• Asia Marketing Journal
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• v.10 no.1
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• pp.25-64
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• 2008

Third-Party awards are growing in popularity. They are the hit product of the year chosen by The Korea Economic Daily, the best 10 products of the year chosen by Sports paper, the best hit product chosen by consulting firm and the best venture company of the year chosen by Information and Communication Ministry. Then these questions may be followed. Why industry likes this type of advertisement? Does this type of advertisement influences consumers' purchase intention? And if it does, how? Many researchers have been interested in external cue of product quality by focusing research effort on brand, price, producer, warranty etc. However, important but under-explored area is the role of third-party reference for signaling product quality. This paper comes from the idea that the third-party reference may signal consumers like manufacturer brand, product brand, product price, and shop brand. We develop a related theories to address research questions and drive some research hypotheses based on the previous studies probing source credibility, attribution, and signal theory. We put more emphasis on source credibility. We conducted the research based on 3x2x2x2 between group factorial design to explore causal relationship between the third party award winning advertising(real, fictional, no) and the purchase intention of consumers exposed to other information simultaneously such as product type(experience, search), distribution channel(direct, indirect) and perceived price(high, low). Since subjects are divided into 2 groups based on the means of response without extra experimental stimulus in case of perceived price. 12 different advertisements are used for conducting this study. The results are followings. First, the source credibility of the third party goes up, consumers' purchase intention would go up. It seems that consumers think the credibility of the third-party most when they are exposed to the third party award winning advertisement. Second, the product type does moderate the relationship between the third-party award winning advertisement and purchase intention. And the type of the distribution channel also moderates this relationship. The consumers' purchase intention goes up higher when they buy experience good and there is significant difference of purchase intention when consumers are exposed to direct channel treatment condition. But, perceived price has nothing to do with the third-party winning advertisement context for raising consumer intention to buy advertised product.

• Journal of the Korean Society of Costume
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• v.50 no.6
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• pp.59-72
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• 2000

The Purpose of this study is to determine the effect of new generation adolescents' clothing consumption values on their evaluation of clothing products. In the positive analysis, a questionnaire survey was conducted. Particularly, based on Sheth's (1991) theory, a focus group Interview was performed to develop the questionnaire on adolescents' clothing consumption values. The results of this study can be summarized as follows: First, young consumers have different values and clothing purchasing behavior from adults. To be specific, adolescents tended to appreciate fashionable and sensual values among clothing consumption values. Second, it was found that adolescents'personal values and their group-wise clothing consumption values affected their evaluation of clothing products. Such a finding may explain the relationship between value system and purchasing decisions. Namely, adolescents' evaluation of clothing products is affected by their value system. This finding supports the consumer value system suggested by the "expectation-value" theory. Thus, values and clothing products evaluation are neither separated from each other nor unrelated, but they affect each other in an abstract hierarchial structure. After all, through the route model, personal values affect clothing consumption values, which in turn affect clothing products evaluation. Besides, the clothing consumption values are affected by gender directly or indirectly. All in all, some specific indices regarding the abstract and hierarchial consumption values could be offered by analyzing the effects of adolescents' consumption values on their evaluation of clothing products in reference to the external clues of price and trademark manipulated, and thereby, the effects of consumption values on the positive clothing products evaluation could be determined in general.n general.

• Journal of Agricultural Extension & Community Development
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• v.24 no.4
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• pp.249-264
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• 2017

Modeling the consumer demand of fresh meat requires its distinct feature which other types of food product does not have. Most of the fresh meat products are likely to be unbranded, bought on a weight basis and affected by macro shocks such as seasonality, holiday effect and the disease incidence. Furthermore, consumers tend to purchase multiple categories of fresh meat in a week. Therefore, we apply a multiple discrete/continuous model on fresh meat consumption data to study the effect of macro shocks on fresh meat sales as well as of price change. As a result shows, Each fresh meat is relatively more likely to be bought in peak season of each fresh meat compared with imported pork which is set as a 'reference category' in this analysis. For clarity of the effect of disease incidence, we perform further analysis regarding the effect of livestock disease on fresh meat purchase probability. It shows that the avian flu in 2014 has strong negative impact on the purchase probability of chicken and the foot-and-mouth disease has negative impact on the purchase probability of pork and beef for part of outbreak periods.

• The Journal of the Korea Contents Association
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• v.13 no.6
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• pp.390-400
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• 2013

The purpose of this study is to investigate the effect of RTE characteristics on SCM performance. Extant approaches for evaluating the SCM performance adopt financial measures, non-financial measures, Balanced Score Card (BSC) methodology and Supply Chain Operations Reference (SCOR) methodology etc., but researches on SCM performance measurement are not sufficiently reviewed. In this study, SCM performance is measured with the Combinative Capabilities which are divided into four categories of product quality, delivery speed, process flexibility, price leadership. The experimental results with the three factors of visibility, agility and combinative capabilities variables show the followings: (i) Visibility had a significant impact on agility. (ii) Visibility had a significant impact on combinative capabilities. (iii) Agility also had a significant impact on combinative capabilities.

• Journal of Sensor Science and Technology
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• v.27 no.6
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• pp.368-373
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• 2018

The effects of long-term exposure of high and low humidity on thin-film humidity sensors are investigated. Five commercially available thin-film humidity sensors are initially calibrated in a humidity chamber as a reference before longterm exposure to high and low humidity. Then, the sensors are kept in a high-humidity environment (~95 %rh) for four months. After the exposure, the sensors are calibrated in the same manner as the initial calibration. Consequently, the device reading values from the humidity sensors are elevated up to about 5 %rh. Interestingly, the degree of elevation by the high-humidity exposure shows a negative correlation with the price of the humidity sensors. Humidity sensors are then kept in a low-humidity environment (~10 %rh) for another four months. After the exposure, a calibration similar to the initial calibration is performed. As a result, the device reading from humidity sensors is decreased, indicating a recovery from the effect of high-humidity exposure. The durability test conducted in this study provides experimental evidence for the use of thin-film humidity sensors in high-humidity environments such as greenhouses and food factories for a long period of time.

• Journal of Energy Engineering
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• v.11 no.4
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• pp.317-323
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• 2002

This paper proposed the calculation method of the generation operating avoided cost to cost-effectiveness evaluation of energy conservation programs that compounded the Proxy Plant Method and Load Decrement Method. This method introduced an operating index of the Energy Efficiency Demand-Side Management (EEDSM) resources based on the end-user's behaviors on the electricity power usage. The operation index is applied to calculate the hourly operating capacity of diffused high-efficiency appliances. And the operating capacity on the peak load hours for reference load is computed through the reduction of the peak load that contributes to that hour. Also, the proposed method evaluated the effect of EEDSM resources. The IEEE-RTS is adopted as a sample system to analyze impacts of an EEDSM. This paper, we have analyzed the effect of EEDSM upon the changes in the generation of generator, generation cost and the system marginal price (SMP). This method can be used to evaluate the impact of the diffused DSM resource and to estimate the impact in short-term EEDSM program. Further, result of the calculation can be utilized to pabulum for effect analysis of EEDSM resources.

• Management & Information Systems Review
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• v.37 no.3
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• pp.27-47
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• 2018

In this study, we examine how land use zoning affects the land price controlling other variables such as road-facing condition of the land, land form, land age after its development and land size. We employ geographically weighted regression analysis which reflects spatial dependency as methodology with a data sample of land transaction price data of Jangyu, a new town, in Korea. The results of our empirical analysis show that the respective coefficients of traditional regression and geographically weighted regression are not significantly different. However, after calculating Moran's Index with residuals of both OLS and GWR models, we find that Moran's Index of GWR decreases around 26% compared to that of OLS model, thus improving the problem of spatial autoregression of residuals considerably. Unlike our expectation, though, in both traditional regression and geographically weighted regression where residential exclusive area is used as a reference variable, the dummy variable of the residential land for both housing and shops shows a negative sign. This may be because the residential land for both housing and shops is usually located in the level area while the residential exclusive area is located at the foot of a mountain or on a gentle hill where the residents can have good quality air and scenery. Although the utility of the residential land for both housing and shops is higher than its counterpart's since it has higher floor area ratio, amenity which can be explained as high quality of air and scenery in this study seems to have higher impact in purchase of land for housing. On the other hand, land for neighbourhood living facility seems to be valued higher than any other land zonings used in this research since it has much higher floor area ratio than the two land zonings above and can have a building with up to 5 stories constructed on it. With regard to road-facing condition, land buyers seem to prefer land which faces a medium-width road as expected. Land facing a wide-width road may have some disadvantage in that it can be exposed to noise and exhaust gas from cars and that entrance may not be easy due to the high speed traffic of the road. In contrast, land facing a narrow road can be free of noise or fume from cars and have privacy protected while it has some inconvenience in that entrance may be blocked by cars parked in both sides of the narrow road. Finally, land age variable shows a negative sign, which means that the price of land declines over time. This may be because decline of the land price of Jangyu was bigger than that of other regions in Gimhae where Jangyu, a new town, also belong, during the global financial crisis of 2008.

• Korean Journal of Agricultural Science
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• v.20 no.2
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• pp.221-236
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• 1993

Economic conditions of Korean agriculture have been aggravated since farmers experienced the shortage of labor, instability of farm product price, lack of capital and pressure of opening domestic market. Nevertheless, agriculture must be maintained because structure of national economy can not be progressed without balanced growth of food industry. So the problem that we must solve is to keep agriculture competitive. In that case technology is important in terms of improving productivity, overcoming labor shortage and stabilizing price. This paper is to study the technology adoption on the farm level, focusing on the theories of technology adoption, their empirical test and effect of technology adoption on the farm household income. In this study five theories-independent model, linear model, middle class conservation model, modified middle class conservation model, basic needs and wealfare model- were introduced concerning differentiated technology adoption rate by farmers' class. Based on the survey of controlled strawberry farming in Nonsan County, Chungnam Province, who adopted six kinds of technology, modified middle class conservation model was found to explain five kinds of technology adoption pattern and linear model was useful to explain one kind of technology, that is, irrigation method, These results may mean that controlled strawbary cultivators of middle class were reluctant to accept new technology. There are many variables to effect on the technology accepting rate, that is, farmer's age, labor capacity, education level, cultivation career, size of total cultivated land, and size of strawberry farming land. LOGIT model was used to find which variable influence the technology adoption rate. Results of estimation showed that variables of cultivation career and total land size, of which coefficients were statistically significant at the 5 percent level, might be main influential factors in accepting more than three farming techniques. There was a significant income difference between farm households accepting new methods and those rejecting them. Especially in case of low class of farming group, income of farmers who was adopting new technology was examined to be much higher than that of farmers who did not adopt. This result suggests that new technology play an important role in increasing farm household income. Finally this study emphasized that there is a need to develop proper measure of technology transfer considering various socioeconomic conditions of farm households.

• Journal of Distribution Science
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• v.14 no.7
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• pp.83-90
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• 2016

Purpose - This study focuses on new type distribution channel that named as Omnichannel. Omnichannel is developed from Multichannel which is used in many distribution channels to buy or selling goods. Omnichannel basically needs an Information and Communications Technologies(ICT) to use, so researcher conduct a Technology Acceptance Model(TAM) to research model. Customer-brand relationship was used as dependent variable to focus on the role of Omnichannel. Research design, data, and methodology - The subject of this study is customer who purchase goods or service through omnichannel. Based on the literature from the preceding research analysis of TAM and customer-brand relationship, this study was constructed by the reference to previous studies, final research model design for figure out casual relationship among perceived ease of use, perceived usefulness, omnichannel use and customer-brand relationship. From 2016 February 3 to March 17, questionnaire survey targeted customers who use online and offline channels. 273 questionnaire survey had conducted, then, 252 survey data were available for empirical analysis. Researcher provide descriptive statistics for checking generality. Cronbach's alpha value was used to check the reliability of data. Exploratory factor analysis was used for purification of values and eigenvalue checking. After EFA, Confirmatory factor analysis was used to prepare structural equation modeling with executing structural equation modeling for confirming hypothesis which developed by researcher. Results - The main results of this empirical study are as follows. First, omnichannel's perceived ease of use has positive significant effect on perceived usefulness(estimate: 0.579). Moreover, omnichannel's perceived ease of use and perceived usefulness has positive significant effect on omnichannel use(estimate: 0.325,0.648). Second, using omnichannel has positive significant effect on brand-customer relationship(estimate: 0.521). Every hypothesis adopted as researcher designed. This study found out the intermediate relationship between perceived ease of use and omnichannel use by investigating hypothesis. Conclusions - Base on the empirical result, this study confirmed that TAM theory perceived has relation with omnichannel. First, factors of TAM has positive effect on omnichannel use, so it highlights the important role of customer based interface and usefulness. Especially, perceived usefulness has high indirect influence on ease of use and use of omnichannel. It seems that when customers try to decide use or not use omnichannel, customers focus on percept benefits from omnichannel. Thus, a provider should applicate attractive price table, accurate product or service information and high switching cost strategy to emphasize the usefulness of omnichannel. Second, using omnichannel enhances the relationship between customers and brand, because there are more time and frequency to serve customers. It is important because good relationship between customers can increase the future's financial performance through word of mouse, positive brand image and loyalty to brand or company. Finally, despite of empirical result and implications, this study has limitations. First, there are only a few previous studies about omnicahnnel, so literature reviews are restricted. While set up the factors which can affect the use of omnichannel, next study should be considered with broader theories or models(ex: contingency theory). Second, omnichannel has developed from multichannel, so comparative analysis is needed between these methods because there is a possibility about different forte character of each distribution system on customer's consuming patterns.

• Journal of the Korea Society of Computer and Information
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• v.20 no.3
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• pp.89-96
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• 2015

IT is widely used for biomechanics and AHRS sensor also be highlighted with small sized characteristics and price competitiveness in the field of motion measurement and analysis of sports. In this paper, we attach the AHRS to the figure skate shoes to measure the motion data like spin, forward/backward, jump, in/out edge and toe movement. In order to reduce the measurement error, we have adopted the sensors equipped with Madgwick complementary filtering and also use Euler angle to quaternion conversion to reduce the Gimbal-lock effect. We test and experiment the accuracy and execution time of the pattern recognition algorithms like PCA, ICA, LDA, SVM to show the recognition possibility of it on the basic motions of figure skating from the 9-axis trajectory information which is gathered from AHRS sensor. From the result, PCA, ICA have low accuracy, but LDA, SVM have good accuracy to use for recognition of basic motions of figure skating.