• 제목/요약/키워드: Research Strategy

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Implication from Technology Innovation, Growth Strategy and Industrial Policy of Chinese Automobile Industry (중국 자동차 산업의 기술혁신, 성장전략 및 산업정책의 시사점)

  • Baek, Seoin;Lee, Seongmin;Chang, Hyunjoon
    • Knowledge Management Research
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    • v.17 no.2
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    • pp.75-101
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    • 2016
  • Since 2009, China has become biggest automobile supplier and consumer all over the world. Chinese government and automobile firms have been executed strategic and aggressive industry policy and business strategy for nurturing automobile industry as a core manufacturing industry. However, can we assure that all of these policy and strategy have positive effect on Chinese automobile industry? For fulfilling this gab, our research examined the government policy and firm's strategy in different development stage of Chinese automobile industry. According to research result, at initial stage(1983-1996), Chinese automobile industry has grown by technological learning and reverse engineering from Soviet Union, Japan and Germany. In rapid growing stage(1996-2009), Chinese automobile firms have succeed to develop and produce own brand product with 100% own technology. And this kind of quantum jump in technology development was conducted by joint venture policy and M&A strategy. However, at the fourth stage(2010-), Chinese government and firms have over invested and focused on Electric Vehicle manufacturing without developing core technology or SW. Overall, the old-fashioned policy and strategy module in manufacturing industry of China could have negative effect on its industry development.

A Study on Global Strategy for Korean International Express Companies (우리나라 국제특송업체(國際特送業體)의 글로벌 전략(戰略)에 관한 연구(硏究))

  • Ahn, Ki-Myung;Kim, Myung-Jae;Kwon, Oh-Sung
    • Journal of Navigation and Port Research
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    • v.35 no.3
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    • pp.271-279
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    • 2011
  • This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy, Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

Scenario based Information Technology Future Strategy approach to Engineering (시나리오기반 IT 미래전략연구의 공학적 접근법)

  • Ryu, Dong-Hyun;Park, Jeong-Yong;Lee, Woo-Jin
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.10
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    • pp.2171-2179
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    • 2010
  • Currently, advanced countries are absorbed in vision research related to 'Technology Convergence', which is a 21 century Megatrend. They establish Technology Convergence strategy based on information and communication technology (ICT), and vision research that utilizes the scenario method is actively progressing. In this paper, scenario-based vision research case study using WWRF (Wireless World Research Forum), AmI (Ambient Intelligence), and mITF (mobile IT Forum) is conducted. The proposed 'engineering scenario method' is based on the case study results. Therefore, a future strategy study using the proposed scenario-based method is analyzed. The 'engineering scenario method' can provide a new direction in vision strategy research.

A Study on the Tradeshow Application Strategies of Korean Trade Firms

  • Hong, Seon-Eui
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.52
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    • pp.73-96
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    • 2011
  • The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefore, paper discusses theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

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Effects of Commonality Strategy in Product Line Design on Social Welfare (제품군 디자인에서 공통속성의 활용이 사회적 효용에 미치는 영향)

  • Kim, Kil-Sun
    • Journal of the Korean Operations Research and Management Science Society
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    • v.33 no.3
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    • pp.77-92
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    • 2008
  • Commonality strategy is a popular design practice in designing a product line as it enables the firm cost saving and simplification in design, manufacturing, and distribution processes. However the issue of commonality has been mostly analyzed from a profit maximizing firm's perspective and, to our knowledge, there is no literature that deals with the issue from a different perspective. in this paper, we consider the issue of commonality strategy from a social welfare maximization perspective, and argue that commonality strategy used in designing of public goods can bring certain benefits not just for a firm but also for consumers, i.e., for society as a whole. While we assume certain cost saving in production process due to economies of scale under commonality strategy, we conceptualize two different effects of commonality strategy, utility effect due to cost saving and weighted-averaging effect, and show how these two effects interplay to determine the design of common attribute and desirability of commonality strategy. We also discuss how the implementation of commonality strategy differs under different objectives of a product line designer : social welfare and firm's profit maximization.

Research on the Impact of the Network Marketing Strategy on Enterprise Performance of Artistic Products - Centered on Consumers' Impulsive and Repeated Purchasing Behaviors

  • Du, Mingzhe
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.8
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    • pp.159-166
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    • 2019
  • In this paper, we propose takes network marketing as a starting point for analysis, uses the theory of purchasing behavior and enterprise performance to analyze the network marketing strategy of artistic products, incorporates the practical problems encountered by some artistic products enterprises in Zhejiang Province in network marketing into theoretical research. The theoretical model of network marketing strategy acting on enterprise performance through the intermediary effect of purchasing behavior is constructed. This paper conducted an in-depth survey of three representative core domestic companies engaged in Internet marketing of artistic products, and analyzed the questionnaires of 357 respondents. The initial model was verified by statistical tools such as SPSS and AMOS, and three conclusions were drawn: Firstly, network marketing strategies of different dimensions have different effects on purchasing behavior: pricing strategy and product strategy have significant positive effects on impulse purchasing behavior, but channel strategy has no significant impact on impulse purchasing behavior; Channel strategy and product strategy have a significant positive impact on repeated purchasing behavior, but pricing strategy has no significant impact on repeated purchasing behavior. Second, user purchasing behavior has a significant positive impact on enterprise performance. Third, network marketing strategies of different dimensions have significant direct and positive impact on enterprise performance.

Control Strategy to Interconnect the Utility Line for 3-Phase Inverter (태양광발전 시스템용 인버터의 계통연계 제어)

  • Jung, Young-Seok;Lee, Jung-Thae;Jung, Myung-Wong;Yu, Gwon-Jong;Song, Jin-Soo;Choi, Jae-Ho
    • Proceedings of the KIEE Conference
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    • 1996.07a
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    • pp.336-338
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    • 1996
  • In this paper, a simple control strategy to interconnect the utility line system for three-phase inverter. Conventionally, such interconnection is based on the 3-phase time-domain waveform analysis, though the control based on the plane defined by the two-axis theory is common in the area of the motor control. The new instantaneous power control strategy is introduced, which is based on the d-q axis theory. Simulation results show that proposed control method has good controllability with simple strategy.

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An Operating Strategy of In-house Power Supply Systems in the Permanent Shutdown Nuclear Power Plant (원자력발전소 영구정지 시 소내전력공급계통 운영방안)

  • Lim, Hee-Taek;Lee, Kwang-Dae;Jeon, Dang-Hee;Youn, Jong-Hyun;Joo, Ik-Deok
    • The Transactions of The Korean Institute of Electrical Engineers
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    • v.67 no.2
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    • pp.337-342
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    • 2018
  • Spent fuel is moved from the reactor into the spent fuel pool when nuclear power plant permanently shutdown. The sole function of a permanently defueled facility is to store spent fuel in a quiescent state. The function of electric system and loads are reduced. It is necessary to establish an operating strategy of electric system in the permanent shutdown nuclear plant. This paper reviews required loads and design criteria considering transition to permanent shutdown. An operating strategy of onsite electric system is proposed considering decommissioning strategy and stage of defueled condition.

Research Planning of Future Device(X-Device) : Necessity and Application Area of Mind Device (미래 디바이스(X-Device) 기획 : Mind Device 필요성 및 예상 적용분야)

  • Song, Young-Keun;Choi, Saesol;Kim, Hangseok;Lee, Kwang-Hee
    • Proceedings of the Korea Contents Association Conference
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    • 2015.05a
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    • pp.335-336
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    • 2015
  • 미래 유망 디바이스를 X-Device로 규정하고 국내외 미래예측보고서 분석 및 ICT, 뇌 공학, 디바이스 분야의 전문가 인터뷰를 통해, 1세대 X-Device로 마인드 디바이스(Mind Device)를 선정하였다. 마인드 디바이스는 뇌신경 탐지를 통해 인간의 의사를 읽어내고 생각만으로 표현 소통을 가능케 하는 디바이스로 정의된다. 미래 유망 디바이스에 대한 세부 예측 및 향후 기획을 위해, 마인드 디바이스 관련 R&D 진행현황 및 필요성을 살펴보고 예상 적용분야를 정리하였다.

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