• 제목/요약/키워드: Recommendation Duration Effect

검색결과 6건 처리시간 0.017초

Empirical Comparison of the Effects of Online and Offline Recommendation Duration on Purchasing Decisions: Case of Korea Food E-commerce Company

  • Qinglong Li;Jaeho Jeong;Dongeon Kim;Xinzhe Li;Ilyoung Choi;Jaekyeong Kim
    • Asia pacific journal of information systems
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    • 제34권1호
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    • pp.226-247
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    • 2024
  • Most studies on recommender systems to evaluate recommendation performances focus on offline evaluation methods utilizing past customer transaction records. However, evaluating recommendation performance through real-world stimulation becomes challenging. Moreover, such methods cannot evaluate the duration of the recommendation effect. This study measures the personalized recommendation (stimulus) effect when the product recommendation to customers leads to actual purchases and evaluates the duration of the stimulus personalized recommendation effect leading to purchases. The results revealed a 4.58% improvement in recommendation performance in the online environment compared with that in the offline environment. Furthermore, there is little difference in recommendation performance in offline experiments by period, whereas the recommendation performance declines with time in online experiments.

순차 연관 규칙을 이용한 개인화된 전시 부스 추천 방법 (Personalized Exhibition Booth Recommendation Methodology Using Sequential Association Rule)

  • 문현실;정민규;김재경;김혜경
    • 지능정보연구
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    • 제16권4호
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    • pp.195-211
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    • 2010
  • 전시회는 전시업체가 새로운 상품이나 서비스를 관람객에게 알리기 위해 개최되는 것으로 효과적인 마케팅 수단으로 중요한 역할을 수행한다. 전시회를 방문하는 다양한 관람객의 니즈를 충족시키기 위하여 다양한 유비쿼터스 기술이 전시회에 응용되고 있지만 관람객이 사전에 요청한 정보만을 제공함으로 개별 관람객의 선호가 반영되지 않아 관람객의 니즈를 충족시키기에는 한계가 있다. 이러한 한계를 해결하기 위한 방법으로 개인의 선호에 부합하는 부스를 추천하는 추천 시스템의 이용이 가능하다. 추천시스템은 전시 환경에서 관람객의 선호를 추론하여 선호에 부합하는 방문 부스를 추천하여 관람객의 니즈를 충족시킬 수 있다. 그러나 추천 시스템 중 가장 성공적으로 평가 받는 기존의 협업 필터링은 관람객의 부스 방문 순서에 나타나는 선호를 반영하지 않아 동적으로 변화하는 선호를 가지는 관람객으로 구성된 전시 환경의 추천 시스템으로는 적합하지 않다. 따라서 본 연구에서는 관람객의 방문 순서를 고려하는 기법 중 순차 연관 규칙을 이용하여 관람객의 선호에 부합하는 부스를 추천하는 방법론을 제안하였다. 본 연구에서 제안한 방법론의 성과 측정을 위해 실제 전시회에서 획득한 데이터를 사용하여 기존의 협업 필터링과 비교한 결과 전체적으로 추천의 성과가 향상되어 향후 전시 환경에서의 부스 추천시스템에 적용하여 관람객의 니즈를 충족시킬 것으로 기대된다.

특정의약품의 자가투약행위에 관한 연구 (A Study on Self-medication Beharior of Four Cautious Drugs.)

  • 황미숙
    • 보건교육건강증진학회지
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    • 제4권2호
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    • pp.46-70
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    • 1987
  • The survey with questionnaire were conducted to grasp the actual condition of four cautious drugs-antibiotics, sedative hypnctics, mincr tranquilizer, analeptics-self -medication behavior through drugstore use and to analyze the primary factors connected with it. The following six objectives were established. 1) To catch the reason why the man who medicate himself buy four cautious drugs at a drugstore, and to know the choice motive of each drug purchased. 2) To grasp the distribution of four cautious drug taken by the man who medicate himself and to analyse the reason of taking the drug. 3) To find out whether the buyer has taken the same drug past and to know the duration and the frequency. 4) To grasp the degree of recognition about four cautious drugs and the attitude toward continuous taking them. 5) To analyze the degree of recognition about the influence on human body and the attitude of medication behavior. 6) To know "the experience of side-effects" and to grasp the kind of the side-effects. The data were collected from 15 drugstores with 677 respondents in seoul from August 17 to september 21, 1987. The following results were obtained. 1) The reasons for drugstore use were first, "for easy access and convenience" (53.7%) second, "for the slightness of illness" (19.9%) third "for the cheap price" (13.2%). According to that result, the factor of "the easy access of drugstore" was most influential. In case of the poor, the factor "for the cheap price "was revealed second (37.3%). And "for the slightness of illness" was second reason in the medically insured (22. 9%), "for the cheap price" was second reason in the others (29%). 2) The kind of drugs purchased were antibiotics (62.8%), analeptics(17.2%), minor tranquilizer(13.3%) and sedative hypnotics (6.7%) on the whole. In teenagers, besides antibiotics the percentage of taking analepits came second (42.4%) and it was revealed that the percentage of sedative hypnotics, minor tranquilizer increase with age. But in proportion to the increase of age, the taking of analeptis decreased. 3) The choice motives of each drug purchased were all different. In case of antibiotics "recommendation of pharmacist" was 39.6%, sedative hypnotics "recommendation of pharmacist" and "my own judgement", 28.9%, respectively, minor tranquilizer "my own judgement", 35.2%. and in case of analeptics "my oun judgement" was most common with 53.5%. 4) The reasons for taking drugs were as follows. antibiotics was taken for the inflammation mitigation of a wound and a swelling (38.5%), sedative hypnotics for the removal of insomnia (97.5%), minor tranquilizer because of restlessness and qloominess(39.3%), and analeptics for the shortening of sleeping hours (35.1%). 5) Those experienced in taking four cautious drugs were 78.2% on the average. It was revealed that antibiotics use duration was "from one week to one month" (38.9%), the frequency was "rarely" (62.1%), sedative hypnotics and minor tranquilizer; "More than three years", (35.7%, 30.4%), respectively, "Somtimes", (43.8%, 35%), respectively. analeptics ; "from one year to three years", (27.6%), "Sometimes", (42.7%). 6) In regard to the source of information in taking drugs, 35.3 percent of male were relied on "recommendation of pharmacist", 32.6 percent of female "my own judgement", There was a difference between below the middle school graduates and over the high school graduates Thease were relied on "recommendation of pharmacist" first, those "my own judgement" first. And "my own judgement" was the first source of specialist(40%), labours(41.4%), salesman(43.5%), and jobless men(36.8%), "recommendation of ralatives on friends" was the first source of students (30.4%), "recommendation of pharmacist" was the first soure of teachers, administrative office workers (39%) and housewives (40.7%). 7) The degree of recognition about four cautious drugs was as follows. "know a little" was (43.0%), "don't know" (30.2%), "know" (26.8%), respectively. In regard to the attitude toward continuous taking them, it was revealed that "I will take it according to circumstamces" was first (56.2%), " I will not take it as possible" was first(56.2%), "I dont know well" (12.9%), "I will take it continuously" (8.3%). 8) About the influence on human body, "if proper, it is effect" was common attitude toward antibiotics (43.6%), "Probably bad influence on the health" was first toward the other drugs (46.2%), In terms of the degree of observance to taking-time and dose of drugs, "suitably" was first (37.3%), "relatively correctly" second (27%), "correctly" (17%). 9) The percentage of four cautious drugs side-effects was 27.5 on the average. The kind of side-effects were eruption and urticaria (28.5%), heart acceleration and so forth. (25.4%), headache and Giddiness, dyspepsia (23%), respectively.

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가족체계 역동성과 가계재정복지 -가족유형을 중심으로- (The Intra System Dynamics and Family Financial Well-being -Focusing on family type-)

  • 고보선
    • 대한가정학회지
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    • 제37권3호
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    • pp.63-84
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    • 1999
  • The purpose of this study was to explore how family type based on intra system dynamics explained housewives'objective and subjective family financial well-being. The data were collected by means of questionnaire distributed to a stratified sample of 662 housewives in Seoul who usually managers household finances. The questionnaire included family cohesion and adaptability scale, communication scale, financial management scale, and subjective family financial well-being scale. Frequency, percentile, mean, Х$^2$ Pearson’s correlation, one-way ANOVA, multiple regression were used to analyze the data. The study had resulted in five major findings: 1. Among four intra system dynamics elements were highly relationships 2. Families were categorized tv four types, named personal-oriented(N: 164), managerial-oriented(N=169), dynamics(N=154), and non-dynamic(N=134) family. 3. The four types of family were influenced tv age of housewives, duration of marriage, and job status of husbands. 4. The four types of family were significantly related with subjective family financial well-being. The personal-oriented family type was significantly related with objective family financial well-being. 5. The dynamic family type showed the highest effect of subjective family financial well-being. The personal-oriented family type showed the greatest effect of objective family financial well-being. The recommendation for future research and better ways to enhance level of intra system dynamics elements and family financial well-being.

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만성 질환자의 대체요법 이용 실태 조사연구 (A Study on Use of Alternative Therapy in Chronic Ill Patients)

  • 이여진;박형숙
    • 기본간호학회지
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    • 제6권1호
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    • pp.96-113
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    • 1999
  • This retrospective descriptive study was conducted to survey the use of alternative therapy by chronicly ill patients. The subject of this study were 205 chronicly ill patients at Pusan National University Hospital. The data for this study were patient record. The data were gathered from August, 1 to September, 30 1998 and analyzed through SPSSWIN program for frequency, percentile and $x^2-test$. The important results of this study are as followings. Of population-sociological characteristics on studied objects, sexual distribution showed a similar percentage male 47.8% and the female 52.2%. Age distribution showed that the 60-69 year old group made up 31.5%, and was the highest. Of religion Buddism was the most frequest. The diagnosis distribution showed cancer at 28.8% and coronary artery disease at 16.1%. According to the results of the study, 51.2% of subjects had used alternative therapy. The most common type of alternative therapy was dietary and nutritional therapy, 40.2%, the place of use, home, 44.0%, duration, less than 3 months, 51.5%. The most common motive was a recommendation by friends or family. The degree of satisfaction after the use of alternative therapy was high for 21.0%, and slight for 53.3%. The reaction after the use of alternative therapy was increasing power for patients with coronary artery disease and cancer, sugar control for those with DM, and pain control for those with chronic arthrits. The study showed that for chronicly ill patients, age, religion, diagnosis name have an important effect on the use of alternative therapy. In conclusion, chronicly ill patients showed high-use of alternative therapy but they did not used alternative therapy as a healing method. Therefore we must provide an education program nurses and physicians. And we must provide more information or healing method's and support chronicly ill patients.

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쇼핑 웹사이트 탐색 유형과 방문 패턴 분석 (Analysis of shopping website visit types and shopping pattern)

  • 최경빈;남기환
    • 지능정보연구
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    • 제25권1호
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    • pp.85-107
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    • 2019
  • 온라인 소비자는 쇼핑 웹사이트에서 특정 제품군이나 브랜드에 속한 제품들을 둘러보고 구매를 진행할 수 있고, 혹은 단순히 넓은 범위의 탐색 반경을 보이며 여러 페이지들을 돌아보다 구매를 진행하지 않고 이탈할 수 있다. 이러한 온라인 소비자의 행동과 구매에 관련된 연구는 꾸준히 진행되어왔으며, 실무에서도 소비자들의 행동 데이터를 바탕으로 한 서비스 및 어플리케이션이 개발되고 있다. 최근에는 빅데이터 기술의 발달로 소비자 개인 단위의 맞춤화 전략 및 추천 시스템이 활용되고 있으며 사용자의 쇼핑 경험을 최적화하기 위한 시도가 진행되고 있다. 하지만 이와 같은 시도에도 온라인 소비자가 실제로 웹사이트를 방문해 제품 구매 단계까지 전환될 확률은 매우 낮은 실정이다. 이는 온라인 소비자들이 단지 제품 구매를 위해 웹사이트를 방문하는 것이 아니라 그들의 쇼핑 동기 및 목적에 따라 웹사이트를 다르게 활용하고 탐색하기 때문이다. 따라서 단지 구매가 진행되는 방문 외에도 다양한 방문 형태를 분석하는 것은 온라인 소비자들의 행동을 이해하는데 중요하다고 할 수 있다. 이러한 관점에서 본 연구에서는 온라인 소비자의 탐색 행동의 다양성과 복잡성을 설명하기 위해 실제 E-commerce 기업의 클릭스트림 데이터를 기반으로 세션 단위의 클러스터링 분석을 진행해 탐색 행동을 유형화하였다. 이를 통해 각 유형별로 상세 단위의 탐색 행동과 구매 여부가 차이가 있음을 확인하였다. 또한 소비자 개인이 여러 방문에 걸친 일련의 탐색 유형에 대한 패턴을 분석하기 위해 순차 패턴 마이닝 기법을 활용하였으며, 같은 기간 내에 제품 구매까지 완료한 소비자와 구매를 진행하지 않은 채 방문만 진행한 소비자들의 탐색패턴에 대한 차이를 확인할 수 있었다. 본 연구의 시사점은 대규모의 클릭스트림 데이터를 활용해 온라인 소비자의 탐색 유형을 분석하고 이에 대한 패턴을 분석해 구매 과정 상의 행동을 데이터 기반으로 설명하였다는 점에 있다. 또한 온라인 소매 기업은 다양한 형태의 탐색 유형에 맞는 마케팅 전략 및 추천을 통해 구매 전환 개선을 시도할 수 있으며, 소비자의 탐색 패턴의 변화를 통해 전략의 효과를 평가할 수 있을 것이다.