• 한국산학기술학회논문지
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• 제18권5호
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• pp.524-530
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• 2017

최근 의료기관에서도 내부마케팅 활동이 중요하다는 인식이 점차 확대되고 있지만 병원 내부마케팅에 관한 연구는 미흡한 상황이다. 따라서 본 연구의 목적은 내부마케팅과 서비스지향성이 병원이미지에 미치는 영향을 분석하고 내부마케팅과 서비스지향성 간의 영향관계에서 자기효능감의 조절효과를 검정하는 것이다. 본 연구의 주요결과는 다음과 같다. 첫째, 내부마케팅 요인 중 권한위임, 교육과 훈련, 리더십이 서비스 지향성에 긍정적 영향을 미치는 것으로 나타났으며 리더십이 가장 많은 영향을 주는 것으로 나타났고, 내부커뮤니케이션과 보상은 영향을 미치지 않는 것으로 나타났다. 둘째, 서비스지향성이 병원이미지에 긍정적인 영향을 미치는 것으로 나타나 두 요인 간에 영향관계가 형성되고 있음을 알 수 있었다. 셋째, 내부마케팅과 서비스지향성간에 자기효능감의 조절효과를 분석한 결과, 유의한 차이가 없는 것으로 나타났지만 대체적으로 효능감이 높은 집단이 좀 더 많은 영향을 미치는 것으로 나타났다. 따라서 관리자들은 높은 수준의 병원이미지를 구축하기 위해 내부마케팅과 서비스 지향성을 개선시켜야 하며, 종업원들이 자기효능감을 가질 수 있도록 동기를 부여해야 한다.

• 유통과학연구
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• 제11권6호
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• pp.81-89
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• 2013

Purpose - The market orientation of a manufacturer is a very critical competitive advantage factor in the development of new markets and the sustainability and maintenance of existing ones, achieved through the design of customer-oriented products. This is recognized as a virtuous circle, in which firms grow by means of promoting quality management. However, though market-oriented activities are important in management and operations, they seem to be promoted mainly by large-scale enterprises rather than by small- and medium-scale firms, the latter having invested relatively few company resources. Furthermore, few studies and analyses have examined how market orientation relates to the expansion of quality programs within organizations or with business performance; the market orientation and customer-orientation concepts are mixed together when both are used in research. Given the current market situation in which the servitization of manufacturing firms is rapidly expanding, this study's analysis of the effect on market orientation of manufacturers is a significant contribution. From this perspective, this study has several objectives. First, is to analyze and suggest the relationship between market orientation and quality management activity for manufacturers, focusing on three sub-activities: products, process, and quality management activities. Second, it is intended to identify correlation between manufacturers' market oriented activity and their management performance and then to analyze how market orientation affects business performance. The results of a number of prior studies on the correlation between market orientation and management performance have indicated that market orientation does affect management performance. Third, this study also investigates whether any differences in the relationship among market orientation, quality management activity and business performance occur according to company size. The results are used to present operational suggestions for large- and small- and medium-size firms. Research design, data, methodology - This study seeks to analyze and identify the causal features of the organic relationship among market orientation, quality management, and management performance for Korean manufacturing companies using three years (2005-2007) of market orientation, quality management, and business performance data. Subsequently, structural equation modeling was used to analyze the causal features of related factors and it aims to identify the features of market orientation, quality management, and business performance. Results - The analysis examined how market orientation affected the quality management and management performance of 159 smalland medium-size companies. In particular, enterprise quality management was analyzed in relation to management performance with a focus on activities such as leadership, measurement and improvement, quality control, cost management, and process management. Conclusions - The result of the analysis show that market orientation significantly affected all of the quality management activities and that market orientation in turn significantly affected organizational performance. The result of analysis indicate that quality management activities have a significant effect on quality control and cost management.

• 한국조리학회지
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• 제15권3호
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• pp.54-68
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• 2009

프랜차이즈는 그 특성상 매뉴얼로 제공되는 명시적 지식만으로는 한계가 있다. 이를 암묵적 지식으로 보완해야 하는데, 암묵적 지식 전달의 효과적인 방법이라고 할 수 있는 관계 학습에 대해 프랜차이즈 본부와 가맹점 관계에서 이루어진 연구가 부재하다. 따라서 본 연구에서는 프랜차이즈 형태로 운영되는 외식업 프랜차이즈 가맹점의 장기지향성, 전반적 만족, 그리고 재계약 의사에 관계 학습이 미치는 영향을 파악함으로써 프랜차이즈 본부와 가맹점간의 정보 공유와 활용을 통한 효율적인 시스템을 제시하고자 한다. 본 연구의 실증분석 결과, 프랜차이즈 본부와 가맹점간의 관계 학습에서 정보 공유 해석이 프랜차이즈 본부와 가맹점의 전반적 만족과 장기지 향성 형성에 중요한 요인이라는 것을 밝혔다는 데에서 그 의의를 찾을 수 있다. 따라서 프랜차이즈 본부와 가맹점간의 관계 학습은 불확실한 시장 상황에서 경쟁 우위를 차지하기 위한 매우 중요한 요소로 볼 수 있다. 이런 점들로 볼 때, 관계 학습을 통한 가맹점의 전반적 만족과 장기지향성 형성을 위해서 프랜차이즈 본부는 가맹점과 고객의 정보를 공유하고 이를 활용할 수 있는 통합시스템을 구축하여야 한다. 그리고 이를 통해 고객이 원하는 가치가 무엇인지 파악해야만 치열한 경쟁 환경에서 살아남을 수 있다. 또한, 프랜차이즈 본부는 이를 바탕으로 가맹점과 공유할 수 있는 장기적인 경영 전략과 비전을 수립해야 한다.

• 경영과정보연구
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• 제36권2호
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• pp.157-185
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• 2017

본 연구는 기업가정신의 조직적수준의 적용이며, 결과이기도 하며, 이의 누적적 개념이기도 한 기업가지향성의 개념을 최고경영자, 종업원 개인, 경영층, 조직전체 수준에서 적용하고 있다는 점에 착안하여 이들 개념들 간의 상이성을 판별타당성 및 집중타당성과 혁신성과 및 기업 재무성과와의 관계를 통해 알아보고, 이 개념들 간의 인과관계를 분석하기 위해 실시되었다. 이를 위해 총 96개 기업의 설문응답지가 회수되어 분석에 사용되었다. 연구결과 CEO기업가지향성, 종업원개인기업가지향성, 경영층기업가지향성, 조직기업가지향성 등의 수준별 기업가지향성은 집중타당성과 판별타당성을 가지고 있는 것으로 나타났다. 매개효과분석에서는 각 수준별 기업가지향성은 혁신성과 및 기업의 재무성과에 상이한 수준으로 영향을 미치는 것으로 나타났다. 단일변수로 투입했을 경우에는 모든 변수에서 혁신성과가 기업가지향성과 재무성과 간에 매개효과를 나타내고 있었지만 전체변수를 동시에 투입했을 때에는 조직수준의 기업가지향성만이 재무성과와의 관계에서 혁신성과가 매개효과를 나타내었다. 이는 적용수준별 개념의 차이가 존재함을 보여준다. 적용수준별 인과관계의 분석결과에서는 기업가지향성 수준별로 변수들 간 상호 영향을 미치는 인과관계를 형성하고 있는 것으로 나타났다. 특히 CEO기업가지향성은 종업원개인기업가지향성, 경영층기업가지향성, 그리고 조직기업가지향성에 영향을 미치고 다시 종업원개인기업가지향성과 경영층기업가지향성이 조직기업가지향성에 영향을 미치는 인과적 관계를 형성하고 있는 것으로 나타났다. 혁신성과와 재무성과와의 관계에서는 CEO기업가지향성, 조직기업가지향성, 경영층기업가지향성이 혁신성과에 영향을 미치고 있으며, 재무성과에 영향을 미치는 변수는 조직기업가지향성 뿐으로 나타났다. 결론에서는 연구의의와 한계점 및 향후 연구방향이 제시되어 있다.

• 간호행정학회지
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• 제3권1호
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• pp.83-92
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• 1997

This study was designed to evaluate the current orientation and further to develop an effective orientation curriculum of new nurses by analyzing questionraire taken from 45 numbers of all nurses who have worked for 18 months below at one hospital located in C city on July, 1995. The results obtained are summarized as follows. 1. The subjects showed the high necessity of "emergency nursing", "cardiopulmunary resuscitation", "disinfection and infection" and "interpersonal relationship" in order, but relatively low necessity of "doctor supports" and "medical insurance affair" for the practical orientation. Therefore, the orientation should provide prepondently an education Which they really need, on the basis of their education experiences and/or requirements. 2. Practical training, individual teaching and performance will be an effective orientation more than theorical education. The educator should be selected from unit based persons being capable of providing technical education to trainee. Also, in order to develop the teaching method and to improve the corresponding ability, a special program is required for educators. 3. It will be desirable that task training is given at least one month before working at their unit. In addition, orientation schedule should be made to concentrate trainee on their task training fully. 4. The subjects showed that half of them had spent four to six months for work adaptation. A meeting of new nurses may be helpful not only to acclimate themselves to new circumstances. but also to provide an exchange of views and an emotional relationship. Furthermore, unit based staffs should exerts efforts to maintain the educational circumstances and warm concern for new nurse's adaptation.

• 아태비즈니스연구
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• 제7권2호
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• pp.77-92
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• 2016

The purpose of this study is to examine the effect of CEO's entrepreneurial orientation on innovation performance and business performance, and the mediating effect of innovation performance on the relationship between entrepreneurial orientation and business performance in small and medium-sized venture-enterprises (SMEs). To test the hypothesized relationships, we have conducted a survey of Korean SMEs. After excluding unanswered and untrustful item questionnaires, the final sample size for this study is 110 SMEs. The major findings of the empirical research are as follows. First, CEO's entrepreneurial orientation had apositive influence on innovation performance of a firm. Second, CEO's entrepreneurial orientation was positively related to business performance of a firm. Third, innovation performance had the partial mediating effect on the relationship between CEO's entrepreneurial orientation and business performance of a firm. That is, this result indicates that CEO's entrepreneurial orientation indirectly effects on business performance through innovation performance. Based on these findings, implications of the research findings are discussed, and recommendation for future research are provided.

• 품질경영학회지
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• 제46권1호
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• pp.135-152
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• 2018

Purpose: This study attempted to analyze how the ego state of flight attendants affects their job satisfaction and customer orientation using Berne's (1966) transactional analysis and further compare the difference between job satisfaction and customer orientation depending on demographic characteristics, position, and ego state. Methods: The data was collected by using the structured questionnaires to flight attendant of major airline companies. The proposed research model is tested using 164 valid questionnaires using SPSS 23 and Smart PLS 2. Results: This research indicated the only free child ego sate among ego state factors of flight attendant was found to have a positive impact on job satisfaction. In the relationship between ego states and customer orientation, all ego state factors were found to have a significant influence on customer orientation. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between ego state factors and customer orientation in the in-flight service and suggested the strategic implications to increase job satisfaction and customer orientation based on the psychology and ego state of flight attendant.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.651-661
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• 2020

This research aims to examine the relationships among entrepreneurial orientation, organizational learning capability, firm innovation, and firm performance. To achieve a data collection, a mail survey procedure via questionnaire was implemented by using executives or managers of gems & jewelry industries, textile and clothing industries, leather and accessories, fashion apparel industries in Thailand as the key informants. Of the surveys completed and returned, 388 were usable. Hence, a model with a structural equation was used to evaluate the data survey of 388 respondents. The results reveal that, in terms of the mediating effect, organizational learning capacity and firm innovation can complement each other in order to improve entrepreneurial orientation. Findings show that entrepreneurial orientation improves firm innovation, which in turn improves firm efficiency. Firm innovation acts as a variable mediating between enterprise orientation and firm performance. Our findings contribute to the current emergence of organizational learning capacity that mediated the relationship between entrepreneurial orientation and firm performance. Entrepreneurial orientation is normally a firm performance that enterprises develop which can have use the information available and make an impact. It can be considered through the mediation of organizational learning capability, and firm innovation variable and as stated in previous literature, it can influence firm performance.

• 수산해양교육연구
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• 제24권1호
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• pp.111-122
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• 2012

This study aims to analyze a relationship marketing of freight forwarders, and based on this, customer's satisfaction, trust, and long-term relationship orientation are additionally analyzed. Through previous research, a relationship marketing of freight forwarders is considered, at the same time, the key factors of a relationship marketing is divided into reputation, physical feature, size, and professionalism. Targets of survey are companies which are registered in Korea complex transportation forward association. And a total of 292 questionnaires are collected from freight forwarder in Basan and Kyongnam from November 7 through November 18 in 2011. The result of hypothesis testing, show that relations between freight forwarders and customers is mightily important. In the future research, what effects of maintaining relation between freight forwarders and customers should be analyzed.

• 디지털융복합연구
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• 제10권11호
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• pp.203-208
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• 2012

본 연구에서 환대산업의 대표적인 기업은 호텔기업을 대상으로 정보시스템 구축이 고객지향성, 서비스지향성, 성과간의 영향관계를 파악하고자 했다. 부산, 서울지역에 소재하는 호텔에 종사하는 종사원을 대상으로 편의추출방식으로 표본을 추출하여 조사하였다. 연구결과의 도출을 하기 위하여 선행연구를 근거로 연구가설을 설정하였으며 정보시스템 구축이 고객지향성, 서비스지향성, 성과간의 영향관계를 파악하였다. 가설검증결과 정보시스템 구축의 기술수용모델 중 유용성은 서비스지향성과 고객지향성이 유의한 영향을 미쳤으나 용이성은 서비스지향성과 고객지향성에 대하여 유의한 영향을 미치지 않고 있었다. 또한 서비스지향성과 고객지향성에서는 경영성과에는 유의한 결과가 도출이 되었으나 개인성과에는 유의한 결과가 도출되지 않았다.