• The Journal of Industrial Distribution & Business
• /
• v.9 no.8
• /
• pp.7-16
• /
• 2018

Purpose - The effect of regional culture has been acknowledged for decades. However, very little research takes it as an important issue in the medical tourism service decision process. This study focuses on regional culture to identify customers' preference for medical tourism in the international environment. It is proposed that regional culture may work as an critical moderator in the international medical tourism destination choice process. Especially, the destination attributes may vary according to regional culture. Research design, data, and methodology - By the questionnaire survey, the sample is collected from 2,041 potential Chinese residents in different regions of China. Regression analysis is constructed to test the effect of regional culture on Chinese customers' destination preference. Results - Results imply that regional culture plays a critical moderating role in the destination choice process. Results also indicate that destination attributes including medicine and travel characteristics are the important predictors of destination preference. Conclusions - This study provides the fundamental base to use regional culture as a descriptive variable for segmentation when establishing an effective marketing strategy. Furthermore, this research suggests that different strategies relied on destination attributes should be made to attract more Chinese customers for the development of medical tourism industry.

• Journal of Fashion Business
• /
• v.22 no.6
• /
• pp.14-24
• /
• 2018

In this age of information, companies are losing grip of their image. Perhaps this explains the reason why corporate social responsibility (CSR) has become somewhat of a buzzword among established fashion industry leaders-companies seem determined to show stakeholders that they have values, are responsible, and they are driven by more by values than the prospects of financial gain. This study assessed the effect of CSR have in the fashion industry on the corporate image, product preference, and purchase intention in China. Three hundred native residents in China participated in an online survey from 1-12th Jan 2017. The results were as follows: (1) CSR consists of five components; economic responsibility, ethical responsibility, environmental protection, consumer protection, and philanthropic responsibility. (2) Both economic and ethical responsibilities have significant positive effects on corporate image, while perceived CSR does not have significant effect on product preference or purchase intention. (3) Consumers' product preference and perceptions regarding corporate image influence their intention on making a purchase. These findings might operationally assist Korean fashion corporations to identify and address the critical aspects of CSR management which will improve their image as good corporate citizens and foster favorable attitudes toward fashion products from China. Further results and direction of future research were discussed.

• Korean Institute of Interior Design Journal
• /
• no.22
• /
• pp.3-15
• /
• 2000

The purpose of this study is to develop furniture design for the apartment based on the market research of furniture and interior design, and the survey on the design preference of hte apartment residents. The apartment furniture in living rooms, bed rooms and kitchens are designed according to the design concepts of preference image of apartment sizes: that of mid-size apartment(34pyung type) is Natural Modern image, large-size(59pyung type) is Korean Modern image, and extra large-size(81pyung type) is Classic Modern image. The living furniture is designed smaller in order to use the space flexibly, and the built-in furniture of bed rooms is designed simply like the wall of a room to be felt larger, basically. The furniture in kitchen is composed of the storage zone by high cabinets and the display zone by open shelves.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.8
• /
• pp.1119-1130
• /
• 1999

The purpose of this was to investigate the differences in recognition of brand and advertisement image according to the life style segments of adolescents. The subjects selected for the final analysis were 613 female high school students whoe were residents in Seoul Pusan and Taejeon. The statistics used for data analysis were factor analysis one-way ANOVA Duncan's multiple range test paired t-test frequency distribution and percentage by the SPSS program The results of this study were as follows : 1. The life style of adolescents wee classified into five groups : Sports Uninterest group Friend Preference/Fashion Uninterest group Sports Preference/Home Oriented group Fashion Interest group and Confidence group. 2, The brand image and advertisement image recognition didn's correspond in general 3. The brand image and advertisement image recognition were significantly different among five groups of life style. The Confidence group and Friend Preference/ Fashion Uninterest group recognized brand image and advertisement image lower than the other groups.

• Korean journal of food and cookery science
• /
• v.13 no.3
• /
• pp.338-347
• /
• 1997

The acceptance and dining behavior of Taegu residents for western foods were surveyed through the questionnaire to provide basic information for the diet improvement. The results were as follows: 1. The preliminary test showed that 19 western foods had high preference among them in the order of ice cream, fried chicken, fried potato, coffee, salad, pizza, soup, pork cutlet, hamburger sandwich, hamburger steak, potato croquette, curry rice, omelet rice, beef steak, spaghetti, com flakes, hashed rice, and omelet. Although a diversity was observed depending upon the age groups, the persons in their thirties generally had high preference on most western foods. 2. The recognition types of housewives to the western food were grouped into the merits of meal, disadvantages of meal, nutritive values, and cooking convenience. In order to have western food, 54.5% of the respondents went to restaurants, mainly family restaurant, however, the level of frequency was very low.

• Journal of the Economic Geographical Society of Korea
• /
• v.13 no.2
• /
• pp.253-269
• /
• 2010

This study analyzed image similarity, attribute recognition, and preference by multidimensional scaling. The analyses were carried out by 10 spa destinations (Deoksan, Bugok, Onyang, Yuseong, Suanbo, Bomun, Dongrae, Asan, Dogo, Haeundae) in Korea. The results were as follows: First, according to the analyses of image similarity of spa destinations, 'Haeundae, Dongrae and Bomun,' 'Dogo, Onyang, Asan,' and 'Deoksan, Suanbo, Bugok,' made similar image groups separately. However, Yuseong had different image from the other spa destinations in the above. Second, according to the analyses of attribute recognition of spa destinations, Deoksan and Bugok had more competitive ability in terms of 'the incidental facilities of spa destinations, 'Yuseong, Onyang, Asan, and Dogo' showed high competitiveness in terms of 'accessibility of spa destination' and 'tourism conditions.' Haeundae, Dongrae, and Suanbo had weak competitiveness in terms of 'the accessibility of spa destinations.' Third, according to the analyses of preference about spa destinations based on different job groups, office workers had a preference for Yuseong and Bugok, professional workers for Bomun, the people engaged in the farming, fishing, livestock raising and housewives for Haeundae and Dongrae, government officials, students, factory workers, the people living on a pension for Onyang, Deoksan and Dogo, and the self-employed for Suanbo. In conclusion, according to the analyses of spa destination preference based on different residence groups, residents of Seoul, Incheon, Gyunggi province, Gangwon province, Daejeon, Chungcheong province and Jeolla province had a preference for Yuseong, Suanbo, Onyang, Deoksan, and Asan and the residents of Daegu, Gyungsang province, Busan, Ulsan for Bugok, Bomun, and Haeundae.

• Korean Institute of Interior Design Journal
• /
• v.25 no.1
• /
• pp.142-150
• /
• 2016

This study examined the general housing awareness and awareness on house sharing of college students who are present residents as well as potential residents of shared houses. To achieve this purpose, structured questionnaires were used as a survey tool to understand students' awareness on housing and opinions on house sharing including a range of space sharing, preferences on house mates, and demands on services and facilities. The survey was conducted of college students in Busan, and the data were analyzed by the PASW Statistics 18.0 program. The findings of this study are as follows: 1) The housing awareness was categorized into seven factors by factor analysis. The subjects valued 'personality factor' in the housing awareness. 2) Regarding preference of house mate type, participants preferred a person who has similar lifestyle and in the same gender. 3) As for the space sharing, the subjects didn't want to share a bathroom and shower. Also, they preferred medium or large scale dormitory layout type to small sized apartment type. 4) The most positive aspect of house sharing was 'Reduction of rental and maintenance cost'. On the other hand, 'Difference of daily life pattern' was the most negative aspect of house sharing. 5) In case of services and community spaces, they preferred 'delivery storage service' and 'coin-operated laundry facility'.

• Journal of the Korean housing association
• /
• v.20 no.4
• /
• pp.49-57
• /
• 2009

Established redevelopment and reconstruction projects were unified into one law in 2003 when the 'Act of Urban, Residential and Environment Improvement' was enacted. However, the act only focused on the improvement of the physical state of residential environments established by maintenance projects. In order to be effective, the law also needs to improve the nonphysical aspects of the residential environment. While conducting our research and comparing it with past research, we identified the major factors of residential preferences in order to extract and analyze the nonphysical state of residential environments. As a result, we found that social and economic factors are significantly more important to residents than cultural factors. Also, we found that in each district studied the housing preferences were the most important in redevelopment and reconstruction with the exception of Sangdang-Gu (where the community was the most important factor) and Hungduk-Gu (where the social factor was most important). For future purposes, it is necessary to consider the variables according to each location in order to reflect the needs of the residents when building an apartment complex within the redevelopment and reconstruction district.

• Archives of design research
• /
• v.11
• /
• pp.32-37
• /
• 1995

The purpose of this study was to explore the characteristics of the urban apartment dwellers' favorite interior design Interior design was examined by renovation, the amibience, the color and the materials ofliving room. Questionnaire survey method was used in this research. By random sampling, 2, 609 apartment dwellers from Seoul. Pusan, Kwangju and Cheonan were selected. On the basis of findings of this study, conclusions were drawn as follows: By regional comparison, the dwellers of Seoul have a tendency to prefer elegant space, those of Pusan incline to prefer rich space, those of Kwangju imposing space and those of Cheonan casual one.

• Proceeding of Spring/Autumn Annual Conference of KHA
• /
• 2005.11a
• /
• pp.323-326
• /
• 2005

This study aims to show the growing popularity in the use of wood in new residential construction and improvements to existing housing throughout Asia. Residents want wood in their house and we also have the problem to reduce carbon dioxide which we can solve by using wood. If well implemented in construction, we can expect Kyoto protocol reduce the average global temperature by 0.02$^{\circ}$C or even up to 0.28$^{\circ}$C by the year 2050. A survey of Korean and Japanese people was conducted targeting unique preferences that may exist between these two Nations. Initial findings showed that residents preferred wood in their homes and reductions in carbon dioxide was also a factor. It is important for architects and those interested in using wood to understand that there are many advantages to using wood materials for construction. From this point of view using wood to can produce appreciable effects such as cutting house maintenance costs, creating a natural home design, and building in a manner that is friendlier on the environment.