• Asian Journal of Business Environment
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• v.8 no.4
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• pp.17-27
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• 2018

Purpose - Current study aimed at investigating the symbolic and evaluation relevance to global luxury brands as the causes of inducing social identity verification, and also explored whether the social identity verification will affect the attitude toward the brands. Research design, data, and methodology - 323 questionaries from Chinese consumers were used to test hypotheses by structural equation model of AMOS 22.0. Results - First, social identity verification positively affected on the brand attitude. Second, both the symbolic relevance and the evaluation relevance positively affected on social identity verification. Third, the mediation roles of social identity verification were identified. Social identity verification played a full mediation role in the effect of the symbolic relevance on the brand attitude, and played a partial mediation role in the effect of the evaluation relevance on the brand attitude. Conclusions - This study could contribute to the advancement of theory concerned with the roles of consumers' social identity verification which induces positive attitude toward the global luxury brands. Global brand managers in China should try to search ways by which consumers can feel both the symbolic relevance and evaluation relevance to their luxury brands, and should make efforts to improve the symbolic relevance and evaluation relevance to their brand.

• Journal of the Korean Society for information Management
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• v.29 no.2
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• pp.113-133
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• 2012

This study is an exploratory research on the user relevance criteria in Korean search service environments that provide integrated search results. Data were collected from 10 participants using a semi-structured interview technique. The participants conducted a web search using integrated search services, such as Naver or Daum on a self-selected topic. They were asked to judge the relevance of retrieved documents and to report their relevance criteria. As a result, the research indicated 8 user-defined relevance and non-relevance criteria. The research shows that specificity and richness are the two most important criteria yet, the user's relevance criteria have not changed much despite the change in search environment.

• Science of Emotion and Sensibility
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• v.12 no.4
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• pp.489-500
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• 2009

This research takes a user-centered approach to define relevance, the core concept in information retrieval. The literature on relevance has identified numerous factors affecting such a judgment. We examined the model of user relevance judgment that describes the relationship between user relevance criteria and different types of relevance with information search task. We consider 7 criteria of user relevance-topicality, novelty, reliability, understandability, specificity, richness, and interest-and 3 type of user relevance-cognitive relevance, situational relevance, and affective relevance. Data were collected from a semi-controlled survey and analyzed by a structural equation modeling. As a result, topicality and reliability were found to be the essential relevance criteria in all information retrieval tasks. In the fact search task, topicality, reliability, novelty, richness, and interest were found to be significant. In the problem solving search task, topicality, reliability, understandability, and specificity were found to be significant. In the decision making search task, topicality, reliability, novelty, understandability, richness, specificity, and interest were found to be significant. In addition, the relationships between types of user relevance were determined. This research made theoretical and practical contributions to the field of information retrieval by identifying a definite model of user relevance judgment.

• Journal of Korea Multimedia Society
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• v.8 no.10
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• pp.1306-1313
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• 2005

Relevance Feedback(RF), a method to use perceptual feedback in image retrieval, refines a query by the relevance information from a user. However, the user's feedback information is thrown away as soon as a search session ends. So, this paper proposes an enhanced version of RF, which is designed to accumulate human perceptual responses over time through relevance feedback and to dynamically combine the accumulated high-level relevance information with low-level features to further improve the retrieval effectiveness. Experimental results are presented to prove the potential of the proposed RF.

• Journal of Internet Computing and Services
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• v.1 no.2
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• pp.89-96
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• 2000

Relevance feedback is a technique to learn the user's subjective perception of similarity between images, and has recently gained attention in Content Based Image Retrieval. Most relevance feedback methods assume that the individual features that are used in similarity judgments do not interact with each other. However, this assumption severely limits the types of similarity judgments that can be modeled In this paper, we explore a more sophisticated model for similarity judgments based on fuzzy measures and the Choquet Integral, and propose a suitable algorithm for relevance feedback, Experimental results show that the proposed method is preferable to traditional weighted- average techniques.

• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.277-293
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• 2015

This study examined the relative retrieval effectiveness after relevance feedback between two systems (Title/Abstract and Full-text) using four different sets of relevance judgment. Four relevance levels (not relevant, marginally relevant, relevant, highly relevant) are also used, each of which is determined by referees giving a relevance score to documents. This study also investigated how much the average precision was improved after relevance feedback when "marginally relevant" documents are included in the relevant class with the Title/Abstract system, and with the Full-text retrieval system as well. It is found that the Title/Abstract system benefited from relevance feedback with the marginally relevant documents. In case of the Title/Abstract system, the higher percentage of improvement was consistently obtained when including the marginally relevant documents in the relevance class, however the result was vice versa in case of the Full-text retrieval system. It implied that the marginally relevant documents in the relevant class had caused noises in the Full-text retrieval system.

• Journal of Distribution Science
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• v.15 no.6
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• pp.57-64
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• 2017

Purpose - The purpose of this study is to investigate the effect of brand message type on the object relevance between consumers and brands and to identify the mediation role of the object relevance in the effect of the message type on brand attitude. Research design, data, and methodology - Types of pride are classified into hubristic pride and authentic pride, and brand message types are divided into ability message and warmth message. Restaurant brand was selected by empirical study, and the experiment was performed with 2 (pride type: hubristic versus authentic) × 2 (message type: ability message versus warmth message) between-subjects design. The subjects of the experiment consisted of the undergraduates taking courses related to marketing. A preliminary step was taken to explore the difference in the perceived level of object relevance induced from each type of message between the consumer group that felt hubristic pride and the other group that felt authentic pride. This study analyzed the mediating role of the object relevance in the effects of the message type on brand attitude by means of Bootstrap method for each of the pride groups. Results - The results from the empirical analysis are summed up as follows. Regardless of pride types they felt in advance, consumers perceived their object relevance to be higher in the warmth information message than in the ability information message, and object relevance was analyzed to have a positive effect on brand attitude. It was analyzed that, regardless of pride types, object relevance played full mediation roles in the effect of warmth information versus ability information message on brand attitude. Conclusions - Based on the results, it may be suggested that marketers of a brand should endeavor to develop a warmth information message rather than a ability information message to prompt consumers to perceive the object relevance between their own brands and consumers, regardless of pride types, as long as a consumer feels pride in advance. In order to increase the consumers' attitude toward their brand, the brand marketers are solicited to check the object relevance between their brand and consumers, then, seek for the managerial ways to promote such object relevance.

• Journal of Information Science Theory and Practice
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• v.1 no.2
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• pp.16-35
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• 2013

Relevance has a long history of scholarly investigation and discussion in information science. One of its notable concepts is that of 'user-based' relevance. The purpose of this study is to examine how users construct their perspective on the concept of relevance; to analyze what the constituent elements (facets) of relevance are, in terms of core-periphery status; and to compare the difference of constructions of two groups of users (information users vs. information professionals) as applied with a social representations theory perspective. Data were collected from 244 information users and 123 information professionals through use of a free word association method. Three methods were employed to analyze data: (1) content analysis was used to elicit 26 categories (facets) of the concept of relevance; (2) structural analysis of social representations was used to determine the core-periphery status of those facets in terms of coreness, sum of similarity, and weighted frequency; and, (3) maximum tree analysis was used to present and compare the differences between the two groups. Elicited categories in this study overlap with the ones from previous relevance studies, while the findings of a core-periphery analysis show that Topicality, User-needs, Reliability/Credibility, and Importance are configured as core concepts for the information user group, while Topicality, User-needs, Reliability/Credibility, and Currency are core concepts for the information professional group. Differences between the social representations of relevance revealed that Topicality was similar to User-needs and to Importance. Author is closely related to Title while Reliability/Credibility is linked with Currency. Easiness/Clarity is similar to Accuracy. Overall, information users and professionals function with a similar social collective of shared meanings for the concept of relevance. The overall findings identify the core and periphery concepts of relevance and their relationships in terms of coreness, similarity, and weighted frequency.

• Journal of the Korean Society for information Management
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• v.13 no.2
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• pp.143-163
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• 1996

Relevance judgments play a very important role in evaluation of information systems since the degree of success of the information retrieval depends on the relevance judgments. This article reviews the theoretical background of the concept of 'relevance' associated with information retrieval evaluation and tries to identify whether there is any factor that affects relevance judgments. By reviewing previous researches done in the information retrieval evaluation field, four variables have been identified as impacting factors, such as document surrogates presented to judges, the order of presentation, measuring devices of relevance judgments and judges.

• Journal of the Korean Society for information Management
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• v.14 no.2
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• pp.123-141
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• 1997

This study examined the extent to which variations in relevance assessments affect the evaluation of the performance of full-text retrieval system. Four sets of relevance judgments obtained by examining the full-text of documents were used to test the retrieval effectiveness. There was no noticeable difference in retrieval performance among the four relevance judgment sets. It implies that a variety of definitions of relevance has no effect on the evaluation of the performance of the full-text retrieval system. Furth r retrieval experiments on this topic incorporating relevance feedback, which is one of the sophisticated retrieval techniques using relevance information, are suggested.