• Fashion & Textile Research Journal
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• v.25 no.5
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• Journal of Information Technology Services
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• v.15 no.1
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• pp.179-195
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• 2016

Popular business magazines continue to highlight the employee's emotional intelligence in the organization. The purpose of this study is to explore a mediation mechanism of the relationship between emotional intelligence and job satisfaction in China IT corporation. For this, this study focused on examining the influential relationship between employee's emotional intelligence, Awareness of Self-Emotion, Awareness of other-Emotion, Emotion management, Emotion Control and job satisfaction and the mediating effect of organization culture awareness upon the relationship. Study findings are as follows : First, China IT corporation employee emotional intelligence has a significant positive(+) effect on job satisfaction and is partially supported organization culture awareness. Second, organization culture awareness has partially mediated effect on relationship between emotional intelligence and job satisfaction. In this study, the more employee's emotional intelligence have a positive impact on job satisfaction and organizational culture. We can designing a support program that emotional intelligence and organization culture awareness for China IT corporation employees will have direct influence upon job satisfaction. Employee's great talent to make good use of elements of emotional intelligence that promote the work environment and their's condition and the relationship between employee and employee.

• Journal of Korean society of Dental Hygiene
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• v.12 no.6
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• pp.1250-1259
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• 2012

Objectives : TThe purpose of this study was to examine the relationship between the oral health education experience of workers and their oral health awareness in an attempt to provide some information on corporate oral health education plans. Methods : The, subjects in this study were 230 workers in Busan and South Gyeongsang Province, on whom a self-administered survey was conducted from August, 2010, to June 18, 2011. A frequency analysis was carried out to grasp the general characteristics of the 205 respondents, and x2-test(p). Results : 1. As for the relationship of the oral health education experience of the workers and their awareness of toothbrush involving optimum toothbrush size, 47.4 percent of those without educational experience thought that a toothbrush should be large enough to cover about two teeth(p<.018). 2. Regarding the relationship between the oral health education experience of the workers and their awareness of fluoride, 59.1 percent of the respondents with educational experience perceived that dentifrice contained fluoride(p<.05). 3. Concerning the relationship between the oral health education experience of the workers and their awareness of periodontal diseases including the cause of the diseases, 43.6 percent of the respondents with educational experience(p<.021). 4. As to the relationship between the oral health education experience of the workers and their awareness of scaling, 50.2 percent of the respondents with educational experience and gingival diseases(p<.037). 5. In terms of the relationship between the oral health education experience of the workers and their awareness of toothbrushing involving toothbrushing frequency, 36.8 percent of those without it considered it necessary to do toothbrushing three times a day(p<.045). Conclusions : The above-mentioned findings illustrated that there were differences among the workers in oral health awareness according to their oral health education experience. Therefore the development of systematic oral health education programs is required to promote the oral health of workers.

• Journal of Distribution Science
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• v.21 no.7
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• pp.11-20
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• 2023

Purpose: The development of e-commerce in the marketplace is becoming a big trend, but there is a handful of research about the unique characteristics of e-commerce. Online distribution has several differences from offline, such as consumer approach, payment, and product assortment. In addition to the relationship between quality factors and e-commerce satisfaction, this study research how brand awareness affects consumer satisfaction and which quality factor affects brand awareness. Research design, data, and methodology: This study conducted a survey on 457 customers using top online shopping malls. As for the analysis method, multiple regression analysis to verify the mediating effect. Results: All quality factors and brand awareness affect consumer satisfaction. Among the quality factors, only price, payment, and delivery had an effect among the four factors. As a result of verifying the mediating effect of brand awareness in the relationship between online shopping mall quality factors and consumer satisfaction, price, payment, and delivery showed mediating effects. Conclusion: Online shopping mall satisfaction affects the satisfaction of brand awareness consumers perceive aside from consumers' direct experience. The result showed that price, payment, and delivery were significant in the relationship of quality factor and brand awareness of an online shopping malls.

• International Journal of Advanced Culture Technology
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• v.11 no.4
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• pp.131-140
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• 2023

This study aims to investigate the impact of pre-service early childhood teachers' civic awareness and multicultural beliefs on their ability to teach democratic citizenship education and to verify the mediating effect of multicultural beliefs in the relationship between civic awareness and the ability to teach democratic citizenship education. The subjects of the study were 226 pre-service early childhood teachers, and a survey was conducted. As a result of the study, first, the civic awareness of pre-service early childhood teachers influenced the ability to teach democratic citizenship education, and the influence of the sub-variables of civic awareness was in the order of rights awareness, responsibility, community awareness, and rational decision-making awareness. Second, the multicultural beliefs of pre-service early childhood teachers also affected the ability to teach democratic citizenship education, and multicultural understanding had the strongest influence among the sub-variables of multicultural beliefs. Thirdly, we found that multicultural beliefs partially mediated the relationship between civic awareness and the ability to teach democratic citizenship education. Additionally, the results highlight the importance of educational interventions targeting multicultural beliefs, as they partially mediate the relationship between civic awareness and the ability to teach democratic citizenship education.

• Journal of Korea Entertainment Industry Association
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• v.13 no.3
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• pp.279-290
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• 2019

The purpose of this study is to analyze the relationship between the family relationship and the awareness of child abuse of parents with elementary and middle school children. This study also examines the mediating effect of parenting stress between the family relationship and awareness of child abuse. For this purpose, a questionnaire survey was conducted to school parents living in A metropolitan area and the 389 data were used for analysis. As a result of the analysis, their child abuse awareness showed that family relationship effected their awareness of child abuse positively and on parenting stress negatively. In addition, the partial mediating effect of parenting stress was proved between the family relationship and child abuse awareness. The results of this analysis signify that the family relationship is the important independent variable and parenting stress is the main mediating variable between the two variables. According to these analysis results, this study suggested that it is necessary to enhance family relations enhancement programs, child abuse prevention manual, and various parenting support services and strengthen the function of Health Family Support Center as a delivery system of family welfare services.

• Journal of Home Health Care Nursing
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• v.29 no.3
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• pp.319-328
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• 2022

Purpose: This study investigated the relationship between artificial intelligence ethical awareness, bioethics awareness, and person-centered care of general hospital nurses. Methods: The participants were 192 nurses. Data were analyzed using descriptive statistics, t-test, analysis of variance, and Pearson's correlation coefficient with the SPSS program. Results: The average points for artificial intelligence ethical awareness, bioethics awareness, and person-centered care were 2.93, 2.77, and 3.50, respectively. Artificial intelligence ethical awareness and bioethics awareness had statistically significant negative relationships. Artificial intelligence ethical awareness, bioethics awareness, and person-centered care were not significantly correlated. Conclusion: Education, training, and organizational support are needed to improve artificial intelligence ethics awareness, bioethics awareness, and person-centered care for general hospital nurses.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.199-214
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• 2012

This study analyzed the differences of the sex-role attitude, communication, and marital satisfaction according to a demographic factors as well as analyzed the relationship of the effects on sex-role attitude(sex-role awareness, sex-capacity awareness), communication(close relationship, exclusive relationship, passive relationship), and marital satisfaction of elderly couples. The survey was conducted from June 20 to July 30, 2012 among the elderly couples aged 60 or older in the Gyeonggi-do areas, and 378 responses were used in the data analysis. The statistical analysis methods were frequency analysis, reliability analysis, t-test, ANOVA, and hierarchical regression analysis. As a results, there were partially differences in the sex-role attitude, communication, and marital satisfaction. The sex-role awareness and sex-capacity awareness had a positive impact on close relationship and passive relationship of the communication. But the sex-capacity awareness had a negative impact on exclusive relationship of the communication. In addition, The sex-role awareness and close relationship had a positive impact on marital satisfaction, but exclusive relationship and passive relationship had a negative impact on marital satisfaction of elderly couples.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.1
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• pp.9-16
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• 2024

Purpose: This study explores the factors affecting purchase intention of smartphones among millennials. The study incorporates factors of brand equity, specifically brand awareness, brand loyalty, perceived quality and their mediation effect in purchase intention. Research design, data, and methodology: This study evaluates the role of brand equity factors in influencing purchase intentions by using structural equation modeling to analyze 197 respondents. Results: The findings indicate that brand loyalty, followed by brand awareness, and perceived quality are significant factors in determining customer purchase intention. Further, brand loyalty mediates the relationship between perceived quality and purchase intention, as well as between brand awareness and purchase intention significantly. Additionally, perceived quality mediates the relationship between brand awareness and purchase intention significantly. Finally, the serial mediation of perceived quality and brand loyalty significantly affects the relationship between brand awareness and purchase intention. Conclusions: This research has provided valuable insights into the relationship between brand equity and purchase intention among millennials supporting the Aaker's Model. Useful theoretical and managerial implications also have been provided.

• Fashion & Textile Research Journal
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• v.8 no.6
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• pp.639-646
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• 2006

The purpose of this study is to examine clothing benefits seeking and buying behavior depending on the level of environmental awareness. The results showed a significant relationship between the level of environmental awareness and the factors of demographic characteristics, such as age, marital status, educational status, and type of housing, occupation, and average household income. However, there was no significant difference between those by gender. In relationship between the level of environmental awareness and clothing benefits seeking behavior, there were significant differences between the following groups. such as social stability-oriented, brand-oriented, individuality-oriented, and comfort-oriented group. With regard to the relationship between environment-friendly consuming behavior and demographic characteristics, there were significant differences in all factors of the demographic characteristics. Buying behavior showed a significant relationship with all factors of demographic characteristics except type of housing. Using behavior matched a significant relationship with all factors of demographic characteristics. Disposition behavior demonstrated a significant relationship with all factors except marital status. In terms of the effect of clothing benefits sought on the environment-friendly consuming behavior, the results suggested a significant relationship of brand-oriented, individuality-oriented, comfort-oriented, and price-oriented factors. Buying behavior showed a significant relationship with brand-oriented, comfort-oriented, and price-oriented factors. Using behavior demonstrated a strongly significant relationship with comfort-oriented factor while disposition behavior suggested a strong relationship with price-oriented factor.