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• 2001

The purpose of this study was to analyze which factor, influenced their change from pre-wage group to family business group. The subject of study classified by wage earner group and family business group. Independent variables effected by transform to family business group are classified by personal variables and workable variables. The major findings of this study are as followings: Sex, age, marriage of personal variables and pre-work time, pre-wage, wholesale - retail business, restaurant business and person service business of pre-industry of work variables had significant effect on transform to family business. Especially, Marriage group and low pre-wage income group significant effected on transfer to family business. By this, personal to transfer to family business can conjugate information of search and choice decision and can be used as a valuable data for future family business study.