• The Korean Journal of Health Service Management
• /
• v.9 no.3
• /
• pp.115-126
• /
• 2015

Objectives : This research was performed to investigate the characteristics and determination factors of health care policy satisfaction and welfare recognition for health insurance & health care financing. Methods : The utilized data were 4,174 cases who responded to a welfare recognition survey in the 8th wave of the Korea Welfare Panel Study (2013). The statistical methodology used in this study is the multiple regression model. Results : The significant affecting factors of health care policy satisfaction were age, education, household income, welfare attitudes, and health status. Medical utilization & private medical insurance were not related to health care policy satisfaction. The affecting factors of health insurance reinforcement were age, health status, welfare attitudes. The affecting factors of health care financing expansion were age, economic activity type, medical utilization, welfare attitudes. The affecting factors of welfare attitudes were age, economic activity type, household income, health insurance, and health status. Conclusions : Health care policy satisfaction, health insurance reinforcement, and health care financing expansion were all affected by age and welfare attitude; but this was not the case for private health insurance. This study recommended that the Korean government provide active planning for reinforcement of health insurance and publicity of the health care system in order to accord with the prospects of people.

• Journal of Korea Entertainment Industry Association
• /
• v.15 no.2
• /
• pp.137-148
• /
• 2021

This study sought for an improvement plan of the overall preventive activity of Korean Citizen-Corps-Active-In-Disaster(CAIND) by utilizing the fact that The fire-fighters, who are focusing on social disaster response works, are surveyed for their awareness of the vivid expertise to Korean CAIND. This group is defined as the assistant organization in law about disaster prevention which, the local residents willingly made to handle the situation of disaster occurrence. Since the characteristics of volunteer activities are also inherent, related issues are also reviewed at the same time to resolve any unclear arguments by disaster prevention activity characteristics of Korean Citizen Corps Active in Disaster. Through the results, the study provided three major suggestions for an improvement plan. The results of the study are as follows: First, the quota management system of Korean CAIND that considers the characteristics of rural areas should be actively supplemented. Second, the current reward system for Korean CAIND activities at large disaster sites should be surely improved. Third, the current education and training system of Korean CAIND to satisfy regional conditions should be newly established. The results of this study are largely expected to be utilized as a basic data to develop Korean CAIND in the future.

• The Journal of the Korea Contents Association
• /
• v.12 no.1
• /
• pp.197-210
• /
• 2012

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand assets, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Assets of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand assets and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention. Therefore, this research established the color marketing strategy as follows. First, we shall build up the functional role such as aesthetic favor, information communication, protection of ecosystem, publicity reinforcement etc. so as to emphasize the properties of the package design; second, we have to construct the color marketing strategy to convey the images of the commodity besides the psychological and physiological utility which colors grants, the utility used in visual conveyance as communication media; third, we should build the color marketing strategy for the integration of company image; finally we have to compose the colors fitted for the company and product style and introduce design marketing using company colors.