• 제목/요약/키워드: Relational Perspective

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관계미학을 통한 미디어아트의 정동적 전회의 특성 -TeamLab의 디지털 작품을 중심으로- (The Characteristics of Affective Turn in Media Arts through Relational Aesthetics -Centered on the Digital Works of TeamLab-)

  • 샤오린;이현석
    • 디지털융복합연구
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    • 제19권2호
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    • pp.323-337
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    • 2021
  • 본 연구는 관계미학의 '정동적 전회(Affective Turn)'를 이론의 근거로 삼아 미디어아트 작품을 분석하고, 그 특성을 논하고자 한다. 디지털 예술작품에 대한 새로운 접근과 분석 방법을 시도함으로써 미디어 예술작품의 특성을 도출하였다는데에 실천적 의의를 갖는다. 이를 위한 본 연구의 전개는 미디어아트와 관계미학에 대해 문헌을 중심으로 고찰하고, 이를 기초하여 Teamlab의 미디어아트를 대상으로 사례연구를 진행한다. 본 연구는 가상현실과 증강현실을 이용한 미디어아트에 대한 관계 미학의 관점에서 분석한 결과 실제를 넘어선 보더리스(Borderless), 공유성의 특성을 보이고 있다. 이를 바탕으로 사람과 자연, 사람과 사회, 생물과 환경과의 관계를 연결하고, 관람객으로 하여금 사물과의 관계와 통합을 느끼게 한다. 새로운 미디어 예술에 관한 본 연구는 관련연구의 기초자료로써 활용되길 기대하며, 또한, 현대예술과 대중 간의 상호작용을 강화하는데 일조하기를 기대한다.

A Study on Determining Trade Terms for Logistics Efficiency in the Era of Logistics 4.0: Moderated Mediating Effect of Added Value of Traded Goods

  • Chang-Bong Kim;Kyeong-Wook Jeong;Hwa-Jung Hyun
    • Journal of Korea Trade
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    • 제27권4호
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    • pp.1-18
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    • 2023
  • Purpose - The purpose of this paper is to study how flexibility and mutuality in determining trade terms impact logistics efficiency in the context of relational theory. Additionally, the effect of relational contracts on logistical efficiency relative to the value of the goods being traded is investigated. Design/methodology - According to the relational contract theory, we developed 17 factors utilizing a 7-point Likert scale to measure variables related to flexibility, mutuality, logistics efficiency, and the added value of goods. The survey occurred over four months, and was distributed directly, and via email, phone, and online Google surveys. A total of 403 surveys were collected out of 1,800 distributed, and 380 were analyzed. The principal respondents were import/export companies and members of the Korea International Trade Association and the Korea Small and Medium Business Export-Import Association. The collected data were analyzed using frequency analysis, exploratory factor analysis, and correlation analysis using SPSS ver. 26.0 statistical software, and hypothesis test results were derived using Process Macro ver. 3.5. Findings - This study provides evidence that negotiation flexibility for trade terms affects the efficiency of the logistics process, and the mutuality of such arrangements is shown to be associated with the flexibility and efficiency of logistics processes. Additionally, it has been established that companies whose trade goods possess a low degree of added value may experience increased efficiency in logistics operations if they agree to trade terms that are both flexible and mutually beneficial with their counterparts. Originality/value - This study suggests that in an environment of rapidly shifting global logistics and unpredictable related costs, trade companies may be able to improve logistics efficiency by establishing flexible, mutually beneficial trade terms when entering into contracts. Furthermore, it is suggested that companies dealing in low-value-added products may improve the logistical performance of approaching trade from a perspective of relational contracts.

기업간 거래에서 정보기술을 활용한 전자적 협력의 범위와 선행요인에 관한 연구 (A Study on the Scope and Determinants of Electronic Collaboration based on IT in Interorganizational Relationships)

  • 최수정
    • Journal of Information Technology Applications and Management
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    • 제15권4호
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    • pp.159-188
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    • 2008
  • This study suggests strategies which can enable to creation of new opportunities of competitive advantages while operating a long lasting and consistent business with major trading partners, based on interorganizational information systems (IOISs) specially established and installed for interorganizational transactions. Nowadays, IOISs based mechanism having been widely expanded as a conventional business infrastructure for the interorganizational transactions and/or exchanges, it is customary difficult to obtain any strongly sound advantage over the competitors who have adopted even the simplest deployment of the IOIS mechanisms. In this connection, this study intends to investigate the interorganizational collaborative activities conducted by under the auspicious of IOISs, focused on the prospect of the exploitation of IOISs rather than the implementation of the IOISs. In this study, we, firstly, suggest the concept of Electronic Collaboration which can be defined by the collaborative activities conducted by IOISs, compared to the ones conducted on off-line. In addition, we suggest the Electronic Collaboration as a multi-dimensional concept, constituted by three sub-constructs, the Electronic Information Sharing (EIS), the Electronic Joint Activity (EJA), and the construction of the Electronic Relational Knowledge Store (ERKS). Secondly, we empirically verify the effects of relational and environmental determinants on the Electronic Collaboration. In this study, the relational determinants relate to the variables created in interorganizational relationship like Trust, Influence, Relational Specific Asset-asset invested for the transaction-, and Continuity of the relationship. On the other hand, the environmental determinants relate to the variables surrounding the relationship which are difficult to control. We consider Product Complexity, Technological Uncertainty, and Market Variability as the domain of the environmental determinants. To test our hypotheses, we conducted both paper-based survey and online-based survey. After refining the data with missing responses, a total of 150 data was used for analysis. The results were as follows : Firstly, it is statistically significant that the Electronic Collaboration is composed of EIS, EJA, and ERKS. In particular, the results imply that the firms are able to accumulate relational knowledge base as well as to exchange information or knowledge, and to conduct joint activities through effort to further expand the Electronic Collaboration. Secondly, we have verified the individual effects of the relational and the environmental determinants on the Electronic Collaboration. Product Complexity has been revealed as the most influential variable affecting the Electronic Collaboration. Next, Interorganizational Trust and Technological Uncertainty, in that order, have been seen to have significant effects on the Electronic Collaboration. In other words, when products or services seem to be difficult to standardize, and the core technologies seem to rapidly change, the need for the Electronic Collaboration increase. In addition, the observation dictates that the interorganizational trust turns out to be a critical variable in building a relationship and in seeking further collaboration. The results, further, illustrate that the environmental determinants are relatively more effective than the relational determinants, which is not consistent with a few prior researches relational determinants emphasized. It is because this study doesn't consider the size of the firm. A few researchers have given an emphasis on the relational determinants like trust and influence, especially from the perspective of small firms in interorganizational relationship. However, in our study, where all the sizes of the firms are contained, electronic collaboration is considerably affected by the environmental determinants.

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협업적 의사소통을 통한 B2C 웹사이트 정보 프라이버시 보호 활동의 성과에 관한 연구: 장기 관계적 성과 관점을 중심으로

  • 이상훈;이호근
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.493-517
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    • 2008
  • The purpose of this research is to identify effect of communication strategy as effectively communication method which is decreasing Internet Web site users' perceived information privacy concerns as important factor affecting to positive behavior or behavioral intentions on long-term relational outcome perspectives. This study suggests alternatives concepts and causal relationship about information privacy issues. First, it addressed collaborative communication strategy (CCS) model of effective communication method for Web site's IPP to users. Second, it provided comparing and integrating streams of information privacy research on long-term relational outcomes perspective. Third, it assessed effectiveness of Web site's IPP on organization legitimacy ensured continuous survival of organization. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 684 responses from the users of 21 Internet Website among entirely finance, recruit, portal /e-store Web site. It was learned that CCS(as a communication method) and relationship quality(representing long-term relational outcomes)was positively associated with decreasing user's IPC more than privacy risk. Also, legitimacy to information privacy practice positively associated with willingness to information providing more than negative effect of IPC. Lastly, their association strength was partially moderated by the type of real information sensitivity.

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동대문 패션시장의 구매자-공급자 간의 거래특성이 관계결속에 미치는 영향 -지역 패션 소매업체의 관점에서- (The Effects of the Transaction Character Factors between Buyer-Supplier on Relational Bond in Dongdaemoon Fashion Market -From the Perspective of Region Retailer-)

  • 정명선;주성래
    • 한국의류학회지
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    • 제35권8호
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    • pp.906-917
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    • 2011
  • This study identified the present state of store and selection criteria of supplier from the regional fashion buyer point of view and examined the effects of the factors of relative impact between buyer and supplier on the relational bond. The interviews and questionnaires were administered to the owners or the sellers of 85 fashion retail stores in Gwangju. For analysis of data, frequency, means, factor analysis, Cronbach's ${\alpha}$ and regression analysis were applied. The results were as follows. First, in the results of examining the actual conditions of store managers for fashion buyers, fashion buyers complained about lengthy travelling and time consumption inconvenience. They also reported decrease in margin and monthly mean sales over last year. Second, the most important selection the criteria for the supplier were product power, followed by a convenient store layout. Finally, higher quality communication, more compromises, and higher dependence were affected with higher satisfaction, trust, and commitment in suppliers; conversely, the trust and commitment of the buyers decreased relative to the increased power of the suppliers.

The Effects of Affiliation with Export Service-Providers on Sustainable Competitive Advantage: A Perspective of Small- and Medium-sized Exporters

  • An, Sang Bong;Oh, Han-Mo
    • Journal of Korea Trade
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    • 제23권3호
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    • pp.38-51
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    • 2019
  • Purpose - An appreciable number of small- and medium-sized exporters have continuously succeeded in their export marketplaces even though they do not possess enough resources. Advocating that affiliation with an export service-provider plays an important role in this phenomenon, we aimed to theoretically explain how export service providers' competences and relational factors drive small- and medium-sized exporters' competitive advantages in the long-run. Design/methodology - Drawing prominently on the resource-based view and the relationship-marketing theory, we built an empirically testable model. The model showed the roles of exporter capabilities, export service-provider competences, and relational factors on small- and medium-sized exporters' sustainable competitive advantages. Findings - The results of our research showed that exporter production and branding capabilities positively influenced their sustainable competitive advantage. In addition, export service-providers' marketing competence and relationship-building competence positively moderated the effects of exporter capabilities on their parties' sustainable competitive advantages. Finally, affiliation parties' interfirm trust and relationship commitment positively moderated the effects of export service-provider competence on the relationship between exporter capabilities and sustainable competitive advantages. Originality/value - Although prior studies have highlighted the effects of an exporter's resources on export performance, our research filled a knowledge gap of the effects of other resources on export performance. First, we proposed two types of export service-provider, competence marketing and relationship-building, influencing exporters' competitive advantage. Second, the effects of relational factors were proposed in the context of export affiliations.

Sharing Economy: Effect of Shared Kitchen Service Quality on Experiential Value, Relational Commitment and Long-Term Orientation

  • LEE, Sung-Hoon;HAN, Young-Wee
    • 유통과학연구
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    • 제20권10호
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    • pp.79-91
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    • 2022
  • Purpose: As the shared kitchen sector evolves into a new trend in the restaurant industry, not only operational support but also the physical environment for services is ranked as an important success factors. Therefore, the purpose of this thesis is to study the effect of shared kitchen service quality on experiential value, relational commitment, and long-term orientation. Research design, data, and methodology: In this study, a questionnaire was used to verify the structural relationship between shared kitchen service quality, experiential value, relational commitment, and long-term orientation for tenant companies in shared kitchen companies. The data were analyzed by using Partial Least Square-Structural Equation Modeling (PLS-SEM). Result: Facilities and support for the service quality of the shared kitchen had a positive (+) effect on the experiential value, and the environment did not. In addition, experiential value showed a significant positive (+) effect on relationship commitment and long-term orientation, and relationship commitment showed a significant positive (+) effect on long-term orientation. Conclusions: It was confirmed that the support quality among service quality affects the relationship formation. Thus, attention should be paid to activities to support stable business activities from the perspective of B2B services.

고객 접점에서의 CRM 활동이 관계혜택을 매개로 행동의도에 미치는 영향 : 화장품산업을 중심으로 (Impact of CRM Activities on Behavioral Intention Through the Relational Benefits : A Focus on the Cosmetic Industry)

  • 장원용;강승철;민대환
    • 한국IT서비스학회지
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    • 제10권2호
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    • pp.21-39
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    • 2011
  • After ten years from the introduction of CRM systems, many companies reevaluate CRM from the perspective of customers. This paper classifies CRM activities at the contact points with customers and investigates the effect of CRM activities on perceived benefits and the effect of perceived benefits on behavioral intention in the Korean cosmetic industry. The result showed that contact management and complaint handling affected social benefits and that customers perceived confidence benefits from contact management, complaint handling, and churn management. Special treatment benefits were affected by all CRM activities including compensation management. Finally, all kinds of benefits had effects on behavioral intention such as recommendation intention and repurchase intention.

복수 공급업체와의 관계구조가 정보기술 아웃소싱 성과에 미치는 영향: 거래비용 이론 관점 (Effect of Relational Structure with Multiple Vendors on IT Outsourcing Performance: Transaction Cost Theory Perspective)

  • 구윤모;이재남;손인수
    • 경영정보학연구
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    • 제18권1호
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    • pp.177-197
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    • 2016
  • 현대 기업에서의 정보기술 아웃소싱(Information Technology Outsourcing: ITO)은 비즈니스 프로세스 및 정보기술의 고도화와 함께 수행영역과 적용기술 등의 다양한 측면에서 진화를 거듭하고 있다. 특히, ITO 프로젝트의 수행과정에서 고객과 공급업체들 간의 관계구조는 과거 단일 공급업체가 주도하는 단순한 형태를 벗어나 기술적 전문성과 관리기법을 겸비한 복수의 공급업체가 참여하는 형태(Multi-vendor Outsourcing: MVO)의 비중이 높아지고 있다. 본 연구에서는 고객과 공급업체간 관계구조가 ITO 수행 시 수반되는 거래비용의 구조와 크기를 변화시킴으로써, 결과적으로 ITO 성과에 영향을 미치게 된다는 전제를 바탕으로, 다음과 같은 질문에 답하고자 한다. 고객과 복수의 공급업체들 간에 맺어지는 관계구조의 형태가 특정 유형의 ITO 성과에 영향을 미치는가? 본 연구는 거래비용 이론(Transaction Cost Theory)을 기반으로, 고객과 공급업체들 간에 맺어지는 관계구조의 유형을 두 가지로 나누어 제시하였다. 아울러, ITO 수행과정에서의 거래비용을 살펴봄으로써 각각의 관계유형에 상대적으로 부합하는 ITO 성과유형을 제시하는 내용을 가설화하였다. 제시된 가설에 관한 검증은 ITO를 수행하는 국내 246개 기업으로부터 수집된 자료를 바탕으로 진행되었다. 분석결과를 통해, 특정 관계 구조 유형은 그에 부합하는 형태의 ITO 성과에 더 많은 영향을 미치고 있는 것을 확인 하였다. 본 연구는 ITO 프로젝트의 수행 과정에서 IT 실무자들이 아웃소싱 공급업체들과의 관계구조를 설정하고 운용하는 데 있어 주요한 참조자료로 활용될 수 있을 것이다.

상호작용과정에서 고객참여의 관계적 역할 (The Relational Role of Customer Participation in Interaction Process)

  • 안진우;오형준
    • 경영과정보연구
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    • 제39권3호
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    • pp.37-51
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    • 2020
  • 서비스접점에서의 고객참여는 상호작용과정에서 중요한 역할을 하고 있다. 뿐만 아니라, 고객참여는 고객-서비스제공자 간의 관계발전에도 영향을 미치고 있다. 지난 선행연구들은 단편적이고 횡단적인 접근을 통해 고객참여의 역할을 밝히고 있지만, 관계의 역동성을 고려한다면, 장기적 관점에서 고객참여의 역할을 규명할 필요가 있다. 또한, 고객참여의 선행변수와 후행변수가 겹치는 문제에 대해서도 그 원인을 규명할 필요가 있다. 본 연구는 관계적 변수의 핵심인 신뢰와 몰입을 중심으로 종단적 관점에서 고객참여가 어떻게 관계발전에 영향을 미치는지를 밝힘으로써 고객참여의 관계적 역할을 확인하고자 한다. 이에 종단적 자료를 통해 고객참여의 관계적 역할을 회귀분석을 통해 분석하고자 한다. 연구의 결과, 신뢰(t1)와 몰입(t1) 중 몰입이 고객참여에 직접적으로 긍정적인 영향을 미치는 것으로 나타났다. 그러나, 신뢰(t1)는 개인적 상호작용 및 책임 있는 행동과 같은 고객참여의 하위차원에 직접적으로긍정적인 영향을 미치는 것으로 나타났다. 이러한 신뢰와 몰입의 영향을 받은 고객참여(t2)는 다시 신뢰(t3)와 몰입(t3)에 긍정적인 영향을 미치는 것으로 나타났다. 결론적으로, 고객참여는 관계적 변수들에 의해 영향을 받지만, 상호작용과정을 통해 다시 관계적 변수들을 향상시킬 수 있는 주요한 요인임을 알 수 있다. 서비스기업은 고객의 정보교환 및 상호작용 욕구를 이끌어 내고 이를 활용함으로써 고객과의 관계발전을 모색할 수 있다.