• 가정과삶의질연구
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• 제23권2호
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• pp.77-91
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• 2005

The purpose of this study is to investigate general tendencies in credit card use, and determine the causes of the use of cash advance service and deferred payment among college students. Socio-demographic variables(gender, year in college, allowance, family income, parents' education and occupation, having taken a personal financial management course), knowledge and attitudes toward credit card, and financial management practices were incorporated as antecedent variables. Logistic regression analysis and multiple regression analysis were conducted to test the hypotheses. The results were as follows ; First, $32\%$ of the college students with no regular income experienced deferred payment, and $60.4\%$ of them had used a cash advance service. Second, the frequency and amount of cash advance service use were affected by family income, financial practices, and allowance. The financial practice as a parameter was affected by their completion of a personal finance course and their allowance. Third, deferred payment of credit was affected by their knowledge on credit cards and their financial practices. The financial practices as a parameter were affected by the family income and their completion of a personal finance course, and the knowledge on credit cards was affected by gender. Lastly, implications and suggestions for credit card use behavior research and consumer credit education are discussed in this article.

• 한국건설관리학회:학술대회논문집
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• 한국건설관리학회 2002년도 학술대회지
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• pp.27-34
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• 2002

정보와 지식의 활용 제고는 건설기업에게도 중요한 경영목표의 하나이며 이러한 내외부 경영환경의 변화는 전통적인 재무제표에 의한 기업의 성과평가만으로는 그 다양한 경영성과를 평가하는데 한계를 가지게 되었다. 이러한 기업의 다양한 내외부 경영성과를 평가하기 위해서는 기업의 핵심역량에 대한 새로운 성과평가의 모델이 요구되고 있다. 그러므로 전통적인 재무적 평가지표에 더하여 고객지표, 학습과 성장지표, 내부프로세스지표의 4개 평가지표를 종합적으로 포함하는 균형성과지표인 BSC(Balanced Score Cards)개념을 건설기업에 적용하여 건설기업의 특성에 맞는 새로운 성과평가모델을 제시하고자 하였다. 이를 위하여 국내외 건설기업의 비전과 전략을 분석하여 전략적 특성의 공통점을 건설기업의 특성으로 먼저 파악한 뒤, 건설기업의 경영목표에 대한 성과관리의 측면에서 건설기업의 경영환경에 맞는 성과평가의 모델을 개발하고 성과평가지표들의 사례를 제시하였다.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2003년도 학술회의 논문집 정보 및 제어부문 B
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• pp.713-716
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• 2003

In recent, the contactless IC card is widely used in traffic, access control system and so forth. Contactless smart cards use a technology that enables card readers to provide power for transactions and communications without making physical contact with the cards. Usually electromagnetic signal is used for communication between the card and the reader. Contactless card is highly suitable for large quantity of card access and data transaction. And its use becomes a general tendency more and more because of the development of RF technology and improvement of requirement for user convenience. This paper describes the hardware module to process contactless protocol for implementation contactless IC card. And the hardware module consists of specific digital logic circuits that analyze digital signal from analog circuit and then generate data & status signal for CPU, and that convert the data from CPU into digital signal for analog circuit.

• 한국전자통신학회논문지
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• 제12권5호
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• pp.873-882
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• 2017

교통카드는 현재 수도권을 포함한 약 150개 지역에서 이용하고 있으며, 대중교통, 시내버스 노선개편, 대중교통 이용 수요 등 다양한 공공부분의 정책 기초자료로 활용되고 있다. 그러나 교통카드 데이터를 사용하는 지역 중 수도권 및 일부 광역시를 제외하고 기존 BIS 정보와 미 매칭 또는 교통카드 자체에 버스 노선별 정류장 정보가 부재한 지역이 많다. 본 연구에서는 이러한 교통카드 기반정보 중 버스 노선별 정류장 정보를 생성하는 모형을 제시하였으며, 연구에서 제시한 모형을 통하여 추출 및 생성된 노선별 정류장 정보를 실제 BIS 정류장 정보와 매칭하여 정확도를 산정하였다.

• 한국생활과학회지
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• 제23권5호
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• pp.941-955
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• 2014

A price discount is one of the effective marketing means to get business profitability in a short period of time. Recently most of the foodservice enterprises in our country utilize a variety of discount methods such as affiliated cards, point cards, discount coupons, social commerce and/or event discount as their marketing strategy. Therefore, this research aimed to investigate customer satisfaction about discount methods provided by the foodservice industry and explore the moderate effect of the discount methods between customer satisfaction and loyalty. For data collection, both of online and offline questionnaire surveys were carried out, and a total of 871 responses were analyzed. As results, the respondents showed high satisfaction with the discount methods, and the discount methods had a positive moderate effect between customer satisfaction and loyalty.

• Asia pacific journal of information systems
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• 제8권3호
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• pp.147-163
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• 1998

Advances in information and telecommunications technology are producing unprecedented shifts in the way businesses conduct their business, Today, electronic commerce is becoming pervasive due to, in large part, the widespread use of Internet and Worldwide Web. One element that plays an important role in shaping the success of electronic commerce is the electronic payment system. Deficiency in its reliability and security may lead to unwanted outcomes, including economic losses and customer dissatisfaction. By far, numerous forms of electronic payment systems have been introduced in the virtual marketplace. However, there exists little research that has focused on the characteristics of the electronic payment systems such that they may be compared with one another. This article is aimed at providing a framework for comparative analysis of electronic payment systems, examining the characteristics of the individual payment systems, and suggesting a choice strategy which enables a firm to select an appropriate payment system suited to their business needs. The framework classifies electronic payment systems into four categories including electronic cash, electronic checks, credit cards, and smart cards, and it can be employed in planning for an electronic commerce system.

• 한국의류학회지
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• 제32권9호
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• pp.1467-1477
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• 2008

This research examined how customers evaluate fashion brand collaborations in speculating the collaboration factors, product, model, and designer. Respondents evaluated 8 different collaborate case cards from 1 to 8, presenting a certain fashion brand, who had recently teamed up with various kinds of product companies for collaboration. Product was found as the most important factor in evaluating the collaboration case cards, analyzed through Conjoint Analysis. Respondents segmented additionally by clothing involvement valued different collaboration factors; products for the high clothing involvement group and messenger and designer for the low clothing involvement group. All the segments and respondents chose the best the card presenting blue jeans, Mr. Chang, and B.S. Choi, as similarity for products, fame for mdoel, and similarity for designer, respectively.

• Asia Marketing Journal
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• 제12권2호
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• pp.155-175
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• 2010

본 연구는 관계혜택과 브랜드 동일시에 관한 탐색적 연구로서 충성도에 긍정적인 영향을 미치는 것으로 알려져 온 관계 혜택과 브랜드 동일시를 함께 고찰하려는 데에 목적이 있다. 관계 혜택과 브랜드 동일시는 각각 충성도와 유의한 관계가 있는 것으로 잘 알려져 왔으나, 그들 간의 관계를 함께 살펴본 연구는 거의 없는 실정이다. 한편으로는 카드산업에서 관계혜택이 중요한 전략적 요소인 동시에 최근에는 브랜드 개성과 이미지를 카드에 연결시키려는 시도를 하고 있다. 따라서 본 연구에서는 관계 혜택과 충성도와의 관계를 브랜드 동일시가 매개할 것으로 보고 그 영향을 탐색하였다. 결과적으로 관계혜택 차원, 즉 확신적 혜택과 특별대우혜택이 개인적 동일시와 사회적 동일시에 영향을 미치고, 개인적 동일시가 충성도에 영향을 미치는 것으로 나타났으며, 특히 확신적 혜택은 충성도에 직접적인 영향도 있는 것으로 나타났다.

• 한국멀티미디어학회논문지
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• 제25권5호
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• pp.730-738
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• 2022

Based on visual Thinking theory, VR(virtual reality) game changes the traditional form of memory and maps the content into game elements to realize the immersive spatial memory mode. This paper analyzes the influencing factors of game design and system function construction. This paper proposes a hypothesis: with the help of visual thinking theory, VR game is helpful to improve learners' visual memory, and carries out research. The experiment sets different levels of game through empirical research and case analysis of memory flip game. For example, when judging two random cards. If the pictures are the same, it will be judged as the correct combination; if they are different, the two cards will be restored to the original state. The results are analyzed by descriptive statistical analysis and AMOS data analysis. The results show that game content using the concept of "Memory Palace", which can improve the accuracy of memory. We conclude that the use of spatial localization characteristics in flip games combining visual thinking can improve users' memory by helping users memorize and organize information in a Virtual environment, which means VR games have strong feasibility and effectiveness in improving memory.

• The Journal of Asian Finance, Economics and Business
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• 제3권4호
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• pp.43-56
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• 2016

The research aims to help merchant acquiring institutions gain a better insight on what merchant establishments in the Singapore market perceive of the costs they incur due to credit card acceptance. The research attempts to study the Singapore market and establish if increased credit card usage does increase costs for the merchant establishments that accept credit cards, this will help to acquire institutions in Singapore have a better understanding of merchant perceptions and what drives or deters credit card acceptance in the Singapore market. The survey was based on an interview of merchant establishments and the views of the merchants and was not based on their financial data. As a first step, the variables used in the survey were tested for interdependence using Chi-square tests; subsequently data reduction using factor analysis was performed and finally linear regression to establish a relation between dependent and independent variables. Merchant establishment believe accepting credit cards and increasing volume is costlier compared to another form of payment, but have mixed awareness about interchange fee. It also indicated that interchange fee and cardholder benefits are independent of the merchant establishments. The study only broadly attempts to gauge merchants view if increased credit card usage has increased costs for them.