• The Journal of the Korea Contents Association
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• v.17 no.4
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• pp.621-628
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• 2017

There are a lot of articles about government trust, but there are very few researches about regulation trust. So, this study analyzes the influence factors on regulation trust, specially focuses on the mediated effect of government trust. This study surveys on 1,000 people, and the result shows that the influence factors on regulation trust are a academic ability, the benefit of regulation, the specialty of regulation, the fairness of regulation, and necessity of government. And there are the mediated effect of government trust on regulation trust. Therefore, if the government want to increase the execution and accommodation of regulation, then it is necessary to get the regulation trust. And to get the regulation trust, it is necessary to increase the government trust besides the specialty and the fairness of regulation.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.105-115
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• 2018

With the development of information and communication technologies, popularization of smart phones, and relaxation of the government regulation, mobile easy payment service is rapidly growing as a major financial service. Therefore, this study examines factors that influence the intention to use mobile easy payment service through empirical analysis. We collected 386 responses by survey and formed structural equation modeling with AMOS 22.0. The results show that technical factors(relative advantage, security), individual factor(self-efficacy), situational factors(trust in prior services and satisfaction of prior services) had a positive effect on the perceived value. In addition, perceived value had a positive effect on the intention to use mobile easy payment services. Lastly, subjective norms are closely related to the relationship between perceived value and intention to use mobile easy payment services. The results can be expected to provide useful references to the Fintech related industry fields.