• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.787-796
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• 2021

This study investigates the effect of chief executive officers (CEO) demographic characteristics such as age, functional experience, education, and gender, on corporate leverage decisions. This study investigates the independent commissioner's role in moderating the relationship between CEO demographic characteristics and leverage decisions. The data used is panel data with a sample of 283 non-financial companies listed on the Indonesia Stock Exchange (BEI) from 2010-2017. Moderated regression analysis is used as an analytical technique, with the selected model fixed effects model. The results showed that male and young CEOs were more risk-averse, so they tended to use debt more. However, this study found no evidence of the effect of CEO experience and education on leverage. This study finds evidence that independent commissioners reduce the influence of CEO age and gender on leverage decisions. It shows the role of independent commissioners in controlling risk-taking from male and young CEOs related to leverage decisions. These results become input for companies to consider demographic characteristics in choosing a CEO. Also, companies need a board (in this study seen from independent commissioners) that is strong enough to control the CEO regarding risky decision making, such as leverage decisions.

• 아태비즈니스연구
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• 제13권3호
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• pp.157-170
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• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.

• 한국생활과학회지
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• 제16권1호
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• pp.89-101
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• 2007

This study deals with classification of various approaches regarding consumer experience, core characteristics, and contribution of experiential marketing. This study classifies seven approaches regarding consumer experience into 4 broad views (1)experience as experiential brand concept, 2)experience as a behavior, 3)experience as a behavior focusing on an affect, 4)experience as a holistic experience. Each of these 4 views of experience as well as the seven approaches is further explained in details. Five core characteristics of experiential marketing are suggested: l)forming a deep relationship between a customer and a brand, 2)being related to personal final values, 3)holistic experience with a brand, 4)fun, pleasure, and immersion, and 5)keeping customers through customer satisfaction and giving impression to a customer. Five propositions based on these core characteristics are suggested. The contribution of experiential marketing is suggested.

• Asia Marketing Journal
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• 제12권2호
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• pp.53-81
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• 2010

소비자체험에 대해 기업들과 학자들이 많은 관심을 가져 왔지만 브랜드로부터 유발된 총체적인 체험에 대해서는 제한적으로 연구가 진행되어 오고 있다. 구매의사결정의 모든 과정에서 다양한 체험이 이루어질 뿐만 아니라 브랜드 아이덴티티와 브랜드 커뮤니케이션과 같은 브랜드 체험제공 수단들을 통해서도 소비자체험이 유발될 수 있음에도 불구하고 이러한 총체적인 체험에 대한 논의가 부족하였다. 따라서 본 연구는 기존 문헌들을 토대로 브랜드 체험을 개념화하고 브랜드 체험의 유형을 고찰하고자 하였다. 또한 브랜드의 총체적 체험은 소비자와 브랜드의 정서적 유대관계에 영향을 미칠 것이라 가정하고 그 효과를 규명하고자 하였으며, 브랜드 애착이 브랜드 몰입에 미치는 효과도 함께 검증하였다. 연구결과에 의하면 브랜드 체험의 네 가지 유형 가운데 감성적 체험, 행동적 체험, 그리고 지성적 체험이 브랜드 애착에 유의한 영향을 미치는 것으로 나타났으며 특히 행동적 체험의 영향력이 가장 높은 것으로 밝혀졌다. 반면 브랜드의 감각적 체험은 브랜드 애착에 유의한 영향을 미치지 않는 것으로 나타났다. 또한 브랜드 애착의 열정과 자아연관은 브랜드 몰입에 유의한 영향을 미친 반면에 애정은 브랜드 몰입에 유의한 영향을 미치지 않은 것으로 나타났다. 실증분석을 바탕으로 소비자와 브랜드간의 강력한 정서적 유대관계를 형성하기 위해서는 소비자들이 브랜드로부터 감성적, 행동적, 그리고 지성적 체험을 경험해야 하는 것으로 해석할 수 있다. 또한 소비자들이 체험 브랜드와의 관계를 유지하기 위한 의지를 형성하기 위해서는 애정과 자아연관으로 구성된 애착이 선행되어야 함을 알 수 있다.

• 대한산업공학회지
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• 제39권4호
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• pp.239-246
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• 2013

Global restaurant franchises are becoming more and more popular in China, Japan, and South Korea. Understanding target customers' needs for restaurant franchises is considered one of the most important factors for their business success. In this study, four domains-food-related domain (FRD), interior-related domain (IRD), staff-related domain (SRD), and convenience-related domain (CRD)-and 24 elements were classified. A survey with 450 respondents in the three capital cities (Beijing, Tokyo, and Seoul) was then conducted to examine the effect of the factors influencing customer satisfaction. After statistical analysis, thirteen main elements were found as factors influencing customer satisfaction. The analysis result showed that the food-related domain (FRD) was the most important in Beijing. The interior-related domain (IRD) and the convenience-related domain (CRD) were considered the most important in Tokyo and Seoul. Some cultural differences in customer satisfaction were also found. The results provide a guideline for better customer experience management of a restaurant franchise in the three cities.

• 벤처창업연구
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• 제12권3호
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• pp.177-190
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• 2017

본 연구의 목적은 베이커리 프랜차이즈 산업에서 가맹점의 성과 및 재계약 의도에 영향을 미치는 가맹본부의 특성과 가맹점의 특성 요인을 실증적으로 파악하는데 있다. 연구목적을 달성하기 위해 국내 베이커리 프랜차이즈 가맹점사업자 386명을 대상으로 설문결과를 수집하였으며, 가설 검증에는 구조방정식모형 분석을 활용하였다. 연구 결과는 다음과 같다. 첫째, 가맹본부의 특성인 브랜드 명성과 교육훈련 지원은 가맹점 성과에 유의한 정(+)의 영향을 미치는 것으로 나타났으나, 제품 지원은 유의한 영향을 미치지 않는 것으로 분석되었다. 둘째, 가맹점의 특성인 입지 요인은 가맹점 성과에 유의한 정(+)의 영향력을 갖는 것으로 나타난 반면, 매장관리는 유의한 영향력이 나타나지 않았다. 셋째, 가맹점 성과는 재계약 의도에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 가맹점사업자의 과거 경영자 경험은 입지 요인과 가맹점 성과에 미치는 영향력을 정(+)적으로 더 강화시키는 것으로 분석되어, 가맹점 특성과 성과 간의 관계에서 경영자 경험의 부분적인 조절효과를 확인하였다. 본 연구는 베이커리 프랜차이즈 가맹점의 성과 및 재계약 의도를 제고하는 영향요인을 가맹본부의 특성과 가맹점의 특성으로 구분하여 두 주체가 강화시켜 나가야 할 부분을 함께 제시했다는 측면에서 의의가 있다고 판단된다.

• 산경연구논집
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• 제10권12호
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• pp.35-42
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• 2019

Purpose : This study examines The impact of human resource investment in internal control on stock price crash risk. Effective internal control ensures that information provided is complete and accurate, financial statements are reliable. By overseeing management, internal control systems can reduce agency costs between management and outside parties. In Korea, firms have to disclose information about internal control systems. The working experience of human resources in internal control systems is also provided for interested parties. If a firm hires more experienced internal control personnel, it can better facilitate the disclosure of information. Prior studies reported that information asymmetry between managers and investors increases future stock price crash risk. Therefore, the longer working experience internal control personnel have, the lower probability stock crashes have. Research design, data and methodology : This study analyzed the association between the working experience of internal control personnel and crash risk using regression analysis on KOSPI listed companies for fiscal years 2016 through 2017. The sample consists of 1,034 firm-years of non-financial firms whose fiscal year end on December 31. Career spanning data of internal control personnel was collected from internal control reports. The professionalism(IC_EXP) was measured as the logarithm of the average working experience of internal control personnel in months. Negative conditional skewness(NSKEW) and down-to-up volatility (DUVOL) are used to measure firm-specific crash risk. Both measures are based on firm-specific weekly returns derived from the expanded market model. Results : We find that work experience in internal control environment is negatively related to stock price crashes. Specifically, skewness(NSKEW) and volatility (DUVOL) are reduced when firms have longer tenure of human resources in internal control division. The results imply that firms with experienced internal control personnel are less likely to experience stock price crashes. Conclusions : Stock price crashes occur when investors realize that stock prices have been inflated due to information asymmetry. There is a learning effect when internal control processes are done repetitively. Thus, firms with more experienced internal control personnel could manage their internal control more effectively. The results of this study suggest that firms could decrease information asymmetry by investing in human resources for their internal control system.

• 한국산학기술학회논문지
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• 제14권12호
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• pp.6204-6210
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• 2013

본 연구는 파트너선정에 적합한 결정기준의 제안과 파트너 선정요인이 제휴성과에 미치는 영향 관계를 국내기업 관점에서 신뢰도와 몰입도 그리고 제휴경험 등의 요인별 영향을 분석하였다. 분석결과 제휴체결 당시 과업관련 선정기준을 중심으로 파트너를 선정하는 성향과 파트너관련 선정기준을 적용하는 성향의 기업들에 있어 별다른 차이점 없이 신뢰형성과 제휴몰입도에 긍정적인 영향을 주고 있는 것으로 나타났으나 파트너 관련 선정기준을 적용하는 기업의 경우 제휴몰입도와의 상관관계가 없는 것으로 나타났다 (CR=1.065). 또한 기존의 제휴경험이 파트너 기업 간 신뢰도와 제휴몰입도를 높일 것이라는 예상과 다르게 경험 유무가 별다른 차이를 보여주지 않았고 오히려 과업관련 선정기준으로 파트너를 선정한 기업의 경우 제휴경험이 없을수록 신뢰도 형성에 긍정적인 것으로 나타났다 ($x_2{^2}-x_1{^2}=5.452$). 본 연구는 제휴를 도입하려는 국내기업이 제휴파트너를 선택하는 과정에서 국내기업의 환경에 적합한 선정 기준을 제안하고 기업의 이해 폭을 넓히며 파트너 선정기준의 결정요인들과 신뢰와 몰입 등 관계자원의 영향을 통합적으로 분석하고 성공적 제휴관계 형성과 성과를 위한 파트너 선정의 중요성을 강조함으로서 이론적 실무적 시사점을 제시하고 있다.

• 패션비즈니스
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• 제13권4호
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• pp.77-84
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• 2009

The purpose of this study was to examine family factors affecting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping participated in this study. For data analysis, descriptive statistics, correlation analysis, t-test, multiple regression, and reliability test. As the results, approximately 18% of respondents were revealed as compulsive buyers. Compulsive consumption scores were correlated to higher previous childhood consumption experience, family matters, parents' compulsive consumption tendency, and reference group. Also, results of multiple regression revealed that previous childhood consumption experience, parents' compulsive consumption tendency, and reference group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant implications to academic scholars, consumer policy decision makers, and marketers.

• 한국지역사회생활과학회지
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• 제22권2호
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• pp.223-234
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• 2011

The purpose of this study was to explain consumption experience of vitamin/mineral, aloe, calcium, red ginseng and glucosamine. It also explains influencing factors such as health related factors(importance of healthy eating, perceived role of food for health, health motivation), consumer attitude of healthy functional foods(reward from using healthy functional foods, confidence in functional foods) and individual characteristics(age, sex, education, income) on them. To do this, LIMDEP program was applied to estimate the logit model. The results of this study were as follows: 1) The levels of health motivation, reward and confidence from using healthy functional foods were found to be relatively low, while the levels of importance of healthy eating and the perceived role of food for health were found to be relatively high. It might imply that consumers would have some interest for health and food consumption. Also consumers expressed to have some experience for vitamin/mineral(50%), aloe(16%), calcium(23%), red ginseng(40%) and glucosamine(17%). 2) For influencing factors, age was found to be significantly influential to all of the products. If consumers were getting older, they were more likely to consume the products. In addition, reward from using healthy functional foods was found to significantly influence consumption experience of vitamin/mineral and calcium. If consumers perceived more reward from using vitamin/mineral and calcium, they were more likely to consume the products. For aloe, confidence in healthy functional foods was found to significantly influence consumption. Furthermore, sex was found to be a significant factor for consumption of vitamin/mineral.