• 한국의류학회지
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• 제30권2호
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• pp.245-254
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• 2006

The purposes of this study were to identify the perceived difference of salesman's service and relationship benefit according to types of customers, to explain the effects of salesman's service and relationship benefit on buying satisfaction and repurchase intention, and to reveal the influences of satisfaction with purchase on repurchase. The data were collected from 318 female adults in Gwangju using a questionnaire to salesmen's service, relationship benefits, buying satisfaction, repurchase intention, and were analysed with factor analysis, t-test and regressive analysis with SPSS 10.0. The results of this study were as follows: 1. The regular customers perceived a significantly higher salesmen's services and relationship benefits than irregular customers. 2. In regular customers, 'knowledge of products', 'etiquette' and 'confident benefits' had a significant influence on buying satisfaction. 'Confident benefits' had a significant influence on repurchase intention. Tn irregular customers, 'etiquette', 'easiness' and 'confident benefits' had a significant influence on satisfaction with purchase. 'Knowledge of products', 'easiness' and 'confident benefits' had a significant influence on repurchase intention. 3. Satisfaction with purchase had a significant influence on repurchase intention in both regular/irregular customers.

• 시큐리티연구
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• 제40호
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• pp.35-56
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• 2014

본 연구는 보안엑스포 참관객의 추구편익과 참관 후 행동의 관계를 규명하여 차후 보안 엑스포 참가기업의 보다 효과적이며 소비자들에게 차별화된 마케팅전략을 제공하고, 참관객들의 니즈에 적극적인 대응을 통하여 보안 경호산업분야의 발전적인 방향을 제시하는데 연구의 목적이 있다. 연구대상은 2014년 3월 12일-14일 3일간 일산 킨텍스에서 개최한 세계보안엑스포2014에 참가한 참관객을 대상으로 편의표집(convenience sampling)으로 300명이 표집되었으며, 수집된 설문지 중 응답내용이 부실하거나 신뢰성이 없다고 판단되어지는 17부의 자료를 제외하고 본 연구에서는 총 283부의 설문지를 연구대상을 분석에 이용하였다. 조사도구는 설문지로서 국내 외 선행연구를 기초로 하여 재구성하여 사용하였으며, 자료 처리는 SPSS version 18.0 통계패키지를 이용하여 빈도분석, 신뢰도분석, 요인분석, 상관관계분석, 회귀분석을 실시하였다. 이상의 연구방법과 절차에 따른 자료 분석을 통하여 다음과 같은 결론을 얻었다. 첫째, 추구편익과 참관 후 행동 요인 간의 관계가 모두 정(+)의 상관관계를 보이고 있어, 추구편익과 구매행동 간에는 정(+)의 상관관계가 있다. 둘째, 추구편익과 참관 후 행동 요인 간의 관계를 분석한 결과 정보탐색, 여가선용, 제품 구매는 구전활동에 영향을 미친다. 셋째, 추구편익과 참관 후 행동 요인 간의 관계를 분석한 결과 여가선용, 정보탐색, 제품구매는 재 참관에 영향을 미친다.

• 한국경영과학회지
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• 제36권4호
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• pp.185-206
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• 2011

"Does CRM benefit affect repurchase or WOM? What is difference between VIP customers and non-VIP customers on CRM benefit?" is the interesting issue on premium industry such as a hotel business. This study examines how social benefit, psychological benefits, economic benefits and customization benefits affect repurchase and positive WOM in premium hotel. Only three of the four benefits showed significant results in repurchase and positive WOM. Also interactions between customer type and benefits were different in repurchase and WOM. The results figure out that VIP customers depend on psychological benefits and customization benefits on repurchase, whereas VIP customers depend on only social benefit on WOM. This finding suggests that hotels need to develop VIP program and approach differently to increase the repurchase volume or positive WOM effect.

• 지식경영연구
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• 제15권3호
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• pp.189-208
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• 2014

In spite of its popularity among practitioner and academic audiences, few existing studies go into any detail in examining the mechanisms of creating shared value (CSV), especially as applicable to the context of everyday operations. Nor do they provide recommendations to practitioners with regard to facilitating CSV concept. In response to this problem, I introduce benefit-sharing practice which I argue provides a solid route to the concept of CSV. Based on observations from the case study, 10 networks' benefit-sharing practices are analyzed and its featured characteristics are extracted accordingly. Findings demonstrate that such benefit-sharing models as 'Green-Development', 'Protection of the Environment', and 'Accreditation for Food Safety Management' can solve critical societal challenges while simultaneously driving greater profitability for both buyers and suppliers. The findings also suggest that benefit-sharing is a good vehicle of the realization of the CSV concept. I conclude by assessing how the findings add to the existing debate around collaborative supply-relationship and shared value. I suggest that benefit-sharing can contribute positively to the feasibility of CSV concept and, thereby, counter the assertion that CSV is the only immature-concept that lacks clear criteria of demarcation and cases for businesses to follow.

• 패션비즈니스
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• 제27권1호
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• pp.36-49
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• 2023

This study investigated effects of metaverse experience on avatar fashion item benefit sought and the impact of fashion item benefit sought on fashion item purchase behavior. An online survey was carried out in the last year targeting male and female consumers aged 15 to 39 years who had purchased avatar fashion items from 'Zepeto'. A total of 363 responses were analyzed in this study. Results are as follows. First, four factors of metaverse experience were derived: 'entertainment experience', 'escape experience', 'adventure experience', and 'relationship experience'. Four factors of avatar fashion item benefit sought were derived: 'trend/brand sought', 'situation suitability sought', 'individuality sought', and 'ideal appearance sought'. Second, all four factors of metaverse experience were found to significantly affect the benefit of trend/brand sought. It was found that entertainment, adventure, and relationship experiences, excluding escape experiences, had significant effects on situational suitability sought. In addition, it was confirmed that entertainment and adventure experiences had significant effects on individuality sought and ideal appearance, respectively. Third, it was found that the trend/brand sought had a significant effect on metaverse usage time and purchase amount and that the situational suitability sought influenced the number of avatar fashion items purchased.

• Nuclear Engineering and Technology
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• 제51권8호
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• pp.2034-2041
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• 2019

Public acceptance has become the most critical question for sustainable development of nuclear energy in recent decades. Many researches concentrated on risk and benefit perception, which were deemed as the most influential factors of Public Acceptance of Nuclear Energy (PANE). But few researches focused on psychological factors including regulatory focus. Therefore, this paper aimed to explore the moderating effect of regulatory focus on PANE based on Regulatory Focus Theory in order to find ways to increase/decrease PANE. An Internet-based survey had been carried out in China nationwide. The results indicated that trust in government was positively related to PANE and this relationship was mediated by risk and benefit perception. In addition, the strength of the associations between risk and benefit perception and PANE were moderated by regulatory focus, consisting of prevention focus and promotion focus. Prevention focus strengthened the negative relationship between risk perception and PANE, while promotion focus weakened. Moreover, promotion focus weakened the positive relationship between benefit perception and PANE, but no significant moderating effect of prevention focus was founded on the relationship between benefit perception and PANE. Some policy implications were also proposed on the basis of above-mentioned findings.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 1998년도 춘계공동학술대회 발표논문집 IMF시대의정보화 추진전략
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• pp.169-176
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• 1998

This article investigates the software acquisition problems as two dimensional : custom/pacakage and insource /outsource. The analysis adopts the cost-benefit frame work in explaining software acquisition problems and takes two leveled approach. The first level examines the cost-benefit relationship of the determinants affecting both dimensions, and these determinants are derived from theories of transaction cost, incomplete contracting, and agency. The second level focuses on the impact of general cost-benefit frivers of the software acquisition decisions. The results facilitate a broader and more detailed understanding on the software acquisition problems.

• 패션비즈니스
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• 제11권2호
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• pp.1-13
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• 2007

The purpose of this study is to confirm Customer Voluntary Performance as a new strategy that contributes to Service Quality and maintains customer Relationship, and to understand how Service Quality and Relationship Benefits on Customer Voluntary Performance. To pursue the above purposes, the experimental model showing the working process was designed like this: Service quality - Relationship Benefits - Customer Satisfaction - Relationship Quality - Customer Voluntary Performance. To accomplish the experimental study, questionnaire method was chosen and targeted women living seoul. 721 questionnaires were used in last analysis. SPSS 8.0 was used in analysis of data. The results show that (1)Customer satisfaction was affected by Service Quality and Relationship Benefits affirmatively; (2)Relationship Quality was affected by Customer Satisfaction, Service Quality, Relationship Benefit; (3)Customer Voluntary Performance was affected by Relationship Quality and Customer Satisfaction; (4)Service Quality and Relationship Benefits influenced on Customer Voluntary Performance. This study has a important meaning that it provides marketing strategy on satisfied relationship maintenance and customer satisfaction creation.

• 대한가정학회지
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• 제49권7호
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• pp.97-109
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• 2011

This study examined the relations among CRM activities of cosmetic companies, relationship benefits, relationship commitment, and brand switching reduction intention. The participants consisted of 399 women over the age of 20. The results of this study were as follows: First, CRM activities were perceived as a concept of sub-components, and the customers recognized the relationship benefits and commitments. Second, CRM activities did not make a positive effect on brand switching reduction intention. Third, CRM activities had a positive influence on relationship benefits, and the relationship benefit affected the brand switching reduction intention positively. Fourth, CRM activities created a positive effect on relationship commitment, and also the relationship commitment had a positive effect on brand switching reduction intention. Lastly, relationship benefits had a positive effect on relationship commitment and it was precedent variables.

• 한국심리학회지 : 문화 및 사회문제
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• 제21권3호
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• pp.419-455
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• 2015

연구 1에서는 특정영역 위험감수 척도(Domain-Specific Risk Taking Scale)를 번안한 후, 대학생 438명에게 설문지를 실시하여 6요인 구조와 적절한 수준의 신뢰도와 타당도를 확인하였다. 연구 2에서는 연구 1과 다른 표집의 대학생 497명의 자료로 두 가지 연구문제를 탐구하였다. 첫째, NPI(Narcissistic Personality Inventory)와 PNI(Pathological Narcissism Inventory)로 측정한 자기애와 위험감수의 관계를 감각추구와 이득-위험지각이 매개하는지 알아보았다. 경로분석과 매개효과 검증결과 NPI자기애는 감각추구와 이득지각의 완전매개, PNI자기애는 감각추구와 이득지각의 부분매개를 통해 위험감수에 영향을 미치는 것으로 나타났다. 둘째, 이득-위험지각과 위험감수의 관계에서 조건부 자아가치감이 조절하는지 알아보았다. 다집단분석 결과 이득-위험지각이 위험감수 전체점수로 가는 경로에서 도덕성 조건부 자아가치감이 조절하는 것으로 나타났고, 위험감수의 6개 하위영역으로 가는 경로들에서는 조절효과를 보인 조건부 자아가치감의 하위유형들이 다양하게 나타났다. 이러한 결과를 이전의 위험감수연구와 비교하고 자기애 유형과의 관련성을 논의하였다.