• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.23 no.4
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• pp.149-155
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• 2023

Profiling-based recommendation services provide the convenience of easily accessing specialized content for individuals on the user side and provide an important profit model on the corporate side. Despite the utility of these recommendation services, the issues such as personal information infringement and restrictions on consumer options are emerging, and certain regulatory movements for profiling recommendation services are actively underway. Under the circumstance, there are concerns that the introduction of regulations without a close review of regulatory effectiveness and side effects will weaken the competitiveness of domestic companies in the global market. This study systematically analyzed how companies providing profiling-based recommendation services perceive the corresponding regulations.

• Information Systems Review
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• v.25 no.4
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• pp.67-87
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• 2023

Many online shopping sites now offer personalized recommendation systems to improve consumers' shopping experiences by lowering costs (time, cost, etc.), catering to consumers' tastes, and stimulating consumers' potential shopping needs. So far, domestic and foreign research on the personalized recommendation system has mainly focused on the field of computer science, which is advantageous for obtaining accurate personalized recommendation results for users but difficult to continuously track the users' psychological states or behavioral intentions. This study attempted to investigate the effect of the characteristics of the personalized recommendation system in the online shopping environment on consumer perception and purchase intention for consumers using the Stimulus-Organism-Response (S-O-R) model. The analysis results adopted all hypotheses on the effect of the quality of the personalized recommendation system and information quality on trust and perceived value. Through the empirical results of this study, the factors influencing consumers' use of personalized recommendation system can be identified. In order to increase more purchase, online shopping companies need to understand consumers' tastes and improve the quality of the personalized system by improving the recommendation algorithm thus to provide more information about products.

• Journal of Digital Convergence
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• v.19 no.8
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• pp.319-325
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• 2021

With the advancement of wireless technology and the rapid growth of the infrastructure of mobile communication technology, systems applying AI-based platforms are drawing attention from users. In particular, the system that understands users' tastes and interests and recommends preferred items is applied to advanced e-commerce customized services and smart homes. However, there is a problem that these recommendation systems are difficult to reflect in real time the preferences of various users for tastes and interests. In this research, we propose a Fuzzy-AHP-based movies recommendation system using the Gated Recurrent Unit (GRU) language model to address a problem. In this system, we apply Fuzzy-AHP to reflect users' tastes or interests in real time. We also apply GRU language model-based models to analyze the public interest and the content of the film to recommend movies similar to the user's preferred factors. To validate the performance of this recommendation system, we measured the suitability of the learning model using scraping data used in the learning module, and measured the rate of learning performance by comparing the Long Short-Term Memory (LSTM) language model with the learning time per epoch. The results show that the average cross-validation index of the learning model in this work is suitable at 94.8% and that the learning performance rate outperforms the LSTM language model.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.6-10
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• 2009

In these days, recommendation service in mobile environments is in the limelight due to the spread of mobile devices and an increase of information owing to advancement of computer network. The restaurant recommendation system reflecting user preference was proposed. This system uses Bayesian network to model user preference and analytical hierarchical process to recommend restaurants, but static inference model for user preference used in the system has some limitations that cannot manage changing user preference and enormous user survey must be preceded. This paper proposes a learning method for Bayesian network based on user requests. The proposed method is implemented on mobile devices and desktop, and we show the possibility of the proposed method through experiments.

• Journal of KIISE
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• v.44 no.6
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• pp.621-627
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• 2017

Collaborative filtering is a technique that effectively recommends unrated items for users. Collaborative filtering is based on the similarity of the items evaluated by users. The existing top-N recommendation methods are based on pair-wise and list-wise preference models. However, these methods do not effectively represent the relative preference of items that are evaluated by users, and can not reflect the importance of each item. In this paper, we propose a new method to represent user's latent preference by combining an existing preference model and the notion of inverse user frequency. The proposed method improves the accuracy of existing methods by up to two times.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2011.05a
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• pp.602-604
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• 2011

Due to wide usage of smartphones and mobile internet, mobile devices are used in various fields such as sending SMS, participating SNS, retrieving information and the number of users taking advantage of them are growing. The keypads of a mobile device are relatively smaller than those of desktop computers. Thus, the user has a difficulty in input sentences quickly and correctly. In this study, we introduce some string recommendation and modification techniques which can be used for helping a user input in mobile devices quickly and correctly. We describe a TRIE dictionary and n-gram language model which are the main technologies of the keyword recommendation applied to the online search engines.

• ETRI Journal
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• v.46 no.2
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• pp.277-289
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• 2024

In this paper, we describe a neural network-based application that recommends multiple items using dialog context input and simultaneously outputs a response sentence. Further, we describe a multi-item recommendation by specifying it as a set of clothing recommendations. For this, a multimodal fusion approach that can process both cloth-related text and images is required. We also examine achieving the requirements of downstream models using a pretrained language model. Moreover, we propose a gate-based multimodal fusion and multiprompt learning based on a pretrained language model. Specifically, we propose an automatic evaluation technique to solve the one-to-many mapping problem of multi-item recommendations. A fashion-domain multimodal dataset based on Koreans is constructed and tested. Various experimental environment settings are verified using an automatic evaluation method. The results show that our proposed method can be used to obtain confidence scores for multi-item recommendation results, which is different from traditional accuracy evaluation.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2007.11a
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• pp.489-498
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• 2007

For better predictions and classifications in customer recommendation, this study proposes an integrative model that efficiently combines the currently-in-use statistical and artificial intelligence models. In particular, by integrating the models such as Association Rule, Frequency Matrix, and Rule Induction, this study suggests an integrative prediction model. The data set for the tests is collected from a convenience store G, which is the number one in its brand in S. Korea. This data set contains sales information on customer transactions from September 1, 2005 to December 7, 2005. About 1,000 transactions are selected for a specific item. Using this data set, it suggests an integrated model predicting whether a customer buys or not buys a specific product for target marketing strategy. The performance of integrated model is compared with that of other models. The results from the experiments show that the performance of integrated model is superior to that of all other models such as Association Rule, Frequency Matrix, and Rule Induction.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.429-436
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• 2013

Context aware environment u-health service is to provide health service with recognition of a computer. The computer recognizes that a patient can contact real life in many context. Context aware environment service for recommend have to definition of context data and service recommendations related to factors shall be identified. In this paper, Context aware environment of u-health service will be provide context data related to identifies recommendations factors using multivariate analysis method and recommendations factors creation to decision tree, association rule based decision model. health service recommend for significantly context data can be distinguish through recommendation factors of identify. Also, context data of patient can know preference factors through preference decision model.

• KIPS Transactions on Software and Data Engineering
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• v.2 no.9
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• pp.615-620
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• 2013

With the development of smartphones, the number of applications for smartphone increases sharply. As a result, users need to try several times to find their favorite apps. In order to solve this problem, we propose a recommendation system to provide an appropriate app list based on the user's log information including time stamp, location, application list, and so on. The proposed approach learns three recommendation models including Naive-Bayesian model, SVM model, and Most-Frequent Usage model using temporal and spatial attributes. In order to figure out the best model, we compared the performance of these models with variant features, and suggest an hybrid method to improve the performance of single models.