• Title/Summary/Keyword: Reputation Information

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A Study on the Comparative Analysis of Difference between Korean and Japanese University(Graduate) Student Consumers on Service Affiliate Program Satisfaction (서비스 제휴 프로그램 만족도의 한.일 대학(원)생 소비자 비교 분석에 관한 연구)

  • Choi, Heung-Sub;Kong, Hee-Sook
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.291-322
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    • 2010
  • Many companies make active use of loyalty programs to improve their customers' loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. To objectives of this study are to investigate which antecedent variables(affiliate program benefit, service company characteristic , consumer characteristic) have significant effects on consumer perceived affiliate program satisfaction and to examine whether these factors have differences between Korean and Japanese consumers. The useful results will provide marketing strategy for marketers of service companies. The results also show that affiliate program is very important in order to maintain relationship with customers in service companies.

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Factors Influencing the Consumer Trust and Mediating Roles of Trust on Purchasing Intention in B2C Electronic Commerce (B2C 전자상거래에서 고객신뢰의 영향요인과 구매의도에 대한 신뢰의 매개 역할)

  • Ryu, Il;Choi, Hyuk-Ra
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.49-72
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    • 2003
  • Despite the phenomenal growth of Internet users in recent years, the penetration rate of B2C electronic commerce(EC) is still low. According to previous studies, one of most often cited reasons is the lack of consumers' trust. Although trust is an important concept in B2C EC, there is a lack of theory-based empirical research in this area. In this paper, influencing factors are proposed for investigating the nature of trust in the specific context of B2C EC. Thirteen hypotheses are empirically tested. The results show that most of hypotheses are supported except for perceived size, perceived competence, perceived reputation, familiarity and third party recognition. In addition trust was found to have a strong positive effect on intention to purchase. Finally, trust was found to have a mediation effect between on influencing factors and intention to purchase. Implications of these findings are discussed for researchers and practitioners.

A Personalized Recommendation Method exploiting User Reputation and Tag Network Diffusion (사용자 평판도와 태그 네트워크 확산을 활용한 개인화 추천 기법)

  • Yun, Sang-Min;Hong, Hyun-Ki;Kim, Gun-Woo;Lee, Dong-Ho
    • Proceedings of the Korea Information Processing Society Conference
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    • 2017.04a
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    • pp.841-844
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    • 2017
  • 최근 인터넷의 급격한 발전으로 사용자의 관심사에 적합한 정보를 제공하는 추천 시스템에 대한 필요성이 증가하고 있다. 이에 따라 태그를 활용하여 추천 시스템의 성능을 향상시키려는 연구가 최근 활발하게 진행되고 있다. 하지만 태그를 활용하는 추천 시스템은 악의적인 사용자에 의해 달린 스팸 태그로 인해 부적합한 아이템을 제공한다는 문제점을 가지고 있다. 본 논문에서는 이러한 문제를 해결하기 위해 사용자 평판을 활용한 아이템 추천 기법을 제안한다. 이 기법은 먼저 사용자의 태깅 활동을 분석하여 사용자 평판을 측정한다. 다음으로 태그 네트워크를 구축한 후 사용자 평판을 고려하여 태그의 영향력을 계산하고 이를 기반으로 아이템을 추천한다.

Influential Factors for the IT Investment Decision Making Quality: An Empirical Study Focus on IT Governance

  • Ham, Ju-Yeon;Lee, Jung-Hoon;Woo, Hyeok-Jun
    • International Journal of Contents
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    • v.6 no.4
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    • pp.69-78
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    • 2010
  • In recent years, many leading corporations are actively adopting IT as competitive resources to improve productivity and processes efficiency with strategic alignments. In effect, IT investment also continues to increase. As a vast growth of IT investment, questions and criticism on recent IT investment results are also rapidly being raised. Especially, improper decision making and management on IT investment may cause negative impact on the company's reputation and finances, therefore companies need reasonable and wise investment decision making on new IT projects. This study applies the conceptual framework of IT governance to IT investment decision making cases to examine how IT investment governance influences the quality of IT investment decision making and how business-IT strategic alignment affects the quality of IT investment decision making. This paper contributes to identify the main factors for reasonable and effective IT investment decision making and expected to provide proper guidelines for IT investment decision making.

The Determinants of e-WOM for Infomediaries in Social Commerce (소셜커머스 환경에서 정보중개상에 대한 구전 의도의 결정 요인)

  • Choi, Jaewon;Jun, El;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.15 no.3
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    • pp.209-228
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    • 2014
  • The explosive growth of social commerce engenders a new business model, that is, infomediary. In a social commerce environment, infomediary works as a personal agent who provides information about various web merchants to help consumers select appropriate merchants for their needs. The purpose of this study is to identify the factors influencing consumer attitudes towards infomediaries in social commerce and examine the relationship between intention to provide word of mouth and consumer attitudes. In total, 170 responses were collected from social commerce infomediary users. The results show that competence and integrity significantly influence user attitudes as trust dimensions. Infomediary reputation and two functional factors (information variety and navigation functionality) turn out to be significant antecedents for user attitudes toward infomediary in social commerce. User attitudes in turn significantly influence the intention to provide word of mouth. Future research and practical implications are also discussed.

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Reputation-based P2P File Sharing Service to Reduce the Free Riding (Free Riding을 감소하기 위한 평판 기반의 P2P 파일공유서비스)

  • Kim, Hee-Jung;Rhee, Kyung-Hyune
    • Proceedings of the Korea Information Processing Society Conference
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    • 2007.05a
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    • pp.585-588
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    • 2007
  • P2P 파일 공유 시스템에서 서비스를 이용하는 모든 사용자들은 동등한 권한으로 자유롭게 여러 사용자들의 공유 파일을 이용할 수 있기 때문에, 자신의 파일에 대한 공유 없이 다른 사용자들의 공유 파일을 다운로드만 하는 "free riding" 문제가 빈번하게 발생하고 있다. 본 논문에서는 이러한 문제점을 해결하기 위해 기존 P2P 서비스에 "평판" 정보를 적용하여 피어의 서비스 기여도를 고려함으로써 "free riding" 문제를 해결할 수 있는 새로운 P2P 파일 공유 서비스를 제안한다.

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A STUDY OF DISTRIBUTED DENIAL OF SERVICE ATTACK ON GOVERNMENT INFRASTRUCTURE

  • Kim, Suk-Jin;Jeong, Gisung
    • International Journal of Internet, Broadcasting and Communication
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    • v.8 no.2
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    • pp.55-65
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    • 2016
  • Distributed Denial of service attack is one of the major threats nowadays especially to the government infrastructure that give huge impact to the reputation and interrupt the services and resource. Our survey start with brief introduction about DDoS attacks, we illustrate the trends and incident happened at government from various countries. We then provide an extensive literature review on the existing research about implication, types of attacks and initiative to defence against the DDoS attacks. Our discussion aims to identify the trends in DDoS attacks, in depth impact of DDoS attacks to government infrastructure, classification of attacks and techniques against the attacks. And we will use for a fire fight safety and management.

The Influence of Product-brand Web Sites on Attitudes toward Brand Image

  • Cho, Nam-Jae;Oh, Seung-Hee
    • Journal of Information Technology Applications and Management
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    • v.19 no.3
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    • pp.69-84
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    • 2012
  • A web site focused on a specific product brand so called product-brand web site has become one major marketing tool as such product-brand web site provides chances for customers to experience the detailed information of the specific brand as well as emphatic the image of the brand. The purpose of this research is to examine the influence of the product-brand web site on the formation of attitude toward the product brand. Subjects of this study are users of two web sites of leading sanitary product brands. The result shows that not only emotion, playfulness and convenience perceived from the web site but also existing attitude toward the brand influence the attitude toward the web site. Further, the attitude toward the web site in turn affects attitude toward the image of the brand. The importance of this study is in its conceptualization and empirical verification of the relationship between the product-brand web site and the reputation of a brand.

An Influence through the Mediating of Flows Play about the Attraction and Emotions Absorption of the Website (웹사이트의 매력성과 고객의 정서적 몰입에 대한 플로우의 매개적 영향 - 인터넷 쇼핑몰에서의 의류구매행동을 중심으로 -)

  • Kang, Sung-Ju
    • International Commerce and Information Review
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    • v.10 no.2
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    • pp.63-87
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    • 2008
  • This study investigates the relationship between perceived system characteristics of Internet shopping mall and loyalty, and examines how perceived website attractiveness and flow play mediating roles between perceived system characteristics of Internet shopping mall and affective commitment in the context of Internet clothing shopping mall. For these purposes, the author developed a structural model which consists of several variables. In this model, perceived system characteristics of Internet shopping mall that consist of such as familiarity, reputation, uniqueness, positive emotion, self-efficacy, and interactivity were proposed to affect the website attractiveness and flow, and in turn, result in higher affective commitment. Thus, perceived website attractiveness and flow were proposed as core mediating variables between perceived mobile service characteristics and affective commitment. To test unidimensionality and nomological validity of the measures of each construct, the author employed scale refinement procedure. The results of reliability test with Cronbach's, and confirmatory factor analysis warranted unidimensionality of the measures for each construct. In addition, nomological validity of the measures was warranted from the result of correlation analysis.

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Implementation of Software Assurance System Based on Trust and Reputation (신뢰와 평판 기반의 소프트웨어 보증 시스템 구현)

  • Park, Dae-Myeong;Lee, Seok-Min;Yoo, Dae-Hun;Choi, Woong-Chul
    • Proceedings of the Korean Information Science Society Conference
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    • 2010.06d
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    • pp.61-66
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    • 2010
  • 소프트웨어 보증은 소프트웨어의 신뢰성, 예측 가능한 실행으로 정의할 수 있다. 신뢰성은 악의적인 의도로 발생할 수 있는 버퍼 오버플로, 메모리 릭 등의 보안 취약점이 존재하지 않아야 한다는 것이고, 예측 가능한 실행은 소프트웨어가 개발 시 의도한대로 실행되어야 한다는 것 이다. 소프트웨어 보증을 위한 작업은 소프트웨어 개발 생명 주기의 개발과 유지보수 단계 모두에서 수행되어야 한다. 국외 기관인 NIST, SANS 등은 개발 단계에서의 보증을 위해 필요한 툴, 프로그래밍 가이드라인, 오류 식별 문서 등을 공개하고 관련 프로젝트를 지원하였다. 본 논문에서는 상대적으로 연구가 부족한 유지보수 단계에서의 소프트웨어 보증을 위해 신뢰와 평판 기반의 소프트웨어 보증 시스템을 구현하였다. 본 시스템은 사용자에게 해당 소프트웨어에 대한 다른 사용자의 평판과 다양한 의견을 제공하고, 이에 따른 신뢰도를 함께 제공한다. 이는 사용자가 안전한 소프트웨어를 선별하고 사용하는데 도움을 준다.

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