An Empirical Study on the Performance of the Medium-Sized Distributor's Offsetting Investment and Relationship Commitment with Large-sized Manufacturing Firm in the Marketing Channel (유통경로상의 상쇄투자와 관계결속이 경로구성원의 성과에 미치는 영향)
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- Journal of Distribution Research
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- v.4 no.2
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- pp.1-20
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- 1999