• Title/Summary/Keyword: Relationship Capability

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Increasing Salesperson Performance through Relational Penetration Capability: The Implementation of Insurance Service Company Distribution

  • AQMALA, Diana;ARDYAN, Elia;PUTRA, Febrianur Ibnu Fitroh Sukono
    • Journal of Distribution Science
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    • v.19 no.5
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    • pp.35-48
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    • 2021
  • Purpose: This research aims to analyze the influence of relational penetration capability on salesperson performance and the influence of customer orientation, customer knowledge accessibility, and salesperson-customer relationship quality on the relational penetration capability of the insurance service industry in Central Java. Research design, data, and methodology: This explanatory research involved 211 respondents. Path analysis was used to analyze the primary data obtained. Results: The customer orientation positively influences relational penetration capability and customer knowledge accessibility which can improve salesperson performance. The salesperson-customer relationship quality shows a positive impact on the salesperson's relational penetration capability, salesperson performance, and relational penetration capability which will lead to an improved salesperson-customer relationship. Higher knowledge levels of customer necessity have important implications for a salesperson's capability of finding potential customers and of fulfilling customers' requirements through careful analysis of necessity. Conclusions: The salespeople should be capable of building and maintaining a good relationship with their customers as an indication that salespeople of Insurance Service Company Distribution in Central Java have good performance.

Influence of Global Competitive Capability on Global Performance of Distribution Industry in South Korea

  • KIM, Boine;KIM, Byoung-Goo
    • Journal of Distribution Science
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    • v.19 no.12
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    • pp.83-89
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    • 2021
  • Purpose: Purpose of this study is to empirically analyze influence of global competitive capability on global performance of distribution industry in South Korea. Also based on the empirical results, give managerial implication to distribution industry and contribute to academies of management. Research design, data and methodology: This study focuses on relationship analysis between global competitive capability and global performance. This study measured global competitive capability with three concepts; human capability, network capability and product/service capability. And measured global performance with export performance. To empirically analyze relationship between variables, this study used 2,316 data of GCL Test by KOTRA and Kdata. This study used SPSS26 and analyzed frequency, reliability, correlation and stepwise regression analysis. Results: Result shows that, in control variable, business period and business field give significant positive influence on export performance. Among antecedents, human capability and network capability give significant positive influence on export performance. However, product/goods/service was not significant. Due to significant influence of business field which is categorical variable. This study additionally analyze relationship by business field group to confirm whether relationship differ by group or similar. Conclusions: Based on the results, this study try to give implication to distribution industry management and contribute to academic.

The Effects of Network Capability and the Distribution on Firm Performance of Hotel Businesses in Thailand

  • RATTANABORWORN, Jirayu
    • Journal of Distribution Science
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    • v.20 no.10
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    • pp.51-60
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    • 2022
  • Purpose: The aim of this research is to study 1) the effects of internal factors (technological capability and entrepreneurial orientation) that affect Thailand's hotel business network capability. 2) the effects of external factors (government policy and trust relationship) that affect Thailand's hotel business network capability. 3) the impact of network capability on the firm performance. 4) the moderating effect of absorptive capacity between network capability and firm performance. Research design, data and methodology: The test model collected data from a mail survey of 164 hotel businesses in Thailand. The correlation and multiple regression were adopted to analyze and test the proposed hypotheses. Results: Interestingly, technological capability, entrepreneurship orientation, and trust relationship have a direct impact on network capability. However, network capability still does not have a significant relationship with firm performance in all dimensions. Surprisingly, the absorptive capacity does not have a moderating effect on the relationship of network capability on firm performance of hotel businesses in Thailand. Conclusions: This research found that the hotel business should focus on analyzing the external and internal environment as it affects network building, which will guide the creation of strategies for further increasing hotel distribution channels and competitive advantage.

A Contingency Fit Between Client IT Capability and Vendor Competence in IS Outsourcing Relationship

  • Seo, Yun-Weon;Han, Hyun-Soo;Lee, Jae-Nam
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2005.05a
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    • pp.1072-1082
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    • 2005
  • This study develops a contingency fit between client IT capability and vendor competence in IS outsourcing relationship by integrating both the contingency theory in organization and the relationship theory in IS outsourcing. By adopting a fit as a moderation, the relationship intensity of IS outsourcing is hypothesized to be influenced by the fit between client IT capability and vendor competence, thereby leading to the success of outsourcing. The testing data was obtained from 20 IS outsourcing projects from both clients and vendors in Korea. The research model proposed in this study was then tested using the structural equation model (SEM). As expected, the result shows that when there is a fit between client IT capability and vendor competence, higher level of relationship intensity and outsourcing success exhibits. The findings have significant impactions for further research and practice.

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Human Response Capability and Customer Relationship Management Advantage: The Direct, Indirect, and Interactive Roles of Information Technology Service Application

  • Yang, Yi-Feng;Chen, Ching-Yaw;Lee, Yu-Je;Lee, Shyh-Hwang
    • East Asian Journal of Business Economics (EAJBE)
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    • v.2 no.3
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    • pp.33-42
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    • 2014
  • The main purpose of this study intends to study the theoretical interconnection between human response capability and customer relationship management advantage while considering the essential role of service application of information technology as direct, indirect (mediating), and interactive (moderating) influences in the theory. Based on the study sample, the new findings help comprehend the overall interconnected relationship which includes the direct and indirect (mediating) effects of information technology service capability and human response capability as well as their interaction (moderation) on customer relationship management advantage. The new insights interprets the two capabilities (human and information technology) are vital to business because they are the foundation set of service resources significantly to enhance customer relationship management advantage.

The Structural Relationship of Customer Data Integration and CRM Performances (고객 데이터 통합과 CRM성과간의 구조적 관련성)

  • Kang Jae-Jung;Moon Tae-Soo
    • The Journal of Information Systems
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    • v.15 no.3
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    • pp.87-106
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    • 2006
  • The customer-focused enterprise is interested in integrating every record of an interaction with a customer. This study is to investigate the structural relationship of data integration customer analysis capability, marketing & sales capability, customer service capability, and CRM performance. 205 survey data were collected from the company which implemented the CRM package. SEM analysis shows that data integration has influence on the CRM performance through the improvement of customer analysis capability, marketing 8t sales capability, and customer service capability. The revised model for further goodness-fitting model shows that data integration has influence on the improvement of customer analysis capability, marketing & sales capability, and customer service capability. but customer analysis capability has indirect influence on CRM performance through the improvement of marketing & sales capability, customer service capability.

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The Relationship between IT Capability and the Key Success Factors for New Product Competitive Advantages (정보기술 역량과 신제품 성공 요인간의 관계)

  • Jung, Seung-Min
    • Journal of Information Technology Applications and Management
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    • v.17 no.2
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    • pp.91-109
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    • 2010
  • The success of new product is a key factor for getting competitive advantages. Marketing research has been investigating marketing capability, manufacturing technical capability, cross-functional integration, market knowledge competence, and competitive environment as the key success factors of new product advantage. Recently, the role of IT capability in enhancing new product advantage is assumed in the literature. However, the empirical studies on the role of IT capability are lacking. The purpose of this study is to identify the effects of IT capability on new product competitive advantages and the relationship between IT capability and the key success factors for new product advantage. Conducting an empirical field study, the IT capability is shown to have a direct effect on new product competitive advantages, and to be also the key success factor to make up for marketing capability and manufacturing technical capability. This study develops a conceptual model on the role of IT capability in enhancing new product competitive advantages by integrating marketing research and IS research.

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The Effects of Technological and Learning Capability of SMEs on the International Performance: Focusing on the Mediating Effect of Innovative Performance (중소기업의 기술역량과 학습역량이 국제화 성과에 미치는 영향: 혁신성과의 매개효과를 중심으로)

  • Young-Soo Yang;Jae-Eun Lee
    • Korea Trade Review
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    • v.45 no.2
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    • pp.87-102
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    • 2020
  • While many previous studies have emphasized that technological and learning capabilities have an important impact on internationalization, however, there have been few attempts to directly identify the mediating role of innovative performance in the relationship between them. Therefore, we tested the relationships among two organizational capabilities such as technological capability and learning capability, innovative performance and internationalization. Specifically, we explored the impact of two organizational capabilities on innovative performance and the mediating role of innovative performance on internationalization. We tested hypotheses based on 206 survey data of Gwangju and Jeonnam provinces' small and medium-sized enterprises (SMEs). The empirical results showed that both technological capability and learning capability had a significantly positive (+) effect on SMEs' innovation performance, and both technological capability and learning capability had a significantly positive (+) effect on internationalization performance. In addition, it was confirmed that the innovation performance is not only related to the relationship between technological capability and internationalization performance but also acts as a partial mediation role in the relationship between the learning capability and internationalization performance. Based on the results of this study, theoretical and practical implications were provided, and the limitations of this study and future research directions were also discussed.

Impact of Logistics 4.0 Technology Adoption on Logistics Performance: The Mediating Effect of Logistics Innovation Capability and the Mediated Moderation Effect of Firm Size

  • Young-Min Kim
    • Journal of Korea Trade
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    • v.27 no.5
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    • pp.63-90
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    • 2023
  • Purpose - This study aims to identify the relationship between logistics companies' Logistics 4.0 technology adoption with logistics innovation capability and logistics performance, and analyze the mediating effect of logistics innovation capability and the mediated moderation effect of firm size through logistics innovation capability. Design/methodology - Research models and hypotheses were established based on prior research related to Industry 4.0, Logistics 4.0, logistics technology, logistics performance, and firm size. The survey was conducted on the employees of logistics companies, and exploratory factor analysis, reliability analysis, confirmatory factor analysis, discriminant validity analysis, structural equation model analysis, mediation effect, moderation effect, and the mediated moderation effect analysis were performed. Findings - The adoption of Logistics 4.0 technology was found to significantly affect logistics innovation capability and logistics performance. Logistics innovation capability was found to significantly affect logistics performance. Moreover, logistics innovation capability was found to have a significant mediation effect on the relationship between Logistics 4.0 technology adoption and logistics performance. The moderation effect based on firm size was found to have a partial effect on logistics innovation capability and logistics performance, but the mediated moderation effect was not significant. Originality/value - This study is meaningful in that it empirically analyzed the relationship of Logistics 4.0 technology adoption with logistics innovation capability and logistics performance, the mediating effect of logistics innovation capability, the moderation effect of firm size, and the mediated moderation effect of firm size, which were not addressed in previous studies.

The Effects of Management Consulting Quality and Consultant Capability on Entrepreneurial Firms' Performance (창업기업의 경영성과에 있어서 컨설팅품질과 컨설턴트역량의 영향에 대한 연구: 흡수능력과 자원역량의 매개효과를 중심으로)

  • Yoon, Ki-Chang
    • Journal of Distribution Science
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    • v.14 no.5
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    • pp.81-89
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    • 2016
  • Purpose - Prior researches have empirically focused on the effect of management consulting quality and consultant capability on entrepreneurial firms' performance. This study, however, focused on investigating the moderating role of absorptive capacity and resource capability between management consulting and entrepreneurial firms' performance. So, this study investigated the relationship among consulting quality, consultant capability, absorptive capacity, resource capability, and entrepreneurial firms' performance from the resource based view (RBV). Especially, this study focused on the mediating role of absorptive and resource capability in relational structure of entrepreneurial firms' dimensions. Research design, data, and methodology - In this study, research hypotheses and model are established by the prior researches from the fields of strategic management and entrepreneurial behavior. Concretely, H1~H4 are the relationship between consulting (consulting quality, consultant capability) and innovation (absorptive capacity, resource capability); H5 is the relationship between absorptive capacity and resource capability; and H6~H7 are the relationship between innovation (absorptive capacity, resource capability) and management performance. The data was collected 207 copies from entrepreneurial firms in South Korea. These firms were established in January 2014 and maintained by November 2015 in high-tech industry. The questionnaire was consisted of five dimensions; consulting quality, consultant capability, absorptive capacity, resource capability, and management performance. Each dimension measured multi items on a 5-point Likert scale. The hypotheses and research model are analyzed using structural equation modeling (SEM) with AMOS 22. Results - The results of this study are as follows. 1) Consulting quality significantly influenced on the absorptive capacity of entrepreneurial firms. 2) But, consultant capability did not influence on the absorptive capacity of entrepreneurial firms. 3) Consulting quality and consultant capability significantly influenced on the resource capability of entrepreneurial firms. 4) Absorptive capacity significantly influenced on the resource capability of entrepreneurial firms; 5) Absorptive capacity did not significantly influence on the management performance of entrepreneurial firms. 6) Resource capability, however, significantly influenced on the management performance of entrepreneurial firms. By these results, absorptive capacity of entrepreneurial firms had a mediating role partly among consulting quality, consultant capability, and management capability. The resource capability of entrepreneurial firms had a mediating role among consulting quality, consultant capability, and management capability, perfectly. Conclusions - According to this study, the high level of consulting quality and consultant capability may enforce the resource capability of entrepreneurial firms. It means, practically, that external knowledge is a driver for innovation, and then the innovation effects on the management performance of entrepreneurial firms. So, at the initial stage, the management consulting programs are very important to entrepreneurial firms and should be conceived as an essential element. This study may contribute to the advancement of academic in field of new start business, small business, or venture business based on resources, especially the role of absorptive capacity and resource capability between consulting programs and management performance. However, this study has some limitations. They are the measurement of consulting quality's items, cross-sectional research, and the limitation of concept and industry.