• 제목/요약/키워드: Restaurant Service Industry

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외식산업의 BSC 구축에 대한 연구 - 국내 패밀리 레스토랑의 성과측정항목의 가중치 개발을 중심으로 - (Determinants of Relative Weights on Financial and Non-Financial Performance Measures in the Food service Industry)

  • 오윤석;정순여
    • 한국조리학회:학술대회논문집
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    • 한국조리학회 2006년도 제41차 정기하계학술세미나
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    • pp.21-44
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    • 2006
  • Measuring and evaluating the business performance plays a very important role in managing business. It is because business performance, in any types of industry, can be evaluated and managed properly only when the measurement of its performance is estimated, and because its performance can be improved through an efficient and effective management. Therefore it is essential to build up the performance evaluation system to raise management efficiency of the foodservice industry, to reinforce competitive power of the food service industry. This study tried to propose a novel point of prospective and method in which the performance evaluation in any family restaurant should be illuminated and be performed. In this study, BSC provided the main conceptional framework for evaluating the performance of a family restaurant, and evaluation items of BSC four prospectives - financial, customers, internal business process, and learning and growth-were adjusted so as to be fitted into the business field. Furthermore, this study verified the validity of the proposed performance evaluation method through specific case analyses and used AHP to quantify its validity objectively. Finally, this study found the fact that non-financial prospectives, compared to financial prospectives, should be more importantly considered as the performance evaluation index of the family restaurants. Especially, the study showed that the proportion of performance evaluation indexes related to Customers prospective and Learning and Growth prospective revealed very highly, therefore variables such as customer satisfaction index, per employee productivity, education and training, customer response rate, employee satisfaction index should be emphasized as key factors at the process of selecting indexes and measuring their performance evaluation of the food service industry.

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종업원 임파워먼트와 서비스품질의 관계 및 재직기간의 조절효과 (The Relationship between Empowerment and Service Quality, and Moderating Effects of Tenure)

  • 안관영;곽영환
    • 품질경영학회지
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    • 제31권4호
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    • pp.19-35
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    • 2003
  • With the increase in family income in Korea and the improving quality of life, there is a rapid growth in the restaurant industry. Therefore there is a demand for quality service in this industry. This paper reviews the relationship between service quality and the degree of employee empowerment. The first objective of this research is to test the effects of employee empowerment on service quality, and the second one is to test how tenure affects this relationship. According to statistical analysis, meaning, competency, and autonomy generally have an affirmative impact on many service quality factors. Also the results of regression analysis to test the moderation effect show that long term employees are more sensitive to autonomy than short term employees.

조직의 서비스지향성이 종업원 직무만족과 조직성과에 미치는 영향: 특급호텔 뷔페레스토랑 주방을 중심으로 (A Study on the Effect of Organizational Service Orientation on Job Satisfaction and Organization Performance - A Case of Buffet Restaurant Kitchen Employees in Deluxe Hotels -)

  • 송흥규;정덕영
    • 한국조리학회지
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    • 제19권3호
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    • pp.87-104
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    • 2013
  • 본 연구는 특급호텔 뷔페레스토랑 주방 조직의 서비스지향성이 종업원의 직무만족과 조직성과에 미치는 영향관계를 실증적으로 검증하여 주방종사자의 효과적인 관리에 대한 시사점을 제공하고자 하였다. 이를 위해 조직의 서비스지향성(서비스리더십, 서비스시스템, 인적자원관리, 서비스 접점)과 종업원의 직무만족 및 영업장의 조직성과에 대한 개념과 이론적 배경을 중심으로 각각의 구성개념에 대한 요인을 도출하여 영향관계를 분석하였다. 분석결과, 서비스지향성의 서비스리더십과 서비스시스템이 종업원의 직무만족에 미치나 영업장의 조직성과에는 직접적이지 않고, 대신 인적자원관리가 조직성과에 직접적이라고 할 수 있다. 또한 종업원의 만족이 조직성과에 직접적인 관계에 있기 때문에 서비스지향성을 향상시키면서 종업원의 직무만족을 향상시키기 위해서는 서비스리더십과 서비스시스템이 우선되어야 한다고 할 수 있다. 그리고 서비스지향성을 향상시키면서 직접적인 레스토랑의 조직성과를 도출하기 위해서는 인적자원관리에 의한 서비스훈련과 서비스보상이 효과적이라고 할 수 있다. 본 연구 결과는 조직의 서비스 지향성이 서비스기업의 우수한 고객가치를 창조하는 요소로 인식되고 있는 가운데, 서비스지향성의 관리적 방향성을 제안하였다는데 의의가 있다.

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외식업 직원의 비언어적 커뮤니케이션이 고객감정, 고객만족, 고객신뢰 그리고 재방문의도에 미치는 영향 (The Effects of Non Verbal Communication of Restaurant Employees on Customer Emotion, Customer Satisfaction, Customer Trust, and Revisit Intention)

  • 김보영;전재현;한상호
    • 한국프랜차이즈경영연구
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    • 제9권3호
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    • pp.45-55
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    • 2018
  • Purpose - Non-verbal Communication with customers in restaurant business can play an important role because it affects customer behavior and attitudes as a means to develop and maintain long-term relationships with customers. The purpose of this study is to analyze the effect of non-verbal communication with customers and the effect of the influence on customer satisfaction, trust, and revisit intention. Research design, data, methodology - In order to verify the research models and hypotheses of this study, questions were prepared for each variable and data were collected through questionnaires. The questionnaire survey was conducted from March 27, 2018 to April 17, 2018, for those who agreed with the citizens of the Jeju area who visited the restaurant recently. 50 out of 100 were conducted by internet survey and 50 were surveyed. Thus, a total of 100 responses were used using structural equation modeling with Smartpls 3.0. Results - The results of the study are as follows. First, non-verbal communication has a significant impact on customer emotion. Second customer emotion have a significant impact on customer trust and satisfaction. Third, Customer satisfaction had positive a significant effect on revisit intention. Fourth, Customer trust had positive a significant effect on revisit intention. Conclusions - The implications of this study are following as: The food service company should continuously provide non-verbal communication training to employees so that they can respond to customers with the right attitude and bright smile. In particular, in the case of restaurant franchises, customer response manuals should be created and distributed to the franchisees, and a regular training program for the franchisees should be implemented to provide the same service to the customer. Second, CEOs should have to worry about what kind of experience he or she has left since leaving the store. It is also necessary to constantly look at what customers experience in their stores or in their brands, and what emotions they form through their experiences. Third, the more satisfied or trusted customers are formed through the service of the employee, the more loyal the restaurant business will be, and the more likely it is to make continuous revisit and positive word-of-mouth activities..

외식기업의 경쟁력 강화 요인에 관한 연구 - 외식기업 내부요인을 중심으로 - (Research about Competitive Power High Position of Food-Service Industry - Laying Stress on Eating Out Company Interior Factor -)

  • 유택용;박면애
    • 한국조리학회지
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    • 제10권3호
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    • pp.83-96
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    • 2004
  • According to construction of global administration environment, all over the world was ended up in infinite competition period. Because eating out company also competes with another company, it must enjoy competitive power high position to secure high position continuously, classified by formation constituent's individuation and two aspects of organic special quality by the factor. Individuation classified by formation constituent's business ability, personal relations, age factors of Information Technology, and organic special quality classifies by factor of formation culture and result that analyze eating out company's business condition competitive power reinforcement effect factor is same as following. First, was construed by company culture, personal relations, business ability period of ten days with family Restaurant, and Information Technology showed that do not influence. Competitive power reinforcement effect factor with special restaurant was construed by company culture, personal relations, business ability period of ten days, and fast food company culture and Information Technology factor with hotel restaurant company culture by competitive power reinforcement effect factor construe.

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국내 외식업체의 신상품 개발 전략 및 성과 분석에 관한 연구 (Study of New Product Development Strategy and Its Outcome Analysis for Domestic Restaurant Business)

  • 임배균;김윤태
    • 한국조리학회지
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    • 제11권3호
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    • pp.18-39
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    • 2005
  • There are various factors to determine success and failure of new product development. Among them one of the most important factors for success will be strategic management of development process for a new product. First the development process for a new product in domestic restaurant business is improvement of existing product quality or extension of a product line. Second, the study found that there is a strong relationship between the development strategy.for a new product and its outcome. The more focused a product becomes in cost efficiency and customer relations, the better reflected the financial and non financial outcome can be in analysis. Third, financial outcome tends to be considered more than non financial outcome on deciding success of the new product development. Fourth, the study indicates that there is a direct relationship between financial non financial outcome analysis and success of new product development.

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호텔 식음료업장의 구조조정에 관한 연구 - A호텔의 식욤료업장을 중심으로 - (Application of new management solutions in Food & Beverage Divisions of the A hotel)

  • 박정화
    • 한국조리학회지
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    • 제4권
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    • pp.481-499
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    • 1998
  • In the present situation of national economy crisis, known as IMF, the hotel and tourist industry are undergoing financial difficulties. Particularly the hotel food and beverage business has experienced a significant reduction in sales. The results of the case study of the wheat noodle restaurant of the A hotel prompt for a change in business style and management. After researching menu, business records and other factors, it was recommended to open a new korean style restaurant in place of the current one. It was also recommended to include noodle dishes into menu in order to keep old customers. Besides, these changes, considering the fact that the noodle restaurant typically has a peak hour at lunch time, and the Korea one at dinner, will be quite practically useful in proper personal management in the service aspect.

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프랜차이즈 레스토랑과 국내 호텔 식음료부문 브랜드제휴 결정요인에 관한 연구 (A Study on the Co-branding Determine FactorsBetween Franchise Restaurant and Hotel F&B Department in Korea)

  • 주승우;이상윤
    • 한국프랜차이즈경영연구
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    • 제2권1호
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    • pp.134-151
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    • 2011
  • 기업은 예측 불가능한 변화에 대하여 신개념의 접근 방법을 준비하여야만 하는 시대에 살게 되었고, 다양한 시장 환경의 변화로부터 도전을 받고 있다. 기업들은 자사의 역량을 핵심 분야에 집중시키고 나머지 부분들은 제휴를 통해 기업비용의 절감을 실현시키는 방법에 관심을 기울이고 있다. 호텔의 식음료 상품역시 상품과 서비스에 대한 고객의 기대가 증대되고 있는 가운데 식음료 업장의 운영자들은 고객 가치 증진을 위해 가격의 하향 책정과 품질 향상이라는 양자택일의 상황에 놓여 있다. 그러나 대다수 의 호텔들은 대기업에서 운영되고 있기 때문에 이미지 유지를 위해 을 가격의 하향 책정을 택하여 손실을 감수하고 있는 현실에서 국내 호텔 운영자들에게 '브랜드 제휴'가 브랜드 이미지를 향상시키고 매출을 증진시키는 하나의 해결책으로 제시될 수 있을 것이다. 이에 따라 국내 중가 호텔 경영자들에게 브랜드 제휴 결정 요인을 제시하여 보다 효율적으로 브랜드 제휴를 수행 할 수 있는 방안을 제시하였다.

레스토랑 카테고리와 온라인 소비자 리뷰를 이용한 딥러닝 기반 레스토랑 추천 시스템 개발 (Developing a Deep Learning-based Restaurant Recommender System Using Restaurant Categories and Online Consumer Review)

  • 구하은;이청용;김재경
    • 경영정보학연구
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    • 제25권1호
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    • pp.27-46
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    • 2023
  • 최근에는 외식 산업의 발달과 레스토랑 수요의 증가로 인해 레스토랑 추천 시스템 연구가 활발하게 제안되고 있다. 기존 레스토랑 추천 시스템 연구는 정량적인 평점 정보 또는 온라인 리뷰의 감성분석을 통해 소비자의 선호도 정보를 추출하였는데 이는 소비자의 의미론적 선호도 정보는 반영하지 못한다는 한계가 존재한다. 또한, 레스토랑이 포함하는 세부적인 속성을 반영한 추천 시스템 연구는 부족한 실정이다. 이를 해결하기 위해 본 연구에서는 소비자의 선호도와 레스토랑 속성 간의 상호작용을 효과적으로 학습할 수 있는 딥러닝 기반 모델을 제안하였다. 먼저, 합성곱 신경망을 온라인 리뷰에 적용하여 소비자의 의미론적 선호도 정보를 추출했고, 레스토랑 정보에 임베딩 기법을 적용하여 레스토랑의 세부적인 속성을 추출했다. 최종적으로 요소별 연산을 통해 소비자 선호도와 레스토랑 속성 간의 상호작용을 학습하여 소비자의 선호도 평점을 예측했다. 본 연구에서 제안한 모델의 추천 성능을 평가하기 위해 Yelp.com의 온라인 리뷰를 사용한 실험 결과, 기존 연구의 다양한 모델과 비교했을때 본 연구의 제안 모델이 우수한 추천 성능을 보이는 것을 확인하였다. 본 연구는 레스토랑 산업의 빅데이터를 활용한 맞춤형 레스토랑 추천 시스템을 제안함으로써 레스토랑 연구 분야와 온라인 서비스 제공자에게 학술적 및 실무적 측면에서 다양한 시사점을 제공할 수 있을 것으로 기대한다.

푸드서비스산업에서 고객지향적인 서비스 컨택요소의 탐색적 연구 (Exploratory Study on Customer-Oriented Service Contact Elements in Foodservice Industry)

  • 한명애;정유경
    • 대한영양사협회학술지
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    • 제21권1호
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    • pp.72-82
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    • 2015
  • The purpose of this study was to provide preliminary data for competitive dominance in an institutional foodservice environment. Data were collected from 85 experts and practitioners on customer-oriented service contact elements and contact fields in the foodservice industry. PASW Statistics ver.18 and MS Excel were used for data analysis. From the pilot study, 67 service contact-elements were derived. Contribution rate analysis and frequency analysis in each contact field were performed in order to categorize four factors, including environment-oriented contact, product-oriented contact, service-oriented contact, and image-oriented contact fields. Thirty three contact elements were derived, and environment-oriented contact consisted of eight contact-elements (cleanliness of restaurant/kitchen, etc.), product-oriented contact consisted of twelve contact-elements (food taste, etc.), service-oriented contact consisted of seven contact-elements (service quality, etc.), and image-oriented contact consisted of six contact-elements (image/reputation, etc.). The results of study will be useful to develop an effective marketing program for competitive dominance in an competitive foodservice industry environment.