• 제목/요약/키워드: Relationship outcome

검색결과 786건 처리시간 0.022초

관계마케팅에서 사회적 라포와 프렌드십의 조절적 역할 (The Moderate Roles of Social Rapport and Friendship in Relationship Marketing)

  • 안진우;김윤환;강명주
    • 경영과정보연구
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    • 제31권4호
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    • pp.139-165
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    • 2012
  • 본 연구의 목적은 서비스 분야의 관계마케팅에서 간과되어 왔던 고객-기업 간의 감정적인 결속으로 대변되는 사회적 라포와 프렌드십의 역할을 조명해 보는 것이다. 연구의 결과, 사회적 라포와 프렌드십은 관계적 선행변수와 매개변수 사이에서 긍정적인 조절적 역할을 하는 것으로 확인되었다. 즉, 관계의 형성과 발전의 단계에서 감정적 결속이 더욱 관계발전을 도모할 수 있는 것이라고 말할 수 있다. 그러나 관계적 매개변수에서 관계적 결과변수에 이르는 흐름에서는 사회적 라포와 프렌드십이 오히려 부정적으로 조절적 역할을 하는 것으로 나타났다. 이것은 관계적 매개변수와 사회적 라포 및 프렌드십이 개별적으로 관계적 결과변수에 영향을 미치는 것으로 사회적 라포와 프렌드십이 형성되어 있다면 관계적 매개변수의 역할이 없이도 관계적 성과를 만들어 낼 수 있는 것으로 이해될 수 있다. 결론적으로, 기업의 관계마케팅 노력은 단순히 관계적 선행변수, 매개변수, 결과변수에 한정될 것이 아니라, 궁극적으로 고객의 기업에 대한 강력한 감정적인 결속의 형성에 주안점을 둘 필요가 있다고 말할 수 있다.

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인격과 우울증 치료결과의 상호작용 (Interaction between Personality and Depression Outcome)

  • 박용천;김석현
    • 생물정신의학
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    • 제8권1호
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    • pp.47-52
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    • 2001
  • It is known that the personality is the crucial factor in the treatment outcome of depression. The authors tried to identify the results of such studies and various components which determine the treatment outcome of depression. Nearly 60 papers published between the year 1990 and 2000 about the treatment of depression and personality were reviewed. Among them about 30 papers were selected to compare the research methods, results and discussions. The arguments and critics of the papers were discussed. In the many debates, the authors admitted the fact that premorbid personality trait influences the treatment outcome of depression negatively regardless of treatment method. Subtyping of depression is feasible along the presence of good or bad predictors of treatment outcome for depression. Differentiation of depression and personality seems to have no problem, however test of personality state before the development of psychiatric disorder such as depression is not amenable. For example, cluster A personality trait is often misunderstood as depression in clinical setting. In some cases cognitive behavioral therapy is effective in the treatment of depression accompanying personality disorder. The authors insist that the analysis of personality in the dimensional aspect rather than in the categorical aspect gives more information in the research of personality influencing the treatment outcome of depression. In addition, the reason why we understand the relationship between depression and personality were discussed.

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간암환자의 영양상태와 치료결과와의 관련성 (Relationship between Nutritional Status and Clinical Outcome in 120 Hepatoma Patients)

  • 한부;김영옥
    • 한국식품영양학회지
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    • 제13권5호
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    • pp.434-439
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    • 2000
  • This study was conducted to investigate the association between initial nutritional status and treatment outcome of hepatoma patients. Initial nutritional status was measured based on weight, serum albumin and total lymphocyte counts. Treatment outcome was measured in the three categories such as complication, treatment status at discharge and mortality. The study subjects were 120 patients with hepatoma cancer admitted at a university hospital in Seoul. The information about initial nutritional status and treatment outcome was collected from medical records. Chi-square test was used to test the association between initial nutritional status and treatment outcome As a result. 76.6% of the subjects were classified as the nutritional risk group based on initial nutritional states. Prevalence of complication was higher in nutritional risk group I and II than that in non-risk group(p<0.05). Death rare of the nutritional risk group was significantly higher than that of non-risk group(p<0.001). The findings suggest the strong association between the initial nutritional status and treatment outcome of hepatoma cancer.

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The Benefits of Sales Force Automation Explored: An Empirical Examination of SFA Usage on Relationship Quality and Performance

  • Park, Jeong Eun;Holloway, Betsy Bugg;Lee, Sungho
    • Asia Marketing Journal
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    • 제14권4호
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    • pp.143-165
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    • 2013
  • Sales force automation (SFA) technologies are increasingly used to support customer relationship management (CRM) strategies. However, the popular press reports mixed results among companies incorporating SFA technologies and the previous studies have less interested in relationship quality between sales person and customer as an outcome of SFA. Actually the improved quality of the salesperson-customer relationship may be the most important outcome of SFA usage. This outcome is especially meaningful in today's marketplace given the increasing focus placed on customer retention and other customer related performance such as customer lifetime value. Therefore, this study seeks to further examine the impact of SFA usage within two different firms using SFA technologies to examine the impact of SFA usage on both customer relationship quality and sales performance. Additionally, the moderating roles of perceived managerial support and salesperson experience on the outcomes of SFA usage are examined. The results shows that direct effect of SFA usage on performance was not significant but highlight the mediating role of customer relationship quality in the SFA usage - sales performance relationship. Also, this research examines a number of moderating effects of both management supports for SFA and salesperson's sales work experience. The results indicate that management support has a significant direct influence on relationship quality and salesperson performance, but not a significant moderating effect on the relationship between SFA usage and the outcomes (relationship quality and performance). Thus moderating effects were not supported but find significant main effects. First of all, finding of this study suggest that a formula for successful SFA implementation must be one that highlights a SFA usage → relationship quality → sales performance sequence. This means when sales person use SFA they must build relationship with customer first then will return some long term performance. Second, the implications of not considering the introduction of big technology initiatives in terms of fit within the company's culture, strategy, structure, and environment may in many cases be quite noteworthy. Therefore, the launching of a new technology in the firm, such as SFA, may have a nonlinear impact upon overall firm performance, depending on the presence of other complimentary resources and capabilities. Finally the authors offer a number of implications for research and practice, and suggest directions for future SFA research that may further improve our understanding of this increasingly relevant topic.

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요통 및 좌골신경통 환자의 치료결과 : 수면장애 및 피로감과 자각적 통증 및 장애정도의 관계 (Outcome of Low-Back Pain and Sciatica : Relationship among Self-reported Pain Intensity, Disability, Sleep Disturbance and Fatigue)

  • 이경석;윤석만;도재원;배학근;윤일규
    • Journal of Korean Neurosurgical Society
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    • 제29권3호
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    • pp.324-329
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    • 2000
  • Objective : Psychological factors may have a major influence on the outcome of treatment for back pain. We investigated the relationship between the outcome and some psychological factors, such as self-reported pain intensity, disability, sleep disturbance and fatigue. Method : The study was conducted as a survey using a questionnaire and telephone interviews. The survey included consecutive 294 patients who visited the neurosurgical out-patient department complaining of low back pain and contacted by telephone on average seven months after the first visit. Pain intensity was measured by visual analog scale, and disability was assessed by Waddell's chronic disability index. Results : The outcome of treatment for back pain was recovered in 36.7%, improved in 30.6%, almost same in 28.6%, and aggravated in 4.1%. Overall rate of improvement was 67.3%. The rate of improvement was related to the duration, patterns and intensity of the symptom, and Waddell index. It was not influenced by the doctors, special studies, and methods of treatment. When the duration was more than 6 months, there were the symptoms of both back and legs, and the self-reported Waddell index was 1-3, the rate of improvement was relatively low. Although the intensity of the pain and disability was closely related to the degree of sleep disturbance, fatigue, appetite, or indigestion, the outcome of treatment for back pain was not always bad in patients with high psychological stress. Actually the outcome of the patients who complained severe pain and disability was better than the outcome of the others. Conclusion : The outcome of the back pain can be predicted by the duration, patterns and intensity of the symptom, and Waddell index. The multidisciplinary treatment will be necessary for the patients whose expected outcome is not good to reduce not only the physical symptoms but also the psychological stress.

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부모의 문제음주가 대학생 자녀의 문제음주에 미치는 영향: 음주결과기대와 우울의 매개 효과 (Impact of Parents' Problematic Drinking on the Problematic Drinking of Their Collegiate Children: Mediating Effects of Alcohol Outcome Expectancy and Depression)

  • 이은숙;봉은주
    • 한국간호교육학회지
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    • 제20권3호
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    • pp.392-401
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    • 2014
  • Purpose: The purpose of this study was to examine the mediating effects of alcohol outcome expectancy and depression on the relation between parents' problematic drinking and their collegiate children's problematic drinking. Methods: This study was conducted using a descriptive survey design. Subjects were 342 university students from three universities in Gwangju city and Jeollanamdo. Data were collected from November to December 2013 using self-report questionnaires. Data were analyzed using SPSS 19.0. Results: Of the participants, 31.0% were in the adult children of alcoholics (ACOA) group. The ACOA group scored significantly higher on problem drinking, alcohol outcome expectancy, and depression measures than did the non-ACOA group. There were significant positive correlations between parent problematic drinking and university students' alcohol outcome expectancy, depression and, problematic drinking. It was also found that alcohol outcome expectancy partially mediated the relationship between parent problematic drinking and their children's problematic drinking. This was not found for depression. Conclusions: Based on the present findings, nursing interventions should be developed to decrease alcohol outcome expectancy, with additional consideration regarding depression, in order to prevent problematic drinking among ACOA.

공공제도 서비스품질 모델의 개발과 적용 (Development and Application of Service Quality Model for Public System)

  • 이재열;박근완;황승준
    • 산업경영시스템학회지
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    • 제40권1호
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    • pp.150-164
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    • 2017
  • The development of an appropriate public service quality model has become increasingly recognised as an important subject of interest in the public sector as well as academia. In particular, the public systems enacted by governments are widely used and have a significant impact on national competitiveness. But few researches have been conducted to explore the quality dimensions of a public system service and empirically examine the relationship among related variables. Therefore, in this study, we strive to develop a quality measurement model of public system service that can be effectively used in practice. Using 601 samples gathered through a structured survey from project engineers, a conceptual quality model of public system is presented and discussed. Given the exploratory nature of this study, an exploratory factor analysis is used to investigate quality dimensions and partial least square (PLS) is employed in determining the structural relationships. From empirical results, we found that the quality dimensions of the public system had four distinct quality dimensions (design quality, environment quality, primary outcome quality, additive outcome quality). All four quality dimensions showed good representative factors in explaining user satisfaction. Perceived trust was proved to significantly mediate the relationship between quality dimensions and user satisfaction. Our research is expected to contribute to the literature by providing a good conceptual framework for assessing public system quality by linking four quality dimensions with user satisfaction. In particular, the developed model can elaborately measure process quality and multi-functional outcome quality of the system by the supplementation of design quality and additive outcome quality respectively. Practical implications are also suggested on the basis of our analysis.

시설입소 노인환자 부양가족의 만족도 영향요인 (Factors related to Family Caregiver Satisfaction with Elderly in Nursing Facilities)

  • 김영애;김순애;이주영;황문숙;윤희상
    • 한국노년학
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    • 제29권2호
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    • pp.395-405
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    • 2009
  • 본 연구는 노인요양시설에 입소한 노인 환자들의 부양가족을 대상으로 만족도, 가족지지, 성과지표의 관계를 파악하고, 만족도에 영향을 미치는 요인을 파악하는 것이다. 본 연구의 대상은 서울, 경기지역에 위치한 노인요양 시설 5개소에 입소한 노인환자의 부양가족 126명을 대상으로 하였으며 만족도, 가족지지, 성과지표 측정도구로 자료수집 하였다. 만족도는 가족지지와 성과지표와 유의한 순상관 관계가 있었으며(r=.250, p=.008; r=.356, p=.000), 관련변인들의 만족도에 대한 설명력은 23%였고, 만족도에 유의한 영향을 미치는 요인으로는 경제수준, 가족지지, 성과지표로 나타났다. 본 연구결과는 노인요양시설에 입소한 노인환자 및 부양가족의 만족도 향상 향상시키는데 필요한 기초자료로 활용될 수 있을 것이다. 사회복지 정책적 함의 및 향후 연구 방향을 제안하고 있다.

뇌졸중환자의 균형과 보행능력과의 관계 (The Relationship Between Balance and Gait Outcome in Patients With Stroke)

  • 김명진;이충휘;정보인;이영희
    • 한국전문물리치료학회지
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    • 제5권1호
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    • pp.17-29
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    • 1998
  • The purpose of this study was to identify the relationship between sitting and standing balance in acute stroke patients and gait outcome, and to determine appropriate test times. The subjects of this study were 20 hemiplegic patients who had been hospitalized in Sangji University Oriental Medical Hospital from August 26, 1997 through November 3, 1997. Twenty patients with cerebral infarcts had sitting and standing balance assessed on the 5th day and 10th day of stroke onset. Gait outcome was assessed 5 weeks later using the MMAS (Modified Motor Assessment Scale) score. The data were analyzed by the Spearman's Rho test and Wilcoxon signed rank test. The results were as follows: 1) Correlation coefficients between sitting balance on the 5th day and 10th day after their stroke and gait outcome 5 weeks after their stroke were $r_s$=0.89 and $r_s$=0.83, respectively. All of the sitting balance data significantly correlated with gait outcome (p<0.05). 2) Correlation coefficients between standing balance on the 5th day and 10th day after their stroke and gait outcome 5 weeks after their stroke were $r_s$=0.82 and $r_s$=0.87, respectively. All of the standing balance data significant1y correlated with gait outcome (p<0.05). 3) The difference between sitting balance scores on the 5th day and 10th day after stroke onset were statistically significant (p<0.05). But the difference between standing balance scores on the 5th day and 10th day after stroke onset were not statistically significant (p>0.05). In conclusion, sitting and standing balance tests on the 5th day and 10th day after their stroke appear to be predictive of gait outcome. Also, the result of this study can provide reference for appropriate test times as an assessment of sitting and standing balance in stroke patients.

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임신말 모체ㆍ제대혈 및 태반의 아연 함량과 신생아 체중 (The Relationship between Zinc Concentration of Maternal, Umbilical Cord, and Placenta and Birth Weight)

  • 배현숙;안홍석
    • 대한지역사회영양학회지
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    • 제8권6호
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    • pp.814-821
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    • 2003
  • The purpose of this study was to assess the maternal zinc status during pregnancy and to evaluate the relationship between the zinc concentration of maternal, umblical cord blood and placental tissue and pregnancy outcomes. Venous blood samples were drawn from 53 pregnant women just before delivery and the cord blood of their newborn babies was collected immediately after birth. In addition, placental tissues were extracted. We investigated the difference in the concentration of zinc in maternal, umbilical cord blood and placental tissue in two gestational age groups (preform delivery group [PT] and normal term delivery group [NT]) at 34.7 wk and 39.0 wk of mean gestational age, respectively). We also assessed correlations of the zinc concentration of maternal, umbilical cord blood and placental tissue. Lastly, we studied the correlations between the birth weights and the zinc concentration in the maternal, umbilical cord blood and placental tissue. The concentrations of maternal serum zinc and of umbilical cord serum zinc were significantly higher in the PT group (76.9$\pm$37.4 $\mu/dl$, 101.3$\pm$41.4 $\mu/dl$) than in those of the NT group (57.8$\pm$22.4 $\mu/dl$, 80.7$\pm$27.5 $\mu/dl$), respectively (p<0.05). The zinc concentration of the umbilical cord blood was significantly higher than that of the maternal blood in both groups (p<0.05). There was no significant correlation between the gestational age and the serum zinc concentration in the cord or the maternal serum. Our results showed that there was a negative relationship between the birth weight (r=-0.286) and the maternal serum zinc concentration. Despite there not being a significant difference, there was tendency for the highest concentrations of maternal serum zinc to be associated with the lowest birth weights. These findings support a possible relationship between the maternal zinc status and the pregnancy outcome, and suggest that zinc may play a role in the many biological processes involved in the successful outcome of a pregnancy.