• 제목/요약/키워드: Relationship Value

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관광소셜커머스상의 관광객 조절초점의 조절효과에 대한 연구: 고객가치, 만족도, 지속적 이용의도간의 관계를 중심으로 (The Study on the Moderating Effect of Regulatory Focus on Tourism Social Commerce: Focused on the Relationship among Customer Value, Satisfaction and Continuous Use Intention)

  • 박현지
    • 디지털융복합연구
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    • 제14권3호
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    • pp.143-150
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    • 2016
  • 본 연구는 조절초점의 조절효과를 중심으로 한 관광소셜커머스의 고객가치, 만족도, 지속적 이용의도 간의 관계를 규명한 후 고객가치와 만족도간 조절초점의 조절효과를 파악하였다. 실증분석결과로서 관광소셜커머스의 고객가치는 만족도에 부분적으로 긍정적 영향작용을 하는 것으로 나타났다. 그리고 만족도는 지속적 이용의도에 긍정적 영향을 미치는 것으로 나타났다. 조절초점의 조절효과 실증분석결과에 의거하면 고객가치와 만족도간의 조절초점의 조절효과는 부분적으로 긍정적 영향을 나타냈다. 이상과 같은 실증분석 결과에 의거하면 다음과 같은 시사점을 제시할 수 있겠다. 즉, 관광소셜커머스의 지속적 이용의도를 증진시키기 위해서는 관광객의 고객가치를 중시하고 또한 관광객의 향상초점을 촉진시켜야 할 것이다. 동시에 관광객의 예방초점에 대한 수준을 약화시킴으로써 관광소셜커머스의 지속적 이용의도를 도모하도록 하여야 할 것이다.

Effects of Relationship Value, Alternative Attractiveness, and Investment Size on Franchisee Commitment

  • Yang, Jeong-Seok;Lee, Sang-Youn;Han, Kyu-Chul
    • 유통과학연구
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    • 제13권8호
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    • pp.41-48
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    • 2015
  • Purpose - This study's objective is to confirm the effects of the perceived relationship value, alternative attractiveness, and investment size on Korean food service franchisees' commitment, using an investment model. Among the three factors, the study examines which factors enhance or weaken the commitment in the franchising investment model. Research design, data, methodology - The data were collected from 495 franchisees and analyzed by a SEM (Structure Equation Model) using path analysis by SPSS 18.0 and AMOS 18.0. Results - 1) The perceived relationship value has a positive effect on franchisee commitment. 2) The alternative attractiveness has a negative effect on franchisee commitment. 3) The investment size has a positive effect on franchisee commitment. Conclusions - The findings show that the investment model can be adapted to franchising and confirms previous investment model study results. We can assume that the higher the perceived relationship value and the bigger the investment, the stronger the commitment, and the greater the alternative attractiveness, the weaker the commitment. These results offer managerial implications for a franchisor wanting to strengthen franchisee commitment.

포화된 사질토에서 등방재하시험에 의한 비배수 공극수압의 거동분석 (Analysis of the Behavior of Undrained Pore Water Pressure in Saturated Sand by Isotropic Loading Test)

  • 임성훈
    • 한국농공학회논문집
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    • 제47권4호
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    • pp.43-52
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    • 2005
  • It is known in some literatures that the B value is not equal to unity in saturated soil when effective stress is given, in which the B Value is the ratio of measured excess pore water pressure and isometric loading pressure. In this study the B value was measured on various effective stresses and on various incremental loading stresses in various grain size of specimens with saturated sand. The test results showed that the B value was affected largely by grain size of sand in specimen and the amount of effective stress. There was the semi-logarithmic relationship between B value and effective stress, and also there was the linear relationship between the gradient of the former semi-logarithmic relationship and grain size of specimen.

관광목적지의 러브마크, 브랜드 동일시, 브랜드자산 및 행동의도와의 관계 (A study on relationship among Love Marks, Brand Identification, Brand Equity & Behavior Intention)

  • 이정은;서경도
    • 디지털융복합연구
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    • 제15권3호
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    • pp.165-173
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    • 2017
  • 본 연구는 관광목적지의 러브마크, 브랜드 동일시 및 브랜드자산 및 행동의도와의 관계를 규명하였다. 실증 분석결과는 다음과 같다. 러브마크가 자아동일시에 영향관계는 각각 러브마크의 성과는 자아동일시간의 관계, 러브마크의 친밀감은 자아동일시 순으로 유의한 관계를 나타나고 있었으며 러브마크의 신뢰는 자아동일시에는 유의한 관계를 형성하지 않고 있었다. 러브마크는 브랜드자산에 유의한 영향관계는 우선 러브마크는 브랜드품질에 유의한 영향에서 확인한 결과 친밀감과 브랜드 품질간의 관계, 신뢰와 브랜드 품질간의 관계의 순으로 유의한 관계를 형성하였으며, 성과는 브랜드 품질은 유의한 성과를 형성하지 않고 있었다. 러브마크는 브랜드가치에 유의한 영향관계에서 성과와 브랜드 가치간의 관계, 친밀감과 브랜드 가치간의 관계의 순으로 유의한 관계를 형성하였으며 성과는 브랜드 가치에 유의한 성과를 형성하지 않고 있었다. 자아일치성은 행동의도에 유의한 영향관계는 자이일치성은 행동의도간의 관계간에 유의한 관계를 형성하고 있었다. 브랜드자산은 행동의도에 유의한 영향관계는 브랜드품질과 행동의도간의 관계, 브랜드가치와 행동의도간의 관계 순으로 유의한 관계를 형성하고 있었다.

의류제품의 상표관계 경로모형 연구(제2보) (Brand Relationship Formation Process of Apparel Products(Part II))

  • 조희라;이선재
    • 한국의류학회지
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    • 제26권7호
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    • pp.946-957
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    • 2002
  • Amicable brand relationships between consumers and brands are connected with consumers' positive attitude and strong attachment to the brands; therefore, it is necessary to examine the factors which affect consumers in forming brand relationships. Through theoretical review, two variables, brand association and brand communication, were manifested as important factors in building brand relationships. The purposes of this study were to identify the different types of brand association, and to examine the influence of brand association and brand communication on brand relationships. The survey which focused on ten casual wear brands and 739 young female students was conducted from August 20 to September 12, 2000. Spss 8.0 was used for factor analysis and regression analysis. Brand association was further delineated into brand value association and brand personality association and each variable consisted of several factors. Both performance value and emotional value among brand value association factors and both pride and sincerity among brand personality association factors showed goons influence on building brand relationship. Brand communication showed significant influence on brand relationship directly and indirectly.

대학 기숙사 급식 서비스 품질 평가가 급식에 대한 관계 지향성에 미치는 영향 -광주광역시 일부 여대생 기숙사를 대상으로- (Effects of a Quality Assessment of a University Dormitory Foodservice on the Relationship Intention toward the Foodservice - Focusing on the University Dormitories for Female Students in Gwangju -)

  • 송은
    • 한국식품영양학회지
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    • 제20권4호
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    • pp.525-534
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    • 2007
  • The purpose of this study was to investigate the effects of a quality assesment of a university dormitory foodservice on the satisfaction degree, value awareness and relationship intention toward the foodservice. A total of 328 questionnaires were completed. Using SPSS package, Cronbach's alpha, analysis of variance and multiple regression analysis were applied. The results are as follows. First, the quality assessment of the foodservice varied depending on the period of service utilization. Customers of less than one year rated the nutrition supply of the university foodservice the highest, followed by those who were customers for more than 3 years and those who were customers for 2 to 3 years, respectively. Second, the quality assessment of the foodservice was substantially influenced by price as compared to service quality. Third, the quality assessment was significantly influenced by the price appropriateness of the foodservice. Fourth, foodservice assessment items such as customer-centeredness, pursuit of nutrition supply and food quality had a meaningful effect on the satisfaction degree toward the university foodservice. Fifth, customer-centeredness, pursuit of nutrition supply and food quality had a significant effect on relationship intention. Sixth, among the items of value awareness for the foodservice, value assessment as compared to service quality, and not price appropriateness, greatly affected the relationship intention. Seventh, the overall degree of satisfaction for the foodservice affected the relationship intention.

가족 가치관이 암환아 가족의 적응에 미치는 영향 (Effects of Family Value on Family Adaptation in Family Who has a Child with Cancer)

  • 박인숙;탁영란;이정애
    • Child Health Nursing Research
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    • 제7권4호
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    • pp.494-510
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    • 2001
  • As a family respond to any stressful situation as a whole system, cancer diagnosis of a child, as a serious life event, could be emotional shock to destroy homeostasis of the family system. A family has a resilient capacity to adjust and adapt to stressful events. Previous studies have been focused on family stress and adaptation, but little attention has been given to family value as one of resilient factors. The data for model testing were collected from July 18, 2000 to August 30, 2000 and the analysis included 309 parents of children who are diagnosed as cancer, 18 or less years of age, and treated either hospitalized or at the outpatient clinics. The data analysis utilized SAS 6.12 and LISREL 8 for descriptive statistics, correlation, cluster analysis, factor analysis, and LISREL. The study findings are as follows. 1) Monthly income (γ=-0.28, t=-5.81) was the most important factor to explain family strain along with family support (γ=-0.11, t=-2.43), severity of children's illness (γ=0.26, t=5.22), and family stressor (γ=0.22, t=4.62). All of these factors together explained 40% of variance in family strain. 2) Among general family value, the relationship with the parents (γ=0.28, t=4.89) and relationship with the children (γ=0.20, t=3.60) showed positive effects to family value for cancer children, while relationship with the spouse (γ=-0.19, t=-3.22) and the age of the cancer children (γ=-0.11, t=-2.21) showed negative effects. These predictors together explained 22% of variance in family value for cancer children. 3) Family hardiness was explained mostly by family strain (γ=-0.53, t=-8.65) along with direct negative effects of family persistency and indirect negative effects of severity of children's illness, family stressor, relationship with the spouse, and the children's age. Family value for cancer children was the most important predictor with positive effect (γ=0.44, t=6.76) along with indirect effects of monthly income, relationship with the parents, relationship with the children, support from family and significant others, and confidence with the health professionals. 51% of variance in family hardiness was explained by all of these predictors. 4) The most important predictor for family adaptation was family stressor (γ=-0.50, t=-6.85) with direct and indirect negative effects along with the severity of children's illness (γ=-0.27, t=-5.21). However, family value for cancer children showed compromised total effect (γ=-0.13, t=-1.99) with negative direct effects (γ=-0.28, t=-3.43) and positive indirect effects (γ=0.14, t=3.01). Similarly, confidence with the health professionals also showed compromised total effect (γ=0.09, t=1.99) with positive direct effects and negative indirect effects. Family hardiness showed the biggest positive direct effects while other factors such as monthly income, family stressor, family persistence, support of family and significant others, relationship with the parents, relationship with the children, and relationship with the spouse, and children's age showed indirect effects only. 39% of variance in family adaptation was explained by all of these predictors.

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관광지 스토리텔링이 SNS 관광 가치와 여행사 관계 몰입에 미치는 연구: SNS 신뢰의 조절효과 (A Study of Tourism Destination Storytelling on the Tourism Value and Relationship Immersion of Travel Agency: Moderating Effect of SNS Trust)

  • 김대석;이은하
    • 한국콘텐츠학회논문지
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    • 제21권11호
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    • pp.503-517
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    • 2021
  • 본 연구는 관광산업에서 중요하게 논의되고 있는 관광지 스토리텔링(교육성, 흥미성, 감성, 고유성)과 SNS 관광 가치(기능적, 사회적), 여행사 관계 몰입, SNS 신뢰를 중심으로 고찰하였다. 연구 대상은 SNS를 활용하여 숙박 관광 경험이 있는 390명의 응답자를 대상으로 검증하였으며, 분석을 수행하기 위해 SPSS 25.0과 Smart PLS 3.0을 활용하였다. 연구 결과는 다음과 같다. 첫째, 관광지 스토리텔링의 교육성, 흥미성 요인은 기능적 가치에 긍정적인 영향을 미쳤으며, 감성과 고유성 요인은 영향 관계가 성립되지 않음을 확인하였다. 또한, 교육성, 흥미성, 고유성 요인은 사회적 가치에 긍정적인 영향을 미치는 것으로 확인되었으나, 감성 요인은 영향 관계가 성립되지 않는 것으로 나타났다. 둘째, SNS 관광 가치의 하위요인 중 기능적 가치는 여행사 관계 몰입에 긍정적인 영향 관계가 성립되었으나 사회적 가치는 영향 관계가 성립되지 않았다. 셋째, SNS 관광 가치와 여행사 관계 몰입 간의 관계에서 SNS 신뢰는 조절 효과를 가지는 것으로 확인되었다. 이러한 연구 결과와 시사점을 통해 관광산업 실무자에게 종합적인 제언을 제시하였다.

A Study on The Relationship Among Service Quality, Service Value and Customer Satisfaction of Food Service Industries

  • Lee, Mi-Ock
    • Journal of the Korean Data and Information Science Society
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    • 제17권3호
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    • pp.763-774
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    • 2006
  • The purpose of this study is to identify relationship among service quality, service value and customer satisfaction of food service industries. The respondents included 120 customers of K-restaurant in the survey. Data were analyzed by confirmatory factor analysis and cause-effect analysis among the constructs. After research model testing, the following results was obtained : Service Value was influenced directly and positively by the service quality. And customer satisfaction was influenced directly and positively by the service value. But customer satisfaction was not influenced directly and positively by the service quality.

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Relationships between Debt, Growth Opportunities, and Firm Value: Empirical Evidence from the Indonesia Stock Exchange

  • SUBAGYO, Herry
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.813-821
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    • 2021
  • The relationship between capital structure policy and firm value is interesting to study because the concept of capital structure was initiated by Modigliani and Miller who claimed that the company's capital structure is not a factor in its value. They asserted that linking leverage with firm value was irrelevant. Therefore, this study examined the role of growth opportunities as a moderating variable for the relationship between capital structure and firm value. The population of this study is 300 companies from the manufacturing sector that are listed on the Indonesia Stock Exchange (IDX) for the period 2015-2018. To analyze the data, the subgroup moderation method was employed by dividing the data into two parts: companies with high growth opportunities and companies with low growth opportunities. The results revealed that capital structure had a direct positive effect on firm value. Furthermore, the test results of the two regression models of growth opportunities as the moderating variable are very interesting. It was found that for companies with high growth opportunities, the use of debt had a negative effect on firm value, and conversely, the use of debt had a positive effect on firm value for companies with low growth opportunities. The statistical F-test results proved that growth opportunities are a moderating variable for the relationship between capital structure and firm value.