• Title/Summary/Keyword: Relationship Orientation

Search Result 1,037, Processing Time 0.026 seconds

A Relationship study between the internal marketing-related organizational factors in construction companies and corporate performance - Surveyed by executives and employees in Contractor - (건설기업 내부마케팅 구성요인과 기업성과 간의 관계 연구 - 시공사 임직원을 대상으로 -)

  • Lee, Jong-Sun;Park, Soon-Kyu
    • Korean Journal of Construction Engineering and Management
    • /
    • v.14 no.2
    • /
    • pp.65-77
    • /
    • 2013
  • Recent economic slump is making the construction industry's overall construction business environment worse. Contractors which are under the legal management and/or walk out are to the brink of 25 companies according to the Construction association of Korea released in 2011. It means that existing construction companies are required to transform the fundamental ideology of existing operation framework, and besides, existing companies should be transformed to service industry in order to proceed further into the developing future industries. In this study, it will be chosen the internal marketing related factor like 'Satisfying employees, internal customer, are the first thing to do in order to satisfy external customer.' which is about existing service industry field before its implementation in construction companies. In addition, appropriateness test will be performed including both interactions between each of the factors affect mutually and looking into any management improvement effects on contractors. And also, this proposal is suggested by approaching with internal marketing strategy which is both paradigm shift for customers by construction company members and another internal communication way as a means of overcoming the crisis of overall construction industry under currently happening.

Improvement of Flexible Zerotree Coder by Efficient Transmission of Wavelet Coefficients (웨이블렛 계수의 효율적인 전송에 따른 가변제로트리코더의 성능개선)

  • Joo, Sang-Hyun;Shin, Jae-Ho
    • Journal of the Korean Institute of Telematics and Electronics C
    • /
    • v.36C no.9
    • /
    • pp.76-84
    • /
    • 1999
  • EZW proposed by Shapiro is based on a zerotree constructed in a way that a parent coefficient in a subband is related to four child coefficients in the next finer subband of similar orientation. This fixed treeing based on 1-to-4 parent-child is suitable to exploti hierachical correlations among subbands but not to exploit spatial correlations within a subband. A new treeing by Joo, et al. is suggested to simulatneously exploit those two correlatins by extending parent-child relationship in a flexible way. The flexible treeing leads to increasing the number of symbols and lowering entorpy comparing to the fixed treeing, and therefore a better compression can be resulted. In this paper, we suggest two techniques to suppress the increasing of symbols. First, a probing bit is generated to avoid redundant scan for insignivicant coefficients. Second, since all subbands do not always require the same kind of symbol-set, produced symbols are re-symbolized into binary codes according to a pre-defined procedure. Owing to those techniques, all symbols are generated as binary codes. The binary symbols can be entropy-coded by an adaptive arithmetic coding. Moerover, the binary symbol stream can give comparatively good performances without help of additional entropy coding. Our proposed coding scheme is suggested in two modes: binary coding mode and arithmetic coding mode. We evaluate the effectivenessof our modifications by comparing with the original EZW.

  • PDF

Thermal Behavior and Crystallographic Characteristics of an Epitaxial C49-$TiSi_2$ Phase Formed in the Si (001) Substrate by $N_2$Treatment (Si (001) 기판에서 $N_2$처리에 의해 형성된 에피택셜 C49-$TiSi_2$상의 열적 거동과 결정학적 특성에 관한 연구)

  • Yang, Jun-Mo;Lee, Wan-Gyu;Park, Tae-Soo;Lee, Tae-Kwon;Kim, Joong-Jung;Kim, Weon;Kim, Ho-Joung;Park, Ju-Chul;Lee, Soun-Young
    • Korean Journal of Materials Research
    • /
    • v.11 no.2
    • /
    • pp.88-93
    • /
    • 2001
  • The thermal behavior and the crystallographic characteristics of an epitaxial $C49-TiSi_2$ island formed in a Si (001) substrate by $N_2$, treatment were investigated by X-ray diffraction (XRD) and high-resolution transmission electron microscopy (HRTEM). It was found from the analyzed results that the epitaxial $C49-TiSi_2$ was thermally stable even at high temperature of $1000^{\circ}C$ therefore did not transform into the C54-stable phase and did not deform morphologically. HRTEM results clearly showed that the epitaxial $TiSi_2$ phase and Si have the orientation relationship of (060)[001]$TiSi_2$//(002)[110]Si, and the lattice strain energy at the interface was mostly relaxed by the formation of misfit dislocations. Furthermore, the mechanism on the formation of the epitaxial $_C49-TiSi2$ in Si and stacking faults lying on the (020) plane of the C49 Phase were discussed through the analysis of the HRTEM image and the atomic modeling.

  • PDF

Analysis of Elastic Constants in SiC Particulate Reinforced Al Matrix Composites by Resonant Ultrasound Spectroscopy (초음파 공명 분광법(RUS)을 이용한 SiC 입자강화 Al 기지복합재료의 탄성계수 해석)

  • Jung, Hyun-Kyu;Cheong, Yong-Moo;Joo, Young-Sang;Hong, Soon-Hyung
    • Journal of the Korean Society for Nondestructive Testing
    • /
    • v.19 no.3
    • /
    • pp.180-188
    • /
    • 1999
  • The dynamic elastic properties of metal matrix composites were investigated by resonant ultrasound spectroscopy(RUS). The composites used in this study consisted of 2124 aluminum alloy reinforced with different concentrations of SiC particles. RUS can determine the nine independent elastic stiffness($C_{ij}$) for the orthorhombic symmetry on a small specimen simultaneously. The elastic constants were determined as a function of the volume fraction. A concept of effective aspect ratio. which combine the aspect ratio and the orientation of reinforcement. was used to calculate the initial moduli from Mori-Tanaka theory for the input of RUS minimization code. Young's moduli can be obtained from the measured stiffnesses. The results show that the elastic stiffness increases with increment of the particle content. The behavior of elastic stiffness indicates that the particle redistribution induced by the extrusion process enlarges the transversely isotropic symmetry as the fraction of reinforced particles increase. This relationship could be used for determination of the volume fractions of reinforcement as a potential tool of nondestructive material characterization.

  • PDF

Effects of Supplier's Competence on Customer-Supplier Long-term Relationships : with emphasis on the cosmetics industry (공급업자 역량이 공급업자와 구매업자의 장기지향적 거래관계에 미치는 영향: K화장품 기업을 중심으로)

  • Lee, Yong-Hak;Han, Sang-Lin;Na, June-Hee;Yoon, Dong-Han
    • Journal of Distribution Research
    • /
    • v.13 no.4
    • /
    • pp.71-95
    • /
    • 2008
  • Transaction between industrial suppliers and their buyers in business markets increasingly take place in the form of long-tenn business relationships. These relationships are governed through formal or informal agreements. Dynamic business markets are also forcing B2B marketers to create flexibility in their firms. However, buyers are bound in their rationality and find it impossible to contemplate all possible future contingencies. The more formal and detailed the contracts they conclude, the likelier it becomes that at least one buyer is going to perceive a need to adjust the initial agreement as environmental events unfold. In this case, the actor relies upon industrial supplier's competence. Our study purpose is to examine the consequences of supplier's competence on the industrial customer-supplier long-tenn relationship. Antecedent variables of supplier competence include R&D, flexibility, brand asset, market sensing, and customer support service. We presented a comprehensive constructive model consisting of components of supplier's competence and the antecedent factors. Research hypotheses were developed and data were gathered from respondents who work in the cosmetics industry. The results discussed here represent a first step towards a better understanding of the role of supplier competence in the B-to-B cosmetics industry. Managerial implications and the limitations of this research were also discussed.

  • PDF

The Effect of Audience Attitude toward Product Placement on Product Attitude and Purchase Intention (PPL에 대한 수용자의 태도가 PPL된 제품 태도 및 구매의도에 미치는 영향)

  • Chae, Se-Ra;Han, Woong-Hee;Kim, Geon-Ha
    • Journal of Distribution Science
    • /
    • v.13 no.1
    • /
    • pp.71-81
    • /
    • 2015
  • Purpose - This study aims to examine the effect of audience attitude toward product placement, or PPL, on product attitude and purchase intention. PPL has increasingly been prevailing in TV dramas since the revision of the Broadcasting Act in January 2010, and it is quite widespread in today's society. Therefore, this study intends to investigate how the audience would take a particular attitude toward PPL in TV dramas and how their attitude would affect their product attitude and purchase intention. Research design, data, and methodology - The sample for the current study was drawn from college students in Seoul in December 2013, as the main targets of the products and brands that were advertised by PPL are young people. The questionnaire for this study comprised nine parts, such as the knowledge of PPL, experience of PPL, TV drama watching time, impulsive buying propensity, celebrity imitating buying propensity, attitude toward PPL, attitude toward product, purchase intention, and demographic characteristics. The questionnaire items were measured by 5-point Likert scales. Whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed and how the PPL attitude would affect purchase intention through product attitude was analyzed as well. To analyze the relationship between variables, structural equation modeling analysis was performed with Amos 18.0. Results - The major findings of the study were as follows. First, whether the demographic characteristics and propensity to consume would affect PPL attitude was analyzed, and it is found that out of the demographic characteristics, only gender and knowledge of PPL exerted an influence on PPL attitude. In addition, celebrity-imitating buying propensity had an impact on PPL attitude. Second, whether PPL attitude would affect purchase intention through product attitude was analyzed by structural equation modeling. Consequently, it is found that PPL attitude impacted purchase intention through product attitude. Conclusions - The findings of the study had the following implications. First, in theoretical aspects, previous studies have proven only that attitude toward PPL influenced attitude toward product and purchase intention separately; however, the current study has investigated the mediated role of attitudes toward PPL. Second, regarding the practical aspects, as PPL attitude exercised an effect on purchase intention as well as product attitude, PPL should be utilized in a manner to stimulate the audience to take a positive attitude to it. Finally, gender, PPL knowledge, and celebrity-imitating buying orientation were identified as influential factors for PPL attitude. Specifically, female consumers showed a lower attitude toward PPL than males, and the consumers who have no knowledge showed a lower attitude toward PPL. The consumers who have celebrity imitating buying propensity expressed a higher attitude toward PPL. These factors should consequently be taken into account when PPL is planned and conducted. The current study has limitations such as the sample object, non- experimental method, and media biases. Therefore, future research should be conducted to address these limitations.

Analysis of Influential Variables on Career Maturity of Middle School Students - Focusing on Self-Identity - (중학생의 진로성숙도에 영향을 미치는 변인 분석 - 자아정체감을 중심으로 -)

  • Hong, Hyang-Yeon;Yoo, Tae-Myung
    • Journal of Korean Home Economics Education Association
    • /
    • v.20 no.3
    • /
    • pp.49-64
    • /
    • 2008
  • The purpose of this study was to identify the relationships between the self-identity and career maturity of middle school students in Gyeongnam province. For this purpose following questions were formulated. First. Are there statistically significant differences in middle school students' self-identity by their background variables? Second, Are there statistically significant differences in middle school students' career maturity by their background variables? Third, How is the relationship between self-identity and career maturity? Fourth, How are the influences of background variables and self-identity on students' career maturity? Self-identity and career maturity were measured over 551 9th grade students(317 male and 234 female students) in Changwon, Jinju, Geoje, Hadong, Sancheong, and Tongreong areas. Frequency analysis, Cronbach'$\alpha$, t-test, one-way ANOVA, and multiple regression were used for statistical analysis. The results indicated that: 1. There were statistically significant differences in self-identity by mother's educational level, student's GPA, and economical background; 2. There were statistically significant differences in career maturity by student's gender, mother's educational level, and student's GPA; 3. There was 3. There were high static correlation between self-identity and career maturity and its subordinate items; 4. Sex and self-identity and its sub-items of students' independence, self-receptiveness, firm future goals, goal-orientation, intimacy have relative influences on career maturity.

  • PDF

"An Old Country with New Missions" : A New Exploration on the Combination of Confucian Tradition and Modern China ("旧邦新命" : 儒教传统与现代中国的新探索)

  • Xia, yong-ming;Wang, zhi-hua
    • Journal of Korean Philosophical Society
    • /
    • v.148
    • /
    • pp.29-47
    • /
    • 2018
  • The relationship between Confucian tradition and modern China has been discussed since the last century only on a preconceived level of "pre-modernization" without practical orientation, since the discussion has been referred to the modern West while China has not yet commenced modernization. Such being the case, it is of great significance to revert to this topic in the contemporary context of China's modernization. In other words, such new discussions are concerned with a series of difficulties China is presently confronted. To put it brief, the profit-oriented market economy has bit by bit undermined the traditional customs of the mild agricultural society, resulting in the emotional apathy among people, crush of the ethical order, discard of morality in life, ignorance of man's spiritual existence, and ultimately the extremely unbalanced development of "beggar-thy-neighbor" situation among ethnic groups, countries and regions. Since Confucius time, the Confucian tradition has always been attaching great importance to purify customs through social rules for etiquette and harmony, in the process of which, the ethic order is arranged to promote the emotional communication among group members, the individuals are cultivated to enhance their spiritual realms, and most importantly, those social rules for etiquette and harmony are casted as forms of civilization so as to achieve peace and harmony of the whole world. The integration of these three aspects of the Confucian tradition can undoubtedly provide a reference for solving considerable problems confronted by modern China.

Language style of the President of the Republic of Korea: linguistic and psychological properties in Presidents' Address (대한민국 대통령의 언어스타일: 연설문에 나타난 언어적 특성과 심리적 특성)

  • Kim, Youngjun;Kim, Kyungil
    • Korean Journal of Cognitive Science
    • /
    • v.30 no.3
    • /
    • pp.105-132
    • /
    • 2019
  • This study quantitatively analyzed the speeches of the former 8 Presidents of the Republic of Korea. Unlike the previous studies, this study analyzed both the content word and the functional word related to the psychological phenomenon. In Study 1, six language style indicators such as clout, authenticity, presidentiality, cognitive complexity, femininity, and psychological health were developed. Also, as presidential speeches have been made recently, authenticity, presidentiality, psychological health tended to increase, but cognitive complexity tended to decrease. These tendencies were supported by linear trend analysis. The linguistic differences were distinct not only among individual presidents but also by groups based on the political orientation of the president. In the progressive presidential speech, more clout, cognitive complexity, femininity were observed. In contrast, more authenticity and presidentiality were observed in the conservative presidential speech. In Study 2, it was demonstrated whether the developed language style indicators show reliability in the most recent President's speeches. Finally, it was discussed that the relationship between language style indicators, fitness of the political tendency between the regime and the general public since 2000s, and the characteristics of femininity indicator.

A analysis of plant communities distribution characteristics of Boseong river wetland using ordination (서열법(ordination)을 이용한 보성강 하천 습지의 식물군락 분포 특성 분석)

  • Lee, Il Won;Kim, Kee Dae
    • Journal of Wetlands Research
    • /
    • v.24 no.4
    • /
    • pp.354-366
    • /
    • 2022
  • To analyze the distribution of plant communities growing in river wetlands and the relationship between biotic and abiotic environmental factors, plant communities and environmental factors were investigated in river wetlands in the Boseong River. The Boseong River Wetland, the research site, consists of Hwapyeong Wetland, Bangujeong Wetland, and Seokgok Wetland. From June to September 2022, a plant community survey was conducted from the perspective of physiognomical vegetation, and the coverage of the emerging species followed the Braun-Blanquet scale. Plant species and the coverage of each species were recorded in the quadrant for plant community survey, and the cover of the quadrant, the total number of species, and the number of exotic species were measured as biological factors. As abiotic factors, altitude, orientation, inclination, soil texture, litter layer depth, dominant species diameter at breast height, and topography were recorded. In a total of 50 square plots, the most common Salix koreensis and Phragmites japonicus communities were found, and the community with the highest Shannon species diversity index was Phragmites japonicus-Echinochloa caudata community. As a result of ordination analysis by DCCA, the most significant clusters were separated according to topographic factors such as leeve, leeve slope, upper floodplain, lower floodplain, upper waterside, middle waterside, lower waterside, river island and opem water. As rare plants that need to be preserved in river wetlands, Hydrocharis dubia and Penthorum chinense were found in lower waterside, and it was found that the management of the river in the reservoir is necessary in line with the topographical distribution of ecosystem-disrupting plants, such as Paspalum distichum var. indutum.