• 한국주거학회논문집
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• 제20권2호
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• pp.87-99
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• 2009

The brand is getting more important purchase factor in apartment market, so domestic construction companies have tried to differentiate it from others by creating the unique brand image. The purpose of this study was to investigate consistency of apartment brand image as a process which includes publicity, design and customer service and to analyze how using intergrated brand image affects brand preference and purchasing intention. To examine hypotheses, an empirical study using a survey questionnaire for residents living in 4 different brand apartments in Dongtan, Hwasung city was conducted. The collected data were treated with the SPSS Win Program 14.0. The study indicates that residents living in brand apartment generally preferred natural friendly image, high-class image and modern image to the others. And at first apartment brand images were created with image advertising on TV, catalog for sale and model house tour, but residents have most needs for customer service reflected in brand images. The study also has found that brand images in each process including publicity, design and customer service were not intergrated. However brand image intergration had positive effects on residential satisfaction and customer loyalty. The results of the study are expected to become the useful data in developing sustainable apartment brands and building effective marketing strategy of construction companies.

• 한국식품영양과학회지
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• 제27권4호
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• pp.756-764
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• 1998

The purpose of this study is to compare food habits of four institution(public boarding home, public mursing home, private boarding home, meal service in welfare center) in Pusan, Korea. Data were collected from 119 of were more than 65 years in the above institutions. Chi-square test was the main data analysis method. More than a quarter of the respondents(27%) showed fairly good level of activity, while a half of them(52.9%) answered the middle level. More than 80 percent of the respondents reported that their food attitude was "Good". There were more elderly women than elderly men among the four institutions. Although the four institutions have served snacks on the regular basis, they did not provide the residents with nutritious food. Most of the residents want to have snacks between meals, but they did not perfer candy. All the subjects didn't point out any particular problem of institution. They were accustomed with their old food served by their institution. As food perferences, almost all of the respondents preferred cooked rice and cooked rice with cereals. Only the residents of private boaring home liked cooked rice with red bean. In case of soup, all of residents liked any kind of soup. The most preferred most menu was beef. But only residents of private boarding home did not like pork. All residents like any all kind of kimchi except kimchi made by radish. In preference of cooking method of a side dish, seasoned food and vegetables were the most favorable menu by the respondents. Compared to the private home, the institutions give residents effective plan to prepare meals. Even though this study tried to find differences in attitudes of dietary life among the institutions, it could not find any meaningful difference among them. Korean elders in the institutions seem to have no proper that they do not have any proper sense of evaluating their dietary life.

• Journal of the Korean Institute of Landscape Architecture International Edition
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• 제1호
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• pp.111-119
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• 2001

This study aims both to analyze view resources of on agricultural village and its original view image in order to establish indexation and the direction of development and to present assessment model of agricultural view for expectations in plan change for and improvement of agricultural view and alternative valuation. To do this, I selected four agricultural villages as the case areas for this study and examined view resources and their residents' consciousness through a questionnaire and investigated the image preference degree of agricultural village view and view preference. The results of this study are as follows: 1. The newly-introduced artificial view elements, according to development, are a hindrance element of agricultural view; as such Commercial buildings and transmission towers show the highest frequency and are increasing. The problem is that development is being made without any systematic plan. 2. In the examination of images of agricultural villages, the traditional ones are 2.82 on average, which means the view is modern; the natural ones are 3.3 on average, which indicates natural images; the agricultural ones are 3.67 on average, which emerge as agricultural images. View preference degree is 3.34 on average, which is usually good. 3. It is proved that all of the variables of type of location form and view image increase the degree of view preference; size in causal relation can be identified by parameter estimate; that Type I. image variables of agricultural-ness contribute to the dependent variables, view preference degree. 4. It is identified that view preference degree according to location from emerges mountain type, champaign type, and suburbs type in order of preference.

• 한국실내디자인학회논문집
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• 제20권1호
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• pp.154-164
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• 2011

The purpose of this study is to identify more types of residents in medium-sized apartments in Seoul by lifestyle that has been used as a variable of space planning and to investigate and present bathroom design appropriate for characteristics of each resident type. The article examines the general characteristics, lifestyle types, and preference for the bathroom design. A total of 642 samples, acquired via internet survey, were analyzed with the statistical computer program SPSS PC+ window version 16.0. The conclusion of the article are as follows: 1) The lifestyle of users living in medium-sized apartments are categorized into 4 types: trend seeking, aesthetic seeking, family seeking, information seeking types. 2) The preference for the bathroom design of trend seeking type, the toilet is a bidet-builtin type and the washstand is a semi-counter type and the bathtub is a spa type and the shower booth is a bathtub-extending type. The storage closet is a upper-fixed type with two sides, the finishing materials are tiles and PVC monorium, and light built in a wall. 3) The preference for the bathroom design of aesthetic seeking type, the toilet is a bidet-builtin type and the washstand is a semi-counter type and the bathtub is a whirlpool type and the shower booth is a steam-sauna type. The storage closet is a upper-fixed with one side and opened closet, the finishing materials are tiles. 4) The preference for the bathroom design of family seeking type, the toilet is a bidet-builtin type and the washstand is a stand type and the bathtub is a reclamation type and the shower booth is a partition type. The storage closet is a upper-fixed with three sides. 5) The preference for the bathroom design of information seeking type, the toilet is a bidet-builtin type and the washstand is a semi-counter and the bathtub is a spa type and the shower booth is a partition type. The storage closet is a upper-fixed type with two sides. The results of this study may be used as basic data in planning bathroom design for housing supply for housing suppliers, and used as significant information for residents to identify their own types that can be referred when they select apartments to live in.

• 감성과학
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• 제12권3호
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• pp.331-340
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• 2009

최근 지역 환경의 문화적 중요성이 증대함에 따라 지역 주민의 도시디자인에 대한 관심이 늘어나고 있다. 이러한 도시디자인을 통하여 지역 주민들의 자긍심을 고취시키고 대내외적으로 그 지역의 도시이미지를 재정립할 수 있다. 이에, 본 연구에서는 특정 도시(포항시)의 현황 및 환경적 특성 그리고 시민의 디자인 이미지 선호도를 분석하고, 이를 바탕으로 도시이미지 정체성을 구현할 수 있는 대상으로서 '가로'를 구성하는 공공시설물의 표준디자인 제안을 기본적인 목적으로 하였다. 이를 위하여 해당 도시의 24개 지역에 대한 경관이미지 및 공공시설물 설치 현황을 분석하였다. 또한 해당 도시의 일관된 이념과 사상, 이미지를 구축할 수 있는 공공시설물의 디자인 방향을 도출하기 위하여 시민들의 공공시설물에 대한 감성적 디자인 선호이미지를 조사, 분석하였다. 이러한 분석 내용을 바탕으로 총 31종의 공공시설물에 대한 디자인 가이드라인을 설정하였으며 표준디자인을 제안하였다. 이러한 결과를 통하여 매력 있는 도시이미지를 표출할 수 있는 커뮤니케이션 매체의 제공이 가능하고, 향후 포괄적인 도시 경관계획에 반영할 수 있는 자료의 제공이 가능할 것으로 기대한다.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.161-172
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• 2011

Although the term royal floors is broadly used in high-rise housing, it is hard to find any clear scholarly definition of this term or any in-depth study exploring people's perceptions of it. This study reviewed ongoing discussions about concepts and definitions regarding royal floors, collected opinions from high-rise housing residents and realtors about the term, and compared the opinions of these two groups. First, the statistically analyzed results verified five main factors affecting people's perceptions of royal floors: locational characteristics (i.e., daylight, view, orientation), 2) price characteristics (i.e., premium, price increase level, number of houses on urgent sale), 3) best location of apartment building (i.e., location within a neighborhood, unit size), 4) architectural characteristics of apartment complex (i.e., size of complex, housing type, size options of units), and 5) personal characteristics of respondents (i.e., personal concepts of the meaning of housing, lifestyles). Results from the analysis showed that realtors perceived strong relationships between royal floors and 1) locational and 2) price characteristic factors, while residents perceived strong relationships between royal floors and personal preference as well as three factors from the five identified above: 1) locational, 2) price, and 4) architectural characteristics. Third, in defining royal floors in a building, the past rule of 1/4 is no longer effective. Instead, the rule of 1/n has become more prevalent (i.e., 1/6 to 1/8). Fourth, royal floors can be defined as the 15th to 25th floors in a 30-story high-rise housing structure based on the agreement of 50% of residents and 70% of realtors.

• 한국실내디자인학회논문집
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• 제18권3호
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• pp.11-19
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• 2009

This research grasped the change of bathroom type, the present status for the residents' bathrooms, the level of satisfaction and preference for the residents' bathrooms, along with the plane of large-size apartment. This research aims to contribute to making the bathroom space to be able to satisfy the residents' desires. A total of 115 samples, acquired via internet survey, were analyzed with the statistical computer program SPSS PC+ 15.0 with the bathroom plane analysis. The results of this research are as follows. 1) As the results of the most representative plane, were divided into total 4 bathroom types, public bathrooms were $3.9-5.29m^2$ couple bathrooms were over than $3.17-8.3m^2$ in the average bathroom area, and there were two in less than $199m^2$ and even three in more than $199m^2$ in the number of bathrooms. 2) Three bathrooms were preferred by the residents who have three bathrooms now and by the younger generation though two bathrooms were preferred by most residents in the bathroom number. Most of the public bathrooms and couple bathrooms were considered to be proper in the bathroom area. 3) The preferred types were different according to each brand in the preference of the bathroom form. This means that to present a new plane figure including various bathroom forms is recommended in planning the bathroom space hereafter, that the bathroom spaces are changing. 4) In the bathroom environment, to present the technical solution through the study for the natural lighting and the sound arresting is required. This research hopes that the results of this research will be able to be used as the basic data to provide the bathroom space equipped with a pleasant environment condition to the residents.

• 한국환경보건학회지
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• 제21권4호
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• pp.63-74
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• 1995

The objective of this study were to identify the state of re. cognition and attitude of residents in Seoul city about air environment and to identify factors affecting attitude toward air environment. Study object was residents in Seoul city sampled by multistage random proportional sampling. Sample size was 0.0067%(500 persons) of total residents in Seoul city. The results were divided into two parts: (1) descriptive results of recognition and attitude toward air environment, (2) results of factor analysis to classify categories of attitudes toward air environment and regression analysis to identify factors affecting attitude toward air environment. Most of resident in Seoul city recognized that air environment in Seoul city was highly polluted and was not satisfactory. Experience of damage of air pollution was reported in about 70% of residents in Seoul city. More than 60% of residents in Seoul city had concern about air environment. Attitude toward air environment were classified into four categories using factor analysis: Necessity of intervention of local government for air environment conservation, Participation of residents and enterprises for air environment conservation, Optimistic attitude about air pollution, Preference of economy. Factors affecting the above attitudes were knowledge about air pollution, knowledge about policies and institutions related air environment conservation, concern about air environment, educational level, subjective assessment of air environment, sex, marital status. In conclusion this study suggested providing information of air environment in Seoul city to the residents and to educating residents for making positive attitude about air environment conservation.

• 대한가정학회지
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• 제24권1호
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• pp.75-93
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• 1986

This research is to understand the residents' responses and evaluation about their apartment interior environment and thereby to be used as the basix data for designing residential space environment of new apartment complex in Sanggae area. The specific obectives of research were 1) to examine the residents' vale and life style concerning several specific rooms, 2) to find out residents' evaluation on physical characteristics, and 3) to understand residents' preference and demand for characteristics of interior space. Research method used was personal interview using a structured questionnaire. Residents living in 13, 15, 18, 22, 25 pyung in three selected large apartment complex areas provided dada : 777 questionnalires were used for analysis. Data were analyzed using the SPSS computer package. The statistics used were frequency, percentage, mean, F-test, χ\sup 2\-test, Duncan's multiple range test, Pearson's correlation coefficient.

• 한국주거학회논문집
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• 제21권4호
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• pp.33-40
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• 2010

A program of public facilities is essential in a resident's life, and such a programs affects the quality of life and community activation. The purpose of this study is to analyze the present condition of the program of public facilities and the residents' need of the program in Yanglim-Dong, Gwangju. In this study, a field survey and questionnaire survey are used for data collection. The results of this study are shown as follows: first, most of the public facilities' programs are composed of educational and welfare programs and programs for teenagers, young people and middle-aged people. Second, most of the residents prefer to have a program for culture and sport. Third, age according to program preference and in terms of educational relation program and cultural relation demand difference approaches. Fourth, most of the residents want to join one or two programs every weeks and prefer to participate during the afternoon and evening.